[{"data":1,"prerenderedAt":352},["ShallowReactive",2],{"slug-what-are-digital-therapeutics":3},{"post":4,"relatedPosts":206,"relatedBooks":351},{"id":5,"date":6,"date_gmt":7,"guid":8,"modified":10,"modified_gmt":11,"slug":12,"status":13,"type":14,"link":15,"title":16,"content":18,"excerpt":21,"author":23,"featured_media":24,"comment_status":25,"ping_status":25,"sticky":26,"template":27,"format":28,"meta":29,"categories":30,"tags":39,"project_category":55,"contact_email_category":61,"yst_prominent_words":62,"class_list":69,"better_featured_image":104,"acf":142,"yoast_meta":151,"_links":154},35983,"2021-09-14T10:00:00","2021-09-14T08:00:00",{"rendered":9},"https:\u002F\u002Fmedicalfuturist.com\u002F?post_id=35983&_wpnonce=d83fdd0344&status=auto-draft&type=post","2021-09-26T18:06:34","2021-09-26T16:06:34","what-are-digital-therapeutics","publish","post","https:\u002F\u002Fmedicalfuturist.com\u002Fwhat-are-digital-therapeutics",{"rendered":17},"The Future of Digital Therapeutics: Prescribing Apps Or Sensors A Reality?",{"rendered":19,"protected":20},"\n\u003Cp>\u003Cstrong>Digital health, digital pills, digital therapeutics… With the ‘digital’ suffix being increasingly used in the digital health industry, the meaning behind some terms might not be so evident at a glance. For instance, one might think that ‘digital therapeutics’ and ‘digital pills’ are interchangeable terms; but they are in fact totally different digital health tools.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>While we \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fthe-present-and-future-of-digital-pills\u002F\" target=\"_blank\">discussed digital pills in depth\u003C\u002Fa> last year, we have yet to talk about digital therapeutics. And this is exactly what we have set out to do with this article; as the latter might very well be a viable option in your future treatment.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>What is digital therapeutics\u003C\u002Fstrong>?\u003C\u002Fh2>\n\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdtxalliance.org\u002F\" target=\"_blank\">Digital Therapeutics Alliance\u003C\u002Fa>, a non-profit engaged in the evidence-driven advancement of digital therapeutics, even considers the term as a “new category of medicine”. The organisation \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdtxalliance.org\u002Funderstanding-dtx\u002F\" target=\"_blank\">further explains that\u003C\u002Fa> \u003Cstrong>digital therapeutics (DTx) “\u003Cem>deliver medical interventions directly to patients using evidence-based, clinically evaluated software to treat, manage, and prevent a broad spectrum of diseases and disorders\u003C\u002Fem>.”\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F09\u002Fdigital-therapeutics-app-edited.jpg\" alt=\"\" class=\"wp-image-36063\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F09\u002Fdigital-therapeutics-app-edited.jpg 1000w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F09\u002Fdigital-therapeutics-app-edited-370x208.jpg 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F09\u002Fdigital-therapeutics-app-edited-768x432.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \u002F>\u003Cfigcaption>Source: https:\u002F\u002Fwww.htworld.co.uk\u002F\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Particularly important in this definition is that digital therapeutics are evidence-based, clinically evaluated software. This demarcates them from \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fthe-present-and-future-of-digital-pills\u002F\" target=\"_blank\">digital pills\u003C\u002Fa>, which are themselves physical, ingestible medications (i.e. hardware) with embedded electronic circuits.\u003C\u002Fp>\n\n\n\n\u003Cp>However, while DTx are software-based, they are subject to the same regulatory oversight that traditional medicines undergo. This ensures that the product is safe to use, effective as well as has clinical impact. They can also be prescribed independently or in concert with other medications or treatments in order to optimise patient outcomes.\u003C\u002Fp>\n\n\n\n\u003Cp>The edge of such clinically proven software is manifold. Since DTx are accessible via devices like a smartphone or tablet, they can expand access to care in underserved areas. Moreover, such a mode of care delivery, which can easily be adopted at home, forgoes any stigma tied to traditional therapies. But as with traditional medicines, the end goal of DTx is for the treatment, management or prevention of medical conditions.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Finding digital therapeutics\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Digital therapeutics are not at a conceptual stage but are well within the production and delivery stages. In fact, DTx targeting chronic medical and mental conditions have been developed \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.psychiatrictimes.com\u002Fview\u002Ffrom-theory-to-real-world-practice-clinical-integration-of-digital-therapeutics\" target=\"_blank\">over the past 15 to 20 years\u003C\u002Fa>. The Digital Therapeutics Alliance even has \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdtxalliance.org\u002Funderstanding-dtx\u002Fproduct-library\u002F\" target=\"_blank\">a product library of DTx\u003C\u002Fa>. This list can prove to be particularly important as it helps differentiate DTx that physicians can actually prescribe from unregulated apps that overpopulate online app stores.\u003C\u002Fp>\n\n\n\n\u003Cp>To help separate the wheat from the chaff, the Digital Therapeutics Alliance has put forth \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdtxalliance.org\u002Fwp-content\u002Fuploads\u002F2021\u002F01\u002FDTA_DTx-Definition-and-Core-Principles.pdf\" target=\"_blank\">a list of ten core principles\u003C\u002Fa> for DTx. The organisation says that all products claiming to be digital therapeutic must adhere to these foundational principles:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"308\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F09\u002Fdigital-therapeutics-core-principles-768x308.jpg\" alt=\"\" class=\"wp-image-35987\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F09\u002Fdigital-therapeutics-core-principles-768x308.jpg 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F09\u002Fdigital-therapeutics-core-principles.jpg 1118w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003Cfigcaption>Source: https:\u002F\u002Fdtxalliance.org\u002F\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>One such DTx product is \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdtxalliance.org\u002Fproductinsulia\u002F\" target=\"_blank\">Insula\u003C\u002Fa>, a prescription-only software that assists type 2 diabetics to manage their condition. It recommends patients personalised insulin doses as well as acts as a coach in managing their diabetes. A \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdtxalliance.org\u002Fproductinsulia\u002F\" target=\"_blank\">randomised trial conducted in France\u003C\u002Fa> showed that a precursor to the software helped improve glucose control as compared with standard care.\u003C\u002Fp>\n\n\n\n\u003Cp>Another example of DTx is \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdtxalliance.org\u002Fkaiku\u002F\" target=\"_blank\">Kaiku Health\u003C\u002Fa>. The app supports cancer patients by allowing them to report potential symptoms that they might encounter; subsequently, it shares self-care instructions with them. Through Kaiku Health, patients can also message their care team. Studies \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdtxalliance.org\u002Fkaiku\u002F\" target=\"_blank\">have shown that\u003C\u002Fa> such forms of digital monitoring lead to good patient adherence and satisfaction, as well as save time by reducing in-person visits or even phone consultations.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Contemplating digital concerns\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Of course, given how DTx are wholly digital options, they carry with them \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fyour-privacy-in-the-digital-health-era-the-medical-futurists-guide\u002F\" target=\"_blank\">the plethora of relevant privacy and security issues\u003C\u002Fa>. These technologies will increasingly manipulate sensitive data and will become prey to malicious third parties. As such, their design and clinical applications must factor in these issues and reinforce cybersecurity measures.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002Fhealth-data-at-risk-768x432.jpg\" alt=\"Health Insurance\" class=\"wp-image-16535\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002Fhealth-data-at-risk-768x432.jpg 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002Fhealth-data-at-risk-370x208.jpg 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002Fhealth-data-at-risk-512x288.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002Fhealth-data-at-risk-444x250.jpg 444w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002Fhealth-data-at-risk.jpg 870w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003Cfigcaption>Source: https:\u002F\u002Fhbr.org\u002F\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Another potential issue that \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.psychiatrictimes.com\u002Fview\u002Ffrom-theory-to-real-world-practice-clinical-integration-of-digital-therapeutics\" target=\"_blank\">researchers are pointing out\u003C\u002Fa> in regards to DTx is that of “app burnout”; or the lack of adherence to prescribed DTx. While their short-term use \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.psychiatrictimes.com\u002Fview\u002Ffrom-theory-to-real-world-practice-clinical-integration-of-digital-therapeutics\" target=\"_blank\">seems to be a promising option\u003C\u002Fa> in managing chronic conditions, adherence regarding their longer-term use has yet to be explored.\u003C\u002Fp>\n\n\n\n\u003Cp>Such pertinent issues relating to DTx have to be appropriately addressed as they become viable alternatives for patients.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Will you be prescribed digital therapeutics?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>These definitions, examples and relevant concerns give a clearer picture of what digital therapeutics are. Essentially, they represent a paradigm shift in how we think of medical care delivery. While we still think that \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fdigital-health\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">digital health is a cultural transformation\u003C\u002Fa> initiated but not driven by advanced technologies, DTx will have an enormous impact on how we deliver care and practice medicine.\u003C\u002Fp>\n\n\n\n\u003Cp>Sure they might not currently be as widespread options as traditional therapies; but researchers already \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.psychiatrictimes.com\u002Fview\u002Fthe-expanding-role-of-digital-therapeutics-in-mental-health\" target=\"_blank\">expect them to increasingly have an important role\u003C\u002Fa> to play in mental health management. And we can also expect this role to extend in other medical fields as well. As such digital-based tools and programs gain more backing from clinical tests, they will be seen as viable alternatives for practitioners, who can turn their use into common practice. \u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator\"\u002F>\n\n\n\n\u003Cp>\u003Cstrong>Just like physicians have been prescribing lifestyle changes for appropriate ailments for centuries, they will similarly prescribe smartphone apps and digital health technologies. And this shift towards DTx will not be because they look exciting, but because they have been proven to be working for patients.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>Written by Dr. Bertalan Meskó & Dr. Pranavsingh Dhunnoo\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Ctable style=\"width: 100%; border-collapse: collapse; background-color: #eee; border-top: 4px solid #444;\" cellpadding=\"10px\">\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd style=\"width: 100%;\">\n\u003Cp>\u003Cstrong>At The Medical Futurist, we are building a community for making a bold vision about the future of healthcare reality today.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Ciframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FFIbMejImnxs\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\">\u003C\u002Fiframe>\n\u003Cp>If you’d like to support this mission, we invite you to \u003Ca href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\">join The Medical Futurist Patreon Community\u003C\u002Fa>. A community of empowered patients, future-oriented healthcare professionals, concerned health policymakers, sensible health tech developers, and enthusiastic medical students. If there were ever a time to join us, it is now. Every contribution, however big or small, powers our research and sustains our future.\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\">\u003Cstrong style=\"background-color: #e71d3299; color: #000;\">Click here to support The Medical Futurist from as little as $3\u003C\u002Fstrong>\u003C\u002Fa> – it only takes a minute. Thank you.\u003C\u002Fp>\n\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003Cp> \u003C\u002Fp>\n\n\n\n\u003Cdiv style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n",false,{"rendered":22,"protected":20},"\u003Cp>Digital health, digital pills, digital therapeutics… With the ‘digital’ suffix being increasingly used in the digital health industry, the meaning behind some terms might not […]\u003C\u002Fp>\n",16,36065,"closed",true,"","standard",{"_acf_changed":20,"footnotes":27},[31,32,33,34,35,36,37,38],6261,504,798,521,490,516,799,494,[40,41,42,43,44,45,46,47,48,49,50,51,52,53,54],207,7351,7339,1184,7341,690,1433,7343,759,1450,7345,760,7347,7349,206,[56,57,58,59,60],948,950,951,952,953,[],[63,64,65,66,67,68],1723,1883,4967,1571,1617,1681,[70,14,71,72,73,74,75,76,77,78,79,80,81,82,83,84,85,86,87,88,89,90,91,92,93,94,95,96,97,98,99,100,101,102,103],"post-35983","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forecast","category-artificial-intelligence","category-digital-health-research","category-future-medicine","category-future-of-pharma","category-medical-education","category-security-privacy","category-telemedicine","tag-digital-health","tag-app-burnout","tag-dtx","tag-treatment","tag-digital-therapeutics","tag-cybersecurity","tag-privacy","tag-smartphones","tag-apps","tag-health-management","tag-insula","tag-applications","tag-diabetics","tag-kaiku-health","tag-digital","project_category-developers","project_category-medical-professionals","project_category-patients","project_category-policy-makers","project_category-researchers",{"id":24,"alt_text":105,"caption":27,"description":106,"media_type":107,"media_details":108,"post":5,"source_url":141},"pharmacy smart watch DTx","Digital therapeutics, DTx\npharmacy smartwatch tracker","image",{"width":109,"height":110,"file":111,"sizes":112,"image_meta":139},1920,1080,"2021\u002F09\u002Ftmf_article_290-01.png",{"medium":113,"large":119,"thumbnail":124,"medium_large":128,"1536x1536":129,"2048x2048":134},{"file":114,"width":115,"height":116,"mime-type":117,"source_url":118},"tmf_article_290-01-370x208.png","370","208","image\u002Fpng","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F09\u002Ftmf_article_290-01-370x208.png",{"file":120,"width":121,"height":122,"mime-type":117,"source_url":123},"tmf_article_290-01-768x432.png","768","432","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F09\u002Ftmf_article_290-01-768x432.png",{"file":125,"width":126,"height":126,"mime-type":117,"source_url":127},"tmf_article_290-01-150x150.png","150","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F09\u002Ftmf_article_290-01-150x150.png",{"file":120,"width":121,"height":122,"mime-type":117,"source_url":123},{"file":130,"width":131,"height":132,"mime-type":117,"source_url":133},"tmf_article_290-01-1536x864.png","1536","864","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F09\u002Ftmf_article_290-01-1536x864.png",{"file":135,"width":136,"height":137,"mime-type":117,"source_url":138},"tmf_article_290-01-2048x1152.png","2048","1152","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F09\u002Ftmf_article_290-01-2048x1152.png",{"aperture":140,"credit":27,"camera":27,"caption":27,"created_timestamp":140,"copyright":27,"focal_length":140,"iso":140,"shutter_speed":140,"title":27,"orientation":140},"0","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F09\u002Ftmf_article_290-01.png",{"cta_type":143,"cta_color":27,"subtitle":27,"related_books":144,"related_posts_footer":147,"related_posts":20},"subscribe",[145,146],24764,24763,[148,149,150],17427,13650,15834,{"yoast_wpseo_title":152,"yoast_wpseo_metadesc":153,"yoast_wpseo_canonical":15},"The Future of Digital Therapeutics: Prescribing Apps Or Sensors A Reality? - The Medical Futurist","What is digital therapeutics? In short, evidence-based, clinically evaluated software with an enormous impact on how we practice medicine.",{"self":155,"collection":161,"about":164,"author":167,"replies":170,"version-history":173,"predecessor-version":176,"wp:featuredmedia":180,"wp:attachment":183,"wp:term":186,"curies":202},[156],{"href":157,"targetHints":158},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F35983",{"allow":159},[160],"GET",[162],{"href":163},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts",[165],{"href":166},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftypes\u002Fpost",[168],{"embeddable":26,"href":169},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers\u002F16",[171],{"embeddable":26,"href":172},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=35983",[174],{"count":23,"href":175},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F35983\u002Frevisions",[177],{"id":178,"href":179},36357,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F35983\u002Frevisions\u002F36357",[181],{"embeddable":26,"href":182},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F36065",[184],{"href":185},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=35983",[187,190,193,196,199],{"taxonomy":188,"embeddable":26,"href":189},"category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=35983",{"taxonomy":191,"embeddable":26,"href":192},"post_tag","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftags?post=35983",{"taxonomy":194,"embeddable":26,"href":195},"project_category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fproject_category?post=35983",{"taxonomy":197,"embeddable":26,"href":198},"contact_email_category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcontact_email_category?post=35983",{"taxonomy":200,"embeddable":26,"href":201},"yst_prominent_words","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fyst_prominent_words?post=35983",[203],{"name":204,"href":205,"templated":26},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[207],{"id":150,"date":208,"date_gmt":209,"guid":210,"modified":212,"modified_gmt":213,"slug":214,"status":13,"type":14,"link":215,"title":216,"content":218,"excerpt":220,"author":222,"featured_media":223,"comment_status":25,"ping_status":25,"sticky":26,"template":27,"format":28,"meta":224,"categories":225,"tags":226,"project_category":243,"contact_email_category":244,"yst_prominent_words":245,"class_list":252,"better_featured_image":270,"acf":293,"yoast_meta":305,"_links":308},"2025-11-17T10:05:42","2025-11-17T09:05:42",{"rendered":211},"http:\u002F\u002Fmedicalfuturist.com\u002F?p=15834","2025-11-17T10:05:44","2025-11-17T09:05:44","top-10-trends-shaping-future-pharma","https:\u002F\u002Fmedicalfuturist.com\u002Ftop-10-trends-shaping-future-pharma",{"rendered":217},"The 10 Trends Shaping the Future of Pharma",{"rendered":219,"protected":20},"\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>The pharma industry has taken a big swung into digital transformation. All participants invest in digital health topics. But as with all trending issues, and there is a lot of fuss that is hard to see through. As the medical community increasingly acknowledges the importance of digital health, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fwhat-we-believe-in-the-medical-futurist-mission-statement\" target=\"_blank\">the cultural shift\u003C\u002Fa> we so often talk about is still a way to go. To change that, the first step is always getting to know what’s coming. \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\">\u003Cstrong>In this article, we collected the trends changing the pharmaceutical industry.\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>And if you want to have a more in-depth analysis of the topic, read our related ebook, \u003Ca href=\"https:\u002F\u002Fleanpub.com\u002Fthefutureofpharma\" target=\"_blank\" rel=\"noreferrer noopener\">Technologies Shaping the Future of Pharma\u003C\u002Fa>!\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"What Pharma Executives Secretly Think About the Future - The Medical Futurist\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F1HD9r_Tt6QU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>1. Have patients in the advisory board of pharmaceutical giants\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>As patients take their health and through that their own future into their hands with the help of digital health, they also should be treated as equal partners in the hospitals, pharmacies – and even pharma companies. Drug producers should have an advisory board including patients who have experience with the given company’s products.\u003C\u002Fp>\n\n\n\n\u003Cp>It would be easier to develop new products if the exact needs of the customers are well-known. Only with their help would it become possible to create a healthcare system that is futuristic even decades after the first plans were drawn. This is called \u003Ca href=\"https:\u002F\u002Fwww.jmir.org\u002F2022\u002F8\u002Fe39178\" data-type=\"URL\" data-id=\"https:\u002F\u002Fwww.jmir.org\u002F2022\u002F8\u002Fe39178\">patient design\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F04\u002FEmpowered-physician-and-patient-768x432.png\" alt=\"e-physician\" class=\"wp-image-23649\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F04\u002FEmpowered-physician-and-patient-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F04\u002FEmpowered-physician-and-patient-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F04\u002FEmpowered-physician-and-patient-512x288.png 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F04\u002FEmpowered-physician-and-patient.png 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>2. Digital health strategy “around the pill”\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Rather than focusing on traditional drug manufacturing and marketing, pharma companies will put more emphasis on new approaches relying on technology to appeal more to providers and payers. “Around the pill” is more than the production and the sale of drugs: it is about \u003Cstrong>\u003Cem>developing a drug and attaching a digital health technology to it\u003C\u002Fem>\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cp>These are often patient-support programs, that are often non-clinical solutions, that can boost patient outcomes and benefit the entire health system. These initiatives create win-win situations, patients receiving more than just a pill, while pharma companies can build on the data and the feedback they receive – and the likely loyalty of patients who appreciate the extra care. If done well.\u003C\u002Fp>\n\n\n\n\u003Cp>Good solutions however are not easy to make. There are only a handful of good examples, one of these is that of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002F4-examples-of-merging-gaming-digital-health\u002F\" target=\"_blank\">mySugr\u003C\u002Fa>. The startup’s approach for diabetes management is a gamified approach, wherein they reimagined diabetes as a Tamagotchi-like monster that can be tamed. By completing challenges, earning points and receiving personalized insights, the app \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdiabetestimes.co.uk\u002Fwebinar-will-help-people-with-diabetes-to-build-resilience-post-pandemic\u002F\" target=\"_blank\">incentivises patients\u003C\u002Fa> to keep their glucose level at a desirable one. The idea was so good pharma giant Roche acquired mySugr in 2017 and kept the team to continue growth. The company went on to pair the app with its existing Accu-Chek Guide glucose meter to create the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.mysugr.com\u002Fen\u002Fdiabetes-bundle\u002F\" target=\"_blank\">mySugr Bundle\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">3. Digital pills\u003C\u002Fh2>\n\n\n\n\u003Cp>Digital pills, medications with embedded electronic circuits can be good solutions for specific patients with specific conditions. These refer to ingestible medications with embedded electronic circuits rather than smartphone logging apps.\u003C\u002Fp>\n\n\n\n\u003Cp>For example, such pills could help with medication adherence in people taking medicines regularly. The first pill approved by the FDA was \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.abilifymycite.com\u002F\" target=\"_blank\">Ablify Mycite\u003C\u002Fa> (by since-dissolved pharma startup \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fdigital-health-ventures-that-flew-too-close-to-the-sun\" target=\"_blank\">Proteus\u003C\u002Fa>), a drug that was aimed at helping psychiatric conditions like bipolar disorder and schizophrenia. As a patient swallows the pill, the acidic environment in the stomach activates the pill’s sensor, which thereafter begins to send Bluetooth signals to an external patch. It will then notify the smartphone app that the pill was taken. Such pills are game-changers for patients with severe conditions like schizophrenia and severe depression, as for them, missing a medication can have serious consequences.\u003C\u002Fp>\n\n\n\n\u003Cp>As we wrote in our related article, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fthe-present-and-future-of-digital-pills\u002F\" target=\"_blank\">The Present And Future Of Digital Pills\u003C\u002Fa>, another company, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fetectrx.com\u002F\" target=\"_blank\">etectRx\u003C\u002Fa> gives patients more control over when monitoring starts. Their FDA-approved solution \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedcitynews.com\u002F2019\u002F12\u002Fnew-smart-pill-maker-gains-fda-approval\u002F?rf=1\" target=\"_blank\">involves a removable lanyard\u003C\u002Fa> rather than a patch, which patients can remove after taking their medicine.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002F185_tmf-01-768x432.png\" alt=\"\" class=\"wp-image-29169\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002F185_tmf-01-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002F185_tmf-01-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002F185_tmf-01-1536x864.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002F185_tmf-01.png 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">The present and the possible future of digital pills\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>4. \u003Cem>In silico\u003C\u002Fem> trials\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>In silico experiments are conducted by means of a computer simulation. Besides its time and cost-effectiveness, in silico trials completely circumvent animal testing and side effects on human and animal participants.\u003C\u002Fp>\n\n\n\n\u003Cp>In silico trials can completely \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.europeanpharmaceuticalreview.com\u002Fnews\u002F157250\u002Fin-silico-trial-successfully-replicates-human-clinical-research-results\u002F\" target=\"_blank\">replicate human clinical research\u003C\u002Fa>, according to a recent study. Research indicates that these trials are clearly efficient. However, it was not until COVID-19 that these became more widely used. The pandemic \u003Ca href=\"https:\u002F\u002Fwww.clinicalomics.com\u002Ftopics\u002Fpatient-care\u002Fcardiovascular-disease\u002Freplace-reduce-refine-in-silico-trials-in-the-spotlight\u002F\">broke down the reluctance\u003C\u002Fa> of medical professionally against such use of technology, as the need for quick and effective trials was imminent.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>5. Virtual reality against painkillers\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Virtual reality (VR) is becoming a reality in hospitals as we speak. As a doctor, you could assist in the OR without ever lifting a scalpel. If you are a medical student, you could study the human body more closely and prepare better for real-life surgeries. As a patient with mental health problems, you could \u003Ca href=\"https:\u002F\u002Fwww.psychologytoday.com\u002Fblog\u002Fknow-your-mind\u002F201605\u002Fhow-virtual-reality-could-transform-mental-health-treatment\">fight your possible fear of heights, schizophrenia or paranoia\u003C\u002Fa> more successfully.\u003C\u002Fp>\n\n\n\n\u003Cp>However, one of the most successful applications of medical VR is in the field of stress release and pain reduction for patients suffering from chronic pain. Perhaps pharma companies should consider stepping into the field instead of creating new types of painkillers. Brennan Spiegel and his team at the Cedars-Sinai Medical Center are \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fvirtual-reality-used-clinical-practice\u002F\">experimenting with the technology\u003C\u002Fa>. They even found a significant drop in pain scores in the case of VR therapies. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FBrennanSpiegel?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" target=\"_blank\">Spiegel believes\u003C\u002Fa> the future will be VR pharmacies with specialists prescribing the appropriate VR treatment to patients.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Virtual Reality Could Make Healthcare More Pleasant - The Medical Futurist\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FkgtnVl3k4Ik?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>6. Precision medicine through pharmacogenomics\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>As the \u003Ca href=\"https:\u002F\u002Fghr.nlm.nih.gov\u002Fprimer\u002Fprecisionmedicine\u002Fdefinition\">National Institutes of Health (NIH)\u003C\u002Fa> formulated it, precision medicine is “an emerging approach for disease treatment and prevention that takes into account individual variability in genes, environment, and lifestyle for each person.” There are various trends in precision medicine connected to pharma. On the one hand, \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fprecision-medicine-best-hope-fight-cancer\u002F\">researchers experiment\u003C\u002Fa> with cancer drugs that directly attack cancerous cells without damaging other tissues; for example \u003Ca href=\"http:\u002F\u002Fwww.cancercenter.com\u002Fcervical-cancer\u002Ftargeted-therapy\u002F\">in treating cervical cancer\u003C\u002Fa>. On the other hand, medical experts try to incorporate genetics into the process of creating targeted therapies and personalized treatments. Pharmacogenomics is one way to go about this.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.ncbi.nlm.nih.gov\u002Fpmc\u002Farticles\u002FPMC2014592\u002F\">Pharmacogenomics\u003C\u002Fa> is defined as the study of variability in drug response due to the genetic code. It argues that despite general sentiments, medications do not have the same effect on people. There are already some, who expressly \u003Ca href=\"https:\u002F\u002Fwww.pharmgkb.org\u002Fguideline\u002FPA166104949\">recommend genetic testing before any prescription of e.g.\u003C\u002Fa> Warfarin, a type of anti-blood-clotting drug takes place.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>7. 3D printing drugs\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Researchers worldwide are working on possible solutions: from a group that printed a \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.xinhuanet.com\u002Fenglish\u002F2020-11\u002F24\u002Fc_139540203.htm\" target=\"_blank\">miniature kidney,\u003C\u002Fa> through technological solutions like BioAssemblyBot \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.patreon.com\u002Fposts\u002Fbioprinting-hand-36609058\" target=\"_blank\">we wrote about earlier, \u003C\u002Fa>to entirely \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002F3dprintingindustry.com\u002Fnews\u002Fcarnegie-researchers-develop-fresh-new-method-of-3d-bioprinting-fully-sized-human-heart-models-179829\u002F\" target=\"_blank\">new methods\u003C\u002Fa> that can lead to patient-specific heart tissue printing. The list is long and set in a clinical setting.\u003C\u002Fp>\n\n\n\n\u003Cp>UK-based \u003Ca href=\"https:\u002F\u002Fwww.fabrx.co.uk\u002Fabout\">FabRx\u003C\u002Fa> believes they will be able to commercialize printed tablets within the next 5-10 years, and \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002F3d-bioprinting-overview\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">3D printing\u003C\u002Fa> will probably become available in every major hospital in the next decade. Whether we will also print out drugs at home or at least at the pharmacy on the corner of the street? The latter is more imaginable, but maybe in 20 years, 3D printers as home-based pharmacies will also not be considered as elements of science fiction.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"3D-printed drugs?! Yes! - The Medical Futurist #shorts\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F6GWxfuMd_RA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>8. Medical decision making with artificial intelligence (AI)\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>AI has been \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fartificial-intelligence-will-redesign-healthcare\u002F\">revolutionizing healthcare\u003C\u002Fa> – through mining medical records, designing treatment plans, speeding up medical imaging, or even drug creation for that matter. Artificial intelligence-based \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.nature.com\u002Farticles\u002Fd43747-021-00045-7\" target=\"_blank\">strategies for drug development\u003C\u002Fa> are on the rise and so is their adoption. A.I. makes finding new drugs cheaper and more effective.\u003C\u002Fp>\n\n\n\n\u003Cp>According to \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.sciencedirect.com\u002Fscience\u002Farticle\u002Fpii\u002FS2452302X1600036X#:~:text=Although%20the%20drug%20development%20takes,daunting%20and%20difficult%20to%20navigate.\" target=\"_blank\">estimates\u003C\u002Fa>, on average it takes about 12 years and $2.9 billion for an experimental drug to advance from concept to market. AI can downsize these numbers significantly.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F10\u002F214_tmf-01-1-768x432.png\" alt=\"\" class=\"wp-image-30807\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F10\u002F214_tmf-01-1-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F10\u002F214_tmf-01-1-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F10\u002F214_tmf-01-1-1536x864.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F10\u002F214_tmf-01-1.png 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>9. Need for new FDA and drug regulations\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>I believe that there is a consensus in the medical community that \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fthe-future-of-the-fda-and-drug-regulations-2\u002F\">regulations concerning drug production\u003C\u002Fa>, moreover digital health devices or health apps are obsolete. Regulatory agencies are unprepared for the waves of digital innovation.\u003C\u002Fp>\n\n\n\n\u003Cp>We could notice it with the appearance of the \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fliving-with-an-artificial-pancreas\u002F\">#wearenotwaiting \u003C\u002Fa>Twitter movement for patients suffering from diabetes. They started to use the so-called artificial pancreas without FDA or any other approval because the patients had the impression it works and they needed it. With the rapid innovation of digital health solutions, regulators need a more rapid response in order to get ahead of possibly dangerous DIY solutions.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.nature.com\u002Farticles\u002Fs41746-023-00873-0\" target=\"_blank\" rel=\"noreferrer noopener\">Generative AI has recently joined\u003C\u002Fa> this unprecedented regulatory discussion.\u003C\u002Fp>\n\n\n\n\u003Cp>Another example of regulations going after innovation is the case of direct-to-consumer genetic testing companies. They appeared approximately ten years ago on the market. However, in 2014 the FDA restricted 23andme’s operations saying that the health information services were not clear or complete enough for customers. So, the genetic testing company scaled back its activity mostly to provide data about ancestry. They have \u003Ca href=\"http:\u002F\u002Fwww.greensboro.com\u002Fnews\u002Flocal_news\u002Fsisters-find-each-other-through-dna-analysis\u002Farticle_e280fbab-74ab-50c0-b327-20770f646f42.html\">linked together long-lost family members\u003C\u002Fa> and have built family trees. In 2017, however, \u003Ca href=\"https:\u002F\u002Fwww.wired.com\u002F2017\u002F04\u002F23andme-won-back-right-foretell-diseases\u002F\">the FDA re-approved 23andme’s services\u003C\u002Fa>, which aim to tell people to which diseases they are susceptible.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>10. Augmented reality to make drug descriptions more fun\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>AR has \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Faugmented-reality-in-healthcare-will-be-revolutionary\u002F\">many exciting applications in healthcare\u003C\u002Fa>: nurses can find veins easier with an \u003Ca href=\"http:\u002F\u002Fwww.accuvein.com\u002F2015\u002F11\u002Faccuvein-cited-as-a-premier-augmented-reality-application\u002F\">AR vein scanner, AccuVein\u003C\u002Fa> or describe their eye condition better to their doctor through \u003Ca href=\"https:\u002F\u002Fitunes.apple.com\u002Fus\u002Fapp\u002Feye-decide-patient-engagement\u002Fid454280553?mt=8\">EyeDecide\u003C\u002Fa>. There are already great signs that AR will enter the field of pharma soon.\u003C\u002Fp>\n\n\n\n\u003Cp>Look at drug descriptions, for example. Have you ever been curious about how a drug works in your body? Even if you got interested in discovering how the distant world of pills and medicaments work, I bet you lost all your enthusiasm after you read the boring and undecipherable drug description. Now, augmented reality is here to change it. With the help of AR, \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002F2016\u002F04\u002F26\u002F6-surprising-trends-shaping-the-future-of-pharma\u002F\">patients can see how the drug works in 3D in front of their eyes instead of just reading long descriptions on the bottle\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>It’s time to embrace what is crystal clear. Digital health is changing care, the practice of medicine and how pharma innovations reach patients.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\u003Cp>[subscribe image=”false” type=”article-horizontal”]Subscribe to\u003C\u002Fp>\n\u003Ch2>\u003Cb>The Medical Futurist℠ Newsletter\u003C\u002Fb>\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>News shaping the future of healthcare\u003C\u002Fli>\n\u003Cli>Advice on taking charge of your health\u003C\u002Fli>\n\u003Cli>Reviews of the latest health technology\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>[\u002Fsubscribe]\u003C\u002Fp>\n",{"rendered":221,"protected":20},"\u003Cp>The drug sends a message to a caregiver after the patient swallowed it. The doctor prescribes virtual reality treatments for migraines. Do you think it is science fiction? You are mistaken.\u003C\u002Fp>\n",6,30493,{"_acf_changed":20,"footnotes":27},[34,35],[227,228,229,230,231,232,233,234,235,236,237,40,238,239,240,241,242],535,355,653,356,357,425,130,445,144,450,145,519,246,289,527,329,[],[],[246,65,66,247,248,249,67,250,251,68,63],2063,1599,1609,1611,1623,1631,[253,14,71,72,73,74,75,79,80,254,255,256,257,258,259,260,261,262,263,264,84,265,266,267,268,269],"post-15834","tag-pharmacies","tag-personalized-medicine","tag-pharmacogenetics","tag-pharma-2","tag-pharmacology","tag-technology-2","tag-3d-printing-2","tag-virtual-reality","tag-artificial-intelligence","tag-vr","tag-augmented-reality-2","tag-gc4","tag-future","tag-innovation","tag-ar","tag-nanotechnology",{"id":223,"alt_text":271,"caption":272,"description":273,"media_type":107,"media_details":274,"post":291,"source_url":292},"Future of Pharmacies","The pharmacy of the future","As patients are the most underused resources of healthcare, pharmacists are the most underused resources of medicine. That needs to change.",{"width":109,"height":110,"file":275,"sizes":276,"image_meta":290},"2020\u002F10\u002F210_tmf-01.png",{"medium":277,"large":280,"thumbnail":283,"medium_large":286,"1536x1536":287},{"file":278,"width":115,"height":116,"mime-type":117,"source_url":279},"210_tmf-01-370x208.png","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F10\u002F210_tmf-01-370x208.png",{"file":281,"width":121,"height":122,"mime-type":117,"source_url":282},"210_tmf-01-768x432.png","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F10\u002F210_tmf-01-768x432.png",{"file":284,"width":126,"height":126,"mime-type":117,"source_url":285},"210_tmf-01-150x150.png","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F10\u002F210_tmf-01-150x150.png",{"file":281,"width":121,"height":122,"mime-type":117,"source_url":282},{"file":288,"width":131,"height":132,"mime-type":117,"source_url":289},"210_tmf-01-1536x864.png","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F10\u002F210_tmf-01-1536x864.png",{"aperture":140,"credit":27,"camera":27,"caption":27,"created_timestamp":140,"copyright":27,"focal_length":140,"iso":140,"shutter_speed":140,"title":27,"orientation":140},30459,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F10\u002F210_tmf-01.png",{"related_posts":20,"related_posts_footer":294,"subtitle":27,"cta_type":143,"cta_color":27,"related_books":298,"key_takeaways":300},[295,296,297],13786,15585,17208,[299,145],24759,[301,303],{"title":302},"\u003Cp>In this article, we collected the trends changing the pharmaceutical industry.\u003C\u002Fp>\n",{"title":304},"\u003Cp>It’s time to embrace what is crystal clear: digital health is changing healthcare, the practice of medicine and how pharma innovations reach patients.\u003C\u002Fp>\n",{"yoast_wpseo_title":306,"yoast_wpseo_metadesc":307,"yoast_wpseo_canonical":215},"The 10 Trends Shaping the Future of Pharma - The Medical Futurist","The medical community gradually acknowledges digital health but doesn't embrace it entirely. Familiarize yourself with the future of pharma!",{"self":309,"collection":314,"about":316,"author":318,"replies":321,"version-history":324,"predecessor-version":328,"wp:featuredmedia":332,"wp:attachment":335,"wp:term":338,"curies":349},[310],{"href":311,"targetHints":312},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F15834",{"allow":313},[160],[315],{"href":163},[317],{"href":166},[319],{"embeddable":26,"href":320},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers\u002F6",[322],{"embeddable":26,"href":323},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=15834",[325],{"count":326,"href":327},20,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F15834\u002Frevisions",[329],{"id":330,"href":331},59529,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F15834\u002Frevisions\u002F59529",[333],{"embeddable":26,"href":334},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F30493",[336],{"href":337},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=15834",[339,341,343,345,347],{"taxonomy":188,"embeddable":26,"href":340},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=15834",{"taxonomy":191,"embeddable":26,"href":342},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftags?post=15834",{"taxonomy":194,"embeddable":26,"href":344},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fproject_category?post=15834",{"taxonomy":197,"embeddable":26,"href":346},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcontact_email_category?post=15834",{"taxonomy":200,"embeddable":26,"href":348},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fyst_prominent_words?post=15834",[350],{"name":204,"href":205,"templated":26},[],1785956569508]