[{"data":1,"prerenderedAt":420},["ShallowReactive",2],{"slug-why-is-nutrigenomics-the-biggest-flop-in-digital-health":3},{"post":4,"relatedPosts":173,"relatedBooks":328},{"id":5,"date":6,"date_gmt":7,"guid":8,"modified":10,"modified_gmt":11,"slug":12,"status":13,"type":14,"link":15,"title":16,"content":18,"excerpt":21,"author":23,"featured_media":24,"comment_status":25,"ping_status":25,"sticky":26,"template":27,"format":28,"meta":29,"categories":30,"tags":37,"project_category":44,"contact_email_category":46,"yst_prominent_words":47,"class_list":56,"better_featured_image":76,"acf":108,"yoast_meta":118,"_links":120},46621,"2022-06-07T10:00:00","2022-06-07T08:00:00",{"rendered":9},"https:\u002F\u002Fmedicalfuturist.com\u002F?post_id=46621&_wpnonce=432be13e01&status=auto-draft&type=post","2022-06-09T18:07:04","2022-06-09T16:07:04","why-is-nutrigenomics-the-biggest-flop-in-digital-health","publish","post","https:\u002F\u002Fmedicalfuturist.com\u002Fwhy-is-nutrigenomics-the-biggest-flop-in-digital-health",{"rendered":17},"Why Is Nutrigenomics The Biggest Flop In Digital Health?",{"rendered":19,"protected":20},"\n\u003Cp>If somebody had told me five years ago that I’d sooner review an A.I. guided portable ultrasound device than a nutrigenomics test, I would have laughed so hard. Yet, \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=_MvImEQhUzM\">here we are\u003C\u002Fa>, this ultrasound test is almost a year old now, and where is a nutrigenomics test I could finally lay my hands on? Not even close.\u003C\u002Fp>\n\n\n\n\u003Cp>This is THE digital health technology I have been waiting for the longest and still had no chance to try. At the moment I can’t name a single service, a single direct-to-consumer (DTC) solution focusing on this area while being available and being backed by scientific evidence. \u003C\u002Fp>\n\n\n\n\u003Cp>Why is that? I can name four reasons.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">But first, let’s explore, what is nutrigenomics at all? \u003C\u002Fh3>\n\n\n\n\u003Cp>In simple terms, a science that aims to understand how specific humans react differently to specific nutrients due to their individual genetic characteristics, and how we can utilise this knowledge for each individual. \u003C\u002Fp>\n\n\n\n\u003Cp>In even simpler terms: a promise of an advancement that can provide you with scientifically backed data on what, how and when you should eat and what to avoid – based on your DNA. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F08\u002F192_tmf-01-768x432.png\" alt=\"\" class=\"wp-image-29501\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F08\u002F192_tmf-01-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F08\u002F192_tmf-01-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F08\u002F192_tmf-01-1536x864.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F08\u002F192_tmf-01-2048x1152.png 2048w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F08\u002F192_tmf-01.png 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The more scientific \u003Ca href=\"https:\u002F\u002Fwww.nature.com\u002Fsubjects\u002Fnutrigenomics#:~:text=Nutrigenomics%20is%20the%20study%20of,variations%20affect%20the%20nutritional%20environment.\">definition by Nature\u003C\u002Fa> goes like this: “nutrigenomics is the study of the effects of food and food constituents on gene expression, and how genetic variations affect the nutritional environment. It focuses on understanding the interaction between nutrients and other dietary bioactives with the genome at the molecular level, to understand how specific nutrients or dietary regimes may affect human health.”\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">Reason 1: It is extremely challenging to learn nutritionally guiding principles from genetic tests \u003C\u002Fh3>\n\n\n\n\u003Cp>The first reason why we are not even close to fulfilling my dream about a tech providing omnipotent guidance for how and what I should (and should not) eat is that genetic test results tell us a million things, but we need something very specific here. \u003C\u002Fp>\n\n\n\n\u003Cp>For a reliably working nutrigenomics test, scientists should be able to draw definitive conclusions from our DNA regarding the specific metabolism-related effects this or that protein causes. \u003C\u002Fp>\n\n\n\n\u003Cp>We are getting somewhere with bordering areas of science, like food intolerance and food allergy tests – but these are not based on our genetics. Similarly, nutritional guidance can be based on our microbiome (the important collective of our gut bacteria), but then again, this is not focusing on our genes in this generalised way.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">Reason 2: Pricing will be very tricky\u003C\u002Fh3>\n\n\n\n\u003Cp>Even if we had the scientific toolset to provide the genetically backed data we need for a reliably working nutrigenomics test, chances are it would not come at a price people would be willing to pay. \u003C\u002Fp>\n\n\n\n\u003Cp>Just as 23andMe had to offer its solution underpriced to build a wide enough customer base (and acquire enough data they can sell to pharma companies to make up for that fat red minus at the bottom of their earnings report), a reliably working nutrigenomics test would likely be way too expensive for us everyday folks.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">Reason 3: Nutrigenomics will not offer easy fixes for fast results\u003C\u002Fh3>\n\n\n\n\u003Cp>Whether we like it or not, we live in an era of quick fixes. A nutrigenomics test would definitely not provide simple, easy-to-follow solutions offering striking results in just 7 days. Without efforts.\u003C\u002Fp>\n\n\n\n\u003Cp>I wonder how many customers would be happy to dive into a definite knowledge pack that almost certainly demanded lifestyle and nutritional changes, and adaptation of a dietary regime that could only offer benefits in the long run. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"584\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Ffood-healthy-lifestyle-eating-Photo-credit-Mohamed-Hassan-768x584.jpg\" alt=\"\" class=\"wp-image-46622\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Ffood-healthy-lifestyle-eating-Photo-credit-Mohamed-Hassan-768x584.jpg 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002Ffood-healthy-lifestyle-eating-Photo-credit-Mohamed-Hassan.jpg 1421w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003Cfigcaption>Photo: Mohamed Hassan, Creative Commons\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Of course, we all know (deep down) that this is the way, for having the health benefits of eating healthily we should actually eat healthily for years and decades. For the benefits of being sporty, we should exercise multiple times a week for years and decades. \u003C\u002Fp>\n\n\n\n\u003Cp>But having it written once and for all, based on our DNA? That might not be a thing masses of people will internalise quickly and happily. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">Reason 4: All you see is bogus, fake science everywhere\u003C\u002Fh3>\n\n\n\n\u003Cp>The online world is just full of bogus solutions, services, and products that at first seem scientific, and it would make even the most experienced researcher sweat to try and find a single credible solution in this mass offering of snake oil wonders. How could an everyday person see through this jungle? It certainly is not an easy feat.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">All in all\u003C\u002Fh3>\n\n\n\n\u003Cp>Of course, we are not giving up hope to be among the first ones to test a reliably working, accessible, DTC nutrigenomics test. While this time arrives, I will figuratively put nutrigenomics on my shelf of flops, right next to my – very solid – 3D printed cast. \u003C\u002Fp>\n",false,{"rendered":22,"protected":20},"\u003Cp>Four reasons why we still don’t have reliably working nutrigenomics tests, which could tell us what we should eat based on our dna. \u003C\u002Fp>\n",6,21409,"closed",true,"","standard",{"_acf_changed":20,"footnotes":27},[31,32,33,34,35,36],7079,4879,500,510,488,489,[38,39,40,41,42,43],240,578,7581,7582,7583,7584,[45],951,[],[48,49,50,51,52,53,54,55],3057,3361,3699,3889,5411,1571,1969,3025,[57,14,58,59,60,61,62,63,64,65,66,67,68,69,70,71,72,73,74,75],"post-46621","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tmf","category-lifestyle-medicine","category-biotechnology","category-future-of-food","category-genomics","category-personalized-medicine","tag-food","tag-nutrigenomics","tag-nutritients","tag-how-to-eat","tag-dna-food-test","tag-dna-diet","project_category-patients",{"id":24,"alt_text":27,"caption":27,"description":27,"media_type":77,"media_details":78,"post":106,"source_url":107},"image",{"width":79,"height":36,"file":80,"sizes":81,"image_meta":103},870,"2018\u002F08\u002FNutrigenomics-3.jpg",{"medium":82,"large":88,"thumbnail":93,"medium_large":97,"large_old_512x288":98},{"file":83,"width":84,"height":85,"mime-type":86,"source_url":87},"Nutrigenomics-3-370x208.jpg",370,208,"image\u002Fjpeg","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FNutrigenomics-3-370x208.jpg",{"file":89,"width":90,"height":91,"mime-type":86,"source_url":92},"Nutrigenomics-3-768x432.jpg",768,432,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FNutrigenomics-3-768x432.jpg",{"file":94,"width":95,"height":95,"mime-type":86,"source_url":96},"Nutrigenomics-3-150x150.jpg",150,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FNutrigenomics-3-150x150.jpg",{"file":89,"width":90,"height":91,"mime-type":86,"source_url":92},{"file":99,"width":100,"height":101,"mime-type":86,"source_url":102},"Nutrigenomics-3-512x288.jpg",512,288,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FNutrigenomics-3-512x288.jpg",{"aperture":104,"credit":27,"camera":27,"caption":27,"created_timestamp":104,"copyright":27,"focal_length":104,"iso":104,"shutter_speed":104,"title":27,"orientation":104,"keywords":105},"0",[],21392,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FNutrigenomics-3.jpg",{"cta_type":109,"cta_color":27,"subtitle":27,"related_books":110,"related_posts_footer":114,"related_posts":20},"subscribe",[111,112,113],31417,24763,34151,[115,116,117],16570,13135,21800,{"yoast_wpseo_title":17,"yoast_wpseo_metadesc":119,"yoast_wpseo_canonical":15},"Four reasons why we still don't have reliably working nutrigenomics tests, which could tell us what we should eat based on our dna.",{"self":121,"collection":127,"about":130,"author":133,"replies":136,"version-history":139,"predecessor-version":143,"wp:featuredmedia":147,"wp:attachment":150,"wp:term":153,"curies":169},[122],{"href":123,"targetHints":124},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F46621",{"allow":125},[126],"GET",[128],{"href":129},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts",[131],{"href":132},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftypes\u002Fpost",[134],{"embeddable":26,"href":135},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers\u002F6",[137],{"embeddable":26,"href":138},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=46621",[140],{"count":141,"href":142},7,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F46621\u002Frevisions",[144],{"id":145,"href":146},46634,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F46621\u002Frevisions\u002F46634",[148],{"embeddable":26,"href":149},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F21409",[151],{"href":152},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=46621",[154,157,160,163,166],{"taxonomy":155,"embeddable":26,"href":156},"category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=46621",{"taxonomy":158,"embeddable":26,"href":159},"post_tag","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftags?post=46621",{"taxonomy":161,"embeddable":26,"href":162},"project_category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fproject_category?post=46621",{"taxonomy":164,"embeddable":26,"href":165},"contact_email_category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcontact_email_category?post=46621",{"taxonomy":167,"embeddable":26,"href":168},"yst_prominent_words","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fyst_prominent_words?post=46621",[170],{"name":171,"href":172,"templated":26},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[174],{"id":117,"date":175,"date_gmt":176,"guid":177,"modified":179,"modified_gmt":180,"slug":181,"status":13,"type":14,"link":182,"title":183,"content":185,"excerpt":187,"author":23,"featured_media":189,"comment_status":25,"ping_status":25,"sticky":26,"template":27,"format":28,"meta":190,"categories":191,"tags":194,"project_category":209,"contact_email_category":213,"yst_prominent_words":214,"class_list":222,"better_featured_image":243,"acf":277,"yoast_meta":283,"_links":286},"2021-08-19T10:00:00","2021-08-19T08:00:00",{"rendered":178},"https:\u002F\u002Fmedicalfuturist.com\u002F","2021-08-19T13:08:09","2021-08-19T11:08:09","can-artificial-food-put-an-end-to-famine","https:\u002F\u002Fmedicalfuturist.com\u002Fcan-artificial-food-put-an-end-to-famine",{"rendered":184},"Can Artificial Food Put an End to Famine?",{"rendered":186,"protected":20},"\n\u003Cp>Zero Hunger, No.2 among the UN’s Sustainable Development Goals was already off track before COVID-19 hit in 2020. But the pandemic made the state of hunger and malnutrition even worse. “\u003Cem>We are now at a critical moment in time that requires new food system approaches and urgent actions at scale to get back on track\u003C\u002Fem>” – said the UN in the statement.\u003C\u002Fp>\n\n\n\n\u003Cp>The organisation’s report on the \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.fao.org\u002Fpublications\u002Fsofi\u002F2021\u002Fen\u002F\" target=\"_blank\">State of Food Security and Nutrition in the World\u003C\u002Fa> provided some \u003Cstrong>disheartening statistics about famine and obesity worldwide.\u003C\u002Fstrong> \u003Cstrong>Between 720 and 811 million people in the world faced hunger and nearly one in three people, 2.37 billion did not have access to adequate food in 2020\u003C\u002Fstrong>.\u003Cstrong>On the other hand, the report says that difficulties accessing nutritious food are contributing to the growing problem of obesity in the world\u003C\u002Fstrong> and adult obesity is increasing sharply in all regions. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>As the world population is growing and producing more food through farming strains the resources of the planet – could artificial food ensure appropriate nutrition for everyone on the globe?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator\"\u002F>\n\n\n\n\u003C!--more-->\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Food consumption today: a dead-end\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.theworldcounts.com\u002Fchallenges\u002Fconsumption\u002Ffoods-and-beverages\u002Fworld-consumption-of-meat\" target=\"_blank\">The world’s demand for meat\u003C\u002Fa> will soon outpace our supply of cows, pigs, chickens or other edible animals. \u003Ca href=\"https:\u002F\u002Fhbr.org\u002F2016\u002F04\u002Fglobal-demand-for-food-is-rising-can-we-meet-it\">Climate change-driven water scarcity, rising global temperatures and extreme weather\u003C\u002Fa> will continue to have severe long-term effects on crop yields. Moreover, producing food today is incredibly stressful to the environment. And at the very end, one-third of what we cultivate goes to waste.\u003C\u002Fp>\n\n\n\n\u003Ciframe loading=\"lazy\" title=\"Tons of meat eaten\" src=\"https:\u002F\u002Fwww.theworldcounts.com\u002Fembed\u002Fchallenges\u002F39?background_color=white&color=black&font_family=%22Helvetica+Neue%22%2C+Arial%2C+sans-serif&font_size=14\" style=\"border: none\" height=\"100\" width=\"300\">\u003C\u002Fiframe>\n\n\n\n\u003Cp>Given that traditional approaches haven’t mitigated the problem of global food insecurity satisfactorily and the issue will in all likelihood only aggravate in the future, we might ask what technology can offer.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Lab-grown chicken and artificial tuna\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Have you heard of the expressions “cell-based meat,” “in vitro meat,” “artificial meat” or even “\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.outsideonline.com\u002Fhealth\u002Fnutrition\u002Fimpossible-foods-beyond-meat-alt-meat\u002F\" target=\"_blank\">alt-meat\u003C\u002Fa>”? Experiments with producing meat-like edible organisms in laboratories multiplied over the past few years. There’s a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.cbinsights.com\u002Fresearch\u002Ffuture-of-meat-industrial-farming\u002F\" target=\"_blank\">$2.7 trillion global market\u003C\u002Fa> for meat (by 2040 at least), so no wonder startups and big players all want a slice of it. The competition is fierce. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Parallel to the increased interest in producing cultured or clean meat in laboratories, companies are multiplying like mushrooms in the field. Beyond Silicon Valley, scientists in Maastricht, Tel Aviv or Tokyo are experimenting with stem cells and the future of meat production while figuring out a way for mass production\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cp>Today even fast-food chains use artificial meat, which is, in most cases, plant-based natural or lab-grown substitutes. Burger King’s \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.burgerking.co.uk\u002Fplant-based-options\" target=\"_blank\">plant-based meat options\u003C\u002Fa>, Taco Bell’s \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.foodandwine.com\u002Fnews\u002Ftaco-bell-plant-based-meat-cravetarian\" target=\"_blank\">Cravetarian\u003C\u002Fa> or McDonald’s \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fvegnews.com\u002F2021\u002F2\u002Fmcdonalds-beyond-meat-sign-3-year-deal-to-launch-plant-based-options\" target=\"_blank\">McPlant\u003C\u002Fa> are all on this \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thrillist.com\u002Fnews\u002Fnation\u002Fbest-plant-based-meat-items-from-fast-food-chains\" target=\"_blank\">endless list\u003C\u002Fa>. By now practically \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.today.com\u002Ffood\u002Fall-popular-fast-food-chains-offering-plant-based-meats-t171328\" target=\"_blank\">all the popular chains\u003C\u002Fa> have their meat alternatives.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Plant-based vs. artificial meat\u003C\u002Fh2>\n\n\n\n\u003Cp>There are multiple ways to “fake” meat. Plant-based means creating the texture and the taste of meat with its key basic ingredients. “\u003Cem>There are four key elements to animal muscle – protein, fat, water, and glycogen – present in very specific proportions\u003C\u002Fem>,” Dariush Ajami, Beyond Meat’s chief innovation officer told \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.wellandgood.com\u002Falternative-meat-products\u002F\" target=\"_blank\">in an interview\u003C\u002Fa> of their solution. Beyond Meat went public at a valuation of almost $1.5B in 2019.\u003C\u002Fp>\n\n\n\n\u003Cp>But it’s already possible to create meat from a single meat cell in a lab. In general, the process is \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002F3d-bioprinting-overview\">similar to 3D bioprinting\u003C\u002Fa>: scientists take a live animal’s adult muscle \u003Ca href=\"https:\u002F\u002Fgizmodo.com\u002Fbehind-the-hype-of-lab-grown-meat-1797383294\">stem cells\u003C\u002Fa> and set them in a nutrient-rich liquid to allow them to grow around scaffolds to help them achieve the desired shape.\u003C\u002Fp>\n\n\n\n\u003Cp>Researchers of the \u003Ca href=\"https:\u002F\u002Fculturedbeef.org\u002F\">Cultured Beef Project\u003C\u002Fa> remove muscle cells from the shoulder of a cow and feed the cells with a nutrient mix in a Petri dish, and they grow into muscle tissue. From a few starter cells, one can derive tons of meat. Netherlands-based company, \u003Ca href=\"https:\u002F\u002Fwww.mosameat.com\u002Four-story\u002F\">Mosa Meat\u003C\u002Fa> introduced their first hamburger in London in 2013, and they promise to bring artificial beef to the masses – they are behind schedule, but they’re still on.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Why we need to change how we make meat\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F0Sl9yZuPrd0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.supermeat.com\u002F\">SuperMeat\u003C\u002Fa> in Tel Aviv joined the quest to mass-produce cultured meat, working on cultivating chicken meat in their laboratory (and also in their restaurant, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fthechicken.kitchen\u002F\" target=\"_blank\">The Chicken\u003C\u002Fa>, where one can only have cultivated chicken, grown directly from chicken cells). And Silicon Valley-based \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Ffinlessfoods\" target=\"_blank\">Finless Foods\u003C\u002Fa> is promising to produce real fish meat out of stem cells to create more sustainable seafood.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">M\u003Cstrong>ass production of cultured foie gras or synthetic chorizo?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>How far are these companies from mass production? No one knows for sure. The technology to produce complex meat sorts, for example the creation of steaks or hamburgers (meat not only with muscle tissues but connective tissues or fat cells in perfect harmony) is mind-blowingly difficult. Besides, production costs are incredibly high. In 2013, the price of lab-grown meat for a hamburger was $325,000. In 2021 it is about $11 – \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ffuturism.com\u002Fwere-5-years-away-from-lab-grown-meat-hitting-store-shelves\" target=\"_blank\">30,000 times less\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image alignnone size-full wp-image-21802\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"489\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002FLab-Grown-Meat.png\" alt=\"artificial food\" class=\"wp-image-21802\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002FLab-Grown-Meat.png 870w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002FLab-Grown-Meat-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002FLab-Grown-Meat-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002FLab-Grown-Meat-512x288.png 512w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \u002F>\u003Cfigcaption>Source: www.gizmodo.com\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Removing cows from the equasion\u003C\u002Fh2>\n\n\n\n\u003Cp>Veganism is gaining momentum – it hit an all-time high in 2020, according to a report by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.chefspencil.com\u002Ftop-most-popular-countries-and-cities-for-vegans-in-2020\u002F\" target=\"_blank\">Chef’s Pencil\u003C\u002Fa>. The market expanded significantly over the past years, as plant-based consumption grew due either to a health-based dietary choice or to environmental consciousness (remember the sad fact: of all the mammals in the world today, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.independent.co.uk\u002Fclimate-change\u002Fnews\u002Fveganism-meat-environmental-impact-diet-b1901628.html\" target=\"_blank\">96% is livestock\u003C\u002Fa>). Eating vegan seems to be a climate-change issue, too. \u003C\u002Fp>\n\n\n\n\u003Cp>There are hundreds of brands producing dairy products (\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.womenshealthmag.com\u002Ffood\u002Fg29648044\u002Fvegan-cheese-brands\u002F\" target=\"_blank\">in this article\u003C\u002Fa> staff tested over 80 of them). California-based \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fperfectdayfoods.com\u002F\" target=\"_blank\">Perfect Day\u003C\u002Fa> creates milk, cheese and ice cream without cows. Having an entire cow just to produce milk is inefficient, they claim, so the company is using a cow’s milk gene, reproducing it with a fungus. They can control what the milk actually contains, and while their milk cannot provide the same quality that Mother Nature does, it comes close.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Perfect Day: Silicon Valley Startup Launches Dairy Ice Cream Made Without Cows\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fw52ZOXRZLoE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Would you eat lab-grown food\u003C\u002Fstrong>?\u003C\u002Fh2>\n\n\n\n\u003Cp>Do you remember the scene from Matrix where Neo and his newfound compatriots eat breakfast? A disgusting bowl of proteins with minerals, vitamins, and nutrients: “\u003Cem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=2oEnJfZ9joY\" target=\"_blank\">everything the body needs\u003C\u002Fa>\u003C\u002Fem>.” Indeed, a meal replacement powder mixed with water that contains all the nutrition necessary for an average adult is a viable solution for many.\u003C\u002Fp>\n\n\n\n\u003Cp>The main obstacle to artificial food becoming widespread is not technology or money, but people’s strong stance against meals coming from laboratories. That’s even the case with projects that actually use fresh ingredients with state-of-the-art technology, such as the Foodini 3D food printer created by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.naturalmachines.com\u002F\" target=\"_blank\">Natural Machines\u003C\u002Fa>. Lynette Kucsma, Co-Founder and CMO \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fthe-future-of-food-the-food-of-the-future\u002F\">told\u003C\u002Fa> The Medical Futurist that “\u003Cem>usually, haters think we are forcing people to buy pre-filled food capsules and\u002For that we are making highly processed foods. Not the case at all, but quite the opposite. Once people understand that we are focused on helping people eat healthier by preparing more of their foods with fresh, real ingredients, haters stop hating\u003C\u002Fem>.”\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>People have a hard time accepting foods from a lab\u003C\u002Fstrong>. In Michigan State University’s \u003Ca href=\"https:\u002F\u002Fwww.canr.msu.edu\u002Fnews\u002Fmsu-food-literacy-and-engagement-poll-wave-ii\">Food Literacy and Engagement Poll\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Ftheconversation.com\u002Fwould-you-eat-meat-from-a-lab-consumers-arent-necessarily-sold-on-cultured-meat-100933\">The Conversation surveyed\u003C\u002Fa> over 2,100 Americans in 2018 asking, “\u003Cem>How likely would you be to purchase foods that look and taste identical to meat, but are based on ingredients that are produced artificially?\u003C\u002Fem>” The results were ambivalent. One-third of Americans said they would be likely to purchase cultured meat, with the other two-thirds veering toward caution. Forty-eight percent told the interviewers they’d be unlikely to buy this product.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Alternative foods of the future\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>What if we put things in perspective and push them to the limit? Scientists say the traditional pathways of agriculture might collapse due to climate change and overproduction in the next 2-3 decades. For reasons of food security, experts and organizations responsible for nutrition are not only contemplating the idea of clean meat and other types of artificial foods, but also insect-eating. \u003C\u002Fp>\n\n\n\n\u003Cp>Around \u003Ca href=\"http:\u002F\u002Fwww.fao.org\u002Fnews\u002Fstory\u002Fen\u002Fitem\u002F175922\u002Ficode\u002F\">2 billion people\u003C\u002Fa> regularly eat insects as part of their diet, and over \u003Ca href=\"http:\u002F\u002Fwww.fao.org\u002Fdocrep\u002F018\u002Fi3253e\u002Fi3253e.pdf\">1,900 species\u003C\u002Fa> are edible. (According to the \u003Ca href=\"http:\u002F\u002Fnews.nationalgeographic.com\u002Fnews\u002F2013\u002F13\u002F130514-edible-insects-entomophagy-science-food-bugs-beetles\u002F\">National Geographic\u003C\u002Fa>, stinkbugs actually taste like apples.) The most commonly eaten bugs are beetles, caterpillars, bees, wasps and ants. Now, \u003Cstrong>what if we tell you that in decades to come, the foods that we know today will disappear and your choices will be reduced to bugs or artificial food?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ciframe loading=\"lazy\" style=\"border: none;\" src=\"https:\u002F\u002Fwww.opinionstage.com\u002Fpolls\u002F2519454\u002Fpoll\" name=\"os_frame\" width=\"100%\" height=\"340px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\">\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator\"\u002F>\n\n\n\n\u003Ch4 class=\"wp-block-heading\">\u003Cstrong>All-in-all, the response to our original question is most probably not whether or not artificial food will likely to have the capacity to put an end to food insecurities, but whether people are willing to accept dishes from laboratories.\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>Want to know more? Read our article on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fthe-future-of-food-the-food-of-the-future\u002F\" target=\"_blank\">The Future Of Food And Eating\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ctable style=\"width: 100%; border-collapse: collapse; background-color: #eee; border-top: 4px solid #444;\" cellpadding=\"10px\">\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd style=\"width: 100%;\">\n\u003Cp>\u003Cstrong>At The Medical Futurist, we are building a community for making a bold vision about the future of healthcare reality today.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Ciframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FFIbMejImnxs\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\">\u003C\u002Fiframe>\n\u003Cp>If you’d like to support this mission, we invite you to \u003Ca href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\">join The Medical Futurist Patreon Community\u003C\u002Fa>. A community of empowered patients, future-oriented healthcare professionals, concerned health policymakers, sensible health tech developers, and enthusiastic medical students. If there were ever a time to join us, it is now. Every contribution, however big or small, powers our research and sustains our future.\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\">\u003Cstrong style=\"background-color: #e71d3299; color: #000;\">Click here to support The Medical Futurist from as little as $3\u003C\u002Fstrong>\u003C\u002Fa> – it only takes a minute. Thank you.\u003C\u002Fp>\n\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003Cp> \u003C\u002Fp>\n",{"rendered":188,"protected":20},"\u003Cp>Zero Hunger, No.2 among the UN’s Sustainable Development Goals was already off track before COVID-19 hit in 2020. But the pandemic made the state of […]\u003C\u002Fp>\n",21819,{"_acf_changed":20,"footnotes":27},[192,32,193,33,34],6261,504,[195,196,197,198,199,200,201,202,203,204,38,205,206,207,208],425,1047,1048,1049,1050,599,1051,1052,1053,221,246,1045,289,1046,[210,211,45,212],947,950,952,[],[215,216,217,52,218,219,220,221],1883,2947,3289,5455,1583,1721,1801,[223,14,58,59,60,61,62,224,64,225,65,66,226,227,228,229,230,231,232,233,234,235,69,236,237,238,239,240,241,75,242],"post-21800","category-forecast","category-artificial-intelligence","tag-technology-2","tag-artificial-meat","tag-in-vitro","tag-cell","tag-cell-culture","tag-diet","tag-cultured-meat","tag-nutrition","tag-meal","tag-eating","tag-future","tag-artificial-food","tag-innovation","tag-clean-meat","project_category-company","project_category-medical-professionals","project_category-policy-makers",{"id":189,"alt_text":244,"caption":27,"description":245,"media_type":77,"media_details":246,"post":117,"source_url":276},"TMF, artificial 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Artificial Food Put an End to Famine? - The Medical Futurist","As world population is growing while producing more food through farming strains resources, could artificial food ensure appropriate nutrition for everyone?",{"self":287,"collection":292,"about":294,"author":296,"replies":298,"version-history":301,"predecessor-version":305,"wp:featuredmedia":309,"wp:attachment":312,"wp:term":315,"curies":326},[288],{"href":289,"targetHints":290},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F21800",{"allow":291},[126],[293],{"href":129},[295],{"href":132},[297],{"embeddable":26,"href":135},[299],{"embeddable":26,"href":300},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=21800",[302],{"count":303,"href":304},22,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F21800\u002Frevisions",[306],{"id":307,"href":308},35701,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F21800\u002Frevisions\u002F35701",[310],{"embeddable":26,"href":311},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F21819",[313],{"href":314},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=21800",[316,318,320,322,324],{"taxonomy":155,"embeddable":26,"href":317},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=21800",{"taxonomy":158,"embeddable":26,"href":319},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftags?post=21800",{"taxonomy":161,"embeddable":26,"href":321},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fproject_category?post=21800",{"taxonomy":164,"embeddable":26,"href":323},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcontact_email_category?post=21800",{"taxonomy":167,"embeddable":26,"href":325},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fyst_prominent_words?post=21800",[327],{"name":171,"href":172,"templated":26},[329],{"id":113,"date":330,"date_gmt":331,"guid":332,"modified":334,"modified_gmt":335,"slug":336,"status":13,"type":337,"link":338,"title":339,"content":341,"excerpt":343,"author":23,"featured_media":345,"comment_status":25,"ping_status":25,"template":27,"yst_prominent_words":346,"class_list":348,"better_featured_image":351,"acf":369,"yoast_meta":389,"_links":392},"2021-04-29T10:56:15","2021-04-29T08:56:15",{"rendered":333},"https:\u002F\u002Fapi.medicalfuturist.com\u002F?post_type=book&p=34151","2023-03-12T17:57:15","2023-03-12T16:57:15","top-20-digital-health-trends-for-the-near-future","book","https:\u002F\u002Fapi.medicalfuturist.com\u002Fbooks\u002Ftop-20-digital-health-trends-for-the-near-future\u002F",{"rendered":340},"Top 20 Digital Health Trends For The Near Future",{"rendered":342,"protected":20},"\n\u003Cp>Digital technology could help transform unsustainable healthcare systems, provide cheaper, faster, and more effective solutions for diseases – and could lead to healthier individuals living in healthier communities.\u003C\u002Fp>\n\n\n\n\u003Cp>In this book, we analyze the top 20 trends shaping the future of healthcare, and what they all look like in practice.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n",{"rendered":344,"protected":20},"\u003Cp>Digital technology could help transform unsustainable healthcare systems, provide cheaper, faster, and more effective solutions for diseases – and could lead to healthier individuals living 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in on 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