[{"data":1,"prerenderedAt":425},["ShallowReactive",2],{"slug-top-10-trends-shaping-future-pharma":3},{"post":4,"relatedPosts":196,"relatedBooks":330},{"id":5,"date":6,"date_gmt":7,"guid":8,"modified":10,"modified_gmt":11,"slug":12,"status":13,"type":14,"link":15,"title":16,"content":18,"excerpt":21,"author":23,"featured_media":24,"comment_status":25,"ping_status":25,"sticky":26,"template":27,"format":28,"meta":29,"categories":30,"tags":33,"project_category":51,"contact_email_category":52,"yst_prominent_words":53,"class_list":65,"better_featured_image":91,"acf":126,"yoast_meta":140,"_links":143},15834,"2025-11-17T10:05:42","2025-11-17T09:05:42",{"rendered":9},"http:\u002F\u002Fmedicalfuturist.com\u002F?p=15834","2025-11-17T10:05:44","2025-11-17T09:05:44","top-10-trends-shaping-future-pharma","publish","post","https:\u002F\u002Fmedicalfuturist.com\u002Ftop-10-trends-shaping-future-pharma",{"rendered":17},"The 10 Trends Shaping the Future of Pharma",{"rendered":19,"protected":20},"\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>The pharma industry has taken a big swung into digital transformation. All participants invest in digital health topics. But as with all trending issues, and there is a lot of fuss that is hard to see through. As the medical community increasingly acknowledges the importance of digital health, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fwhat-we-believe-in-the-medical-futurist-mission-statement\" target=\"_blank\">the cultural shift\u003C\u002Fa> we so often talk about is still a way to go. To change that, the first step is always getting to know what’s coming. \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\">\u003Cstrong>In this article, we collected the trends changing the pharmaceutical industry.\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cp>And if you want to have a more in-depth analysis of the topic, read our related ebook, \u003Ca href=\"https:\u002F\u002Fleanpub.com\u002Fthefutureofpharma\" target=\"_blank\" rel=\"noreferrer noopener\">Technologies Shaping the Future of Pharma\u003C\u002Fa>!\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"What Pharma Executives Secretly Think About the Future - The Medical Futurist\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F1HD9r_Tt6QU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>1. Have patients in the advisory board of pharmaceutical giants\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>As patients take their health and through that their own future into their hands with the help of digital health, they also should be treated as equal partners in the hospitals, pharmacies – and even pharma companies. Drug producers should have an advisory board including patients who have experience with the given company’s products.\u003C\u002Fp>\n\n\n\n\u003Cp>It would be easier to develop new products if the exact needs of the customers are well-known. Only with their help would it become possible to create a healthcare system that is futuristic even decades after the first plans were drawn. This is called \u003Ca href=\"https:\u002F\u002Fwww.jmir.org\u002F2022\u002F8\u002Fe39178\" data-type=\"URL\" data-id=\"https:\u002F\u002Fwww.jmir.org\u002F2022\u002F8\u002Fe39178\">patient design\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F04\u002FEmpowered-physician-and-patient-768x432.png\" alt=\"e-physician\" class=\"wp-image-23649\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F04\u002FEmpowered-physician-and-patient-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F04\u002FEmpowered-physician-and-patient-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F04\u002FEmpowered-physician-and-patient-512x288.png 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F04\u002FEmpowered-physician-and-patient.png 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>2. Digital health strategy “around the pill”\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Rather than focusing on traditional drug manufacturing and marketing, pharma companies will put more emphasis on new approaches relying on technology to appeal more to providers and payers. “Around the pill” is more than the production and the sale of drugs: it is about \u003Cstrong>\u003Cem>developing a drug and attaching a digital health technology to it\u003C\u002Fem>\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cp>These are often patient-support programs, that are often non-clinical solutions, that can boost patient outcomes and benefit the entire health system. These initiatives create win-win situations, patients receiving more than just a pill, while pharma companies can build on the data and the feedback they receive – and the likely loyalty of patients who appreciate the extra care. If done well.\u003C\u002Fp>\n\n\n\n\u003Cp>Good solutions however are not easy to make. There are only a handful of good examples, one of these is that of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002F4-examples-of-merging-gaming-digital-health\u002F\" target=\"_blank\">mySugr\u003C\u002Fa>. The startup’s approach for diabetes management is a gamified approach, wherein they reimagined diabetes as a Tamagotchi-like monster that can be tamed. By completing challenges, earning points and receiving personalized insights, the app \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdiabetestimes.co.uk\u002Fwebinar-will-help-people-with-diabetes-to-build-resilience-post-pandemic\u002F\" target=\"_blank\">incentivises patients\u003C\u002Fa> to keep their glucose level at a desirable one. The idea was so good pharma giant Roche acquired mySugr in 2017 and kept the team to continue growth. The company went on to pair the app with its existing Accu-Chek Guide glucose meter to create the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.mysugr.com\u002Fen\u002Fdiabetes-bundle\u002F\" target=\"_blank\">mySugr Bundle\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">3. Digital pills\u003C\u002Fh2>\n\n\n\n\u003Cp>Digital pills, medications with embedded electronic circuits can be good solutions for specific patients with specific conditions. These refer to ingestible medications with embedded electronic circuits rather than smartphone logging apps.\u003C\u002Fp>\n\n\n\n\u003Cp>For example, such pills could help with medication adherence in people taking medicines regularly. The first pill approved by the FDA was \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.abilifymycite.com\u002F\" target=\"_blank\">Ablify Mycite\u003C\u002Fa> (by since-dissolved pharma startup \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fdigital-health-ventures-that-flew-too-close-to-the-sun\" target=\"_blank\">Proteus\u003C\u002Fa>), a drug that was aimed at helping psychiatric conditions like bipolar disorder and schizophrenia. As a patient swallows the pill, the acidic environment in the stomach activates the pill’s sensor, which thereafter begins to send Bluetooth signals to an external patch. It will then notify the smartphone app that the pill was taken. Such pills are game-changers for patients with severe conditions like schizophrenia and severe depression, as for them, missing a medication can have serious consequences.\u003C\u002Fp>\n\n\n\n\u003Cp>As we wrote in our related article, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fthe-present-and-future-of-digital-pills\u002F\" target=\"_blank\">The Present And Future Of Digital Pills\u003C\u002Fa>, another company, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fetectrx.com\u002F\" target=\"_blank\">etectRx\u003C\u002Fa> gives patients more control over when monitoring starts. Their FDA-approved solution \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedcitynews.com\u002F2019\u002F12\u002Fnew-smart-pill-maker-gains-fda-approval\u002F?rf=1\" target=\"_blank\">involves a removable lanyard\u003C\u002Fa> rather than a patch, which patients can remove after taking their medicine.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002F185_tmf-01-768x432.png\" alt=\"\" class=\"wp-image-29169\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002F185_tmf-01-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002F185_tmf-01-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002F185_tmf-01-1536x864.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002F185_tmf-01.png 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">The present and the possible future of digital pills\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>4. \u003Cem>In silico\u003C\u002Fem> trials\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>In silico experiments are conducted by means of a computer simulation. Besides its time and cost-effectiveness, in silico trials completely circumvent animal testing and side effects on human and animal participants.\u003C\u002Fp>\n\n\n\n\u003Cp>In silico trials can completely \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.europeanpharmaceuticalreview.com\u002Fnews\u002F157250\u002Fin-silico-trial-successfully-replicates-human-clinical-research-results\u002F\" target=\"_blank\">replicate human clinical research\u003C\u002Fa>, according to a recent study. Research indicates that these trials are clearly efficient. However, it was not until COVID-19 that these became more widely used. The pandemic \u003Ca href=\"https:\u002F\u002Fwww.clinicalomics.com\u002Ftopics\u002Fpatient-care\u002Fcardiovascular-disease\u002Freplace-reduce-refine-in-silico-trials-in-the-spotlight\u002F\">broke down the reluctance\u003C\u002Fa> of medical professionally against such use of technology, as the need for quick and effective trials was imminent.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>5. Virtual reality against painkillers\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Virtual reality (VR) is becoming a reality in hospitals as we speak. As a doctor, you could assist in the OR without ever lifting a scalpel. If you are a medical student, you could study the human body more closely and prepare better for real-life surgeries. As a patient with mental health problems, you could \u003Ca href=\"https:\u002F\u002Fwww.psychologytoday.com\u002Fblog\u002Fknow-your-mind\u002F201605\u002Fhow-virtual-reality-could-transform-mental-health-treatment\">fight your possible fear of heights, schizophrenia or paranoia\u003C\u002Fa> more successfully.\u003C\u002Fp>\n\n\n\n\u003Cp>However, one of the most successful applications of medical VR is in the field of stress release and pain reduction for patients suffering from chronic pain. Perhaps pharma companies should consider stepping into the field instead of creating new types of painkillers. Brennan Spiegel and his team at the Cedars-Sinai Medical Center are \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fvirtual-reality-used-clinical-practice\u002F\">experimenting with the technology\u003C\u002Fa>. They even found a significant drop in pain scores in the case of VR therapies. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FBrennanSpiegel?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" target=\"_blank\">Spiegel believes\u003C\u002Fa> the future will be VR pharmacies with specialists prescribing the appropriate VR treatment to patients.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Virtual Reality Could Make Healthcare More Pleasant - The Medical Futurist\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FkgtnVl3k4Ik?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>6. Precision medicine through pharmacogenomics\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>As the \u003Ca href=\"https:\u002F\u002Fghr.nlm.nih.gov\u002Fprimer\u002Fprecisionmedicine\u002Fdefinition\">National Institutes of Health (NIH)\u003C\u002Fa> formulated it, precision medicine is “an emerging approach for disease treatment and prevention that takes into account individual variability in genes, environment, and lifestyle for each person.” There are various trends in precision medicine connected to pharma. On the one hand, \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fprecision-medicine-best-hope-fight-cancer\u002F\">researchers experiment\u003C\u002Fa> with cancer drugs that directly attack cancerous cells without damaging other tissues; for example \u003Ca href=\"http:\u002F\u002Fwww.cancercenter.com\u002Fcervical-cancer\u002Ftargeted-therapy\u002F\">in treating cervical cancer\u003C\u002Fa>. On the other hand, medical experts try to incorporate genetics into the process of creating targeted therapies and personalized treatments. Pharmacogenomics is one way to go about this.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.ncbi.nlm.nih.gov\u002Fpmc\u002Farticles\u002FPMC2014592\u002F\">Pharmacogenomics\u003C\u002Fa> is defined as the study of variability in drug response due to the genetic code. It argues that despite general sentiments, medications do not have the same effect on people. There are already some, who expressly \u003Ca href=\"https:\u002F\u002Fwww.pharmgkb.org\u002Fguideline\u002FPA166104949\">recommend genetic testing before any prescription of e.g.\u003C\u002Fa> Warfarin, a type of anti-blood-clotting drug takes place.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>7. 3D printing drugs\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Researchers worldwide are working on possible solutions: from a group that printed a \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.xinhuanet.com\u002Fenglish\u002F2020-11\u002F24\u002Fc_139540203.htm\" target=\"_blank\">miniature kidney,\u003C\u002Fa> through technological solutions like BioAssemblyBot \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.patreon.com\u002Fposts\u002Fbioprinting-hand-36609058\" target=\"_blank\">we wrote about earlier, \u003C\u002Fa>to entirely \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002F3dprintingindustry.com\u002Fnews\u002Fcarnegie-researchers-develop-fresh-new-method-of-3d-bioprinting-fully-sized-human-heart-models-179829\u002F\" target=\"_blank\">new methods\u003C\u002Fa> that can lead to patient-specific heart tissue printing. The list is long and set in a clinical setting.\u003C\u002Fp>\n\n\n\n\u003Cp>UK-based \u003Ca href=\"https:\u002F\u002Fwww.fabrx.co.uk\u002Fabout\">FabRx\u003C\u002Fa> believes they will be able to commercialize printed tablets within the next 5-10 years, and \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002F3d-bioprinting-overview\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">3D printing\u003C\u002Fa> will probably become available in every major hospital in the next decade. Whether we will also print out drugs at home or at least at the pharmacy on the corner of the street? The latter is more imaginable, but maybe in 20 years, 3D printers as home-based pharmacies will also not be considered as elements of science fiction.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"3D-printed drugs?! Yes! - The Medical Futurist #shorts\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F6GWxfuMd_RA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>8. Medical decision making with artificial intelligence (AI)\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>AI has been \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fartificial-intelligence-will-redesign-healthcare\u002F\">revolutionizing healthcare\u003C\u002Fa> – through mining medical records, designing treatment plans, speeding up medical imaging, or even drug creation for that matter. Artificial intelligence-based \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.nature.com\u002Farticles\u002Fd43747-021-00045-7\" target=\"_blank\">strategies for drug development\u003C\u002Fa> are on the rise and so is their adoption. A.I. makes finding new drugs cheaper and more effective.\u003C\u002Fp>\n\n\n\n\u003Cp>According to \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.sciencedirect.com\u002Fscience\u002Farticle\u002Fpii\u002FS2452302X1600036X#:~:text=Although%20the%20drug%20development%20takes,daunting%20and%20difficult%20to%20navigate.\" target=\"_blank\">estimates\u003C\u002Fa>, on average it takes about 12 years and $2.9 billion for an experimental drug to advance from concept to market. AI can downsize these numbers significantly.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F10\u002F214_tmf-01-1-768x432.png\" alt=\"\" class=\"wp-image-30807\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F10\u002F214_tmf-01-1-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F10\u002F214_tmf-01-1-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F10\u002F214_tmf-01-1-1536x864.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F10\u002F214_tmf-01-1.png 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>9. Need for new FDA and drug regulations\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>I believe that there is a consensus in the medical community that \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fthe-future-of-the-fda-and-drug-regulations-2\u002F\">regulations concerning drug production\u003C\u002Fa>, moreover digital health devices or health apps are obsolete. Regulatory agencies are unprepared for the waves of digital innovation.\u003C\u002Fp>\n\n\n\n\u003Cp>We could notice it with the appearance of the \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fliving-with-an-artificial-pancreas\u002F\">#wearenotwaiting \u003C\u002Fa>Twitter movement for patients suffering from diabetes. They started to use the so-called artificial pancreas without FDA or any other approval because the patients had the impression it works and they needed it. With the rapid innovation of digital health solutions, regulators need a more rapid response in order to get ahead of possibly dangerous DIY solutions.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.nature.com\u002Farticles\u002Fs41746-023-00873-0\" target=\"_blank\" rel=\"noreferrer noopener\">Generative AI has recently joined\u003C\u002Fa> this unprecedented regulatory discussion.\u003C\u002Fp>\n\n\n\n\u003Cp>Another example of regulations going after innovation is the case of direct-to-consumer genetic testing companies. They appeared approximately ten years ago on the market. However, in 2014 the FDA restricted 23andme’s operations saying that the health information services were not clear or complete enough for customers. So, the genetic testing company scaled back its activity mostly to provide data about ancestry. They have \u003Ca href=\"http:\u002F\u002Fwww.greensboro.com\u002Fnews\u002Flocal_news\u002Fsisters-find-each-other-through-dna-analysis\u002Farticle_e280fbab-74ab-50c0-b327-20770f646f42.html\">linked together long-lost family members\u003C\u002Fa> and have built family trees. In 2017, however, \u003Ca href=\"https:\u002F\u002Fwww.wired.com\u002F2017\u002F04\u002F23andme-won-back-right-foretell-diseases\u002F\">the FDA re-approved 23andme’s services\u003C\u002Fa>, which aim to tell people to which diseases they are susceptible.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>10. Augmented reality to make drug descriptions more fun\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>AR has \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Faugmented-reality-in-healthcare-will-be-revolutionary\u002F\">many exciting applications in healthcare\u003C\u002Fa>: nurses can find veins easier with an \u003Ca href=\"http:\u002F\u002Fwww.accuvein.com\u002F2015\u002F11\u002Faccuvein-cited-as-a-premier-augmented-reality-application\u002F\">AR vein scanner, AccuVein\u003C\u002Fa> or describe their eye condition better to their doctor through \u003Ca href=\"https:\u002F\u002Fitunes.apple.com\u002Fus\u002Fapp\u002Feye-decide-patient-engagement\u002Fid454280553?mt=8\">EyeDecide\u003C\u002Fa>. There are already great signs that AR will enter the field of pharma soon.\u003C\u002Fp>\n\n\n\n\u003Cp>Look at drug descriptions, for example. Have you ever been curious about how a drug works in your body? Even if you got interested in discovering how the distant world of pills and medicaments work, I bet you lost all your enthusiasm after you read the boring and undecipherable drug description. Now, augmented reality is here to change it. With the help of AR, \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002F2016\u002F04\u002F26\u002F6-surprising-trends-shaping-the-future-of-pharma\u002F\">patients can see how the drug works in 3D in front of their eyes instead of just reading long descriptions on the bottle\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>It’s time to embrace what is crystal clear. Digital health is changing care, the practice of medicine and how pharma innovations reach patients.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\u003Cp>[subscribe image=”false” type=”article-horizontal”]Subscribe to\u003C\u002Fp>\n\u003Ch2>\u003Cb>The Medical Futurist℠ Newsletter\u003C\u002Fb>\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>News shaping the future of healthcare\u003C\u002Fli>\n\u003Cli>Advice on taking charge of your health\u003C\u002Fli>\n\u003Cli>Reviews of the latest health technology\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>[\u002Fsubscribe]\u003C\u002Fp>\n",false,{"rendered":22,"protected":20},"\u003Cp>The drug sends a message to a caregiver after the patient swallowed it. The doctor prescribes virtual reality treatments for migraines. Do you think it is science fiction? You are mistaken.\u003C\u002Fp>\n",6,30493,"closed",true,"","standard",{"_acf_changed":20,"footnotes":27},[31,32],521,490,[34,35,36,37,38,39,40,41,42,43,44,45,46,47,48,49,50],145,207,519,246,289,527,329,535,355,653,356,357,425,130,445,144,450,[],[],[54,55,56,57,58,59,60,61,62,63,64],1617,1623,1631,1681,1723,2063,4967,1571,1599,1609,1611,[66,14,67,68,69,70,71,72,73,74,75,76,77,78,79,80,81,82,83,84,85,86,87,88,89,90],"post-15834","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-future-medicine","category-future-of-pharma","tag-augmented-reality-2","tag-digital-health","tag-gc4","tag-future","tag-innovation","tag-ar","tag-nanotechnology","tag-pharmacies","tag-personalized-medicine","tag-pharmacogenetics","tag-pharma-2","tag-pharmacology","tag-technology-2","tag-3d-printing-2","tag-virtual-reality","tag-artificial-intelligence","tag-vr",{"id":24,"alt_text":92,"caption":93,"description":94,"media_type":95,"media_details":96,"post":124,"source_url":125},"Future of Pharmacies","The pharmacy of the future","As patients are the most underused resources of healthcare, pharmacists are the most underused resources of medicine. That needs to change.","image",{"width":97,"height":98,"file":99,"sizes":100,"image_meta":122},1920,1080,"2020\u002F10\u002F210_tmf-01.png",{"medium":101,"large":107,"thumbnail":112,"medium_large":116,"1536x1536":117},{"file":102,"width":103,"height":104,"mime-type":105,"source_url":106},"210_tmf-01-370x208.png","370","208","image\u002Fpng","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F10\u002F210_tmf-01-370x208.png",{"file":108,"width":109,"height":110,"mime-type":105,"source_url":111},"210_tmf-01-768x432.png","768","432","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F10\u002F210_tmf-01-768x432.png",{"file":113,"width":114,"height":114,"mime-type":105,"source_url":115},"210_tmf-01-150x150.png","150","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F10\u002F210_tmf-01-150x150.png",{"file":108,"width":109,"height":110,"mime-type":105,"source_url":111},{"file":118,"width":119,"height":120,"mime-type":105,"source_url":121},"210_tmf-01-1536x864.png","1536","864","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F10\u002F210_tmf-01-1536x864.png",{"aperture":123,"credit":27,"camera":27,"caption":27,"created_timestamp":123,"copyright":27,"focal_length":123,"iso":123,"shutter_speed":123,"title":27,"orientation":123},"0",30459,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F10\u002F210_tmf-01.png",{"related_posts":20,"related_posts_footer":127,"subtitle":27,"cta_type":131,"cta_color":27,"related_books":132,"key_takeaways":135},[128,129,130],13786,15585,17208,"subscribe",[133,134],24759,24764,[136,138],{"title":137},"\u003Cp>In this article, we collected the trends changing the pharmaceutical industry.\u003C\u002Fp>\n",{"title":139},"\u003Cp>It’s time to embrace what is crystal clear: digital health is changing healthcare, the practice of medicine and how pharma innovations reach patients.\u003C\u002Fp>\n",{"yoast_wpseo_title":141,"yoast_wpseo_metadesc":142,"yoast_wpseo_canonical":15},"The 10 Trends Shaping the Future of Pharma - The Medical Futurist","The medical community gradually acknowledges digital health but doesn't embrace it entirely. Familiarize yourself with the future of pharma!",{"self":144,"collection":150,"about":153,"author":156,"replies":159,"version-history":162,"predecessor-version":166,"wp:featuredmedia":170,"wp:attachment":173,"wp:term":176,"curies":192},[145],{"href":146,"targetHints":147},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F15834",{"allow":148},[149],"GET",[151],{"href":152},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts",[154],{"href":155},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftypes\u002Fpost",[157],{"embeddable":26,"href":158},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers\u002F6",[160],{"embeddable":26,"href":161},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=15834",[163],{"count":164,"href":165},20,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F15834\u002Frevisions",[167],{"id":168,"href":169},59529,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F15834\u002Frevisions\u002F59529",[171],{"embeddable":26,"href":172},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F30493",[174],{"href":175},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=15834",[177,180,183,186,189],{"taxonomy":178,"embeddable":26,"href":179},"category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=15834",{"taxonomy":181,"embeddable":26,"href":182},"post_tag","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftags?post=15834",{"taxonomy":184,"embeddable":26,"href":185},"project_category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fproject_category?post=15834",{"taxonomy":187,"embeddable":26,"href":188},"contact_email_category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcontact_email_category?post=15834",{"taxonomy":190,"embeddable":26,"href":191},"yst_prominent_words","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fyst_prominent_words?post=15834",[193],{"name":194,"href":195,"templated":26},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[197],{"id":130,"date":198,"date_gmt":199,"guid":200,"modified":202,"modified_gmt":203,"slug":204,"status":13,"type":14,"link":205,"title":206,"content":208,"excerpt":210,"author":23,"featured_media":212,"comment_status":25,"ping_status":25,"sticky":26,"template":27,"format":28,"meta":213,"categories":214,"tags":216,"project_category":222,"contact_email_category":223,"yst_prominent_words":224,"class_list":235,"better_featured_image":243,"acf":277,"yoast_meta":286,"_links":288},"2018-02-15T11:00:20","2018-02-15T09:00:20",{"rendered":201},"http:\u002F\u002Fmedicalfuturist.com\u002F?p=17208","2022-05-19T12:27:14","2022-05-19T10:27:14","what-the-hell-is-blockchain-what-does-it-mean-for-healthcare-and-pharma","https:\u002F\u002Fmedicalfuturist.com\u002Fwhat-the-hell-is-blockchain-what-does-it-mean-for-healthcare-and-pharma",{"rendered":207},"What The Hell Is Blockchain And What Does It Mean For Healthcare And Pharma?",{"rendered":209,"protected":20},"\n\u003Ctable style=\"width: 100%; border-collapse: collapse; background-color: #eee; border-top: 4px solid #444;\" cellpadding=\"5px\">\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd style=\"width: 100%;\">\n\u003Cp style=\"color: #555;font-size: 12px;line-height: 14px\">THIS ARTICLE HAS NOT BEEN UPDATED SINCE 2018. THE INFORMATION SHARED IN THE ARTICLE WAS ACCURATE AT THE TIME OF ITS PUBLICATION, BUT IT MAY BE OUT OF DATE NOW. \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fmagazine\">BROWSE OUR LATEST ARTICLES HERE\u003C\u002Fa>\u003C\u002Fp>\n\u003C\u002Ftd>\n\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\n\n\n\n\u003Cp>Blockchain already earned the buzzword of the year award, so it is high time to address the elephant in the room. Is it really there? If it is, will it really change everything? How will it impact healthcare? \u003C\u002Fp>\n\n\n\n\u003C!--more-->\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Blockchain: More transformative than Trump on Twitter\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Don Tapscott, author of the book entitled \u003Ca href=\"https:\u002F\u002Fwww.amazon.com\u002FBlockchain-Revolution-Technology-Changing-Business\u002Fdp\u002F151135769X\">Blockchain Revolution\u003C\u002Fa> said in his superb, no-frills \u003Ca href=\"https:\u002F\u002Fwww.ted.com\u002Ftalks\u002Fdon_tapscott_how_the_blockchain_is_changing_money_and_business?language=hu#t-1116028\">TED Talk\u003C\u002Fa> that blockchain is the technology that is likely to have the greatest impact on the next few decades. No, it’s not social media. No, it’s not big data, not robotics, not even artificial intelligence. It’s the technology behind the cryptocurrency, Bitcoin.\u003C\u002Fp>\n\n\n\n\u003Cp>Stop there for a moment. So, blockchain will have more transformative power on our lives than Facebook, Instagram and Donald Trump using Twitter for diplomacy? How? Why? When? Is that true or is it another bubble shaping up in front of our eyes?\u003C\u002Fp>\n\n\n\n\u003Cp>When looking at how fast companies in various industries are adopting blockchain, the latter question is certainly worth considering. According to \u003Ca href=\"https:\u002F\u002Fwww.prnewswire.com\u002Fnews-releases\u002Fworldwide-blockchain-technology-market-is-anticipated-to-exhibit-a-cagr-of-587-between-2016-and-2024-elimination-of-third-parties-improves-demand-and-security-of-online-transactions--tmr-611067345.html\">Transparency Market Research\u003C\u002Fa>, the global blockchain technology market is expected to be worth $20 billion(!) by the end of 2024 as compared to $315.9 million in 2015. The overall market is anticipated to exhibit a 58.7 percent annual growth between 2016 and 2024. Moving faster than Elon Musk’s red Tesla Roadster in space. And the drivers of this massive expansion are innovators, start-ups, bold companies in finance, retail and manufacturing, government – and healthcare.\u003C\u002Fp>\n\n\n\n\u003Cp>Due to blockchain’s ties to cryptocurrencies, most people believe that the financial system will adopt the technology soonest, but \u003Ca href=\"https:\u002F\u002Fwww.ibm.com\u002Fblogs\u002Fthink\u002F2017\u002F02\u002Fblockchain-healthcare\u002F\">healthcare’s speed of leveraging blockchain seems to actually surpass it\u003C\u002Fa>. A new IBM Institute for Business Value blockchain study, \u003Ca href=\"https:\u002F\u002Fwww-01.ibm.com\u002Fcommon\u002Fssi\u002Fcgi-bin\u002Fssialias?htmlfid=GBE03790USEN\">\u003Cem>Healthcare Rallies for Blockchain\u003C\u002Fem>\u003C\u002Fa>, surveyed 200 healthcare executives in 16 countries. They found that 16 percent aren’t just experimenting; they expect to have a commercial blockchain solution at scale in 2017. Moreover, according to IBM’s estimation, another 56 percent will follow the first adopters until 2020. That means within 2 years!\u003C\u002Fp>\n\n\n\n\u003Cp>Thus, it is high time to have a look at how and why the technology behind Bitcoin, the cryptocurrency in a great part powering criminals trading on the darknet could become the cornerstone of future healthcare. More briefly, let’s see what the hell blockchain is!\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"What The Hell Is Blockchain And What Does It Mean For Healthcare And Pharma? - The Medical Futurist\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FE1wcvcta6zw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Blockchain is the new word for trust online\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cem>On the Internet, nobody knows that you’re a dog\u003C\u002Fem>. Although Peter Steiner’s cartoon drawn for The New Yorker in 1993 is mostly associated with the issue of anonymity on the Internet, it highlights deeper problems in relation to trust, credibility, security, and privacy. In the era of fake news and online scam, it does not come as a surprise to anyone that it is difficult to secure information, communication processes or trade online. And it is especially important in case of such sensitive information as money or healthcare data.\u003C\u002Fp>\n\n\n\n\u003Cp>In case of money, trust and credibility have long been established by central intermediaries, such as banks and other types of middlemen. You transfer money via your online bank account knowing it’s safe and secure because you trust the financial institution behind it. And in the case of online transactions, there has been another problem for which trustworthy intermediaries have meant the solution for years. The problem of duplications. When you send an e-mail with an attached cat photo, the image will automatically be copied. So, how do you make sure that doesn’t happen with your money? That the well-earned dollars that you spend on books will actually disappear from your bank account and appear on Amazon’s. In the case of digital assets like money, stocks or intellectual property, not to speak about electronic health records, authentication and accountability are key elements.\u003C\u002Fp>\n\n\n\n\u003Cp>Still, middlemen such as banks are too slow. And too expensive. While an e-mail arrives in seconds in another person’s mailbox, an international transfer could take several days, even weeks. And it is not even that secure, as it could be hacked more easily due to the banks’ centralized nature. As a response to all these issues, Satoshi Nakamoto, a mysterious Japanese programmer or a group, worked out the world’s first digital currency, Bitcoin and its underlying, supporting system, the blockchain. Since then, several types and modified versions of the technology appeared. As \u003Ca href=\"https:\u002F\u002Fwww.economist.com\u002Fnews\u002Fleaders\u002F21677198-technology-behind-bitcoin-could-transform-how-economy-works-trust-machine\">The Economist explained\u003C\u002Fa>, blockchain enables an economy where trust is established not by central intermediaries but through consensus and complex computer code. It lets people who have no particular confidence in each other collaborate without having to go through a neutral central authority. Simply put, it is a machine for creating trust.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"619\" height=\"413\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fblockchain-the-trust-machine.jpg\" alt=\"Blockchain in Healthcare\" class=\"wp-image-17212\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fblockchain-the-trust-machine.jpg 619w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fblockchain-the-trust-machine-512x342.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fblockchain-the-trust-machine-375x250.jpg 375w\" sizes=\"auto, (max-width: 619px) 100vw, 619px\" \u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Blockchain is like a scarf knitted by your grandmother\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The concept and the operation of the technology are rather difficult, but it is perhaps easier to imagine with a \u003Ca href=\"https:\u002F\u002Fwww.newyorker.com\u002Fmagazine\u002F2017\u002F12\u002F18\u002Festonia-the-digital-republic\">nicely-put metaphor by The New Yorker’s Nathan Heller\u003C\u002Fa>. In his article about Estonia as a digital republic, he said that a blockchain is like the digital version of a scarf knitted by your grandmother. She uses one ball of yarn, and the result is continuous. Each stitch depends on the one just before it. It’s impossible to remove part of the fabric, or to substitute a swatch without leaving some trace: a few telling knots, or a change in the knit.\u003C\u002Fp>\n\n\n\n\u003Cp>When The Medical Futurist asked Ivo Lohmus from \u003Ca href=\"https:\u002F\u002Fguardtime.com\u002F\">Guardtime\u003C\u002Fa>, an Estonian company developing K.S.I. blockchain technology, he said it is to be imagined as a shared book of records, or in more technical terms, a distributed database that’s designed in such a smart way that whatever is added to this database, that’s immutable. As if it’s carved into stone. Any change becomes immediately evident. Another aspect of the system is that there is no central authority to decide what’s right or wrong. The participants need to come to a consensus, to articulate some shared view of the world.\u003C\u002Fp>\n\n\n\n\u003Cp>There are several methods for making a decision about a new entry based on the particular consensus, Medium’s \u003Ca href=\"https:\u002F\u002Fmedium.com\u002Fblockchain-review\u002Fhow-does-the-blockchain-work-for-dummies-explained-simply-9f94d386e093\">Collin Thompson explains\u003C\u002Fa> the proof of work process used by Bitcoin as the following: when a digital transaction is carried out, it is grouped together in a cryptographically protected block with other transactions that have occurred in the last 10 minutes and sent out to the entire network. Miners (members in the network with high levels of computing power) then compete to validate the transactions by solving complex coded problems. The first miner to solve the problems and validate the block receives a reward. The validated block of transactions is then timestamped and added to a chain in a chronological order.\u003C\u002Fp>\n\n\n\n\u003Cp>New blocks of validated transactions are linked to older blocks, making a chain or blocks that show every transaction made in the history of that blockchain. The entire chain is continually updated so that every database in the network is the same, giving each member the ability to prove who owns what at any given time.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"489\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fblockchain-blocks.jpg\" alt=\"Blockchain In Healthcare\" class=\"wp-image-17213\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fblockchain-blocks.jpg 870w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fblockchain-blocks-370x208.jpg 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fblockchain-blocks-768x432.jpg 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fblockchain-blocks-512x288.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fblockchain-blocks-444x250.jpg 444w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Ch1 class=\"wp-block-heading\">\u003Cstrong>The benefits of blockchain\u003C\u002Fstrong>\u003C\u002Fh1>\n\n\n\n\u003Cp>The technology has numerous benefits for online transactions, especially in the field of digital assets, such as health data. Blockchain’s time-sensitive nature allows any data to move around in that particular format only once in the network. The blocks are impossible to change; only new entries can be added to the network. This is critical in case of health data. Just imagine what might happen if someone could change a patient’s blood type in the health record system without anyone noticing it.\u003C\u002Fp>\n\n\n\n\u003Cp>Moreover, Ivo Lohmus said that many times, as in the case of the K.S.I blockchain which is used for the Estonian medical records system, the blockchain does not directly deal with the data. Through the cryptographic process, a unique identifier of the data, a hash, is created, which functions similarly to the biological fingerprint. While you can identify anyone based on his or her fingerprint, you cannot “reconstruct” the whole person. And finally, as the blockchain is based on the consensus of network participants, access to data can be linked to permission.\u003C\u002Fp>\n\n\n\n\u003Cp>Beyond ensuring authentication and credibility, blockchain also \u003Ca href=\"https:\u002F\u002Fmedium.com\u002Fblockchain-review\u002Fhow-does-the-blockchain-work-for-dummies-explained-simply-9f94d386e093\">brings unprecedented security benefits\u003C\u002Fa>. Hacking attacks that commonly impact large, centralized intermediaries like banks would be virtually impossible to pull off on the blockchain. For example — if someone wanted to hack into a particular block in a blockchain, a hacker would not only need to hack into that specific block, but all of the proceeding blocks going back the entire history of that blockchain. And they would need to do it on every ledger in the network, which could be millions, simultaneously.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"590\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fblockchain-security.jpg\" alt=\"Blockchain In Healthcare\" class=\"wp-image-17214\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fblockchain-security.jpg 870w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fblockchain-security-768x521.jpg 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fblockchain-security-512x347.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fblockchain-security-369x250.jpg 369w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Blockchain in healthcare – Long instead of big data\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Blockchain has immense potential in healthcare. According to the IBM Institute for Business Value blockchain study, new adopters of the technology expect the greatest blockchain benefits across time, cost, and risk in three areas: clinical trial records, regulatory compliance, and medical\u002Fhealth records.\u003C\u002Fp>\n\n\n\n\u003Cp>It is capable of transforming the entire system of medical records, just as Estonia has already done. In March 2017, the Baltic country’s \u003Ca href=\"http:\u002F\u002Fpwc.blogs.com\u002Fhealth_matters\u002F2017\u002F03\u002Festonia-prescribes-blockchain-for-healthcare-data-security.html\">eHealth Authority signed a deal\u003C\u002Fa> with \u003Ca href=\"https:\u002F\u002Fguardtime.com\u002F\">Guardtime\u003C\u002Fa> to secure the health records of over a million Estonians. \u003Ca href=\"https:\u002F\u002Fpatientory.com\u002F\">Patientory\u003C\u002Fa>, a start-up helping hospitals to secure their patient data while enabling patients to follow the fate of their own data, has urged the British government “to get behind a blockchain-enabled national IT health system” at the time of the \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fthe-nhs-ransomware-attack-data-privacy-in-digital-health-part-one\u002F\">NHS ransomware attack\u003C\u002Fa>. If there were political will and comprehensive financial support, other countries could also follow Estonia’s as well as Dubai’s lead. The latter has also started to test blockchain technology for securing its electronic medical records.\u003C\u002Fp>\n\n\n\n\u003Cp>Due to its time-sensitive nature, blockchains shift the lens from disparate bits of information held by a single owner, to the lifetime history of an asset. Instead of big data, capturing long-term data becomes more easily possible. And that’s exactly why it is the perfect solution when we need to document a patient’s health record to set up reliable vaccine registries or to secure the movement of drugs through the supply chain.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"377\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fe-estonia.jpg\" alt=\"Blockchain In Healthcare\" class=\"wp-image-17215\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fe-estonia.jpg 870w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fe-estonia-768x333.jpg 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fe-estonia-512x222.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fe-estonia-458x198.jpg 458w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Blockchain in pharma\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The issue of counterfeit medicines, as the dark side of networked markets and globalization, has \u003Ca href=\"https:\u002F\u002Fwww.pharmaceutical-technology.com\u002Ffeatures\u002Fblockchain-pharma-opportunities-supply-chain\u002F\">become increasingly pressing, both in terms of the economic cost of this global black market and the risk to human life\u003C\u002Fa> that comes from taking counterfeit drugs. In many developing countries in Asia, Africa, and South America, counterfeit drugs comprise between 10 percent and 30 percent of the total medicines on sale.\u003C\u002Fp>\n\n\n\n\u003Cp>Cindy Greatrex, Vice President of The National Alliance of Research Associates Programs remarked that for combatting fake pharmaceuticals a solution needs to be employed that stops the counterfeits from contaminating the supply chain. The best solution is to track pharmaceuticals so that digital systems linked to medication moving in the physical world are established. This is important because when you have a unique digital reference to a drug and a physical copy of that drug, it is much harder to erase or duplicate one without the other.\u003C\u002Fp>\n\n\n\n\u003Cp>Blockchain offers security through transparency. It might work as follows: barcode-tagged drugs could be scanned and entered into secure digital blocks whenever they change hands. This ongoing real-time record could be viewed anytime by authorized parties and even patients at the far end of the supply chain. This would make it much more difficult for criminal networks to sell their counterfeit drugs on the market.\u003C\u002Fp>\n\n\n\n\u003Cp>However, the advantages of blockchain for pharma does not stop there. Drug developers running clinical trials might be able to share clinical data and medical samples more securely. And while blockchain underpins the digital currencies demanded in ransomware attacks, the technology could also play a role in securing sensitive industry data from malicious attack.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"653\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fblockchain-in-pharma.jpg\" alt=\"Blockchain in Healthcare\" class=\"wp-image-17216\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fblockchain-in-pharma.jpg 870w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fblockchain-in-pharma-768x576.jpg 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fblockchain-in-pharma-512x384.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fblockchain-in-pharma-333x250.jpg 333w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>It’s clear that blockchain will have a massive impact on dealing with healthcare data. It’s also worth looking at news about blockchain differently than those related to Bitcoin. The blockchain is a technology, Bitcoin is a product of it. As it is going to be more and more widespread in the future, we’ll keep on writing about the many ways blockchain can support healthcare and pharma.\u003C\u002Fp>\n\n\n\n\u003Ctable style=\"width: 100%; border-collapse: collapse; background-color: #eee; border-top: 4px solid #444;\" cellpadding=\"10px\">\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd style=\"width: 100%;\">\n\u003Cp>\u003Cstrong>At The Medical Futurist, we are building a community for making a bold vision about the future of healthcare reality today.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Ciframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FFIbMejImnxs\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\">\u003C\u002Fiframe>\n\u003Cp>If you’d like to support this mission, we invite you to \u003Ca href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\">join The Medical Futurist Patreon Community\u003C\u002Fa>. A community of empowered patients, future-oriented healthcare professionals, concerned health policymakers, sensible health tech developers, and enthusiastic medical students. If there were ever a time to join us, it is now. Every contribution, however big or small, powers our research and sustains our future.\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\">\u003Cstrong style=\"background-color: #e71d3299; color: #000;\">Click here to support The Medical Futurist from as little as $3\u003C\u002Fstrong>\u003C\u002Fa> – it only takes a minute. Thank you.\u003C\u002Fp>\n\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003Cp> \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Ca href=\"https:\u002F\u002Fthemedicalfuturist.us8.list-manage.com\u002Fsubscribe?u=5b42ebb547c75ff669a6572d3&id=efd6a3cd08\">\u003Cb>Subscribe To The Medical Futurist℠ Newsletter\u003C\u002Fb>\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>News shaping the future of healthcare\u003C\u002Fli>\u003Cli>Advice on taking charge of your health\u003C\u002Fli>\u003Cli>Reviews of the latest health technology\u003C\u002Fli>\u003C\u002Ful>\n",{"rendered":211,"protected":20},"\u003Cp>Blockchain already earned the buzzword of the year award, so it is high time to address the elephant in the room. Is it really there? If it is, will it really change everything? How will it impact healthcare? \u003C\u002Fp>\n",17226,{"_acf_changed":20,"footnotes":27},[215],799,[217,218,37,219,220,38,221,44,46],816,817,271,275,313,[],[],[225,226,227,228,229,230,231,232,233,234],2917,2927,1625,1683,1693,1719,1729,1795,1883,2915,[236,14,67,68,69,70,71,237,238,239,77,240,241,78,242,84,86],"post-17208","category-security-privacy","tag-blockchain","tag-security","tag-health","tag-healthcare","tag-medicine",{"id":212,"alt_text":27,"caption":27,"description":27,"media_type":95,"media_details":244,"post":130,"source_url":276},{"width":245,"height":246,"file":247,"sizes":248,"image_meta":274},870,489,"2018\u002F02\u002Fdqmrg8amjxdlwugm7pxvxpvevhz5ehigqfmrsr8lntjrasl-1.png",{"medium":249,"large":254,"thumbnail":259,"medium_large":263,"large_old_512x288":264,"medium_old_444x250":269},{"file":250,"width":251,"height":252,"mime-type":105,"source_url":253},"dqmrg8amjxdlwugm7pxvxpvevhz5ehigqfmrsr8lntjrasl-1-370x208.png",370,208,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fdqmrg8amjxdlwugm7pxvxpvevhz5ehigqfmrsr8lntjrasl-1-370x208.png",{"file":255,"width":256,"height":257,"mime-type":105,"source_url":258},"dqmrg8amjxdlwugm7pxvxpvevhz5ehigqfmrsr8lntjrasl-1-768x432.png",768,432,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fdqmrg8amjxdlwugm7pxvxpvevhz5ehigqfmrsr8lntjrasl-1-768x432.png",{"file":260,"width":261,"height":261,"mime-type":105,"source_url":262},"dqmrg8amjxdlwugm7pxvxpvevhz5ehigqfmrsr8lntjrasl-1-150x150.png",150,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fdqmrg8amjxdlwugm7pxvxpvevhz5ehigqfmrsr8lntjrasl-1-150x150.png",{"file":255,"width":256,"height":257,"mime-type":105,"source_url":258},{"file":265,"width":266,"height":267,"mime-type":105,"source_url":268},"dqmrg8amjxdlwugm7pxvxpvevhz5ehigqfmrsr8lntjrasl-1-512x288.png",512,288,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fdqmrg8amjxdlwugm7pxvxpvevhz5ehigqfmrsr8lntjrasl-1-512x288.png",{"file":270,"width":271,"height":272,"mime-type":105,"source_url":273},"dqmrg8amjxdlwugm7pxvxpvevhz5ehigqfmrsr8lntjrasl-1-444x250.png",444,250,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fdqmrg8amjxdlwugm7pxvxpvevhz5ehigqfmrsr8lntjrasl-1-444x250.png",{"aperture":123,"credit":27,"camera":27,"caption":27,"created_timestamp":123,"copyright":27,"focal_length":123,"iso":123,"shutter_speed":123,"title":27,"orientation":123,"keywords":275},[],"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F02\u002Fdqmrg8amjxdlwugm7pxvxpvevhz5ehigqfmrsr8lntjrasl-1.png",{"related_posts":278,"related_posts_footer":282,"cta_type":27,"cta_color":27,"subtitle":27,"related_books":20},[279,280,281],17644,17522,17427,[283,284,285],13095,17254,20749,{"yoast_wpseo_title":207,"yoast_wpseo_metadesc":287,"yoast_wpseo_canonical":205},"Is blockchain only a buzzword or does it have a real potential to transform medicine. The Medical Futurist analyzes blockchain in healthcare.",{"self":289,"collection":294,"about":296,"author":298,"replies":300,"version-history":303,"predecessor-version":307,"wp:featuredmedia":311,"wp:attachment":314,"wp:term":317,"curies":328},[290],{"href":291,"targetHints":292},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F17208",{"allow":293},[149],[295],{"href":152},[297],{"href":155},[299],{"embeddable":26,"href":158},[301],{"embeddable":26,"href":302},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=17208",[304],{"count":305,"href":306},14,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F17208\u002Frevisions",[308],{"id":309,"href":310},46169,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F17208\u002Frevisions\u002F46169",[312],{"embeddable":26,"href":313},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F17226",[315],{"href":316},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=17208",[318,320,322,324,326],{"taxonomy":178,"embeddable":26,"href":319},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=17208",{"taxonomy":181,"embeddable":26,"href":321},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftags?post=17208",{"taxonomy":184,"embeddable":26,"href":323},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fproject_category?post=17208",{"taxonomy":187,"embeddable":26,"href":325},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcontact_email_category?post=17208",{"taxonomy":190,"embeddable":26,"href":327},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fyst_prominent_words?post=17208",[329],{"name":194,"href":195,"templated":26},[331],{"id":134,"date":332,"date_gmt":333,"guid":334,"modified":336,"modified_gmt":337,"slug":338,"status":13,"type":339,"link":340,"title":341,"content":343,"excerpt":345,"author":347,"featured_media":348,"comment_status":25,"ping_status":25,"template":27,"yst_prominent_words":349,"class_list":352,"better_featured_image":355,"acf":373,"yoast_meta":393,"_links":396},"2019-09-06T22:00:04","2019-09-06T20:00:04",{"rendered":335},"https:\u002F\u002Fapi.medicalfuturist.com\u002F?post_type=book&p=24764","2023-03-12T18:14:56","2023-03-12T17:14:56","technologies-shaping-the-future-of-pharma","book","https:\u002F\u002Fapi.medicalfuturist.com\u002Fbooks\u002Ftechnologies-shaping-the-future-of-pharma\u002F",{"rendered":342},"How Technologies are Shaping the Future of Pharma",{"rendered":344,"protected":20},"\n\u003Cp>We designed this e-book to serve as a collection of relevant examples, best practices and exciting ideas that can help any pharmaceutical company prepare for change. Many pharma companies have been trying to hop on the “digital train”. \u003Ca href=\"https:\u002F\u002Fleanpub.com\u002Fthefutureofpharma\" target=\"_blank\" rel=\"noreferrer noopener\">This e-book\u003C\u002Fa> was meant to prove that instead of a train of innovation, stakeholders should think in terms of spaceships and while there is still time to embrace digital health and patient empowerment, those that do it faster will get exponentially ahead of their competitors.\u003C\u002Fp>\n",{"rendered":346,"protected":20},"\u003Cp>We designed this e-book to serve as a collection of relevant examples, best practices and exciting ideas that can help any pharmaceutical company prepare for […]\u003C\u002Fp>\n",10,49977,[57,350,351],2349,4977,[353,339,354,68,70,71],"post-24764","type-book",{"id":348,"alt_text":27,"caption":27,"description":27,"media_type":95,"media_details":356,"post":134,"source_url":372},{"width":357,"height":358,"file":359,"filesize":360,"sizes":361,"image_meta":371},320,415,"2019\u002F09\u002Ffuture-of-pharma.png",23355,{"medium":362,"thumbnail":367},{"file":363,"width":364,"height":104,"mime-type":105,"filesize":365,"source_url":366},"future-of-pharma-320x208.png","320","49756","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002Ffuture-of-pharma-320x208.png",{"file":368,"width":114,"height":114,"mime-type":105,"filesize":369,"source_url":370},"future-of-pharma-150x150.png","21008","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002Ffuture-of-pharma-150x150.png",{"aperture":123,"credit":27,"camera":27,"caption":27,"created_timestamp":123,"copyright":27,"focal_length":123,"iso":123,"shutter_speed":123,"title":27,"orientation":123},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002Ffuture-of-pharma.png",{"leanpub_url":374,"buy_button_text":375,"preview":376},"https:\u002F\u002Fleanpub.com\u002Fthefutureofpharma?utm_source=books&utm_medium=referral","Get it on Leanpub",[377,379,381,383,385,387,389,391],{"image":378},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002F1114_pharma_ebook_2022-cover-copy.png",{"image":380},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FTechnologies-Shaping-The-Future-of-Pharma-UPDATED-03.png",{"image":382},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FTechnologies-Shaping-The-Future-of-Pharma-UPDATED-04.png",{"image":384},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FTechnologies-Shaping-The-Future-of-Pharma-UPDATED-05.png",{"image":386},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FTechnologies-Shaping-The-Future-of-Pharma-UPDATED-06.png",{"image":388},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FTechnologies-Shaping-The-Future-of-Pharma-UPDATED-07.png",{"image":390},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FTechnologies-Shaping-The-Future-of-Pharma-UPDATED-08.png",{"image":392},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FTechnologies-Shaping-The-Future-of-Pharma-UPDATED-09.png",{"yoast_wpseo_title":394,"yoast_wpseo_metadesc":395,"yoast_wpseo_canonical":340},"How Technologies are Shaping the Future of Pharma - The Medical Futurist","This e-book serves as a collection of relevant examples, best practices and exciting ideas that can help pharmaceuticcal companies prepare for change.",{"self":397,"collection":402,"about":405,"author":408,"replies":411,"wp:featuredmedia":414,"wp:attachment":417,"wp:term":420,"curies":423},[398],{"href":399,"targetHints":400},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fbook\u002F24764",{"allow":401},[149],[403],{"href":404},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fbook",[406],{"href":407},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftypes\u002Fbook",[409],{"embeddable":26,"href":410},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers\u002F10",[412],{"embeddable":26,"href":413},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=24764",[415],{"embeddable":26,"href":416},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F49977",[418],{"href":419},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=24764",[421],{"taxonomy":190,"embeddable":26,"href":422},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fyst_prominent_words?post=24764",[424],{"name":194,"href":195,"templated":26},1785696746149]