[{"data":1,"prerenderedAt":448},["ShallowReactive",2],{"slug-microsoft-in-healthcare":3},{"post":4,"relatedPosts":207,"relatedBooks":357},{"id":5,"date":6,"date_gmt":7,"guid":8,"modified":10,"modified_gmt":11,"slug":12,"status":13,"type":14,"link":15,"title":16,"content":18,"excerpt":21,"author":23,"featured_media":24,"comment_status":25,"ping_status":25,"sticky":26,"template":27,"format":28,"meta":29,"categories":30,"tags":37,"project_category":55,"contact_email_category":60,"yst_prominent_words":61,"class_list":69,"better_featured_image":103,"acf":135,"yoast_meta":151,"_links":154},35019,"2023-11-09T10:00:00","2023-11-09T09:00:00",{"rendered":9},"https:\u002F\u002Fmedicalfuturist.com\u002F?post_id=35019&_wpnonce=d9644f8253&status=auto-draft&type=post","2023-11-06T17:25:11","2023-11-06T16:25:11","microsoft-in-healthcare","publish","post","https:\u002F\u002Fmedicalfuturist.com\u002Fmicrosoft-in-healthcare",{"rendered":17},"Microsoft’s Multi-Tenbillion Dollar Bet On Healthcare",{"rendered":19,"protected":20},"\n\u003Cp>When considering major tech companies’ forays into healthcare, Microsoft might not be the first — or even the second or third — name that comes to mind. Google? Sure! Amazon? Of course! Besides these quite “loud” competitors, Microsoft’s healthcare involvement may seem more subdued. Nonetheless, their contributions are neither insignificant nor unsuccessful. Perhaps less visibly, the company is steadily working to carve out its place in the future of medicine, focusing on areas that align with its traditional strengths.\u003C\u002Fp>\n\n\n\n\u003Cp>For long, Microsoft and Apple have fiercely battled it out in the home computer space. They are still competitors in that field, but their competition has extended to the healthcare space. However, their approach (and success) significantly differ.  \u003C\u002Fp>\n\n\n\n\u003Cp>While Apple was turning its Apple Watch \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Ftech-giants-in-healthcare-2021\u002F\" target=\"_blank\">into a point-of-care device\u003C\u002Fa>, Microsoft seemed more focused on the enterprise side rather than the consumer side. In the past few years, the company \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.beckershospitalreview.com\u002Fhealthcare-information-technology\u002Fmicrosoft-extends-reach-into-healthcare-13-things-to-know.html\" target=\"_blank\">strengthened its healthcare-related partnerships\u003C\u002Fa> with \u003Ca href=\"https:\u002F\u002Fwww.mobihealthnews.com\u002Fnews\u002Fmicrosofts-azure-openai-service-integrated-mercys-offerings\" target=\"_blank\" rel=\"noreferrer noopener\">healthcare organisations\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fwww.microsoft.com\u002Fen-us\u002Fresearch\u002Fblog\u002Fbiomedical-research-platform-terra-now-available-on-microsoft-azure\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">research institutes\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"ebook-block-spacer\">\u003C\u002Fdiv>\n\u003Cdiv class=\"ebook-block-backdrop backdrop-blur\" id=\"modal-backdrop-ebook-block_ba11c6aea3240447309f263b831afbb0\">\u003C\u002Fdiv>\n\u003Cinput style=\"display: none\" id=\"modal-ebook-block_ba11c6aea3240447309f263b831afbb0\"\n       value=\"{"featured":{"ID":24761,"post_author":"10","post_date":"2023-11-01 15:46:07","post_date_gmt":"2023-11-01 14:46:07","post_content":"<!-- wp:paragraph -->\\n<p>This comprehensive guide, Tech Giants in Healthcare, clarifies how and why big tech companies step into healthcare, and breaks it down from one market player to the other in what direction they are going, what tools they are using and what horizons they have in front of them.<\\\u002Fp>\\n<!-- \\\u002Fwp:paragraph -->","post_title":"Tech Giants in Healthcare - Updated Edition","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"tech-giants-in-healthcare","to_ping":"","pinged":"","post_modified":"2023-11-01 15:46:17","post_modified_gmt":"2023-11-01 14:46:17","post_content_filtered":"","post_parent":0,"guid":"https:\\\u002F\\\u002Fapi.medicalfuturist.com\\\u002F?post_type=book&p=24761","menu_order":14,"post_type":"book","post_mime_type":"","comment_count":"0","filter":"raw","featured_image":["https:\\\u002F\\\u002Fcdn.medicalfuturist.com\\\u002Fwp-content\\\u002Fuploads\\\u002F2020\\\u002F05\\\u002F1031_techgiants_2023-5-1-1.png",700,906,false],"leanpub_url":"https:\\\u002F\\\u002Fleanpub.com\\\u002Ftech-giants-in-healthcare","preview":[{"image":"https:\\\u002F\\\u002Fcdn.medicalfuturist.com\\\u002Fwp-content\\\u002Fuploads\\\u002F2020\\\u002F05\\\u002F1031_techgiants_2023-5-1-10-01.png"},{"image":"https:\\\u002F\\\u002Fcdn.medicalfuturist.com\\\u002Fwp-content\\\u002Fuploads\\\u002F2020\\\u002F05\\\u002F1031_techgiants_2023-5-1-10-02.png"},{"image":"https:\\\u002F\\\u002Fcdn.medicalfuturist.com\\\u002Fwp-content\\\u002Fuploads\\\u002F2020\\\u002F05\\\u002F1031_techgiants_2023-5-1-10-03.png"},{"image":"https:\\\u002F\\\u002Fcdn.medicalfuturist.com\\\u002Fwp-content\\\u002Fuploads\\\u002F2020\\\u002F05\\\u002F1031_techgiants_2023-5-1-10-04.png"},{"image":"https:\\\u002F\\\u002Fcdn.medicalfuturist.com\\\u002Fwp-content\\\u002Fuploads\\\u002F2020\\\u002F05\\\u002F1031_techgiants_2023-5-1-10-05.png"},{"image":"https:\\\u002F\\\u002Fcdn.medicalfuturist.com\\\u002Fwp-content\\\u002Fuploads\\\u002F2020\\\u002F05\\\u002F1031_techgiants_2023-5-1-10-06.png"}],"buy_button_text":"Get it on Leanpub"},"others":[]}\"\u002F>\n\u003Cdiv id=\"ebook-block_ba11c6aea3240447309f263b831afbb0\" class=\"ebook\">\n    \u003Cdiv class=\"ebook-block h-100\">\n        \u003Cdiv class=\"container h-100\">\n            \u003Cdiv class=\"article-body h-100\">\n                \u003Cdiv class=\"row h-100 align-items-center\">\n                    \u003Cdiv class=\"col-md-5 pr-md-5 mb-4 mb-md-0\">\n                        \u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002F1031_techgiants_2023-5-1-1.png\" alt=\"\" class=\"img-fluid\">\n                    \u003C\u002Fdiv>\n                    \u003Cdiv class=\"col-md-7 pl-md-3\">\n                        \u003Ch3>Tech Giants in Healthcare – Updated Edition\u003C\u002Fh3>\n                        \u003C!-- wp:paragraph -->\n\u003Cp>This comprehensive guide, Tech Giants in Healthcare, clarifies how and why big tech companies step into healthcare, and breaks it down from one market player to the other in what direction they are going, what tools they are using and what horizons they have in front of them.\u003C\u002Fp>\n\u003C!-- \u002Fwp:paragraph -->                        \u003Cbutton data-target=\"modal-ebook-block_ba11c6aea3240447309f263b831afbb0\"\n                                class=\"ebook-block-button btn btn-lg font-weight-bold btn-tmf-blue mt-3\">\n                            Start Reading Now\n                        \u003C\u002Fbutton>\n                    \u003C\u002Fdiv>\n                \u003C\u002Fdiv>\n            \u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n    \u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Making the right calls\u003C\u002Fh2>\n\n\n\n\u003Cp>In 2019, when Microsoft disclosed its one-billion-dollar \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.reuters.com\u002Farticle\u002Fus-microsoft-openai-idUSKCN1UH1H9\" target=\"_blank\">exclusive partnership with the then relatively obscure OpenAI\u003C\u002Fa>, it scarcely made waves. While there was \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Fmohanbirsawhney\u002F2019\u002F07\u002F24\u002Fthe-real-reasons-microsoft-invested-in-openai\u002F\" target=\"_blank\">some speculation\u003C\u002Fa> about the deal’s implications and its significance, it had limited global interest. Fast forward a few years, add another 10 billion dollars, and a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.theverge.com\u002F2023\u002F1\u002F23\u002F23567448\u002Fmicrosoft-openai-partnership-extension-ai\" target=\"_blank\">very different level of public interest\u003C\u002Fa>. Of course, the latter came after public access to ChatGPT was launched, and OpenAI suddenly became a household name. \u003C\u002Fp>\n\n\n\n\u003Cp>Another development in 2021 caused a bigger stir: the tech giant \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.wired.com\u002Fstory\u002Fmicrosoft-dollar16-billion-entry-health-care-ai\u002F\" target=\"_blank\">announced its acquisition\u003C\u002Fa> of AI-powered speech-technology company Nuance. The deal \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fedition.cnn.com\u002F2021\u002F04\u002F12\u002Ftech\u002Fmicrosoft-nuance\u002Findex.html\" target=\"_blank\">amounted to $16 billion\u003C\u002Fa> (excluding debt); at the time making it Microsoft’s second-biggest acquisition ever, following its \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.cmswire.com\u002Fdigital-workplace\u002Fmicrosofts-interest-in-nuance-is-more-than-just-cloud\u002F\" target=\"_blank\">$26.2 billion purchase of LinkedIn\u003C\u002Fa>. (The company had even bigger buys since then, unrelated to healthcare.)\u003C\u002Fp>\n\n\n\n\u003Cp>In the clinical setting, Nuance’s software essentially works as a medical scribe. It can listen and transcribe doctor-patient conversations into organised medical notes. What sets Nuance’s healthcare solution apart from other voice assistants is that the company developed its AI to decipher the intricacies of such clinical conversations. “\u003Cem>That process of getting the system, the AI engine, to understand the medical jargon that’s important and difficult—I think that’s the real gem\u003C\u002Fem>,” \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.wired.com\u002Fstory\u002Fmicrosoft-dollar16-billion-entry-health-care-ai\u002F\" target=\"_blank\">said Gregg Pessin\u003C\u002Fa>. He also added that the deal provides Microsoft with “\u003Cem>an entry point into the healthcare industry, and a huge customer base already running this stuff\u003C\u002Fem>.”\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002F106_Voice-to-text-technologies-in-medicine-768x432.gif\" alt=\"voice to text technologies\" class=\"wp-image-24827\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002F106_Voice-to-text-technologies-in-medicine-768x432.gif 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002F106_Voice-to-text-technologies-in-medicine-370x208.gif 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002F106_Voice-to-text-technologies-in-medicine-1536x864.gif 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002F106_Voice-to-text-technologies-in-medicine-2048x1152.gif 2048w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002F106_Voice-to-text-technologies-in-medicine-512x288.gif 512w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Even if Nuance is not exactly a health-focused company, as it powers other products like Apple’s Siri, it \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwinbuzzer.com\u002F2021\u002F06\u002F21\u002Fmicrosoft-cloud-for-healthcare-is-driving-a-new-era-of-medical-connection-xcxwbn\u002F\" target=\"_blank\">generates over 65% of its revenue\u003C\u002Fa> from the healthcare industry. Globally, hundreds of thousands of clinicians and tens of thousands of healthcare organizations use Nuance’s voice transcription technology.\u003C\u002Fp>\n\n\n\n\u003Cp>These two strategic investments converged in March 2023, when Microsoft announced that it would add GPT-4 into its Nuance Dragon Ambient Intelligence (DAX) platform, which is used by hospitals around the US to ease doctor workloads by using AI to listen to patient-provider conversations and write medical visit notes.\u003C\u002Fp>\n\n\n\n\u003Cp>This was not the only exciting \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Finsights-about-generative-ai-in-healthcare-from-400-healthcare-leaders\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI-related\u003C\u002Fa> announcement this year: Epic Systems also declared that they are \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.modernhealthcare.com\u002Fdigital-health\u002Fhimss-2023-epic-microsoft-bring-openais-gpt-4-ehrs\" target=\"_blank\">working with Microsoft to integrate generative AI\u003C\u002Fa> technology into its electronic health record software for the first time. \u003C\u002Fp>\n\n\n\n\u003Cp>“There are two initial AI-enabled solutions developed in the first iteration of the integration. The first use case occurs through In Basket, allowing clinicians to use generative AI to create a draft response when communicating asynchronously with patients. The second use case allows providers to use AI to source recommendations from Slicer Dicer, our data visualisation tool, where the system will automatically recommend different metrics based on search criteria.” – \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.epic.com\u002Fepic\u002Fpost\u002Fepic-and-microsoft-bring-gpt-4-to-ehrs\u002F\" target=\"_blank\">Epic’s statement said\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>A few months later, in August 2023 \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblogs.microsoft.com\u002Fblog\u002F2023\u002F08\u002F22\u002Fmicrosoft-and-epic-expand-ai-collaboration-to-accelerate-generative-ais-impact-in-healthcare-addressing-the-industrys-most-pressing-needs\u002F\" target=\"_blank\">the two parties announced\u003C\u002Fa> the expansion of this collaboration, showing yet more convergence between various Microsoft ventures: “Epic will showcase this DAX Express AI technology embedded into the native Epic Hyperdrive platform and Haiku mobile application, further enhancing a seamless workflow experience for users.” \u003C\u002Fp>\n\n\n\n\u003Cp>With the technology under its umbrella, Microsoft can further integrate it with its cloud services for healthcare. The software behemoth’s CEO, Satya Nadella, even said that with this acquisition they will help provide professionals everywhere to use advanced AI solutions for better decision-making and create more meaningful connections.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">AI outside the GPT realm\u003C\u002Fh2>\n\n\n\n\u003Cp>These were not the only avenues Microsoft discovered in the past few years in the artificial intelligence field. Researchers at Addenbrooke’s Hospital trained the AI program with Microsoft, which can help doctors calculate \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.bbc.com\u002Fnews\u002Fhealth-65988768\" target=\"_blank\">where to direct the therapeutic radiation beams\u003C\u002Fa>, to kill cancerous cells while sparing as many healthy ones as possible. \u003C\u002Fp>\n\n\n\n\u003Cp>It’s such a great practical example of how AI can contribute to the well-being of patients. “For each patient, doctors typically spend between 25 minutes and two hours working through about 100 scan cross-sections, carefully “contouring” or outlining bones and organs. But the AI program works two and a half times quicker.”\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Healthcare in the cloud\u003C\u002Fh2>\n\n\n\n\u003Cp>“\u003Cem>Some of the longest-standing challenges are around disconnectedness of data, the disconnectedness of care teams, and frankly disconnectedness of patients to their own care\u003C\u002Fem>,” \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosoft-has-big-plans-for-healthcare-and-its-taking-a-different-path-to-the-rest-of-big-tech\u002F\" target=\"_blank\">said Tom McGuinness\u003C\u002Fa>, corporate VP of global healthcare & life sciences at Microsoft. The connection seems key for the company’s healthcare goals and it has been pushing forward \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fcloud-gaming-can-bring-artificial-intelligence-to-the-doctors-office\u002F\" target=\"_blank\">cloud computing\u003C\u002Fa> as a solution.\u003C\u002Fp>\n\n\n\n\u003Cp>In October 2021, Microsoft \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.fiercehealthcare.com\u002Ftech\u002Fmicrosoft-makes-big-play-for-healthcare-cloud-business-competition-google-amazon\" target=\"_blank\">launched Cloud for Healthcare\u003C\u002Fa>, a new, healthcare-centric cloud. It integrates the company’s existing services like Microsoft Teams, Azure IoT and its  Healthcare Bot. These tools aim to assist with collaboration among staff and carry out telemedicine consultations.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002F219_tmf-01-768x432.png\" alt=\"cloud gaming and cloud hospitals\" class=\"wp-image-31025\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002F219_tmf-01-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002F219_tmf-01-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002F219_tmf-01-1536x864.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002F219_tmf-01.png 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Leveraging this new cloud service is a collaboration \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.fiercehealthcare.com\u002Ftech\u002Fmicrosoft-updates-cloud-for-healthcare-new-virtual-health-patient-monitoring-features\" target=\"_blank\">announced in 2021\u003C\u002Fa> between Mary Washington Health System and Microsoft partner Avtex. They are building a solution to digitally and more effectively connect providers with patients with cancelled or postponed elective procedures.\u003C\u002Fp>\n\n\n\n\u003Cp>Healthcare provider Bupa also announced its adoption of Microsoft’s cloud services. More specifically, the provider \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.technologyrecord.com\u002FArticle\u002Fbupa-drives-digital-healthcare-with-microsoft-azure-124495\" target=\"_blank\">announced in mid-June 2021\u003C\u002Fa> that it intends to use Microsoft Azure services to better attend to the digital needs of employees and customers.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Cautiously stepping into healthcare\u003C\u002Fh2>\n\n\n\n\u003Cp>Despite the notable acquisition of Nuance, Microsoft’s moves in healthcare have been mostly cautious in recent years. This is because the company likely doesn’t want to repeat past mistakes and be more effective in its healthcare investments. \u003C\u002Fp>\n\n\n\n\u003Cp>Unlike Apple, Microsoft’s wearable plans didn’t really work well and it \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.theverge.com\u002Fcircuitbreaker\u002F2016\u002F10\u002F3\u002F13152590\u002Fmicrosoft-band-discontinued\" target=\"_blank\">discontinued the Microsoft band fitness tracker\u003C\u002Fa> in 2016. In 2019, it also \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedcitynews.com\u002F2019\u002F04\u002Fmicrosoft-healthvault-is-officially-shutting-down-in-november\u002F?rf=1\" target=\"_blank\">pulled the plug on HealthVault\u003C\u002Fa>, its online personal health record system which was launched in 2007. It \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosoft-has-big-plans-for-healthcare-and-its-taking-a-different-path-to-the-rest-of-big-tech\u002F\" target=\"_blank\">also pulled out\u003C\u002Fa> of another project, Healthcare NeXT, in 2017. The latter aimed to accelerate innovation in healthcare through artificial intelligence and cloud computing.\u003C\u002Fp>\n\n\n\n\u003Cp>Learning from these setbacks, Microsoft appears to be currently concentrating on cloud computing, AI, and the more efficient integration of healthcare data. In subsequent years, we haven’t heard the tech giant fail big in healthcare; likely thanks to its cautious approach. But now with all those AI solutions at its disposal, we can expect it to leverage its potential further in the near future.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-css-opacity\"\u002F>\n\n\n\n\u003Cp>This article is a part of our series \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fthe-healthcare-power-ranking-of-tech-giants\" target=\"_blank\" rel=\"noreferrer noopener\">Tech Giants In Healthcare\u003C\u002Fa>:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Famazon-in-healthcare-disruption-data-nightmares-and-digital-health-dreams\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon In Healthcare: Disruption, Data Nightmares And Digital Health Dreams\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fgoogles-masterplan-for-healthcare\" target=\"_blank\">Google’s Masterplan for Healthcare\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fibm-in-healthcare-2021\" target=\"_blank\">IBM’s Moonshot Ambition in Medicine\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fapple-in-healthcare-2021\" target=\"_blank\">Is Apple Going Into Healthcare?\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Take a deeper dive into what these companies aim for in medicine with our e-book, \u003Ca href=\"https:\u002F\u002Fleanpub.com\u002Ftech-giants-in-healthcare\" target=\"_blank\" rel=\"noreferrer noopener\">Tech Giants In Healthcare\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>Written by Dr. Bertalan Meskó & Dr. Pranavsingh Dhunnoo\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Ctable style=\"width: 100%; border-collapse: collapse; background-color: #eee; border-top: 4px solid #444;\" cellpadding=\"10px\">\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd style=\"width: 100%;\">\n\u003Cp>\u003Cstrong>At The Medical Futurist, we are building a community for making a bold vision about the future of healthcare reality today.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Ciframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FFIbMejImnxs\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\">\u003C\u002Fiframe>\n\u003Cp>If you’d like to support this mission, we invite you to \u003Ca href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\">join The Medical Futurist Patreon Community\u003C\u002Fa>. A community of empowered patients, future-oriented healthcare professionals, concerned health policymakers, sensible health tech developers, and enthusiastic medical students. If there were ever a time to join us, it is now. Every contribution, however big or small, powers our research and sustains our future.\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\">\u003Cstrong style=\"background-color: #e71d3299; color: #000;\">Click here to support The Medical Futurist from as little as $3\u003C\u002Fstrong>\u003C\u002Fa> – it only takes a minute. Thank you.\u003C\u002Fp>\n\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003Cp> \u003C\u002Fp>\n",false,{"rendered":22,"protected":20},"\u003Cp>Microsoft in healthcare: the company’s multi-billion dollar bet on artificial intelligence-based solutions in medicine starts paying off.\u003C\u002Fp>\n",16,35453,"closed",true,"","standard",{"_acf_changed":20,"footnotes":27},[31,32,33,34,35,36],504,798,521,496,499,799,[38,39,40,41,42,43,44,45,46,47,48,49,50,51,52,53,54],7291,7293,7295,569,7297,7299,7301,821,7303,5039,134,7305,6313,275,7307,6733,7289,[56,57,58,59],947,950,951,952,[],[62,63,64,65,66,67,68],1715,1723,1833,1883,2935,4363,1683,[70,14,71,72,73,74,75,76,77,78,79,80,81,82,83,84,85,86,87,88,89,90,91,92,93,94,95,96,97,98,99,100,101,102],"post-35019","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-digital-health-research","category-future-medicine","category-health-sensors-trackers","category-healthcare-design","category-security-privacy","tag-tom-mcguinness","tag-apple-amazon","tag-gregg-pessin","tag-microsoft","tag-gartner","tag-avtex","tag-bupa","tag-a-i","tag-microsoft-azure","tag-tech-giants","tag-ai","tag-nuance","tag-cloud","tag-healthcare","tag-transcription","tag-cloud-computing","tag-satya-nadella","project_category-company","project_category-medical-professionals","project_category-patients","project_category-policy-makers",{"id":24,"alt_text":27,"caption":27,"description":104,"media_type":105,"media_details":106,"post":5,"source_url":134},"Microsoft's 16-billion Dollar Bet On Healthcare","image",{"width":107,"height":108,"file":109,"sizes":110,"image_meta":132},1920,1080,"2021\u002F08\u002Ftmf_article_283-01.png",{"medium":111,"large":117,"thumbnail":122,"medium_large":126,"1536x1536":127},{"file":112,"width":113,"height":114,"mime-type":115,"source_url":116},"tmf_article_283-01-370x208.png","370","208","image\u002Fpng","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_283-01-370x208.png",{"file":118,"width":119,"height":120,"mime-type":115,"source_url":121},"tmf_article_283-01-768x432.png","768","432","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_283-01-768x432.png",{"file":123,"width":124,"height":124,"mime-type":115,"source_url":125},"tmf_article_283-01-150x150.png","150","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_283-01-150x150.png",{"file":118,"width":119,"height":120,"mime-type":115,"source_url":121},{"file":128,"width":129,"height":130,"mime-type":115,"source_url":131},"tmf_article_283-01-1536x864.png","1536","864","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_283-01-1536x864.png",{"aperture":133,"credit":27,"camera":27,"caption":27,"created_timestamp":133,"copyright":27,"focal_length":133,"iso":133,"shutter_speed":133,"title":27,"orientation":133},"0","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_283-01.png",{"cta_type":136,"cta_color":27,"subtitle":27,"related_books":137,"related_posts_footer":140,"related_posts":20,"key_takeaways":144},"subscribe",[138,139],24761,34151,[141,142,143],33769,34813,20749,[145,147,149],{"title":146},"\u003Cp>Microsoft’s engagement in healthcare is understated yet significant, focusing on leveraging AI and cloud computing to enhance medical practices and patient care.\u003C\u002Fp>\n",{"title":148},"\u003Cp>Strategic investments like the acquisition of Nuance and partnerships with OpenAI highlight Microsoft’s commitment to integrating advanced AI in healthcare, despite initially subdued public reactions.\u003C\u002Fp>\n",{"title":150},"\u003Cp>Microsoft’s cautious approach in healthcare technology, learning from past setbacks, concentrates on areas like cloud services and AI to improve data connectivity and decision-making in healthcare.\u003C\u002Fp>\n",{"yoast_wpseo_title":152,"yoast_wpseo_metadesc":153,"yoast_wpseo_canonical":15},"Microsoft's Multi-Tenbillion Dollar Bet On Healthcare - The Medical Futurist","Microsoft in healthcare: the company's multi-billion dollar bet on artificial intelligence-based solutions in medicine starts paying off.",{"self":155,"collection":161,"about":164,"author":167,"replies":170,"version-history":173,"predecessor-version":177,"wp:featuredmedia":181,"wp:attachment":184,"wp:term":187,"curies":203},[156],{"href":157,"targetHints":158},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F35019",{"allow":159},[160],"GET",[162],{"href":163},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts",[165],{"href":166},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftypes\u002Fpost",[168],{"embeddable":26,"href":169},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers\u002F16",[171],{"embeddable":26,"href":172},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=35019",[174],{"count":175,"href":176},33,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F35019\u002Frevisions",[178],{"id":179,"href":180},53451,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F35019\u002Frevisions\u002F53451",[182],{"embeddable":26,"href":183},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F35453",[185],{"href":186},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=35019",[188,191,194,197,200],{"taxonomy":189,"embeddable":26,"href":190},"category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=35019",{"taxonomy":192,"embeddable":26,"href":193},"post_tag","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftags?post=35019",{"taxonomy":195,"embeddable":26,"href":196},"project_category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fproject_category?post=35019",{"taxonomy":198,"embeddable":26,"href":199},"contact_email_category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcontact_email_category?post=35019",{"taxonomy":201,"embeddable":26,"href":202},"yst_prominent_words","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fyst_prominent_words?post=35019",[204],{"name":205,"href":206,"templated":26},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[208],{"id":143,"date":209,"date_gmt":210,"guid":211,"modified":213,"modified_gmt":214,"slug":215,"status":13,"type":14,"link":216,"title":217,"content":219,"excerpt":221,"author":223,"featured_media":224,"comment_status":25,"ping_status":25,"sticky":26,"template":27,"format":28,"meta":225,"categories":226,"tags":230,"project_category":246,"contact_email_category":248,"yst_prominent_words":249,"class_list":255,"better_featured_image":276,"acf":297,"yoast_meta":311,"_links":314},"2023-10-26T10:00:00","2023-10-26T08:00:00",{"rendered":212},"http:\u002F\u002Fmedicalfuturist.com\u002F?p=20749","2023-10-24T20:08:44","2023-10-24T18:08:44","googles-masterplan-for-healthcare","https:\u002F\u002Fmedicalfuturist.com\u002Fgoogles-masterplan-for-healthcare",{"rendered":218},"Google’s Masterplan For Healthcare",{"rendered":220,"protected":20},"\n\u003Cdiv class=\"wp-block-group\">\u003Cdiv class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cdiv class=\"wp-block-group\">\u003Cdiv class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cdiv class=\"wp-block-group\">\u003Cdiv class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cdiv class=\"wp-block-group\">\u003Cdiv class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cp>With \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.telegraph.co.uk\u002Ftechnology\u002F2019\u002F03\u002F10\u002Fgoogle-sifting-one-billion-health-questions-day\u002F\" target=\"_blank\">7% of Google searches\u003C\u002Fa> – or 70,000 per minute – being health-related a good number of years ago, it was only a matter of time before the search giant aimed to be a healthcare giant. Google hasn’t been particularly shy at expressing these ambitions: it \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fgoogles-acquisition-of-fitbit-boon-or-doom-for-the-fitness-tracking-industry\u002F\" target=\"_blank\">purchased Fitbit for $2.1 billion\u003C\u002Fa> and has a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdeepmind.com\u002Fblog\u002Fannouncements\u002Fdeepmind-health-joins-google-health\" target=\"_blank\">dedicated healthcare offshoot\u003C\u002Fa> from its AI branch, Deepmind. It is also the first company that publicly announced the development of a dedicated healthcare-specified AI model, called Med-PaLM. And as the variety of listed solutions on the \u003Ca rel=\"noopener\" href=\"https:\u002F\u002Fhealth.google\u002F\" target=\"_blank\">Google Health page\u003C\u002Fa> shows, the company has something to offer to everyone, from patients and caregivers to communities, and researchers.  \u003C\u002Fp>\n\n\n\n\u003Cp>In this series exploring the latest moves by tech giants into healthcare, we recently analysed \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Famazon-in-healthcare-disruption-data-nightmares-and-digital-health-dreams\" target=\"_blank\">Amazon\u003C\u002Fa> and provided insights into the trends they are adopting. For now, let’s turn our focus on Google’s plan for the future of healthcare. Of note, we will treat Google, Alphabet, and Verily under the same umbrella. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">AI here, AI there, AI everywhere\u003C\u002Fh2>\n\n\n\n\u003Cp>Google is probably best known for the algorithmic prowess of its search engine. But since it acquired DeepMind, it has intended to expand this expertise elsewhere, \u003Ca href=\"https:\u002F\u002Fdeepmind.com\u002Fblog\u002Fannouncements\u002Fdeepmind-health-joins-google-health\" target=\"_blank\" rel=\"noreferrer noopener\">including healthcare\u003C\u002Fa>. And its efforts are showing promise.\u003C\u002Fp>\n\n\n\n\u003Cp>In August 2020, they \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fai.googleblog.com\u002F2020\u002F08\u002Fusing-machine-learning-to-detect.html\" target=\"_blank\">introduced C2D2\u003C\u002Fa>, a machine learning-based approach to improving colonoscopy screening. In the ensuing months, Google further put its AI as well as cloud computing expertise to use in new partnerships. In 2021, HCA Healthcare and Alphabet’s Google Cloud \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.cnbc.com\u002F2021\u002F05\u002F26\u002Fjim-cramer-googles-new-health-care-venture-is-reason-to-buy-alphabet.html\" target=\"_blank\">announced a collaboration\u003C\u002Fa> to develop algorithms to mine insights into patient records from the provider to improve efficiency and patient outcomes.\u003C\u002Fp>\n\n\n\n\u003Cp>Also launched in 2020, Google’s mammography AI system starts bringing in \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-health-expands-ai-powered-breast-cancer-screenings-integration\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">tangible results\u003C\u002Fa> by now. Recent studies show that using AI to support radiologists in breast cancer screening \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-can-conduct-breast-cancer-screenings-in-less-time-than-humans-but-just-as-well-study-finds\u002F\" target=\"_blank\">can significantly reduce screen reading workload\u003C\u002Fa> with comparable cancer detection efficiency as standard double-reading. \u003C\u002Fp>\n\n\n\n\u003Cp>But of course, in 2023 all eyes are on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fgenerative-ai-explained-its-impact-and-future-in-healthcare\" target=\"_blank\">generative AI\u003C\u002Fa>. While Google may have seemed a little quiet during the ChatGPT craze, the company has set its focus on developing specialized models, like Med-PaLM, a large language model \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fmedpalm-new-ai-medical-chatbots-will-soon-be-better-than-waiting-for-a-doctor\u002F\">specifically designed to work in healthcare settings\u003C\u002Fa> and showing jaw-dropping \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fyoutu.be\u002F3Ud-BMOCkDI?si=w2aSDr_uykaMzz8x&t=279\" target=\"_blank\">improvements in accuracy\u003C\u002Fa> in its new, Med-PaLM 2 iteration.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Ftmf_article_365-768x432.png\" alt=\"AI medical coding doctor, hospital, clinic, man, laptop, computer\" class=\"wp-image-51069\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Ftmf_article_365-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Ftmf_article_365-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Ftmf_article_365-1536x864.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Ftmf_article_365-2048x1152.png 2048w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Ftmf_article_365.png 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The model was not released to the general public. In the first round, it was accessible to Google Cloud customers in the healthcare and life sciences segment, such as HCA Healthcare, Mayo Clinic and Meditech. A while ago Google announced they are expanding this access to a\u003Ca href=\"https:\u002F\u002Fwww.healthcaredive.com\u002Fnews\u002Fgoogle-med-palm-ai-expansion-healthcare\u002F691677\u002F\" target=\"_blank\" rel=\"noreferrer noopener\"> wider circle of healthcare players\u003C\u002Fa>.  \u003C\u002Fp>\n\n\n\n\u003Cp>In October 2023 Google also revealed a new \u003Ca href=\"https:\u002F\u002Fwww.fiercehealthcare.com\u002Fhealth-tech\u002Fhlth23-google-cloud-rolls-out-new-generative-ai-search-tools-doctors-life-sciences\" target=\"_blank\" rel=\"noreferrer noopener\">AI-powered search tool designed for doctors and nurses\u003C\u002Fa>. According to the company, the medically-tuned generative AI-powered search is able to mine various data sources, including FHIR data, patients’ clinical notes, and other medical information.\u003C\u002Fp>\n\n\n\n\u003Cp>While Med-PaLM currently seems to be the most advanced of large language models in terms of healthcare accuracy, Google faces stiff competition. Microsoft, for instance, has secured its place in clinics with Nuance’s Dax and Dragon AI systems, tools used by hundreds of thousands of US doctors. When it comes to the cloud market, Google ranks fourth, trailing Amazon, Microsoft, and Alibaba. Nevertheless, the generative AI in healthcare race is still wide open, and \u003Ca href=\"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Fkatiejennings\u002F2023\u002F08\u002F29\u002Fgoogle-healthcare-generative-ai\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">Google has lots of tricks\u003C\u002Fa> in its sleeves.  \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Google in the cloud\u003C\u002Fh2>\n\n\n\n\u003Cp>Maybe not the largest player in the cloud market, but Google has promising initiatives, like this one,\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.healthcareitnews.com\u002Fnews\u002Fgoogle-cloud-teams-carecloud-bring-generative-ai-small-practices\" target=\"_blank\"> lending much-needed processing power to smaller healthcare practices\u003C\u002Fa>. We already \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fcloud-gaming-can-bring-artificial-intelligence-to-the-doctors-office\u002F\" target=\"_blank\">discussed in great detail\u003C\u002Fa> how smaller healthcare entities will need cloud solutions to access advanced AI features as they won’t have the means to invest in cutting-edge hardware that is able to run state-of-the-art algorithms. Instead of expensive hardware upgrades, the processing power is handled remotely, thus physicians can ask complex clinical questions and gain deeper insights, with evidence-based recommendations derived from analysing datasets.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Ftmf_article_362_AI_doctor_robot-768x432.png\" alt=\"\" class=\"wp-image-50863\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Ftmf_article_362_AI_doctor_robot-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Ftmf_article_362_AI_doctor_robot-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Ftmf_article_362_AI_doctor_robot-1536x864.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Ftmf_article_362_AI_doctor_robot.png 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.healthcareitnews.com\u002Fnews\u002Fgoogle-cloud-teams-carecloud-bring-generative-ai-small-practices\" target=\"_blank\">Google-CareCloud cooperation\u003C\u002Fa> does exactly that: “By using Google’s offerings such as Vertex AI and Generative AI App Builder, the company is developing tools to bring physicians at smaller practices the same AI-enabled capabilities that are increasingly available at large hospitals and health systems.”\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Research endeavours\u003C\u002Fh2>\n\n\n\n\u003Cp>As it carried out research with its AI algorithms in healthcare, Google seems to have grown interested in broader, population-level medical research. In 2020, the tech giant launched Google Health Studies, an app dedicated to medical research. It allows any user to participate by reporting their symptoms, the steps they are taking to prevent getting ill, and if they’ve had relevant tests. Their first study was focusing on respiratory diseases like the flu and COVID-19.\u003C\u002Fp>\n\n\n\n\u003Cp>This approach can help provide researchers with more relevant patient data and from a larger pool. But it also raises privacy concerns over the handling of such data. Also, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fplay.google.com\u002Fstore\u002Fapps\u002Fdetails?id=com.google.android.apps.health.research.studies&hl=en&gl=US&pli=1\" target=\"_blank\">recent user reviews\u003C\u002Fa> are very far from enthusiastic. \u003C\u002Fp>\n\n\n\n\u003Cp>Nevertheless, Google seems determined to move forward with medical research. They \u003Ca href=\"https:\u002F\u002Fwww.fiercebiotech.com\u002Fmedtech\u002Fverily-taps-former-fda-deputy-commissioner-abernethy-to-lead-clinical-research-business\" target=\"_blank\" rel=\"noreferrer noopener\">appointed Dr. Amy Abernethy\u003C\u002Fa>, the FDA’s former principal deputy commissioner, as president of its Verily branch’s clinical research business in 2021. \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Famyabernethy\u002Frecent-activity\u002Fall\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">She leads the development of a platform for clinical trials\u003C\u002Fa> and real-world evidence studies; as well as oversees Verily’s ongoing clinical research projects.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Point-of-care technologies projects\u003C\u002Fh2>\n\n\n\n\u003Cp>Just like Apple has a strong focus on turning patients into the point of care, Google is working on similar projects. In March 2021, Verily \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.fiercehealthcare.com\u002Fpayer\u002Falphabet-s-verily-joins-highmark-google-cloud-project-living-health\" target=\"_blank\">announced its partnership\u003C\u002Fa> with Highmark Health for the Living Health Initiative. The latter aims to redesign healthcare delivery with a focus on patients. This collaboration will employ Verily’s digitally-enabled tools for personalized chronic care management of conditions like congestive heart failure and chronic obstructive pulmonary disease.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Ftmf_article_357-768x432.png\" alt=\"TMF, medical student, AI, doctor, data, computer\" class=\"wp-image-50547\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Ftmf_article_357-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Ftmf_article_357-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Ftmf_article_357-1536x864.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Ftmf_article_357-2048x1152.png 2048w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Ftmf_article_357.png 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>In a rather unexpected move, Google decided to revisit a healthcare area it previously failed to pierce into: health records. In April 2021, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.statnews.com\u002F2021\u002F04\u002F09\u002Fgoogle-health-records-app-care-studio\u002F\" target=\"_blank\">\u003Cem>Stat News\u003C\u002Fem> reported\u003C\u002Fa> that the tech giant is working on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.healthcaredive.com\u002Fnews\u002Fgoogle-user-testing-personal-health-record\u002F636667\u002F\" target=\"_blank\">a consumer-facing medical records tool\u003C\u002Fa> to make it easier for patients to see, organise, and share their health data.\u003C\u002Fp>\n\n\n\n\u003Cp>The move was rather unexpected because the company already had a similar venture that was \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.theverge.com\u002F2021\u002F4\u002F12\u002F22379846\u002Fgoogle-health-record-data-app-android\" target=\"_blank\">shut down in 2012\u003C\u002Fa>. Again, this is a field that has multiple tech companies’ interest, for example, Apple has been working on the electronic medical records-health app integration \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.informationweek.com\u002Fit-leadership\u002Fapple-partners-with-epic-mayo-clinic-for-healthkit\" target=\"_blank\">for a few years\u003C\u002Fa>, with mixed results.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Regulatory setback and refocus \u003C\u002Fh2>\n\n\n\n\u003Cp>Like its competitors, Google has also faced some setbacks in the past few years. The FDA \u003Ca href=\"https:\u002F\u002Fwww.healthcaredive.com\u002Fnews\u002Ffda-rejects-verily-filing-for-wrist-worn-parkinsons-clinical-trial-device-google\u002F602015\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">rejected Verily’s request\u003C\u002Fa> to use its wearable in a clinical trial to monitor alterations in motor symptoms of patients with Parkinson’s. The regulatory body \u003Ca href=\"https:\u002F\u002Fwww.healthcaredive.com\u002Fnews\u002Ffda-rejects-verily-filing-for-wrist-worn-parkinsons-clinical-trial-device-google\u002F602015\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">did clear Verily’s device\u003C\u002Fa> to monitor ECG and irregular pulse but rejected the request for this new feature. FDA \u003Ca href=\"https:\u002F\u002Fwww.healthcaredive.com\u002Fnews\u002Ffda-rejects-verily-filing-for-wrist-worn-parkinsons-clinical-trial-device-google\u002F602015\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">said that\u003C\u002Fa> the device and associated motor examination “are limited in their capacity to evaluate meaningful aspects of concepts of interest that are relevant to the patients’ ability to function in day-to-day life.” \u003C\u002Fp>\n\n\n\n\u003Cp>Business Insider \u003Ca href=\"https:\u002F\u002Fwww.businessinsider.com\u002Fgoogle-health-splitting-reorganization-sending-employees-fitbit-search-2021-6?r=US&IR=T\" target=\"_blank\" rel=\"noreferrer noopener\">released an exclusive report\u003C\u002Fa> in 2021 detailing how the company has moved Google Health employees to other groups within the company. The Google Health branch will no longer focus on consumer tech, as this is \u003Ca href=\"https:\u002F\u002Fwww.mobihealthnews.com\u002Fnews\u002Fgoogle-downsizes-health-division-reorganizes-consumer-health-team\" target=\"_blank\" rel=\"noreferrer noopener\">mainly driven by the Fitbit team\u003C\u002Fa>. With Google revisiting old projects, refocusing its health team’s efforts and announcing new partnerships, it seems like the tech giant’s healthcare plans are all over the place. But this might be because Google indeed wants to be everywhere in healthcare.\u003C\u002Fp>\n\n\n\n\u003Cp>However, the latest developments indicate that the most promising avenues for the company are AI, remote monitoring software, and cloud computing. But Google is also notorious for pulling the plug on even the most ambitious projects of its projects. The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fkilledbygoogle.com\u002F\" target=\"_blank\">Google Graveyard\u003C\u002Fa> is a testament to that.\u003C\u002Fp>\n\n\n\n\u003Cp>So, it’s safe to say that we shouldn’t get too attached to a project set forth by Google, even if it could revolutionise healthcare. But we can expect the tech giant to keep branching out in various areas of healthcare as it aims to have a strong foothold on the market.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>Written by Dr. Bertalan Meskó & Dr. Pranavsingh Dhunnoo\u003C\u002Fem>\u003C\u002Fp>\n\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Ctable style=\"width: 100%; border-collapse: collapse; background-color: #eee; border-top: 4px solid #444;\" cellpadding=\"10px\">\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd style=\"width: 100%;\">\n\u003Cp>\u003Cstrong>At The Medical Futurist, we are building a community for making a bold vision about the future of healthcare reality today.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Ciframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FFIbMejImnxs\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\">\u003C\u002Fiframe>\n\u003Cp>If you’d like to support this mission, we invite you to \u003Ca href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\">join The Medical Futurist Patreon Community\u003C\u002Fa>. A community of empowered patients, future-oriented healthcare professionals, concerned health policymakers, sensible health tech developers, and enthusiastic medical students. If there were ever a time to join us, it is now. Every contribution, however big or small, powers our research and sustains our future.\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\">\u003Cstrong style=\"background-color: #e71d3299; color: #000;\">Click here to support The Medical Futurist from as little as $3\u003C\u002Fstrong>\u003C\u002Fa> – it only takes a minute. Thank you.\u003C\u002Fp>\n\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003Cp> \u003C\u002Fp>\n\u003C\u002Fdiv>\u003C\u002Fdiv>\n",{"rendered":222,"protected":20},"\u003Cp>AI for medical use, cloud services for healthcare practices, apps for research – Google is everywhere in the digital health field. But the competition is fierce, and the race is still wide open. \u003C\u002Fp>\n",6,35327,{"_acf_changed":20,"footnotes":27},[31,32,33,227,228,34,229,36],490,488,497,[231,232,233,234,45,48,235,236,237,238,239,240,241,242,243,244,245,51],289,373,806,425,924,144,936,207,246,260,262,6055,266,7279,531,[56,58,247],953,[],[68,63,250,251,64,65,252,66,253,254],1729,1797,2351,1571,1631,[256,14,71,72,73,74,75,76,77,78,257,258,79,259,81,260,261,262,263,89,92,264,265,266,267,268,269,270,271,272,273,274,95,99,101,275],"post-20749","category-future-of-pharma","category-genomics","category-portable-diagnostics","tag-innovation","tag-research","tag-tech","tag-technology-2","tag-longevity","tag-artificial-intelligence","tag-verily","tag-digital-health","tag-future","tag-genetics","tag-genomics","tag-deepmind","tag-google-2","tag-alphabet","tag-google-deepmind","project_category-researchers",{"id":224,"alt_text":27,"caption":27,"description":277,"media_type":105,"media_details":278,"post":295,"source_url":296},"Google’s Masterplan for Healthcare",{"width":107,"height":108,"file":279,"sizes":280,"image_meta":294},"2021\u002F08\u002Ftmf_article_281-02.png",{"medium":281,"large":284,"thumbnail":287,"medium_large":290,"1536x1536":291},{"file":282,"width":113,"height":114,"mime-type":115,"source_url":283},"tmf_article_281-02-370x208.png","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_281-02-370x208.png",{"file":285,"width":119,"height":120,"mime-type":115,"source_url":286},"tmf_article_281-02-768x432.png","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_281-02-768x432.png",{"file":288,"width":124,"height":124,"mime-type":115,"source_url":289},"tmf_article_281-02-150x150.png","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_281-02-150x150.png",{"file":285,"width":119,"height":120,"mime-type":115,"source_url":286},{"file":292,"width":129,"height":130,"mime-type":115,"source_url":293},"tmf_article_281-02-1536x864.png","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_281-02-1536x864.png",{"aperture":133,"credit":27,"camera":27,"caption":27,"created_timestamp":133,"copyright":27,"focal_length":133,"iso":133,"shutter_speed":133,"title":27,"orientation":133},34907,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_281-02.png",{"related_posts":20,"related_posts_footer":298,"subtitle":27,"cta_type":136,"cta_color":27,"related_books":302,"key_takeaways":304},[299,300,301],52901,42091,47151,[138,303],24759,[305,307,309],{"title":306},"\u003Cp>Google is intensifying its focus on healthcare, leveraging its AI capabilities, with significant advancements like the Med-PaLM model and a new AI-powered search tool specifically designed for medical professionals.\u003C\u002Fp>\n",{"title":308},"\u003Cp>Despite its efforts, Google faces stiff competition in multiple healthcare segments, preventing it from being unequivocally declared as the leader in any specific area.\u003C\u002Fp>\n",{"title":310},"\u003Cp>Google’s track record of discontinuing projects warrants caution, suggesting that while its ambitions are vast, not all ventures may have enduring impacts.\u003C\u002Fp>\n",{"yoast_wpseo_title":312,"yoast_wpseo_metadesc":313,"yoast_wpseo_canonical":216},"Google's Masterplan For Healthcare - The Medical Futurist","Google in healthcare: with about 70,000 health-related searches per minute, the tech giant knows what people want. And it's ready to give them.",{"self":315,"collection":320,"about":322,"author":324,"replies":327,"version-history":330,"predecessor-version":334,"wp:featuredmedia":338,"wp:attachment":341,"wp:term":344,"curies":355},[316],{"href":317,"targetHints":318},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F20749",{"allow":319},[160],[321],{"href":163},[323],{"href":166},[325],{"embeddable":26,"href":326},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers\u002F6",[328],{"embeddable":26,"href":329},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=20749",[331],{"count":332,"href":333},50,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F20749\u002Frevisions",[335],{"id":336,"href":337},53147,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F20749\u002Frevisions\u002F53147",[339],{"embeddable":26,"href":340},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F35327",[342],{"href":343},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=20749",[345,347,349,351,353],{"taxonomy":189,"embeddable":26,"href":346},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=20749",{"taxonomy":192,"embeddable":26,"href":348},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftags?post=20749",{"taxonomy":195,"embeddable":26,"href":350},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fproject_category?post=20749",{"taxonomy":198,"embeddable":26,"href":352},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcontact_email_category?post=20749",{"taxonomy":201,"embeddable":26,"href":354},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fyst_prominent_words?post=20749",[356],{"name":205,"href":206,"templated":26},[358],{"id":139,"date":359,"date_gmt":360,"guid":361,"modified":363,"modified_gmt":364,"slug":365,"status":13,"type":366,"link":367,"title":368,"content":370,"excerpt":372,"author":223,"featured_media":374,"comment_status":25,"ping_status":25,"template":27,"yst_prominent_words":375,"class_list":376,"better_featured_image":379,"acf":397,"yoast_meta":417,"_links":420},"2021-04-29T10:56:15","2021-04-29T08:56:15",{"rendered":362},"https:\u002F\u002Fapi.medicalfuturist.com\u002F?post_type=book&p=34151","2023-03-12T17:57:15","2023-03-12T16:57:15","top-20-digital-health-trends-for-the-near-future","book","https:\u002F\u002Fapi.medicalfuturist.com\u002Fbooks\u002Ftop-20-digital-health-trends-for-the-near-future\u002F",{"rendered":369},"Top 20 Digital Health Trends For The Near Future",{"rendered":371,"protected":20},"\n\u003Cp>Digital technology could help transform unsustainable healthcare systems, provide cheaper, faster, and more effective solutions for diseases – and could lead to healthier individuals living in healthier communities.\u003C\u002Fp>\n\n\n\n\u003Cp>In this book, we analyze the top 20 trends shaping the future of healthcare, and what they all look like in practice.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n",{"rendered":373,"protected":20},"\u003Cp>Digital technology could help transform unsustainable healthcare systems, provide cheaper, faster, and more effective solutions for diseases – and could lead to healthier individuals living […]\u003C\u002Fp>\n",49959,[68],[377,366,378,72,74,75],"post-34151","type-book",{"id":374,"alt_text":27,"caption":27,"description":27,"media_type":105,"media_details":380,"post":139,"source_url":396},{"width":381,"height":382,"file":383,"filesize":384,"sizes":385,"image_meta":395},320,415,"2021\u002F04\u002Ftop-20-digital-health-trends.png",21180,{"medium":386,"thumbnail":391},{"file":387,"width":388,"height":114,"mime-type":115,"filesize":389,"source_url":390},"top-20-digital-health-trends-320x208.png","320","40369","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F04\u002Ftop-20-digital-health-trends-320x208.png",{"file":392,"width":124,"height":124,"mime-type":115,"filesize":393,"source_url":394},"top-20-digital-health-trends-150x150.png","21972","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F04\u002Ftop-20-digital-health-trends-150x150.png",{"aperture":133,"credit":27,"camera":27,"caption":27,"created_timestamp":133,"copyright":27,"focal_length":133,"iso":133,"shutter_speed":133,"title":27,"orientation":133},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F04\u002Ftop-20-digital-health-trends.png",{"buy_button_text":398,"leanpub_url":399,"preview":400},"Get in on 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