[{"data":1,"prerenderedAt":394},["ShallowReactive",2],{"slug-fighting-fake-drugs-with-miniscule-printed-watermarks-a-genius-idea":3},{"post":4,"relatedPosts":163,"relatedBooks":311},{"id":5,"date":6,"date_gmt":7,"guid":8,"modified":10,"modified_gmt":11,"slug":12,"status":13,"type":14,"link":15,"title":16,"content":18,"excerpt":21,"author":23,"featured_media":24,"comment_status":25,"ping_status":25,"sticky":26,"template":27,"format":28,"meta":29,"categories":30,"tags":34,"project_category":40,"contact_email_category":46,"yst_prominent_words":47,"class_list":55,"better_featured_image":75,"acf":97,"yoast_meta":107,"_links":110},40903,"2022-03-22T10:00:00","2022-03-22T09:00:00",{"rendered":9},"https:\u002F\u002Fmedicalfuturist.com\u002F?post_id=40903&_wpnonce=ea7f284880&status=auto-draft&type=post","2022-03-23T07:47:53","2022-03-23T06:47:53","fighting-fake-drugs-with-miniscule-printed-watermarks-a-genius-idea","publish","post","https:\u002F\u002Fmedicalfuturist.com\u002Ffighting-fake-drugs-with-miniscule-printed-watermarks-a-genius-idea",{"rendered":17},"Fighting Fake Drugs With Miniscule Printed Watermarks: An Ingenious Idea",{"rendered":19,"protected":20},"\n\u003Cp>It is extremely difficult to tell how many people lose their lives due to counterfeit drugs every year globally. Estimates vary between hundreds of thousands to over a million. No matter which figure is correct, falsified medication and substandard drugs are causing significant losses in human lives.\u003C\u002Fp>\n\n\n\n\u003Cp>The share of counterfeit drugs is around 10% globally. It is as high as 30% in some countries, while it stays below 1% in others. I am sure you can guess that the one-digit numbers belong to the richest countries, while the big figures are typical in Sub-Saharan Africa. But before you lean back assured, let me remind you: fake drugs are getting a thing in the Western world too! More on it a little later.\u003C\u002Fp>\n\n\n\n\u003Cp>According to the World Health Organisation (WHO), fake malaria drugs alone could be responsible for \u003Ca href=\"https:\u002F\u002Fwww.unodc.org\u002Fwestandcentralafrica\u002Fen\u002F2021-05-28-falsified-meds-west-africa-ccpcj.html\" target=\"_blank\" rel=\"noreferrer noopener\">270,000 deaths in Africa every single year\u003C\u002Fa>. The dangers of fake or substandard drugs are obvious: sick people lose time while waiting to recover after taking the fake pills. Instead of reaching out for medical help, they are assured they are on track to get better.\u003C\u002Fp>\n\n\n\n\u003Cp>In some cases, fake drugs ‘only’ do nothing. In other cases, they are actually harmful, making the patient’s prospects even worse. And while people trust the tablets they took, malaria is damaging their bodies. Oftentimes to a degree that their lives cannot be saved by the time they get actual medical treatment.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>No money? No medication!\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>And the lack of genuine malaria remedies is only the tip of the fake drugs iceberg. The pandemic highlighted the magnitude of this phenomenon. Fake COVID test kits, fake vaccines, falsified chloroquine, and falsified protection products have been taking their toll in large parts of both Africa and Asia. During a public health crisis such as the current pandemic, the fight against pharmaceutical trafficking becomes even more acute and urgent – WHO stresses.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F09\u002Ftmf_article_291_A-02-768x432.png\" alt=\"\" class=\"wp-image-36305\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F09\u002Ftmf_article_291_A-02-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F09\u002Ftmf_article_291_A-02-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F09\u002Ftmf_article_291_A-02-1536x864.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F09\u002Ftmf_article_291_A-02.png 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Why are people taking fake drugs? There are several reasons. The first, of course, is money. Older malaria drugs – Chloroquine, the standard, effective drug for decades – were as cheap as 0.1 US dollars per course. But they stopped working. The new effective drugs— artemisinin combination therapy (ACT)1—today cost US$2.40 per course wholesale and can be marked up to five times that amount in pharmacies in Africa. Easy to see how extremely unavailable it is in countries where many people, living in remote, undeveloped regions often don’t even earn that amount of money in a month.\u003C\u002Fp>\n\n\n\n\u003Cp>The other reason is the lack of access to proper medical care. Geographical distance, lack of funds to travel to the point of healthcare, to pay for healthcare and medications are the most important reasons.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Fake drugs are getting a problem in the Western World as well\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>But if you think fake drugs are only the problems of the third world, you are wrong. With online pharmacies and drug delivery services becoming increasingly popular, substandard or falsified drugs have found their way to Western customers as well.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.u-nica.com\u002Fblog\u002F3-ways-pharma-companies-can-help-reduce-counterfeit-drugs\">According to this report\u003C\u002Fa>, in the U.S. alone, 19 million consumers are buying medications outside of the safe drug supply. Either from online pharmacies outside the legal jurisdiction of their government or other unlicensed sources.\u003C\u002Fp>\n\n\n\n\u003Cp>In 2018, out of twelve thousand internet drug sellers, 94.8% were non-compliant and listed as “not recommended”.  The majority of these sites (89%) did not require a valid prescription. That is one of the many signs that a pharmacy is not legitimate.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Three pillars of the solution: people, government, pharma\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>The solution has to come from three directions, all supporting each other. The first and most important is raising awareness. People have to know that fake drugs exist, and how easily they can slip into the supply chain even in the most developed countries. Every tool that allows users to check if a drug is safe is a big step forward.\u003C\u002Fp>\n\n\n\n\u003Cp>The second pillar is to ensure the integrity of the drug supply chain, from the production right to the customer. This includes government initiatives. Calling on doctors to draw their attention to the importance of the source they buy from, a good reporting system and other regulatory measures.\u003C\u002Fp>\n\n\n\n\u003Cp>The third pillar is to include various safety measures in the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Frobotics-blockchain-redesign-pharma-supply-chain\u002F\" target=\"_blank\">supply chain of drugs\u003C\u002Fa>. The US has come probably the closest to this with its Drug Supply Chain Security Act. It requires data collection at each transfer of the chain of custody: when one company transfers the product to another or one person gives it to another person, and so on. If a product is tracked at each transfer, not only is it possible to more easily prevent counterfeit medicines from entering the supply but the process is also more data-rich overall.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Ftmf_article_270-01-768x432.png\" alt=\"\" class=\"wp-image-34583\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Ftmf_article_270-01-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Ftmf_article_270-01-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Ftmf_article_270-01-1536x864.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Ftmf_article_270-01.png 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The European regulation is somewhat lagging with its Falsified Medicines Directive. According to the FMD, labels are issued on the packaging line, but scanning only happens in the pharmacy or hospital. The problem with this method is that if a fake product with the same identifier is scanned first, it will make its way to the hospital or to the customer.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>New methods emerging: blockchain, watermarks and mobile phones\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>However good the regulation, if people keep buying drugs from shady online outlets or on street corners. That is why simple solutions, easily implementable by the users, are extremely important.\u003C\u002Fp>\n\n\n\n\u003Cp>While it is nice that pharma companies can track the route of a box, we could take one more step further. Tracking each and every pill. If anyone could (and would!) check the actual pill before taking it, it would dramatically decrease the chances of fake drug complications.\u003C\u002Fp>\n\n\n\n\u003Cp>How can you check if your medication is genuine? There are \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fwhat-the-hell-is-blockchain-what-does-it-mean-for-healthcare-and-pharma\u002F\" target=\"_blank\">several ideas\u003C\u002Fa>. From\u003Ca href=\"https:\u002F\u002Fwww.ijrte.org\u002Fwp-content\u002Fuploads\u002Fpapers\u002Fv10i1\u002FA57440510121.pdf\"> blockchain-based identification of each box\u003C\u002Fa> to this brand-new idea of printing\u003Ca href=\"https:\u002F\u002Fwww.futurity.org\u002Fcounterfeit-medications-fake-drugs-cyberphysical-watermarks-2711322\u002F\"> tiny, unique watermarks\u003C\u002Fa> to individual pills.\u003C\u002Fp>\n\n\n\n\u003Cp>Adding traceability directly on a pill could require adding numerous manufacturing and data management steps. But it is possible – so it seems.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">Edible, flexible, all protein\u003C\u002Fh3>\n\n\n\n\u003Cp>A research team at Purdue University’s Weldon School of Biomedical Engineering \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fonlinelibrary.wiley.com\u002Fdoi\u002F10.1002\u002Fadfm.202112479\" target=\"_blank\">came up with an idea\u003C\u002Fa> to make this possible. The solution is very similar to paper watermarks used on bills. It is especially ingenious as it only requires one tool practically every individual has on this planet: a mobile phone.\u003C\u002Fp>\n\n\n\n\u003Cp>“We are affixing a watermark on an individual medicine that is readable by a smartphone camera to extract a hidden digital key,” Young Kim, associate head for research explains. This cyber-physical watermark is printed on specialised fluorescent silk with FDA-approved food dye through an inkjet printer. A common technique bakers use for placing edible photos on cakes.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2022\u002F03\u002Fcyber-physical-watermarks-2-768x512-1.jpg\" alt=\"cyber-physical watermark on pills\" class=\"wp-image-40917\"\u002F>\u003Cfigcaption>The watermarks on pills\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Why silk? It’s all protein, can be edible, and engineers have the ability to change the biopolymer’s shape, structure, and flexibility. This is a solution without using any synthetic or artificial materials, and fluorescent silk makes a counterfeiter very difficult to duplicate the watermark – the team says.\u003C\u002Fp>\n\n\n\n\u003Cp>The engineers also addressed how to use the technology with different smartphone models, photo quality, and light. “The reference colours on the watermark’s periphery allow us to know the true colour value of the watermarked image as each smartphone has different spectral sensitivity.” – Kim added.\u003C\u002Fp>\n\n\n\n\u003Cp>The watermarks are fixed on pills with sugar glue. The smallest size the team could produce is 5x 5 millimetres. With this solution, every customer could check every pill, and will not only be advised on its genuinity, but also on dosage and general information about the given drug.\u003C\u002Fp>\n",false,{"rendered":22,"protected":20},"\u003Cp>Fake drugs take the lives of hundreds of thousands of people annualy. A new idea can give a powerfull and very accessible tool to patients to avoid risks\u003C\u002Fp>\n",6,40965,"closed",true,"","standard",{"_acf_changed":20,"footnotes":27},[31,32,33],7079,6261,490,[35,36,37,38,39],7539,7541,7543,7545,7547,[41,42,43,44,45],947,949,950,951,952,[],[48,49,50,51,52,53,54],3057,6097,1583,1599,1625,1633,2927,[56,14,57,58,59,60,61,62,63,64,65,66,67,68,69,70,71,72,73,74],"post-40903","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tmf","category-forecast","category-future-of-pharma","tag-fake-drugs","tag-counterfeit-medicine","tag-watermarks","tag-qr-code","tag-substandard-drugs","project_category-company","project_category-educators","project_category-medical-professionals","project_category-patients","project_category-policy-makers",{"id":24,"alt_text":76,"caption":27,"description":77,"media_type":78,"media_details":79,"post":5,"source_url":96},"fake drugs counterfeit medicine","Counterfeit medicine, fake drugs, substandard or falsified medication, pills, TMF","image",{"width":80,"height":81,"file":82,"sizes":83,"image_meta":94},720,405,"2022\u002F03\u002Ffake-drugs2.png",{"medium":84,"thumbnail":90},{"file":85,"width":86,"height":87,"mime-type":88,"source_url":89},"fake-drugs2-370x208.png","370","208","image\u002Fpng","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2022\u002F03\u002Ffake-drugs2-370x208.png",{"file":91,"width":92,"height":92,"mime-type":88,"source_url":93},"fake-drugs2-150x150.png","150","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2022\u002F03\u002Ffake-drugs2-150x150.png",{"aperture":95,"credit":27,"camera":27,"caption":27,"created_timestamp":95,"copyright":27,"focal_length":95,"iso":95,"shutter_speed":95,"title":27,"orientation":95},"0","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2022\u002F03\u002Ffake-drugs2.png",{"cta_type":98,"cta_color":27,"subtitle":27,"related_books":99,"related_posts_footer":103,"related_posts":20},"subscribe",[100,101,102],24764,34151,24765,[104,105,106],17208,17427,26327,{"yoast_wpseo_title":108,"yoast_wpseo_metadesc":109,"yoast_wpseo_canonical":15},"Fighting Fake Drugs With Miniscule Printed Watermarks: An Ingenious Idea -","Fake drugs take the lives of hundreds of thousands of people annualy. A new idea can give a powerfull and very accessible tool to patients to avoid risks",{"self":111,"collection":117,"about":120,"author":123,"replies":126,"version-history":129,"predecessor-version":133,"wp:featuredmedia":137,"wp:attachment":140,"wp:term":143,"curies":159},[112],{"href":113,"targetHints":114},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F40903",{"allow":115},[116],"GET",[118],{"href":119},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts",[121],{"href":122},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftypes\u002Fpost",[124],{"embeddable":26,"href":125},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers\u002F6",[127],{"embeddable":26,"href":128},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=40903",[130],{"count":131,"href":132},21,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F40903\u002Frevisions",[134],{"id":135,"href":136},41093,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F40903\u002Frevisions\u002F41093",[138],{"embeddable":26,"href":139},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F40965",[141],{"href":142},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=40903",[144,147,150,153,156],{"taxonomy":145,"embeddable":26,"href":146},"category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=40903",{"taxonomy":148,"embeddable":26,"href":149},"post_tag","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftags?post=40903",{"taxonomy":151,"embeddable":26,"href":152},"project_category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fproject_category?post=40903",{"taxonomy":154,"embeddable":26,"href":155},"contact_email_category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcontact_email_category?post=40903",{"taxonomy":157,"embeddable":26,"href":158},"yst_prominent_words","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fyst_prominent_words?post=40903",[160],{"name":161,"href":162,"templated":26},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[164],{"id":106,"date":165,"date_gmt":166,"guid":167,"modified":169,"modified_gmt":170,"slug":171,"status":13,"type":14,"link":172,"title":173,"content":175,"excerpt":177,"author":179,"featured_media":180,"comment_status":25,"ping_status":25,"sticky":26,"template":27,"format":28,"meta":181,"categories":182,"tags":183,"project_category":189,"contact_email_category":190,"yst_prominent_words":191,"class_list":209,"better_featured_image":216,"acf":259,"yoast_meta":265,"_links":268},"2020-02-25T10:00:00","2020-02-25T08:00:00",{"rendered":168},"https:\u002F\u002Fmedicalfuturist.com\u002F?post_id=26327&_wpnonce=4be7c73b74&status=auto-draft&type=post","2020-04-03T10:44:04","2020-04-03T08:44:04","5-things-that-will-dominate-the-2020s-for-pharma-companies","https:\u002F\u002Fmedicalfuturist.com\u002F5-things-that-will-dominate-the-2020s-for-pharma-companies",{"rendered":174},"5 Things That Will Dominate The 2020s For Pharma Companies",{"rendered":176,"protected":20},"\n\u003Cp>What’s worth some 1,204.8 billion USD? Well, it’s the \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.statista.com\u002Ftopics\u002F1764\u002Fglobal-pharmaceutical-industry\u002F\" target=\"_blank\">worldwide pharmaceutical market\u003C\u002Fa>, of course! With such a capital at stake and with the pace of technological disruption, the pharma industry is quick to adapt to the changing times. In fact, leading drug companies are \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.hardmanandco.com\u002Fresearch\u002Fcorporate-research\u002Fglobal-pharmaceuticals-2018-industry-statistics\u002F\" target=\"_blank\">re-investing as much as 20.8%\u003C\u002Fa> of drug sales into new drug development. We’ve analyzed the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Ftop-10-trends-shaping-future-pharma\u002F\" target=\"_blank\">trends shaping the future of pharma\u003C\u002Fa> before, but how can we expect to see the landscape evolve in this new decade? With leaps in A.I., patient empowerment and 3D printed drugs, here are the 5 pharma trends that will be the focus of pharmaceutical companies in the coming years.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Top Technologies Shaping The Future Of Pharma - The Medical Futurist\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FEoYvUx1v8vY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Pharma Trend #1 – Faster and cheaper: A.I. for drug R&D\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>A \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.prnewswire.com\u002Fnews-releases\u002Fai-in-healthcare-market-worth-31-3-billion-by-2025-grand-view-research-inc-300975059.html\" target=\"_blank\">recent report\u003C\u002Fa> forecasts the global artificial intelligence in healthcare market size to reach the USD 31.3 billion bar by 2025, growing at a compound annual growth rate (CAGR) of 41.5% over a forecast period. Pharma companies’ contribution to this growth isn’t negligible, as \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fblog.benchsci.com\u002Fstartups-using-artificial-intelligence-in-drug-discovery\" target=\"_blank\">the sheer amount\u003C\u002Fa> of A.I. companies in drug development reflects. It’s all about the speed and savings that A.I. ‘s myriad of applications can bring in this sector.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"288\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002FAI-Pharma-pill-512x288.jpg\" alt=\"Pharma trend: A.I.\" class=\"wp-image-26329\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002FAI-Pharma-pill-512x288.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002FAI-Pharma-pill-370x208.jpg 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002FAI-Pharma-pill.jpg 740w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \u002F>\u003Cfigcaption>Source: https:\u002F\u002Fmedsocial.ai\u002F\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Companies like \u003Ca href=\"http:\u002F\u002Fwww.atomwise.com\u002F\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Atomwise\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fturbine.ai\u002F\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Turbine\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fwww.deepgenomics.com\u002F\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Deep Genomics\u003C\u002Fa> use artificial intelligence to identify the most suitable drugs for certain conditions, doing so in record time all while cutting down on the costs. A prime example is that of Atomwise providing its algorithm to perform the drug research in developing a treatment for Ebola virus infections while partnering with the University of Toronto and IBM. The algorithm \u003Ca href=\"https:\u002F\u002Fwww.atomwise.com\u002F2015\u002F03\u002F24\u002Fnew-ebola-treatment-using-artificial-intelligence\u002F\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">predicted two drugs\u003C\u002Fa> which could significantly reduce Ebola infectivity. This analysis, which typically would have taken months or even years, was completed in less than one day!\u003C\u002Fp>\n\n\n\n\u003Cp>With the potential that lies in A.I-aided drug design, we even expect to see an A.I. startup using A.I. for drug design becoming a pharma company itself and run trials, as predicted in our \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002F2020s-digital-health-trends-to-look-out-for\u002F\" target=\"_blank\">Digital Health Trends for 2020\u003C\u002Fa>. This will allow such a company to have more input in a drug’s fate and see it through from conception to fruition, rather than just lending its algorithm and having big pharma take over the rest of the process.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Pharma Trend #2 – Patient involvement in advisory boards and drug design\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>If drug companies want to stay ahead of the curve, they will undeniably have to involve patients in their decision-making processes. In our always-connected world aided with health trackers and online communities, patients are more empowered than ever to make their demands heard, and all for the better! \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Why is Patient Design Essential in Healthcare? \u002F Episode 6 - The Medical Futurist\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FhjPcpVaJ9xU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>An instance of patients barging through an impenetrable ivory tower tightly controlled by big corporations is that of diabetes. Diabetics created the \u003Ca href=\"https:\u002F\u002Fwww.healthline.com\u002Fhealth\u002Fdiabetesmine\u002Finnovation\u002Fwe-are-not-waiting#1\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">“#wearenotwaiting” movement\u003C\u002Fa> following undelivered promises of medtech companies and regulatory bodies to provide innovative products to better attend to their needs. The community decided to not wait anymore and took matters in its own hands. This movement led to initiatives like \u003Ca href=\"https:\u002F\u002Fopenaps.org\u002F\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">open-sourced DIY artificial pancreas\u003C\u002Fa>, discussion platforms like \u003Ca href=\"https:\u002F\u002Fwww.healthline.com\u002Fdiabetesmine\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">DiabetesMine\u003C\u002Fa> and cloud-based solutions like \u003Ca href=\"https:\u002F\u002Fwww.tidepool.org\u002F\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Tidepool\u003C\u002Fa>, which makes diabetes data more accessible and actionable.\u003C\u002Fp>\n\n\n\n\u003Cp>Heeding to the patient’s demands, the \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.bloomberg.com\u002Fnews\u002Farticles\u002F2016-09-28\u002Fartificial-pancreas-approved-by-fda-is-first-such-device-in-u-s\" target=\"_blank\">FDA approved\u003C\u002Fa> of the first artificial pancreas two years after the \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fliving-with-an-artificial-pancreas\u002F\" target=\"_blank\">open source DIY artificial pancreas\u003C\u002Fa> was made publicly available. By further embracing patients’ input, the FDA created its own \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.fda.gov\u002Fadvisory-committees\u002Fcommittees-and-meeting-materials\u002Fpatient-engagement-advisory-committee\" target=\"_blank\">patient engagement advisory board\u003C\u002Fa>. This set diabetes as the reference when it comes to patients penetrating ivory towers by means of digital health, \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fdiabetes-as-the-trojan-horse-of-digital-health\u002F\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"akin to a Trojan horse (opens in a new tab)\">akin to a Trojan horse\u003C\u002Fa>, and the pharma industry might soon follow.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"350\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F12\u002Ftrojan-horse-pills.jpg\" alt=\"\" class=\"wp-image-25549\"\u002F>\u003Cfigcaption>Source: https:\u002F\u002Fmed.news.am\u002F\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>As such, pharma companies might want to hear out patients and include them in their decision making. The rise of \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.digitaltrends.com\u002Fcool-tech\u002Fdiy-medicine-expert-interview\u002F\" target=\"_blank\">DIY medicine movements\u003C\u002Fa> shows that more people want their voice heard when it comes to making medicine more available and affordable, from the \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.scientificamerican.com\u002Farticle\u002Fan-anarchist-is-teaching-patients-to-make-their-own-medications\u002F\" target=\"_blank\">$35 DIY alternative\u003C\u002Fa> to the costly EpiPen shows. Another example is to create online platforms like \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.antidote.me\u002F\" target=\"_blank\">Antidote\u003C\u002Fa>, which seeks out participants and matches them with the appropriate clinical trials, thereby cutting costs incurred due to delays in finding participants.\u003C\u002Fp>\n\n\n\n\u003Cp>Drug companies must involve patients in drug designs, trials and even decision-making to better attend to their needs. After all, their drugs are destined to the end consumer and it will benefit both parties to have drugs better designed for patients’ maximum convenience in a more regulated way.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Pharma Trend #3 – No animals and humans will be harmed: \u003Cem>in silico\u003C\u002Fem> trials \u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>You’ve heard of \u003Cem>in vivo \u003C\u002Fem>and \u003Cem>in vitro \u003C\u002Fem>experiments before, now you’ll have to get used to \u003Cem>in silico \u003C\u002Fem>ones which are experiments conducted by means of a computer simulation. By running drug trials on computer simulations of organs, this technology can completely bypass \u003Cem>in vivo\u003C\u002Fem> clinical testing. Besides the obvious time and cost effectiveness, \u003Cem>in silico \u003C\u002Fem>trials completely circumvent animal testing and side effects on human and animal participants.\u003C\u002Fp>\n\n\n\n\u003Cp>As it stands today, the technology and biological understanding are just not there yet to simulate clinical trials at 100%. There is significant progress in the field in the form of organs-on-a-chip like the ones researchers of the \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwyss.harvard.edu\u002Ftechnology\u002Fhuman-organs-on-chips\u002F\" target=\"_blank\">Wyss Institute\u003C\u002Fa> have been working on for years and \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\u002F\u002Fhummod.org\u002F\" target=\"_blank\">HumMod\u003C\u002Fa>, the “most complete, mathematical model of human physiology ever created”, which has already been employed in \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\u002F\u002Fhummod.org\u002Fprojects\u002F\" target=\"_blank\">several research projects\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F08\u002F103_In-silico-clinical-trials-512x288.png\" alt=\"Pharma trend: in silico trials\" class=\"wp-image-24545\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>The  Virtual Physiological Human (VPH) Institute has also created digital models that are already in use to study \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\u002F\u002Fwww.cardioproof.eu\u002Fabout\u002Foverview-on-the-project\u002F\" target=\"_blank\">heart diseases\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fsimtk.org\u002Fprojects\u002Fvphop\" target=\"_blank\">osteoporosis\u003C\u002Fa>. \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.theatlantic.com\u002Fsponsored\u002Fvmware-2017\u002Fvirtual-body\u002F1625\u002F\" target=\"_blank\">According to Liesbet Geris\u003C\u002Fa>, executive director of the VPH Institute, the FDA is already preparing for a future where over 50% of all clinical trial data are generated from computer simulations. We might be far from a so-called “human-on-a-chip”, but with big players like the FDA betting heavily on \u003Cem>in silico\u003C\u002Fem> trials, key players are envisioning a future where one exists.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Pharma Trend #4 – High tech distribution: new technologies in the supply chain\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Technological innovation not only impacts drug development but also the drug supply chain in aspects ranging from time to safety to manpower. As we’ve noted in point #1, A.I. can slash drug designing time from years to days, saving cost and time while shortening the drug production cycle so they reach patients faster.\u003C\u002Fp>\n\n\n\n\u003Cp>Further shortening the cycle is the integration of robotics. Companies like \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.densorobotics.com\u002Fproducts\u002Fmedical-pharmaceutical\u002F\" target=\"_blank\">Denso Robotics\u003C\u002Fa> offer robots to automate tasks in the manufacturing processes. Robotics, in the form of \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fexoskeleton-technology\u002F\" target=\"_blank\">exoskeletons\u003C\u002Fa>, can further augment manual labour by assisting them with heavy loads and supporting them in enduring long hours of standing or other uncomfortable positions. Robots are already in use in pharmacies as dispenser aides like the \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Finnovat.com\u002Fpharmassist-robotx\u002F\" target=\"_blank\">PharmASSIST ROBOTx\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"342\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F10\u002FRussian-doctor-in-exoskeleton-512x342.jpg\" alt=\"Pharma trend: exoskeleton technology\" class=\"wp-image-25225\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F10\u002FRussian-doctor-in-exoskeleton-512x342.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F10\u002FRussian-doctor-in-exoskeleton-768x513.jpg 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F10\u002FRussian-doctor-in-exoskeleton.jpg 1360w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \u002F>\u003Cfigcaption>Source: www.themoscowtimes.com\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Security along the supply chain can also benefit from a boost with a technology originating from the financial system: blockchain. Counterfeit drugs might offer a cheaper alternative but are the cause of tens of thousands of deaths worldwide, while the fake drug trade continues to be a profitable \u003Ca href=\"https:\u002F\u002Fwww.reuters.com\u002Farticle\u002Fus-pharmaceuticals-fakes\u002Ftens-of-thousands-dying-from-30-billion-fake-drugs-trade-who-says-idUSKBN1DS1XJ\">multi-billion dollar business\u003C\u002Fa>. In Asia, Africa and South America, \u003Ca href=\"https:\u002F\u002Fwww.pharmaceutical-technology.com\u002Ffeatures\u002Fblockchain-pharma-opportunities-supply-chain\u002F\">such drugs make up\u003C\u002Fa> around 10-30% of the total medicines on sale. Blockchain could bring a radical security measure to the drug distribution chain via a barcode record system that can be tracked from the manufacturer to the end user. This way, medicines can be tracked in real-time by authorized parties and patients, making it much more difficult for criminal networks to operate.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"What The Hell Is Blockchain And What Does It Mean For Healthcare And Pharma? - The Medical Futurist\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FE1wcvcta6zw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>In addition to a secure distribution chain, blockchain can also allow the sharing of confidential data pertaining to drug development and clinical trials. By being a simple yet secure measure, we will see pharma companies investing more and more into blockchain.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Pharma Trend #5 – It’s all about the pills: new drug strategies\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Rather than focusing on traditional drug manufacturing and marketing, pharma companies will focus on newer approaches relying on technology to appeal more to providers and payers. \u003C\u002Fp>\n\n\n\n\u003Cp>The “around the pill” strategy is one such approach. It refers to going beyond just producing and selling drugs as they are but rather developing a drug and attaching a digital health technology to it instead. An example of this strategy is the \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.mobihealthnews.com\u002Fcontent\u002Fdepth-pharma%E2%80%99s-digital-health-initiatives-move-commercialization\" target=\"_blank\">partnership between Partners Healthcare Center and Japanese drug maker Daichii-Sankyo\u003C\u002Fa> for a “mobile wrap-around” anticoagulate drug prescribed for atrial fibrillation. It involves a wearable monitoring device and an app for feedback from doctors and automated ones from the app itself.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"289\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Faround-the-pill-strategy-512x289.jpg\" alt=\"\" class=\"wp-image-26335\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Faround-the-pill-strategy-512x289.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Faround-the-pill-strategy-370x208.jpg 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Faround-the-pill-strategy-768x433.jpg 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Faround-the-pill-strategy.jpg 1440w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \u002F>\u003Cfigcaption>Source: https:\u002F\u002Ftwitter.com\u002F\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Pharma giant Roche also saw potential in such a technology-centric approach. In an attempt to boost its struggling diabetes unit, the company ingeniously paired the mySugr app \u003Ca href=\"https:\u002F\u002Fwww.roche.com\u002Fmedia\u002Freleases\u002Fmed-cor-2017-06-30.htm\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">it acquired in 2017\u003C\u002Fa> with Roche’s Accu-Chek Guide glucose meter, thereby allowing diabetics to have a different, gamified experience to managing their condition. By logging in their blood glucose levels, completing tasks and challenges, users can “tame their diabetes monster”. It’s a totally different approach which \u003Ca href=\"https:\u002F\u002Fwww.businesstimes.com.sg\u002Fconsumer\u002Froches-sinking-diabetes-unit-looks-towards-a-monster-for-a-boost\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Marcel Gmuender\u003C\u002Fa>, Roche’s head of diabetes-care unit, forecasts that “the way forward will mean selling a total experience, not just a product.”\u003C\u002Fp>\n\n\n\n\u003Cp>More than offering a glimpse into the future of a world where you can print your medications from home, 3D-printed pills have far more practical applications to managing treatments. Since the \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Frobertszczerba\u002F2015\u002F08\u002F04\u002Ffda-approves-first-3-d-printed-drug\u002F#21226e315675\" target=\"_blank\">FDA approved Spritam\u003C\u002Fa>, the first 3D-printed prescription drug to treat symptoms of epilepsy, in 2015, the technology has been improving. Researchers are now investigating the manufacture of \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002F3dprint.com\u002F261126\u002Fresearchers-3d-print-six-different-drugs-multi-layered-polypill\u002F\" target=\"_blank\">multi-layered “polypills”\u003C\u002Fa> via 3D-printing. These are made to contain several drugs with the aim to help patients adhere to their regimen and better manage their medications. Drug companies will need to invest in developing this technology further to better help patient treatments.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca class=\"img\" href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\u002Fposts\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"311\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002FScreenshot-2020-04-02-at-13.35.51-768x311.png\" alt=\"\" class=\"wp-image-27373\"\u002F\u003C\u002Fa srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002FScreenshot-2020-04-02-at-13.35.51-768x311.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002FScreenshot-2020-04-02-at-13.35.51.png 1518w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Which of these 5 points are you most excited to see developments in throughout 2020s? Are there  any other aspects that you think will be the focus of the pharmaceutical industry? \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fmedicalfuturist\u002F\" target=\"_blank\">Share your thoughts\u003C\u002Fa> with us, we’d love to hear from you!\u003C\u002Fp>\n",{"rendered":178,"protected":20},"\u003Cp>We’ve analyzed the trends shaping the future of pharma before, but how can we expect to see the landscape evolve in this new decade? With leaps in A.I., patient empowerment and 3D printed drugs, here are the 5 aspects that will be the focus of pharmaceutical companies in the coming years.\u003C\u002Fp>\n",16,26469,{"_acf_changed":20,"footnotes":27},[33],[184,185,186,187,188],207,247,356,819,1083,[],[],[192,193,194,195,52,196,197,198,199,200,201,202,53,203,204,205,206,207,208,51],1621,1601,1623,1603,1605,1627,1607,1629,1609,1631,1611,1613,1635,1615,1637,1617,1619,[210,14,57,58,59,60,61,64,211,212,213,214,215],"post-26327","tag-digital-health","tag-future-of-medicine","tag-pharma-2","tag-pharmaceutics","tag-digital-health-companies",{"id":180,"alt_text":217,"caption":27,"description":27,"media_type":78,"media_details":218,"post":106,"source_url":258},"future of pharma",{"width":219,"height":220,"file":221,"sizes":222,"image_meta":256},1920,1080,"2020\u002F02\u002Fpharma-future-small.png",{"medium":223,"large":228,"thumbnail":233,"medium_large":237,"1536x1536":238,"medium_old_370x208":243,"large_old_512x288":244,"thumbnail_old_150x150":249,"medium_large_old_768x432":250,"1536x1536_old_1536x864":253},{"file":224,"width":225,"height":226,"mime-type":88,"source_url":227},"pharma-future-small-370x208.png",370,208,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Fpharma-future-small-370x208.png",{"file":229,"width":230,"height":231,"mime-type":88,"source_url":232},"pharma-future-small-768x432.png",768,432,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Fpharma-future-small-768x432.png",{"file":234,"width":235,"height":235,"mime-type":88,"source_url":236},"pharma-future-small-150x150.png",150,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Fpharma-future-small-150x150.png",{"file":229,"width":230,"height":231,"mime-type":88,"source_url":232},{"file":239,"width":240,"height":241,"mime-type":88,"source_url":242},"pharma-future-small-1536x864.png",1536,864,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Fpharma-future-small-1536x864.png",{"file":224,"width":86,"height":87,"mime-type":88,"source_url":227},{"file":245,"width":246,"height":247,"mime-type":88,"source_url":248},"pharma-future-small-512x288.png","512","288","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Fpharma-future-small-512x288.png",{"file":234,"width":92,"height":92,"mime-type":88,"source_url":236},{"file":229,"width":251,"height":252,"mime-type":88,"source_url":232},"768","432",{"file":239,"width":254,"height":255,"mime-type":88,"source_url":242},"1536","864",{"aperture":95,"credit":27,"camera":27,"caption":27,"created_timestamp":95,"copyright":27,"focal_length":95,"iso":95,"shutter_speed":95,"title":27,"orientation":95,"keywords":257},[],"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Fpharma-future-small.png",{"cta_type":98,"cta_color":260,"subtitle":27,"related_books":261,"related_posts_footer":262,"related_posts":20},"red",[100],[263,264],13095,13748,{"yoast_wpseo_title":266,"yoast_wpseo_metadesc":267,"yoast_wpseo_canonical":172},"Top 5 Pharma Trends That Dominate The Pharma Industry in 2020","Pharma Trends 2020: What Will Shape the 2020s For Pharma Companies? Pharma Trend #1: AI Trend #2: High tech Trend #3: In silico trials",{"self":269,"collection":274,"about":276,"author":278,"replies":281,"version-history":284,"predecessor-version":288,"wp:featuredmedia":292,"wp:attachment":295,"wp:term":298,"curies":309},[270],{"href":271,"targetHints":272},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F26327",{"allow":273},[116],[275],{"href":119},[277],{"href":122},[279],{"embeddable":26,"href":280},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers\u002F16",[282],{"embeddable":26,"href":283},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=26327",[285],{"count":286,"href":287},12,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F26327\u002Frevisions",[289],{"id":290,"href":291},27395,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F26327\u002Frevisions\u002F27395",[293],{"embeddable":26,"href":294},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F26469",[296],{"href":297},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=26327",[299,301,303,305,307],{"taxonomy":145,"embeddable":26,"href":300},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=26327",{"taxonomy":148,"embeddable":26,"href":302},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftags?post=26327",{"taxonomy":151,"embeddable":26,"href":304},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fproject_category?post=26327",{"taxonomy":154,"embeddable":26,"href":306},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcontact_email_category?post=26327",{"taxonomy":157,"embeddable":26,"href":308},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fyst_prominent_words?post=26327",[310],{"name":161,"href":162,"templated":26},[312],{"id":102,"date":313,"date_gmt":314,"guid":315,"modified":317,"modified_gmt":318,"slug":319,"status":13,"type":320,"link":321,"title":322,"content":324,"excerpt":326,"author":328,"featured_media":329,"comment_status":25,"ping_status":25,"template":27,"yst_prominent_words":330,"class_list":334,"better_featured_image":337,"acf":357,"yoast_meta":363,"_links":365},"2019-09-06T22:01:25","2019-09-06T20:01:25",{"rendered":316},"https:\u002F\u002Fapi.medicalfuturist.com\u002F?post_type=book&p=24765","2023-03-12T18:12:53","2023-03-12T17:12:53","the-guide-to-the-future-of-medicine","book","https:\u002F\u002Fapi.medicalfuturist.com\u002Fbooks\u002Fthe-guide-to-the-future-of-medicine\u002F",{"rendered":323},"Guide to the Future of Medicine: Technology & Human Touch",{"rendered":325,"protected":20},"\n\u003Cp>The Guide to the Future of Medicine provides an eye-opening, reassuring and accessible roadmap to tomorrow’s potential. By preparing for the inevitable waves of change, you can make informed decisions about how technology will shape your personal well-being or your business environment, and stay healthy and afloat amidst the waves of change.\u003C\u002Fp>\n",{"rendered":327,"protected":20},"\u003Cp>The Guide to the Future of Medicine provides an eye-opening, reassuring and accessible roadmap to tomorrow’s potential. By preparing for the inevitable waves of change, […]\u003C\u002Fp>\n",10,49975,[331,332,333],3607,2707,4027,[335,320,336,58,60,61],"post-24765","type-book",{"id":329,"alt_text":27,"caption":27,"description":27,"media_type":78,"media_details":338,"post":102,"source_url":356},{"width":339,"height":340,"file":341,"filesize":342,"sizes":343,"image_meta":353},320,414,"2019\u002F09\u002Fguide-to-the-future-of-medicine-1.jpeg",17811,{"medium":344,"thumbnail":349},{"file":345,"width":339,"height":226,"mime-type":346,"filesize":347,"source_url":348},"guide-to-the-future-of-medicine-1-320x208.jpeg","image\u002Fjpeg",12054,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002Fguide-to-the-future-of-medicine-1-320x208.jpeg",{"file":350,"width":235,"height":235,"mime-type":346,"filesize":351,"source_url":352},"guide-to-the-future-of-medicine-1-150x150.jpeg",5386,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002Fguide-to-the-future-of-medicine-1-150x150.jpeg",{"aperture":95,"credit":27,"camera":27,"caption":27,"created_timestamp":95,"copyright":27,"focal_length":95,"iso":95,"shutter_speed":95,"title":27,"orientation":354,"keywords":355},"1",[],"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002Fguide-to-the-future-of-medicine-1.jpeg",{"leanpub_url":358,"buy_button_text":359,"preview":360},"https:\u002F\u002Famzn.to\u002F1w0O3sx","Get it on Amazon",[361],{"image":362},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002Fguide-to-the-future-of-medicine.jpeg",{"yoast_wpseo_title":364,"yoast_wpseo_metadesc":27,"yoast_wpseo_canonical":321},"Guide to the Future of Medicine: Technology & Human Touch - The Medical Futurist",{"self":366,"collection":371,"about":374,"author":377,"replies":380,"wp:featuredmedia":383,"wp:attachment":386,"wp:term":389,"curies":392},[367],{"href":368,"targetHints":369},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fbook\u002F24765",{"allow":370},[116],[372],{"href":373},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fbook",[375],{"href":376},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftypes\u002Fbook",[378],{"embeddable":26,"href":379},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers\u002F10",[381],{"embeddable":26,"href":382},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=24765",[384],{"embeddable":26,"href":385},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F49975",[387],{"href":388},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=24765",[390],{"taxonomy":157,"embeddable":26,"href":391},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fyst_prominent_words?post=24765",[393],{"name":161,"href":162,"templated":26},1790254541291]