[{"data":1,"prerenderedAt":179},["ShallowReactive",2],{"slug-femtech-womens-health":3},{"post":4,"relatedPosts":177,"relatedBooks":178},{"id":5,"date":6,"date_gmt":7,"guid":8,"modified":10,"modified_gmt":11,"slug":12,"status":13,"type":14,"link":15,"title":16,"content":18,"excerpt":21,"author":23,"featured_media":24,"comment_status":25,"ping_status":25,"sticky":26,"template":27,"format":28,"meta":29,"categories":30,"tags":32,"project_category":48,"contact_email_category":49,"yst_prominent_words":50,"class_list":57,"better_featured_image":80,"acf":112,"yoast_meta":121,"_links":124},23116,"2019-02-21T15:00:01","2019-02-21T13:00:01",{"rendered":9},"https:\u002F\u002Fmedicalfuturist.com\u002F?post_id=23116&_wpnonce=1cf153cf01&status=auto-draft&type=post","2022-05-24T20:59:13","2022-05-24T18:59:13","femtech-womens-health","publish","post","https:\u002F\u002Fmedicalfuturist.com\u002Ffemtech-womens-health",{"rendered":17},"Does Digital Health Technology Know Women?",{"rendered":19,"protected":20},"\n\u003Ctable style=\"width: 100%; border-collapse: collapse; background-color: #eee; border-top: 4px solid #444;\" cellpadding=\"5px\">\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd style=\"width: 100%;\">\n\u003Cp style=\"color: #555;font-size: 12px;line-height: 14px\">THIS ARTICLE HAS NOT BEEN UPDATED SINCE 2019. THE INFORMATION SHARED IN THE ARTICLE WAS ACCURATE AT THE TIME OF ITS PUBLICATION, BUT IT MAY BE OUT OF DATE NOW. \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fmagazine\">BROWSE OUR LATEST ARTICLES HERE\u003C\u002Fa>\u003C\u002Fp>\n\u003C\u002Ftd>\n\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\n\n\n\n\u003Cp>The majority of \u003Cg class=\"gr_ gr_18 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins replaceWithoutSep\" id=\"18\" data-gr-id=\"18\">period\u003C\u002Fg> tracker apps fail women. What’s more, fitness trackers and wearables fail pregnant women terribly. They were most probably designed and developed by men, and most likely not consulted by future users. We looked around at the women’s health and “femtech” market and found that digital health technology has yet to live up to female expectations. So far, the area is under-researched, underfunded and not understood. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Technology – Still a man’s\nworld\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>In spite of the slogan\nof diversity pinned on the flag of many tech companies, the field is highly\ndominated by men. It is easy to imagine Silicon Valley as, well, \u003Ca href=\"https:\u002F\u002Fwww.imdb.com\u002Ftitle\u002Ftt2575988\u002F?ref_=fn_al_tt_1\">Silicon Valley\u003C\u002Fa> itself, with a bunch of hooded guys, Sheldon Coopers\nas science guides and women as side-kicks rather than main protagonists. Although\ntelevision is all about stereotyping and drama, it definitely does tell a\nstrikingly familiar story to real life when it comes to (the lack of)\ndiversity.\u003C\u002Fp>\n\n\n\n\u003Cp>Just look at the numbers!  Women hold only \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.businessinsider.com\u002Fwomen-hold-just-11-of-executive-positions-at-silicon-valley-tech-companies-2015-1\" target=\"_blank\">11 percent\u003C\u002Fa> of executive positions at Silicon Valley companies and only own  \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.themuse.com\u002Fadvice\u002Fthe-latest-stats-on-women-in-tech\" target=\"_blank\">5 percent\u003C\u002Fa> of startups.  In 2017, \u003Cstrong>only about \u003Ca href=\"https:\u002F\u002Fwww.weforum.org\u002Fagenda\u002F2017\u002F08\u002Fwomen-in-tech-gender-parity\u002F\">15% of tech roles at Twitter were occupied by women\u003C\u002Fa>, and that number was slightly better at Facebook (17%), Google (19%), Microsoft (18%) or eBay (24%). \u003C\u002Fstrong>There are already places where that might slowly be changing, though, but a lot more could be done on the diversity front. \u003Cstrong>Fitbit \u003Ca href=\"https:\u002F\u002Fcontent.next.westlaw.com\u002FDocument\u002FI7549205c29a811e698dc8b09b4f043e0\u002FView\u002FFullText.html?contextData=(sc.Default)&transitionType=Default&firstPage=true&bhcp=1\">increased board diversity by adding two female directors\u003C\u002Fa> after an \u003Ca href=\"https:\u002F\u002Fwww.bloomberg.com\u002Fnews\u002Farticles\u002F2015-06-18\u002Ffitbit-counts-on-women-as-device-buyers-just-not-board-members\">outcry\u003C\u002Fa> that it targets women with its products without having a single one as a board member. \u003C\u002Fstrong> At \u003Ca href=\"https:\u002F\u002Fwww.inc.com\u002Fyasmin-gagne\u002Fgoogle-diversity-report-women-minorities.html?fbclid=IwAR36QWU0SczIonOnhER5T6BS3u6Hmm-4-eSLNGWWE7UlR-YzAnTq_e7jcjo\">Google\u003C\u002Fa>, the percentage of women in leadership roles has risen from 20.8 percent to 25.5 percent during the past four years, while the percentage of female employees rose to 30.9 percent.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"363\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FTech-World-A-Mans-Place-512x363.png\" alt=\"femtech\" class=\"wp-image-23117\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FTech-World-A-Mans-Place-512x363.png 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FTech-World-A-Mans-Place.png 553w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003Cstrong>A \u003Ca href=\"https:\u002F\u002Fwww.mckinsey.com\u002F~\u002Fmedia\u002Fmckinsey\u002Ffeatured%20insights\u002Fwomen%20matter\u002Freinventing%20the%20workplace%20for%20greater%20gender%20diversity\u002Fwomen-matter-2016-reinventing-the-workplace-to-unlock-the-potential-of-gender-diversity.ashx\">2016 report from McKinsey found\u003C\u002Fa> that women made up 37% of entry-level roles in tech (compared to 45% in the overall sample), and only 25% advanced to senior management roles. Just 15% reached the C-suite.\u003C\u002Fstrong> Both entry-level roles and management positions count a lot since it is assumed that product development issues regarding diversity that do not come up at lower levels could jump at the front on higher ones. However, if 63% of entry-level roles and 85% of senior executive positions go to men, there is a pretty good chance that female issues won’t find their ways into anyone’s ears. Not to speak about implementation. \u003C\u002Fp>\n\n\n\n\u003Cp>No wonder health tech doesn’t get women.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Seriously. Health tech doesn’t get women\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>So, there’s the situation when men try to figure out fitness trackers, wearables and health technology for women. What could possibly go wrong there, right? Well, let’s just start with the quite obvious. Clothing and storing issues as told us by Lisa Gualtieri, Founder of RecycleHealth, an initiative to \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fhow-could-we-reconcile-health-technologies-and-environmental-sustainability\">give used trackers a second life\u003C\u002Fa>, in a \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Flisagualtieri\u002Fstatus\u002F1090656024627957761\">tweet\u003C\u002Fa>:\u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\u003Cp>\u003Cem>Man: “I don’t see why anyone needs a @fitbit when smartphones track activity.”\u003C\u002Fem>\u003C\u002Fp>\u003Cp>\u003Cem>Woman: “Most women’s clothes don’t have pockets.”\u003C\u002Fem>\u003C\u002Fp>\u003C\u002Fblockquote>\n\n\n\n\u003Cp>That’s right. But of course, you cannot figure that out if you’re not a woman. However, regarding the issue of where should wearables go, we could also mention \u003Ca href=\"https:\u002F\u002Fsixuntilme.com\u002Fwp\u002Fhomepage\u002Fabout-kerri-sparling\u002F\">Kerri Morrone diabetes blogger and e-patient\u003C\u002Fa> with her \u003Ca href=\"https:\u002F\u002Fsixuntilme.com\u002Fwp\u002F2019\u002F01\u002F31\u002Fdisco-boobs-the-remix\u002F\">disco boobs experience\u003C\u002Fa>. She clipped her insulin pump to the front of her bra, and when she bolused (pumped a small quantity of fast-acting insulin to cover the glucose output of the liver), the bra lit up like a disco ball. Imagine that mishap in a meeting or just in the store buying bread.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"256\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FTech-Doesnt-Get-Women-512x256.jpeg\" alt=\"digital health technology\" class=\"wp-image-23118\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FTech-Doesnt-Get-Women-512x256.jpeg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FTech-Doesnt-Get-Women.jpeg 700w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \u002F>\u003Cfigcaption>Source: www.entrepreneur.com\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Don’t even mention the period problem\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>But now, let’s go down way deeper into the rabbit hole and look at period trackers and fitness wearables addressing the menstruation issue. \u003Cstrong>In the health category, period tracking apps are \u003Ca href=\"https:\u002F\u002Fjournals.lww.com\u002Fgreenjournal\u002FFulltext\u002F2016\u002F06000\u002FEvaluation_of_Smartphone_Menstrual_Cycle_Tracking.24.aspx\">reportedly\u003C\u002Fa> the fourth most popular among adults and the second most popular among adolescent women. In spite of this fact, it seems that it is quite difficult to find a decent one which goes beyond one-size-fits-all solutions and offers real guidance\u003C\u002Fstrong>. In a \u003Ca href=\"https:\u002F\u002Fwww.vox.com\u002Fthe-goods\u002F2018\u002F11\u002F13\u002F18079458\u002Fmenstrual-tracking-surveillance-glow-clue-apple-health\">long, excellent piece, Kaitlyn Tiffany wrote that\u003C\u002Fa> not even the most prominent two – \u003Ca href=\"https:\u002F\u002Fglowing.com\u002F\">Glow\u003C\u002Fa> with around 15 million users and \u003Ca href=\"https:\u002F\u002Fhelloclue.com\u002F\">Clue\u003C\u002Fa> with about 10 million users – can get \u003Cg class=\"gr_ gr_12 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace\" id=\"12\" data-gr-id=\"12\">that women\u003C\u002Fg> are different, not to say, periods can be highly different alongside with needs and interests. She mentioned that it was \u003Ca href=\"https:\u002F\u002Fmedium.com\u002F@maggied\u002Fi-tried-tracking-my-period-and-it-was-even-worse-than-i-could-have-imagined-bb46f869f45\">not possible for her to turn off the “fertile window” in Clue, which was really an embarrassment.\u003C\u002Fa> What if a woman doesn’t want to get pregnant, just track her period? Are the two inseparable? Clue remedied the problem since then, now it’s easy to switch it off.\u003C\u002Fp>\n\n\n\n\u003Cp>Others aren’t performing much better either. Take a look at Fitbit. For a starter, they haven’t included a menstruation cycle tracker into their devices up until May 2018! It was \u003Ca href=\"https:\u002F\u002Fwww.bbc.com\u002Fnews\u002Ftechnology-45043399\">one of the firm’s most requested features\u003C\u002Fa> – and it makes perfect sense. Of course, you want to add that to your health and fitness data, it has a massive impact on female well-being. So, Fitbit finally added a period and ovulation tracker alongside the other metrics – but it couldn’t get it right. Among others, \u003Ca href=\"https:\u002F\u002Fwww.bbc.com\u002Fnews\u002Ftechnology-45043399\">women were irritated that the user couldn’t record more than 10 days for a period\u003C\u002Fa> (why do you need limits here?). But it isn’t Fitbit alone. \u003Ca href=\"https:\u002F\u002Fwww.engadget.com\u002F2018\u002F09\u002F07\u002Ffitness-health-tracking-pregnancy\u002F\">Apple Health also appeared without a period tracker on the market\u003C\u002Fa> – and added it an entire year later.\u003C\u002Fp>\n\n\n\n\u003Cp>Beyond the design failures, oversimplification and stereotyping, the data might also be flawed, which is the most irritating of all. How do you want to build any predictive system without measuring data right? Researchers at Columbia University Medical Center \u003Ca href=\"https:\u002F\u002Fwww.ncbi.nlm.nih.gov\u002Fpubmed\u002F27159760\">studied\u003C\u002Fa> 108 free apps and concluded that “most free smartphone menstrual cycle tracking apps for patient use are inaccurate. Few cite medical literature or health professional involvement.” They also clarified that “most” meant 95 percent.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"256\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FPeriod-Trackers-512x256.gif\" alt=\"femtech\" class=\"wp-image-23119\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FPeriod-Trackers-512x256.gif 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FPeriod-Trackers-768x384.gif 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FPeriod-Trackers-1536x768.gif 1536w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \u002F>\u003Cfigcaption>Source: www.marieclaire.com\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Pregnancies are even harder to crack\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Many women\nhave the experience that period tracking apps, fitness wearables or other\nhealth-related products just cannot explain their pregnancy. As seen above,\nperiod tracking apps cannot even handle characteristics of female health\nslightly outside the range of what is considered to be the yardstick (which\nshouldn’t even exist in an A.I.-savvy and personalized medicine-based world,\nreally), how could they handle pregnancies? They cannot. \u003Ca href=\"https:\u002F\u002Fwww.vox.com\u002Fthe-goods\u002F2018\u002F11\u002F13\u002F18079458\u002Fmenstrual-tracking-surveillance-glow-clue-apple-health\">They shout the days being late too many times in\nnotifications to the user’s phone\u003C\u002Fa> or send unnecessary messages.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>But that’s just how fitness trackers and wearables also behave. Smart scales and exercise apps usually don’t have a “pregnancy mode” or even a “recovery mode”, for that matter, which takes into account your changed conditions.\u003C\u002Fstrong> \u003Ca href=\"https:\u002F\u002Fwww.engadget.com\u002F2018\u002F09\u002F07\u002Ffitness-health-tracking-pregnancy\u002F\">Swapna Krishna chronicled on Engadget\u003C\u002Fa> how the Apple Watch or the \u003Ca href=\"https:\u002F\u002Fwww.engadget.com\u002F2017\u002F12\u002F29\u002Fthe-best-smart-scales\u002F?utm_source=dlvr.it&utm_medium=facebook\">Eufy BodySense Smart Scale\u003C\u002Fa> let her down during her pregnancy constantly warning her to reach better activity levels or letting her know that she gains more weight than it’s healthy. In another example, when Boglárka Balogh-Tóth, Hungarian personal trainer expected a baby, her pulse rate reached higher levels than usually, noted by her Fitbit. However, after giving birth, this rate fell down almost immediately – which is considered by the device as extremely fit and healthy. At the moment, Fitbit perceives her fitter than her husband who is working out eight hours a day. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"row\">\n        \u003Cdiv class=\"col\">\n\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"288\" height=\"512\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FFitbit-Readings-1-288x512.jpg\" alt=\"\" data-id=\"23129\" class=\"wp-image-23129\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FFitbit-Readings-1-288x512.jpg 288w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FFitbit-Readings-1.jpg 575w\" sizes=\"auto, (max-width: 288px) 100vw, 288px\" \u002F>\n        \u003C\u002Fdiv>\n        \u003Cdiv class=\"col\">\n\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"288\" height=\"512\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FFitbit-Readings-2-288x512.jpg\" alt=\"\" data-id=\"23130\" data-link=\"https:\u002F\u002Fmedicalfuturist.com\u002Ffemtech-womens-health\u002Ffitbit-readings-2\u002F\" class=\"wp-image-23130\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FFitbit-Readings-2-288x512.jpg 288w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FFitbit-Readings-2.jpg 575w\" sizes=\"auto, (max-width: 288px) 100vw, 288px\" \u002F>\n        \u003C\u002Fdiv>\n        \u003Cdiv class=\"col\">\n\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"288\" height=\"512\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FFitbit-Readings-3-288x512.jpg\" alt=\"\" data-id=\"23131\" data-link=\"https:\u002F\u002Fmedicalfuturist.com\u002Ffemtech-womens-health\u002Ffitbit-readings-3\u002F\" class=\"wp-image-23131\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FFitbit-Readings-3-288x512.jpg 288w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FFitbit-Readings-3.jpg 575w\" sizes=\"auto, (max-width: 288px) 100vw, 288px\" \u002F>\n        \u003C\u002Fdiv>\n    \u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Do something for women right, tech!\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Some might say that these troubles are niche problems. The truth is as far from that as North Korea from being a democracy. As noted before, period tracker apps are the fourth most popular among adults – so it would be high time to address that issue right. Besides, \u003Ca href=\"https:\u002F\u002Fwww.cdc.gov\u002Fnchs\u002Fnvss\u002Fbirths.htm\">according to the Centers for Disease Control\u003C\u002Fa>, there were almost 4 million births in the US in 2015. There were 62.5 births per 1,000 women aged 15 to 44. Thus, pregnant women represent a considerable population.\u003C\u002Fp>\n\n\n\n\u003Cp>Although the tech industry noted that \u003Cstrong>the problem is the lack of women in leading\npositions, in tech roles or having investment capacities. In the past three\nyears, an estimated $1 billion has been poured into women’s health technology. Moreover,\nthe “femtech” market is expected to be worth $50 billion by 2025, but the\nissue remains persistent that \u003C\u002Fstrong>\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.vox.com\u002Fthe-goods\u002F2018\u002F11\u002F13\u002F18079458\u002Fmenstrual-tracking-surveillance-glow-clue-apple-health\">globally, only 10 percent of investor money goes to\nwomen-led startups\u003C\u002Fa>\u003C\u002Fstrong>\u003Cstrong>. How will these new products be created without\nwomen? For whom will all these innovations be useful? \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>It seems that women’s health is \u003Ca href=\"https:\u002F\u002Fwww.kqed.org\u002Ffutureofyou\u002F2703\u002Fwomens-health-is-too-often-overlooked-will-digital-health-be-the-exception\">still\nan overlooked\narea\u003C\u002Fa> with developers only\nscratching its surface – and digital health has not proved to be a savior yet. \u003Ca href=\"https:\u002F\u002Fwww.jmir.org\u002F2019\u002F1\u002Fe11481\u002F\">Women’s issues are not researched enough\u003C\u002Fa>, not understood correctly and not tackled in the\nright way. It’s not enough to paint a product pink and put flowers in the app. There\nare quite a few exceptions, for example, \u003Ca href=\"https:\u002F\u002Fwww.kqed.org\u002Ffutureofyou\u002F2703\u002Fwomens-health-is-too-often-overlooked-will-digital-health-be-the-exception\">Apple hiring a prominent obstetrician at the beginning\nof February\u003C\u002Fa>, which\nsignals an effort to bring more understanding to their innovation table, but\nthat’s just not enough. Where are all the other fitness tracker manufacturing\nand health data gathering folks?\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"268\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FWomen-In-Tech-512x268.jpg\" alt=\"femtech\" class=\"wp-image-23121\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FWomen-In-Tech-512x268.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FWomen-In-Tech-768x402.jpg 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FWomen-In-Tech-1536x804.jpg 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FWomen-In-Tech.jpg 1910w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \u002F>\u003Cfigcaption>Source: www.miifotos.com\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Not to mention the fact that women’s health does not\nonly mean period tracking and pregnancy. A lot less consideration is given to\nother female health problems such as menopause, cancer detection, breastfeeding troubles, troubles around bladder\ncontrol, and a lot more. While digital health companies already appeared in\nthese areas, too – the \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fsqueezyapp\">Squeezy app\u003C\u002Fa> exercises the pelvic floor muscles, \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Felvie\">Elvie\u003C\u002Fa> created a wearable breast pump, \u003Ca href=\"https:\u002F\u002Fwww.crunchbase.com\u002Forganization\u002Fmobileoct#section-overview\">MobileODT\u003C\u002Fa> created a mobile colposcope to detect cancer and \u003Ca href=\"http:\u002F\u002Fwww.ibreastexam.com\u002F\">iBreastExam\u003C\u002Fa> enables women to have better breast health – their\nnumber is quite low, and the trends are\nnot looking bright. \u003C\u002Fp>\n\n\n\n\u003Cp>It is painful for us to see digital health technology failing those in need, so here’s a wake-up call! Femtech investors, women’s health advocates, as well as fitness wearable manufacturers step forward and create solutions for the entire spectrum of wonderful women out there.\u003C\u002Fp>\n\n\n\n\u003Ctable style=\"width: 100%; border-collapse: collapse; background-color: #eee; border-top: 4px solid #444;\" cellpadding=\"10px\">\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd style=\"width: 100%;\">\n\u003Cp>\u003Cstrong>At The Medical Futurist, we are building a community for making a bold vision about the future of healthcare reality today.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Ciframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FFIbMejImnxs\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\">\u003C\u002Fiframe>\n\u003Cp>If you’d like to support this mission, we invite you to \u003Ca href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\">join The Medical Futurist Patreon Community\u003C\u002Fa>. A community of empowered patients, future-oriented healthcare professionals, concerned health policymakers, sensible health tech developers, and enthusiastic medical students. If there were ever a time to join us, it is now. Every contribution, however big or small, powers our research and sustains our future.\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\">\u003Cstrong style=\"background-color: #e71d3299; color: #000;\">Click here to support The Medical Futurist from as little as $3\u003C\u002Fstrong>\u003C\u002Fa> – it only takes a minute. Thank you.\u003C\u002Fp>\n\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003Cp> \u003C\u002Fp>\n",false,{"rendered":22,"protected":20},"\u003Cp>The majority of period tracker apps fail women, fitness trackers, and wearables fail pregnant women terribly. They were most probably designed and developed by men, and most likely not consulted by future users. We looked around on the women’s health and “femtech” market and found that digital health technology has yet to live up to female expectations. So far, the area is under-researched, underfunded and not understood. \u003C\u002Fp>\n",6,23124,"closed",true,"","standard",{"_acf_changed":20,"footnotes":27},[31],521,[33,34,35,36,37,38,39,40,41,42,43,44,45,46,47],1243,246,1244,289,1245,425,1246,1247,876,877,926,1240,1241,1242,206,[],[],[51,52,53,54,55,56],1571,1577,1617,1871,1883,3327,[58,14,59,60,61,62,63,64,65,66,67,68,69,70,71,72,73,74,75,76,77,78,79],"post-23116","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-future-medicine","tag-digital-health-technology","tag-future","tag-diversity","tag-innovation","tag-gender","tag-technology-2","tag-gender-disparity","tag-social-issues","tag-womens-health","tag-female","tag-society","tag-women","tag-woman","tag-femtech","tag-digital",{"id":24,"alt_text":81,"caption":27,"description":27,"media_type":82,"media_details":83,"post":5,"source_url":111},"Women and digital 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