[{"data":1,"prerenderedAt":450},["ShallowReactive",2],{"slug-tech-giants-in-healthcare-2021-summary":3},{"post":4,"relatedPosts":214,"relatedBooks":357},{"id":5,"date":6,"date_gmt":7,"guid":8,"modified":10,"modified_gmt":11,"slug":12,"status":13,"type":14,"link":15,"title":16,"content":18,"excerpt":21,"author":23,"featured_media":24,"comment_status":25,"ping_status":25,"sticky":26,"template":27,"format":28,"meta":29,"categories":30,"tags":43,"project_category":59,"contact_email_category":64,"yst_prominent_words":65,"class_list":79,"better_featured_image":117,"acf":149,"yoast_meta":158,"_links":161},35721,"2021-08-24T10:00:00","2021-08-24T08:00:00",{"rendered":9},"https:\u002F\u002Fmedicalfuturist.com\u002F?post_id=35721&_wpnonce=7ec1f67adf&status=auto-draft&type=post","2021-09-16T12:59:35","2021-09-16T10:59:35","tech-giants-in-healthcare-2021-summary","publish","post","https:\u002F\u002Fmedicalfuturist.com\u002Ftech-giants-in-healthcare-2021-summary",{"rendered":17},"Big Tech In Medicine: How Amazon, Apple, Microsoft, Google, IBM & NVIDIA Disrupt Healthcare",{"rendered":19,"protected":20},"\n\u003Cp>\u003Cstrong>We’ve spent a good part of our summer writing about Big Tech and how these companies, \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Famazons-march-into-healthcare-a-2021-update\">Amazon\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fgoogles-masterplan-for-healthcare\">Google\u002FAlphabet\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fmicrosoft-in-healthcare-2021\">Microsoft\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fapple-in-healthcare-2021\">Apple\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fibm-in-healthcare-2021\">IBM\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fnvidia-in-healthcare-2021\">NVIDIA\u003C\u002Fa> have approached medicine and its trillion-dollar market possibilities. These six companies have the most projects in healthcare, and their presence is not negligible at all: they all have the power and the incentive to transform and help digitise this market.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-large\">\u003Ca class=\"img\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fbig-tech-in-healthcare-heatmap\" target=\"_blank\" rel=\"noopener\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"564\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F09\u002Fbigtech_infographic-1-1-768x564.png\" alt=\"\" class=\"wp-image-36219\"\u002F\u003C\u002Fa srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F09\u002Fbigtech_infographic-1-1-768x564.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F09\u002Fbigtech_infographic-1-1-1536x1129.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F09\u002Fbigtech_infographic-1-1.png 1469w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003C\u002Fa>\u003Cfigcaption>Big Tech In Healthcare – heatmap\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Moreover, all of these companies have something peculiar and very unique to give. Amazon’s distribution network can change the way we think of pharmacies in the future. Microsoft can bring steadiness, reason and predictability. Apple’s design and seamless approach make us see systems as flawless organisms. Google’s in-depth knowledge of A.I. and its practical use in cure. IBM bringing its power and history onto the field of machine learning and quantum computing. And last but not least, a relative newcomer, NVIDIA knowing how to manufacture systems and practical implementations.\u003Cbr>\u003Cbr>In this closing part of the series, we give you a final summary and analysis on where we think Tech Giants are heading – and if you want to read more about these companies and what they have already done and achieved in healthcare, we recommend you to get your copy of our e-book, \u003Ca href=\"https:\u002F\u002Fleanpub.com\u002Ftech-giants-in-healthcare\">Tech Giants In Healthcare\u003C\u002Fa>!\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Tech Giants in Healthcare - Updated with COVID-19! The Medical Futurist\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FXX6-kzy2XK4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Famazons-march-into-healthcare-a-2021-update\">\u003Cstrong>Amazon’s Dive Into Healthcare\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>With its thorough knowledge of online sales and distribution, it was inevitable that one of the milestones of this tech giant’s steps in healthcare will include the disruption of pharma distribution chains. As we wrote in our related article, in 2017, when Amazon received drug distribution licenses in over 10 U.S. states, the news sent traditional players in the pharmaceutical market into a frenzy. Amazon’s pharm plans further expanded when it bought startup online pharmacy PillPack for nearly $1 billion in 2018, ultimately selling over-the-counter medications, prescription drugs, and its own line of OTC drugs. And, of course, this isn’t all.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>\u003Cem>What Amazon is betting on\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Providing telehealth services for its employees and later to other customers primarily in the U.S.\u003C\u002Fli>\u003Cli>Using its supply chain to quickly deliver medications\u003C\u002Fli>\u003Cli>Using Alexa for chatbot-based medical services\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>\u003Cem>What I expect\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cstrong>Amazon will make further use of its vast knowledge of online shopping trends and behaviour and will keep on providing what people need, from medicine to wearables. It might encounter some difficulties in areas they know less; but as it is already active in the most profitable segment of medicine (pharma manufacturing and sales), it can maintain its profitability. So no Amazon hospital, but yes to fields that can be built with data from e-commerce.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"How Amazon Could Revolutionise Healthcare - A Future Bit From The Medical Futurist\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FppB7OOzcoTc?start=1&feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fapple-in-healthcare-2021\u002F\">\u003Cstrong>Apple’s Venture in Health\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Producing a device every 6th people has in their pocket worldwide, it seems clear how Apple can reach the field to play on. Not to mention another health tool: Apple \u003Ca href=\"https:\u002F\u002Fwww.statista.com\u002Fstatistics\u002F524830\u002Fglobal-smartwatch-vendors-market-share\u002F\">holds the largest share\u003C\u002Fa> of the global smartwatch shipment market. In the first quarter of 2020, that accounted for a substantial 47.9% share of the market. The company has been heavily leveraging the popularity of its smartwatch for its healthcare plans.\u003C\u002Fp>\n\n\n\n\u003Cp>Through Apple Watch, the company has built an excellent pathway to electronic health records, too. Apple’s \u003Ca href=\"https:\u002F\u002Fsupport.apple.com\u002Fen-us\u002FHT203037\">Health app\u003C\u002Fa> aims to bridge patients and doctors, and all the data in-between. Users can share their health data collected by the Health app directly to EMRs, like Cerner, which is already supporting this feature. Seamlessly sharing patient healthcare data from an Apple device to an EMR and this being viewable by a doctor or caregiver represent a major step in facilitating digital health approaches.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>\u003Cem>What Apple is betting on\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Using the Apple Watch for consumer health and research\u003C\u002Fli>\u003Cli>Connecting the Apple Health app to selected third-party services\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>\u003Cem>What I expect\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cstrong>Apple will keep on working on expanding the health features of its devices, Apple Watch and iPhones included. Even more, I think some of the new features introduced in the next iPhones will be more health- than tech-related! Apple-owned clinics? The news was out but the company retreated, keeping a clear portfolio.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002Ftmf_article_279-01-768x432.png\" alt=\"\" class=\"wp-image-35099\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002Ftmf_article_279-01-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002Ftmf_article_279-01-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002Ftmf_article_279-01-1536x864.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002Ftmf_article_279-01.png 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fgoogles-masterplan-for-healthcare\u002F\">\u003Cstrong>Google’s Masterplan for Healthcare\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Of all these tech giants, Google is the one that knows what \u003Cem>exactly\u003C\u002Fem> people want. Even more: \u003Ca href=\"https:\u002F\u002Fwww.cnbc.com\u002F2019\u002F11\u002F15\u002Fgoogle-tweaks-its-algorithm-to-change-search-results-wsj.html\">some say\u003C\u002Fa> it can even direct that will. And people sure want health: 7% of all Google searches (an astounding 70,000 per minute) is health-related around the world. The search giant has repeatedly successfully transferred its in-depth knowledge of algorithms in the field of medicine, particularly since it acquired DeepMind.\u003C\u002Fp>\n\n\n\n\u003Cp>After a successful pilot in supporting cancer research, Google put its A.I. and its cloud computing expertise to use in partnerships. May 2021 HCA Healthcare and Alphabet’s Google Cloud announced a collaboration to develop algorithms to mine insights in patient records from the provider to improve efficiency and patient outcomes; and also this year the giant introduced its dermatology app supporting skin cancer monitoring and diagnosis.\u003C\u002Fp>\n\n\n\n\u003Cp>Google had some missteps along the way, too, from Google Glass to launching-relaunching, now shutting down again its Google Health branch. But don’t give up on Google in healthcare: if the company want in, it will be in. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>\u003Cem>What Google\u002FAlphabet is betting on\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Scrapping Google Health and giving more space to small-scale projects with more autonomy\u003C\u002Fli>\u003Cli>Improving A.I. for medical and research purposes with DeepMind\u003C\u002Fli>\u003Cli>Investing into a ton of startups and directions through Verily and GV\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>\u003Cem>What I expect\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cstrong>Through its investment funds GV and Gradient Ventures, Google is successfully keeping its fingers on the pulse of healthcare-related startups and ideas. It keeps being a driving force behind health- and A.I.-related investments. Google sure learned how \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=QfQ2r0zvyoA\">information is everything\u003C\u002Fa>, and already built an empire on top. Also, it’s easy to expect to see more A.I.-related medical breakthroughs from them.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002F0823_google_infographic-01-768x432.png\" alt=\"\" class=\"wp-image-35717\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002F0823_google_infographic-01-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002F0823_google_infographic-01-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002F0823_google_infographic-01-1536x864.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002F0823_google_infographic-01-2048x1152.png 2048w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002F0823_google_infographic-01.png 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003Cfigcaption>Google In Healthcare – An Infographic (2021)\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fmicrosoft-in-healthcare-2021\u002F\">\u003Cstrong>Microsoft Makes a 16-billion Dollar Bet On Healthcare\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Microsoft has always focused on the enterprise side of anything it entered into. Throughout 2020, the company strengthened its healthcare-related partnerships with organisations and research institutes. By delivering its computing know-how and the fact that most medical professionals are familiar with the way Microsoft’s computers are built and operate, the tech giant only needs to keep being good at what it already knows.\u003C\u002Fp>\n\n\n\n\u003Cp>Last October, Microsoft launched Cloud for Healthcare, a new, healthcare-centric cloud. It integrates the company’s existing services like Microsoft Teams, Azure IoT and its Healthcare Bot. These tools aim to assist with collaboration among staff and carry out telemedicine consultations. In April 2021 Microsoft acquired A.I.-powered speech-technology company, Nuance. The company’s software can listen and transcribe doctor-patient conversations into organized medical notes.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>\u003Cem>What Microsoft is betting on\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Cloud computing\u003C\u002Fli>\u003Cli>Health IT services (doesn’t sound sexy, but it makes healthcare work)\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>\u003Cem>What I expect\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cstrong>For me Microsoft is just like a liked uncle in the family: you can always count on him showing up at family gatherings, bringing flowers and a set of old jokes. Microsoft might not be a forerunner in healthcare, but what it promises, the company will surely deliver. So I expect it to be a poised partner for hospitals and health institutions\u002Funiversities, providing its massive knowledge and infrastructure to support research and development. \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_283-01-768x432.png\" alt=\"\" class=\"wp-image-35453\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_283-01-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_283-01-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_283-01-1536x864.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_283-01.png 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003Cfigcaption>Microsoft In Healthcare, 2021\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fibm-in-healthcare-2021\u002F\">\u003Cstrong>IBM’s Moonshot Ambition In Healthcare\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fh3>\n\n\n\n\u003Cp>For over a century, tech company IBM was known for its innovation and client focus. But in recent years, its glory in innovation has faded. The company tried to build a stronghold in artificial intelligence with Watson, but the program is currently scrapped, as “\u003Cem>physicians were hesitant to adopt artificial intelligence.\u003C\u002Fem>” So after having spent years developing the branch and having invested considerable resources into it, IBM abandoning these efforts altogether comes as a surprise.\u003C\u002Fp>\n\n\n\n\u003Cp>In quantum computing, IBM took the lead but is in a tight race with other tech giants like Google. IBM is also trying to stay on board with being at the forefront of the use of blockchain in a medical setting, co-operating for example with Moderna, and having enterprise-level customers like the State of New York for a blockchain-secured health certificate app.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>\u003Cem>What IBM is betting on\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Trying to rebrand IBM Watson as a healthcare A.I.\u003C\u002Fli>\u003Cli>Seeing the future in quantum computing\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>\u003Cem>What I expect\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cstrong>IBM seems to be keeping a straightforward path with the eyes on the prize. The company does not attempt to enter fields it lacks the knowledge on, which I consider a good (and financially stable) thing. Once again, I don’t expect to have IBM hospitals or clinics, but healthcare institutions, using all IBM has to offer in federated learning, blockchain and quantum computing. Which is, quite a lot.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_284-01-768x432.png\" alt=\"\" class=\"wp-image-35515\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_284-01-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_284-01-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_284-01-1536x864.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_284-01.png 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003Cfigcaption>IBM In Healthcare, 2021\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fnvidia-in-healthcare-2021\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">\u003Cstrong>NVIDIA, From Gaming To Medicine\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cp>Who would’ve thought NVIDIA has been active in healthcare for over a decade – the company helped bring innovative diagnostic imaging, robotic surgery and patient monitoring devices to the market. The processor unit manufacturer launched its A.I. platform, Clara in 2018, designed to augment medical imaging and genomics. It followed up a year later with a toolkit for radiologists, Clara A.I., to help with the classification of images. In 2019, the tech giant also started to explore federated learning in healthcare, the privacy-focused A.I. training method.\u003C\u002Fp>\n\n\n\n\u003Cp>NVIDIA, too, thought speech recognition technology would grow in importance in the future. Their software can help transcribe and better organise information from telemedicine visits. But probably their most important added value in healthcare will be the Cambridge-1 supercomputer the company is building in the UK. The UK’s most powerful supercomputer will aid in A.I. research in healthcare.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>\u003Cem>What NVIDIA is betting on\u003C\u002Fem>\u003C\u002Fstrong> \u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Using its supercomputers and chips to improve drug design, genomics research and chatbots, among others\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>\u003Cem>What I expect\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>\u003Cstrong>NVIDIA seems incredibly focused in its approach towards healthcare. The company uses its strengths in data, machine learning and hardware manufacturing, and builds these all into its vision for healthcare, which is efficient, fast and entirely high-tech. Honestly, I can share their enthusiasm. We can expect NVIDIA to be a leader in the use of artificial intelligence in healthcare – maybe not the data-driven, but more the creative part of the field\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F08\u002F190_tmf-01-768x432.png\" alt=\"Gamification in healthcare\" class=\"wp-image-29397\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F08\u002F190_tmf-01-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F08\u002F190_tmf-01-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F08\u002F190_tmf-01-1536x864.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F08\u002F190_tmf-01.png 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003Cfigcaption>Gaming In Healthcare – Death Stranding’s delivery guy\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Chr class=\"wp-block-separator\"\u002F>\n\n\n\n\u003Cp>\u003Cstrong>With this, we have finished this round of talking about Big Tech in medicine. Their weight, level of involvement, size of investment and even their approach vary, but they all make waves in healthcare. Given their background, they all focus on the technological side of medicine, and here’s the only bit I’m missing from their side: patient centricity. \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>But just as healthcare is complex and requires as much technology as empathy and care, I’m sure patient focus and even involvement will inevitably come.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\">\u003Cstrong>For now, I am only sure that we’ll hear more about these companies in healthcare. As news of their endeavours is coming out almost every day, their steps will not go unnoticed. I’m also looking forward to having my forecasts challenged!\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cdiv style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ctable style=\"width: 100%; border-collapse: collapse; background-color: #eee; border-top: 4px solid #444;\" cellpadding=\"10px\">\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd style=\"width: 100%;\">\n\u003Cp>\u003Cstrong>At The Medical Futurist, we are building a community for making a bold vision about the future of healthcare reality today.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Ciframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FFIbMejImnxs\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\">\u003C\u002Fiframe>\n\u003Cp>If you’d like to support this mission, we invite you to \u003Ca href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\">join The Medical Futurist Patreon Community\u003C\u002Fa>. A community of empowered patients, future-oriented healthcare professionals, concerned health policymakers, sensible health tech developers, and enthusiastic medical students. If there were ever a time to join us, it is now. Every contribution, however big or small, powers our research and sustains our future.\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\">\u003Cstrong style=\"background-color: #e71d3299; color: #000;\">Click here to support The Medical Futurist from as little as $3\u003C\u002Fstrong>\u003C\u002Fa> – it only takes a minute. Thank you.\u003C\u002Fp>\n\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003Cp> \u003C\u002Fp>\n",false,{"rendered":22,"protected":20},"\u003Cp>We’ve spent a good part of our summer writing about Big Tech and how these companies, Amazon, Google\u002FAlphabet, Microsoft, Apple, IBM and NVIDIA have approached […]\u003C\u002Fp>\n",6,35723,"closed",true,"","standard",{"_acf_changed":20,"footnotes":27},[31,32,33,34,35,36,37,38,39,40,41,42],7079,6261,504,798,521,490,488,802,496,497,799,494,[44,45,46,47,48,49,50,51,52,53,54,55,56,57,58],7337,266,5039,281,6203,862,6733,6763,6931,7279,1056,7305,569,7335,142,[60,61,62,63],947,950,952,953,[],[66,67,68,69,70,71,72,73,74,75,76,77,78],1683,1715,1723,1883,2347,2351,2355,2739,2935,1571,3305,1595,4363,[80,14,81,82,83,84,85,86,87,88,89,90,91,92,93,94,95,96,97,98,99,100,101,102,103,104,105,106,107,108,109,110,111,112,113,114,115,116],"post-35721","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tmf","category-forecast","category-artificial-intelligence","category-digital-health-research","category-future-medicine","category-future-of-pharma","category-genomics","category-health-insurance","category-health-sensors-trackers","category-portable-diagnostics","category-security-privacy","category-telemedicine","tag-azure","tag-google-2","tag-tech-giants","tag-ibm","tag-big-tech","tag-nvidia","tag-cloud-computing","tag-federated-learning","tag-nvidia-clara","tag-alphabet","tag-watson","tag-nuance","tag-microsoft","tag-google-cloud","tag-apple","project_category-company","project_category-medical-professionals","project_category-policy-makers","project_category-researchers",{"id":24,"alt_text":27,"caption":27,"description":118,"media_type":119,"media_details":120,"post":5,"source_url":148},"Tech giants in healthcare - 2021","image",{"width":121,"height":122,"file":123,"sizes":124,"image_meta":146},1920,1080,"2021\u002F08\u002Ftmf_article_286-01.png",{"medium":125,"large":131,"thumbnail":136,"medium_large":140,"1536x1536":141},{"file":126,"width":127,"height":128,"mime-type":129,"source_url":130},"tmf_article_286-01-370x208.png","370","208","image\u002Fpng","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_286-01-370x208.png",{"file":132,"width":133,"height":134,"mime-type":129,"source_url":135},"tmf_article_286-01-768x432.png","768","432","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_286-01-768x432.png",{"file":137,"width":138,"height":138,"mime-type":129,"source_url":139},"tmf_article_286-01-150x150.png","150","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_286-01-150x150.png",{"file":132,"width":133,"height":134,"mime-type":129,"source_url":135},{"file":142,"width":143,"height":144,"mime-type":129,"source_url":145},"tmf_article_286-01-1536x864.png","1536","864","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_286-01-1536x864.png",{"aperture":147,"credit":27,"camera":27,"caption":27,"created_timestamp":147,"copyright":27,"focal_length":147,"iso":147,"shutter_speed":147,"title":27,"orientation":147},"0","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_286-01.png",{"subtitle":27,"cta_type":150,"cta_color":27,"related_books":151,"related_posts_footer":154,"related_posts":20},"subscribe",[152,153],24761,31417,[155,156,157],35019,14157,20749,{"yoast_wpseo_title":159,"yoast_wpseo_metadesc":160,"yoast_wpseo_canonical":15},"Big Tech In Medicine: How Amazon, Apple, Microsoft, Google, IBM & NVIDIA Disrupt Healthcare - The Medical Futurist","Tech giants in healthcare: we looked at how these companies, Amazon, Google\u002FAlphabet, Microsoft, Apple, IBM and NVIDIA have approached medicine.",{"self":162,"collection":168,"about":171,"author":174,"replies":177,"version-history":180,"predecessor-version":184,"wp:featuredmedia":188,"wp:attachment":191,"wp:term":194,"curies":210},[163],{"href":164,"targetHints":165},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F35721",{"allow":166},[167],"GET",[169],{"href":170},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts",[172],{"href":173},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftypes\u002Fpost",[175],{"embeddable":26,"href":176},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers\u002F6",[178],{"embeddable":26,"href":179},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=35721",[181],{"count":182,"href":183},24,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F35721\u002Frevisions",[185],{"id":186,"href":187},36235,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F35721\u002Frevisions\u002F36235",[189],{"embeddable":26,"href":190},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F35723",[192],{"href":193},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=35721",[195,198,201,204,207],{"taxonomy":196,"embeddable":26,"href":197},"category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=35721",{"taxonomy":199,"embeddable":26,"href":200},"post_tag","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftags?post=35721",{"taxonomy":202,"embeddable":26,"href":203},"project_category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fproject_category?post=35721",{"taxonomy":205,"embeddable":26,"href":206},"contact_email_category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcontact_email_category?post=35721",{"taxonomy":208,"embeddable":26,"href":209},"yst_prominent_words","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fyst_prominent_words?post=35721",[211],{"name":212,"href":213,"templated":26},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[215],{"id":157,"date":216,"date_gmt":217,"guid":218,"modified":220,"modified_gmt":221,"slug":222,"status":13,"type":14,"link":223,"title":224,"content":226,"excerpt":228,"author":23,"featured_media":230,"comment_status":25,"ping_status":25,"sticky":26,"template":27,"format":28,"meta":231,"categories":232,"tags":233,"project_category":250,"contact_email_category":252,"yst_prominent_words":253,"class_list":258,"better_featured_image":277,"acf":298,"yoast_meta":312,"_links":315},"2023-10-26T10:00:00","2023-10-26T08:00:00",{"rendered":219},"http:\u002F\u002Fmedicalfuturist.com\u002F?p=20749","2023-10-24T20:08:44","2023-10-24T18:08:44","googles-masterplan-for-healthcare","https:\u002F\u002Fmedicalfuturist.com\u002Fgoogles-masterplan-for-healthcare",{"rendered":225},"Google’s Masterplan For Healthcare",{"rendered":227,"protected":20},"\n\u003Cdiv class=\"wp-block-group\">\u003Cdiv class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cdiv class=\"wp-block-group\">\u003Cdiv class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cdiv class=\"wp-block-group\">\u003Cdiv class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cdiv class=\"wp-block-group\">\u003Cdiv class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cp>With \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.telegraph.co.uk\u002Ftechnology\u002F2019\u002F03\u002F10\u002Fgoogle-sifting-one-billion-health-questions-day\u002F\" target=\"_blank\">7% of Google searches\u003C\u002Fa> – or 70,000 per minute – being health-related a good number of years ago, it was only a matter of time before the search giant aimed to be a healthcare giant. Google hasn’t been particularly shy at expressing these ambitions: it \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fgoogles-acquisition-of-fitbit-boon-or-doom-for-the-fitness-tracking-industry\u002F\" target=\"_blank\">purchased Fitbit for $2.1 billion\u003C\u002Fa> and has a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdeepmind.com\u002Fblog\u002Fannouncements\u002Fdeepmind-health-joins-google-health\" target=\"_blank\">dedicated healthcare offshoot\u003C\u002Fa> from its AI branch, Deepmind. It is also the first company that publicly announced the development of a dedicated healthcare-specified AI model, called Med-PaLM. And as the variety of listed solutions on the \u003Ca rel=\"noopener\" href=\"https:\u002F\u002Fhealth.google\u002F\" target=\"_blank\">Google Health page\u003C\u002Fa> shows, the company has something to offer to everyone, from patients and caregivers to communities, and researchers.  \u003C\u002Fp>\n\n\n\n\u003Cp>In this series exploring the latest moves by tech giants into healthcare, we recently analysed \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Famazon-in-healthcare-disruption-data-nightmares-and-digital-health-dreams\" target=\"_blank\">Amazon\u003C\u002Fa> and provided insights into the trends they are adopting. For now, let’s turn our focus on Google’s plan for the future of healthcare. Of note, we will treat Google, Alphabet, and Verily under the same umbrella. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">AI here, AI there, AI everywhere\u003C\u002Fh2>\n\n\n\n\u003Cp>Google is probably best known for the algorithmic prowess of its search engine. But since it acquired DeepMind, it has intended to expand this expertise elsewhere, \u003Ca href=\"https:\u002F\u002Fdeepmind.com\u002Fblog\u002Fannouncements\u002Fdeepmind-health-joins-google-health\" target=\"_blank\" rel=\"noreferrer noopener\">including healthcare\u003C\u002Fa>. And its efforts are showing promise.\u003C\u002Fp>\n\n\n\n\u003Cp>In August 2020, they \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fai.googleblog.com\u002F2020\u002F08\u002Fusing-machine-learning-to-detect.html\" target=\"_blank\">introduced C2D2\u003C\u002Fa>, a machine learning-based approach to improving colonoscopy screening. In the ensuing months, Google further put its AI as well as cloud computing expertise to use in new partnerships. In 2021, HCA Healthcare and Alphabet’s Google Cloud \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.cnbc.com\u002F2021\u002F05\u002F26\u002Fjim-cramer-googles-new-health-care-venture-is-reason-to-buy-alphabet.html\" target=\"_blank\">announced a collaboration\u003C\u002Fa> to develop algorithms to mine insights into patient records from the provider to improve efficiency and patient outcomes.\u003C\u002Fp>\n\n\n\n\u003Cp>Also launched in 2020, Google’s mammography AI system starts bringing in \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-health-expands-ai-powered-breast-cancer-screenings-integration\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">tangible results\u003C\u002Fa> by now. Recent studies show that using AI to support radiologists in breast cancer screening \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-can-conduct-breast-cancer-screenings-in-less-time-than-humans-but-just-as-well-study-finds\u002F\" target=\"_blank\">can significantly reduce screen reading workload\u003C\u002Fa> with comparable cancer detection efficiency as standard double-reading. \u003C\u002Fp>\n\n\n\n\u003Cp>But of course, in 2023 all eyes are on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fgenerative-ai-explained-its-impact-and-future-in-healthcare\" target=\"_blank\">generative AI\u003C\u002Fa>. While Google may have seemed a little quiet during the ChatGPT craze, the company has set its focus on developing specialized models, like Med-PaLM, a large language model \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fmedpalm-new-ai-medical-chatbots-will-soon-be-better-than-waiting-for-a-doctor\u002F\">specifically designed to work in healthcare settings\u003C\u002Fa> and showing jaw-dropping \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fyoutu.be\u002F3Ud-BMOCkDI?si=w2aSDr_uykaMzz8x&t=279\" target=\"_blank\">improvements in accuracy\u003C\u002Fa> in its new, Med-PaLM 2 iteration.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Ftmf_article_365-768x432.png\" alt=\"AI medical coding doctor, hospital, clinic, man, laptop, computer\" class=\"wp-image-51069\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Ftmf_article_365-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Ftmf_article_365-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Ftmf_article_365-1536x864.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Ftmf_article_365-2048x1152.png 2048w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Ftmf_article_365.png 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The model was not released to the general public. In the first round, it was accessible to Google Cloud customers in the healthcare and life sciences segment, such as HCA Healthcare, Mayo Clinic and Meditech. A while ago Google announced they are expanding this access to a\u003Ca href=\"https:\u002F\u002Fwww.healthcaredive.com\u002Fnews\u002Fgoogle-med-palm-ai-expansion-healthcare\u002F691677\u002F\" target=\"_blank\" rel=\"noreferrer noopener\"> wider circle of healthcare players\u003C\u002Fa>.  \u003C\u002Fp>\n\n\n\n\u003Cp>In October 2023 Google also revealed a new \u003Ca href=\"https:\u002F\u002Fwww.fiercehealthcare.com\u002Fhealth-tech\u002Fhlth23-google-cloud-rolls-out-new-generative-ai-search-tools-doctors-life-sciences\" target=\"_blank\" rel=\"noreferrer noopener\">AI-powered search tool designed for doctors and nurses\u003C\u002Fa>. According to the company, the medically-tuned generative AI-powered search is able to mine various data sources, including FHIR data, patients’ clinical notes, and other medical information.\u003C\u002Fp>\n\n\n\n\u003Cp>While Med-PaLM currently seems to be the most advanced of large language models in terms of healthcare accuracy, Google faces stiff competition. Microsoft, for instance, has secured its place in clinics with Nuance’s Dax and Dragon AI systems, tools used by hundreds of thousands of US doctors. When it comes to the cloud market, Google ranks fourth, trailing Amazon, Microsoft, and Alibaba. Nevertheless, the generative AI in healthcare race is still wide open, and \u003Ca href=\"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Fkatiejennings\u002F2023\u002F08\u002F29\u002Fgoogle-healthcare-generative-ai\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">Google has lots of tricks\u003C\u002Fa> in its sleeves.  \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Google in the cloud\u003C\u002Fh2>\n\n\n\n\u003Cp>Maybe not the largest player in the cloud market, but Google has promising initiatives, like this one,\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.healthcareitnews.com\u002Fnews\u002Fgoogle-cloud-teams-carecloud-bring-generative-ai-small-practices\" target=\"_blank\"> lending much-needed processing power to smaller healthcare practices\u003C\u002Fa>. We already \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fcloud-gaming-can-bring-artificial-intelligence-to-the-doctors-office\u002F\" target=\"_blank\">discussed in great detail\u003C\u002Fa> how smaller healthcare entities will need cloud solutions to access advanced AI features as they won’t have the means to invest in cutting-edge hardware that is able to run state-of-the-art algorithms. Instead of expensive hardware upgrades, the processing power is handled remotely, thus physicians can ask complex clinical questions and gain deeper insights, with evidence-based recommendations derived from analysing datasets.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Ftmf_article_362_AI_doctor_robot-768x432.png\" alt=\"\" class=\"wp-image-50863\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Ftmf_article_362_AI_doctor_robot-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Ftmf_article_362_AI_doctor_robot-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Ftmf_article_362_AI_doctor_robot-1536x864.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Ftmf_article_362_AI_doctor_robot.png 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.healthcareitnews.com\u002Fnews\u002Fgoogle-cloud-teams-carecloud-bring-generative-ai-small-practices\" target=\"_blank\">Google-CareCloud cooperation\u003C\u002Fa> does exactly that: “By using Google’s offerings such as Vertex AI and Generative AI App Builder, the company is developing tools to bring physicians at smaller practices the same AI-enabled capabilities that are increasingly available at large hospitals and health systems.”\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Research endeavours\u003C\u002Fh2>\n\n\n\n\u003Cp>As it carried out research with its AI algorithms in healthcare, Google seems to have grown interested in broader, population-level medical research. In 2020, the tech giant launched Google Health Studies, an app dedicated to medical research. It allows any user to participate by reporting their symptoms, the steps they are taking to prevent getting ill, and if they’ve had relevant tests. Their first study was focusing on respiratory diseases like the flu and COVID-19.\u003C\u002Fp>\n\n\n\n\u003Cp>This approach can help provide researchers with more relevant patient data and from a larger pool. But it also raises privacy concerns over the handling of such data. Also, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fplay.google.com\u002Fstore\u002Fapps\u002Fdetails?id=com.google.android.apps.health.research.studies&hl=en&gl=US&pli=1\" target=\"_blank\">recent user reviews\u003C\u002Fa> are very far from enthusiastic. \u003C\u002Fp>\n\n\n\n\u003Cp>Nevertheless, Google seems determined to move forward with medical research. They \u003Ca href=\"https:\u002F\u002Fwww.fiercebiotech.com\u002Fmedtech\u002Fverily-taps-former-fda-deputy-commissioner-abernethy-to-lead-clinical-research-business\" target=\"_blank\" rel=\"noreferrer noopener\">appointed Dr. Amy Abernethy\u003C\u002Fa>, the FDA’s former principal deputy commissioner, as president of its Verily branch’s clinical research business in 2021. \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Famyabernethy\u002Frecent-activity\u002Fall\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">She leads the development of a platform for clinical trials\u003C\u002Fa> and real-world evidence studies; as well as oversees Verily’s ongoing clinical research projects.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Point-of-care technologies projects\u003C\u002Fh2>\n\n\n\n\u003Cp>Just like Apple has a strong focus on turning patients into the point of care, Google is working on similar projects. In March 2021, Verily \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.fiercehealthcare.com\u002Fpayer\u002Falphabet-s-verily-joins-highmark-google-cloud-project-living-health\" target=\"_blank\">announced its partnership\u003C\u002Fa> with Highmark Health for the Living Health Initiative. The latter aims to redesign healthcare delivery with a focus on patients. This collaboration will employ Verily’s digitally-enabled tools for personalized chronic care management of conditions like congestive heart failure and chronic obstructive pulmonary disease.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Ftmf_article_357-768x432.png\" alt=\"TMF, medical student, AI, doctor, data, computer\" class=\"wp-image-50547\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Ftmf_article_357-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Ftmf_article_357-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Ftmf_article_357-1536x864.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Ftmf_article_357-2048x1152.png 2048w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Ftmf_article_357.png 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>In a rather unexpected move, Google decided to revisit a healthcare area it previously failed to pierce into: health records. In April 2021, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.statnews.com\u002F2021\u002F04\u002F09\u002Fgoogle-health-records-app-care-studio\u002F\" target=\"_blank\">\u003Cem>Stat News\u003C\u002Fem> reported\u003C\u002Fa> that the tech giant is working on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.healthcaredive.com\u002Fnews\u002Fgoogle-user-testing-personal-health-record\u002F636667\u002F\" target=\"_blank\">a consumer-facing medical records tool\u003C\u002Fa> to make it easier for patients to see, organise, and share their health data.\u003C\u002Fp>\n\n\n\n\u003Cp>The move was rather unexpected because the company already had a similar venture that was \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.theverge.com\u002F2021\u002F4\u002F12\u002F22379846\u002Fgoogle-health-record-data-app-android\" target=\"_blank\">shut down in 2012\u003C\u002Fa>. Again, this is a field that has multiple tech companies’ interest, for example, Apple has been working on the electronic medical records-health app integration \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.informationweek.com\u002Fit-leadership\u002Fapple-partners-with-epic-mayo-clinic-for-healthkit\" target=\"_blank\">for a few years\u003C\u002Fa>, with mixed results.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Regulatory setback and refocus \u003C\u002Fh2>\n\n\n\n\u003Cp>Like its competitors, Google has also faced some setbacks in the past few years. The FDA \u003Ca href=\"https:\u002F\u002Fwww.healthcaredive.com\u002Fnews\u002Ffda-rejects-verily-filing-for-wrist-worn-parkinsons-clinical-trial-device-google\u002F602015\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">rejected Verily’s request\u003C\u002Fa> to use its wearable in a clinical trial to monitor alterations in motor symptoms of patients with Parkinson’s. The regulatory body \u003Ca href=\"https:\u002F\u002Fwww.healthcaredive.com\u002Fnews\u002Ffda-rejects-verily-filing-for-wrist-worn-parkinsons-clinical-trial-device-google\u002F602015\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">did clear Verily’s device\u003C\u002Fa> to monitor ECG and irregular pulse but rejected the request for this new feature. FDA \u003Ca href=\"https:\u002F\u002Fwww.healthcaredive.com\u002Fnews\u002Ffda-rejects-verily-filing-for-wrist-worn-parkinsons-clinical-trial-device-google\u002F602015\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">said that\u003C\u002Fa> the device and associated motor examination “are limited in their capacity to evaluate meaningful aspects of concepts of interest that are relevant to the patients’ ability to function in day-to-day life.” \u003C\u002Fp>\n\n\n\n\u003Cp>Business Insider \u003Ca href=\"https:\u002F\u002Fwww.businessinsider.com\u002Fgoogle-health-splitting-reorganization-sending-employees-fitbit-search-2021-6?r=US&IR=T\" target=\"_blank\" rel=\"noreferrer noopener\">released an exclusive report\u003C\u002Fa> in 2021 detailing how the company has moved Google Health employees to other groups within the company. The Google Health branch will no longer focus on consumer tech, as this is \u003Ca href=\"https:\u002F\u002Fwww.mobihealthnews.com\u002Fnews\u002Fgoogle-downsizes-health-division-reorganizes-consumer-health-team\" target=\"_blank\" rel=\"noreferrer noopener\">mainly driven by the Fitbit team\u003C\u002Fa>. With Google revisiting old projects, refocusing its health team’s efforts and announcing new partnerships, it seems like the tech giant’s healthcare plans are all over the place. But this might be because Google indeed wants to be everywhere in healthcare.\u003C\u002Fp>\n\n\n\n\u003Cp>However, the latest developments indicate that the most promising avenues for the company are AI, remote monitoring software, and cloud computing. But Google is also notorious for pulling the plug on even the most ambitious projects of its projects. The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fkilledbygoogle.com\u002F\" target=\"_blank\">Google Graveyard\u003C\u002Fa> is a testament to that.\u003C\u002Fp>\n\n\n\n\u003Cp>So, it’s safe to say that we shouldn’t get too attached to a project set forth by Google, even if it could revolutionise healthcare. But we can expect the tech giant to keep branching out in various areas of healthcare as it aims to have a strong foothold on the market.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>Written by Dr. Bertalan Meskó & Dr. Pranavsingh Dhunnoo\u003C\u002Fem>\u003C\u002Fp>\n\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Ctable style=\"width: 100%; border-collapse: collapse; background-color: #eee; border-top: 4px solid #444;\" cellpadding=\"10px\">\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd style=\"width: 100%;\">\n\u003Cp>\u003Cstrong>At The Medical Futurist, we are building a community for making a bold vision about the future of healthcare reality today.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Ciframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FFIbMejImnxs\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\">\u003C\u002Fiframe>\n\u003Cp>If you’d like to support this mission, we invite you to \u003Ca href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\">join The Medical Futurist Patreon Community\u003C\u002Fa>. A community of empowered patients, future-oriented healthcare professionals, concerned health policymakers, sensible health tech developers, and enthusiastic medical students. If there were ever a time to join us, it is now. Every contribution, however big or small, powers our research and sustains our future.\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\">\u003Cstrong style=\"background-color: #e71d3299; color: #000;\">Click here to support The Medical Futurist from as little as $3\u003C\u002Fstrong>\u003C\u002Fa> – it only takes a minute. Thank you.\u003C\u002Fp>\n\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003Cp> \u003C\u002Fp>\n\u003C\u002Fdiv>\u003C\u002Fdiv>\n",{"rendered":229,"protected":20},"\u003Cp>AI for medical use, cloud services for healthcare practices, apps for research – Google is everywhere in the digital health field. But the competition is fierce, and the race is still wide open. \u003C\u002Fp>\n",35327,{"_acf_changed":20,"footnotes":27},[33,34,35,36,37,39,40,41],[234,235,236,237,238,239,45,53,240,241,242,243,244,245,246,247,248,249],936,207,246,260,262,6055,531,275,289,373,806,425,821,134,924,144,[60,251,63],951,[],[69,71,74,75,254,66,68,255,256,257],1631,1729,1797,1833,[259,14,81,82,83,84,85,88,89,90,91,92,94,95,96,260,261,262,263,264,265,99,107,266,267,268,269,270,271,272,273,274,275,113,276,116],"post-20749","tag-verily","tag-digital-health","tag-future","tag-genetics","tag-genomics","tag-deepmind","tag-google-deepmind","tag-healthcare","tag-innovation","tag-research","tag-tech","tag-technology-2","tag-a-i","tag-ai","tag-longevity","tag-artificial-intelligence","project_category-patients",{"id":230,"alt_text":27,"caption":27,"description":278,"media_type":119,"media_details":279,"post":296,"source_url":297},"Google’s Masterplan for Healthcare",{"width":121,"height":122,"file":280,"sizes":281,"image_meta":295},"2021\u002F08\u002Ftmf_article_281-02.png",{"medium":282,"large":285,"thumbnail":288,"medium_large":291,"1536x1536":292},{"file":283,"width":127,"height":128,"mime-type":129,"source_url":284},"tmf_article_281-02-370x208.png","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_281-02-370x208.png",{"file":286,"width":133,"height":134,"mime-type":129,"source_url":287},"tmf_article_281-02-768x432.png","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_281-02-768x432.png",{"file":289,"width":138,"height":138,"mime-type":129,"source_url":290},"tmf_article_281-02-150x150.png","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_281-02-150x150.png",{"file":286,"width":133,"height":134,"mime-type":129,"source_url":287},{"file":293,"width":143,"height":144,"mime-type":129,"source_url":294},"tmf_article_281-02-1536x864.png","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_281-02-1536x864.png",{"aperture":147,"credit":27,"camera":27,"caption":27,"created_timestamp":147,"copyright":27,"focal_length":147,"iso":147,"shutter_speed":147,"title":27,"orientation":147},34907,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_281-02.png",{"related_posts":20,"related_posts_footer":299,"subtitle":27,"cta_type":150,"cta_color":27,"related_books":303,"key_takeaways":305},[300,301,302],52901,42091,47151,[152,304],24759,[306,308,310],{"title":307},"\u003Cp>Google is intensifying its focus on healthcare, leveraging its AI capabilities, with significant advancements like the Med-PaLM model and a new AI-powered search tool specifically designed for medical professionals.\u003C\u002Fp>\n",{"title":309},"\u003Cp>Despite its efforts, Google faces stiff competition in multiple healthcare segments, preventing it from being unequivocally declared as the leader in any specific area.\u003C\u002Fp>\n",{"title":311},"\u003Cp>Google’s track record of discontinuing projects warrants caution, suggesting that while its ambitions are vast, not all ventures may have enduring impacts.\u003C\u002Fp>\n",{"yoast_wpseo_title":313,"yoast_wpseo_metadesc":314,"yoast_wpseo_canonical":223},"Google's Masterplan For Healthcare - The Medical Futurist","Google in healthcare: with about 70,000 health-related searches per minute, the tech giant knows what people want. And it's ready to give them.",{"self":316,"collection":321,"about":323,"author":325,"replies":327,"version-history":330,"predecessor-version":334,"wp:featuredmedia":338,"wp:attachment":341,"wp:term":344,"curies":355},[317],{"href":318,"targetHints":319},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F20749",{"allow":320},[167],[322],{"href":170},[324],{"href":173},[326],{"embeddable":26,"href":176},[328],{"embeddable":26,"href":329},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=20749",[331],{"count":332,"href":333},50,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F20749\u002Frevisions",[335],{"id":336,"href":337},53147,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F20749\u002Frevisions\u002F53147",[339],{"embeddable":26,"href":340},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F35327",[342],{"href":343},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=20749",[345,347,349,351,353],{"taxonomy":196,"embeddable":26,"href":346},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=20749",{"taxonomy":199,"embeddable":26,"href":348},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftags?post=20749",{"taxonomy":202,"embeddable":26,"href":350},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fproject_category?post=20749",{"taxonomy":205,"embeddable":26,"href":352},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcontact_email_category?post=20749",{"taxonomy":208,"embeddable":26,"href":354},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fyst_prominent_words?post=20749",[356],{"name":212,"href":213,"templated":26},[358],{"id":153,"date":359,"date_gmt":360,"guid":361,"modified":363,"modified_gmt":364,"slug":365,"status":13,"type":366,"link":367,"title":368,"content":370,"excerpt":372,"author":23,"featured_media":374,"comment_status":25,"ping_status":25,"template":27,"yst_prominent_words":375,"class_list":378,"better_featured_image":381,"acf":401,"yoast_meta":419,"_links":422},"2020-12-02T08:54:13","2020-12-02T07:54:13",{"rendered":362},"https:\u002F\u002Fapi.medicalfuturist.com\u002F?post_type=book&p=31417","2023-03-12T18:17:41","2023-03-12T17:17:41","invest-in-digital-health","book","https:\u002F\u002Fapi.medicalfuturist.com\u002Fbooks\u002Finvest-in-digital-health\u002F",{"rendered":369},"Invest In Digital Health – The Medical Futurist’s Guide",{"rendered":371,"protected":20},"\n\u003Cp>Artificial Intelligence and Digital Health are booming. In this book, we explain why now it’s a good time to invest in Digital Health and give recommendations on where to invest by looking at the top 24 technological trends we find the most promising.\u003C\u002Fp>\n",{"rendered":373,"protected":20},"\u003Cp>Artificial Intelligence and Digital Health are booming. 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