[{"data":1,"prerenderedAt":397},["ShallowReactive",2],{"slug-augmented-packaging":3},{"post":4,"relatedPosts":180,"relatedBooks":307},{"id":5,"date":6,"date_gmt":7,"guid":8,"modified":10,"modified_gmt":11,"slug":12,"status":13,"type":14,"link":15,"title":16,"content":18,"excerpt":21,"author":23,"featured_media":24,"comment_status":25,"ping_status":25,"sticky":26,"template":27,"format":28,"meta":29,"categories":30,"tags":37,"project_category":44,"contact_email_category":47,"yst_prominent_words":48,"class_list":61,"better_featured_image":82,"acf":115,"yoast_meta":124,"_links":127},36909,"2021-11-18T10:00:00","2021-11-18T09:00:00",{"rendered":9},"https:\u002F\u002Fmedicalfuturist.com\u002F?post_id=36909&_wpnonce=a71ae5a5ae&status=auto-draft&type=post","2021-11-24T11:21:50","2021-11-24T10:21:50","augmented-packaging","publish","post","https:\u002F\u002Fmedicalfuturist.com\u002Faugmented-packaging",{"rendered":17},"Medicine Packaging And Augmented Reality: A Missed Opportunity For Pharma Companies",{"rendered":19,"protected":20},"\n\u003Ch5 class=\"wp-block-heading\">\u003Cstrong>Augmented reality offers umpteen possibilities in healthcare – we just \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Faugmented-reality-in-healthcare-will-be-revolutionary\">recently wrote about 9 great use cases\u003C\u002Fa> of it in an article. But there’s one area we did not touch there for a reason: medicine packaging. This unorthodox approach to product communication could be one of the easiest ways to enhance patient satisfaction, educate and help people and, at the same time increase customer loyalty. And with the widening number of smartphone applications actually using this technology, it is getting more affordable by the day.\u003C\u002Fstrong>\u003C\u002Fh5>\n\n\n\n\u003Ch4 class=\"wp-block-heading\">\u003Cstrong>So why are pharmaceutical companies missing out on this excellent resource?\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\n\u003Cdiv class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-top\">\u003Cfigure class=\"wp-block-media-text__media\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F07\u002F123_tmf_illu.png\" alt=\"Augmented reality in healthcare\" class=\"wp-image-25298 size-full\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F07\u002F123_tmf_illu.png 1920w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F07\u002F123_tmf_illu-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F07\u002F123_tmf_illu-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F07\u002F123_tmf_illu-1536x864.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F07\u002F123_tmf_illu-512x288.png 512w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \u002F>\u003C\u002Ffigure>\u003Cdiv class=\"wp-block-media-text__content\">\n\u003Cp style=\"font-size:24px\">\u003Cstrong>Related:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp style=\"font-size:17px\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Faugmented-reality-in-healthcare-will-be-revolutionary\" target=\"_blank\">Augmented Reality In Healthcare: 9 Examples\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp style=\"font-size:17px\">\u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Ftop-10-trends-shaping-future-pharma\u002F#\" target=\"_blank\" rel=\"noreferrer noopener\">The 10 Trends Shaping the Future of Pharma\u003C\u002Fa>\u003C\u002Fp>\n\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Instructions for use\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Medicines are the most commonly used practice in healing. How to take medications is usually explained by the practitioner or the pharmacist, however, reading product information is recommended to everyone before taking medication. Clear instructions on the use increase medication adherence, that is why we find detailed information leaflets in all drug packagings. But we don’t read these.\u003C\u002Fp>\n\n\n\n\u003Cp>Pharma companies are obliged to provide detailed product information with identifying the medication and instruct on use. It is their responsibility that patients understand how to take their medicine. People not reading the drug product description adds to the non-adherence and jeopardises the efficacy and the safety of the therapy and the healing process. And yet, it is estimated that in about 50% of cases, people don’t take their medications as prescribed or recommended. In fact, non-adherence is \u003Ca href=\"https:\u002F\u002Fwww.uspharmacist.com\u002Farticle\u002Fmedication-adherence-the-elephant-in-the-room#\">said to\u003C\u002Fa>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.uspharmacist.com\u002Farticle\u002Fmedication-adherence-the-elephant-in-the-room#\" target=\"_blank\"> \u003C\u002Fa>\u003Ca href=\"https:\u002F\u002Fwww.uspharmacist.com\u002Farticle\u002Fmedication-adherence-the-elephant-in-the-room#\">contribute\u003C\u002Fa> to around 125,000 deaths each year in the United States only.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"270\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F11\u002Fgiphy.gif\" alt=\"\" class=\"wp-image-36911\"\u002F>\u003Cfigcaption>The Jack Daniel’s AR Experience\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Augmented reality is already \u003Ca href=\"https:\u002F\u002Fwww.wikitude.com\u002Fblog-6-augmented-reality-product-packaging-use-cases\u002F\">used in other industries\u003C\u002Fa> – not extensively, but still, creating memorable campaigns, giving an enhanced product experience, engaging, educating and increasing loyalty (\u003Ca href=\"https:\u002F\u002Fyoutu.be\u002FFaNtoxc-_Ww\" target=\"_blank\" rel=\"noreferrer noopener\">Fanta’s\u003C\u002Fa>\u003Ca href=\"https:\u002F\u002Fyoutu.be\u002FFaNtoxc-_Ww\"> launching AR campaign\u003C\u002Fa> stood out among these for example). Through the technology, users experience enhancements to the physical world around them, making it especially appealing for younger generations. \u003C\u002Fp>\n\n\n\n\u003Cp>All it takes is a QR-code (in any format) on the packaging that interacts with the AR app on the user’s smartphone, and the app links the real world with the virtual one.\u003C\u002Fp>\n\n\n\n\u003Cp>As the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.statista.com\u002Fstatistics\u002F737615\u002Far-vr-spending-worldwide-by-segment\u002F\" target=\"_blank\">total spending on AR and VR\u003C\u002Fa> was about USD 12 billion in 2020 globally, it is about to rise sharply, reaching an estimated USD 72.8 billion by 2024 – all in all, the technology is set for takeoff. And pharmaceutical companies won’t want to miss that train.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Augmented Reality for packaging  |  how SIG used AR to make W-in-a-Box packaging stand out\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F8NNYgCks72I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Augmented reality in pharma – high hopes for intelligent interactions\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>So the benefits of enhancing product descriptions and making reading instructions more “fun” are clear for pharmaceutical companies. Lengthy descriptions with those tiny letters in endless lines aren’t too inviting–at the same time, it is also important that there is no need to develop additional technology for creating an AR patient experience. Smartphones are practically given, QR codes are easy to make. All it takes is a bit of creativity to make AR in pharma packaging work.\u003C\u002Fp>\n\n\n\n\u003Cp>So why have pharmaceutical companies not used the opportunities provided by AR so far?\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"433\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F11\u002FBayer-Product-Range-768x433.png\" alt=\"\" class=\"wp-image-36913\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F11\u002FBayer-Product-Range-768x433.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F11\u002FBayer-Product-Range-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F11\u002FBayer-Product-Range-1536x866.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F11\u002FBayer-Product-Range.png 1917w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003Cfigcaption>Immertia prototype demo\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Cp>A small Australian company \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.freightwaves.com\u002Fnews\u002Faugmented-reality-is-making-packaging-sexy\" target=\"_blank\">has created a prototype AR packaging\u003C\u002Fa> for Bayer to showcase what is possible with the technology. To create a demo similar to the one below took the team roughly two weeks, creating product descriptions, explanations in English and Spanish, and adding relevant commercials as an extra feature. But it’s not only for marketing.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Prototype Demonstration\" src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F593143779?h=3219cdfb0b&dnt=1&app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\">\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>AR technology on drug packaging has countless benefits, not only for patients. The technology could also help general practitioners get to know novel medications better, educating healthcare professionals in an engaging and supportive manner. \u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator\"\u002F>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Augmented reality solutions present a huge untapped potential for pharma. We believe focusing on patient education next is a good step forward for pharmaceutical companies. AR can do that – immerse in it.\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cdiv style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C\u002Fdiv>\n\n\n\n\u003Ctable style=\"width: 100%; border-collapse: collapse; background-color: #eee; border-top: 4px solid #444;\" cellpadding=\"10px\">\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd style=\"width: 100%;\">\n\u003Cp>\u003Cstrong>At The Medical Futurist, we are building a community for making a bold vision about the future of healthcare reality today.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Ciframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FFIbMejImnxs\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\">\u003C\u002Fiframe>\n\u003Cp>If you’d like to support this mission, we invite you to \u003Ca href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\">join The Medical Futurist Patreon Community\u003C\u002Fa>. A community of empowered patients, future-oriented healthcare professionals, concerned health policymakers, sensible health tech developers, and enthusiastic medical students. If there were ever a time to join us, it is now. Every contribution, however big or small, powers our research and sustains our future.\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\">\u003Cstrong style=\"background-color: #e71d3299; color: #000;\">Click here to support The Medical Futurist from as little as $3\u003C\u002Fstrong>\u003C\u002Fa> – it only takes a minute. Thank you.\u003C\u002Fp>\n\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003Cp> \u003C\u002Fp>\n",false,{"rendered":22,"protected":20},"\u003Cp>Augmented reality offers umpteen possibilities in healthcare – we just recently wrote about 9 great use cases of it in an article. But there’s one […]\u003C\u002Fp>\n",6,36839,"closed",true,"","standard",{"_acf_changed":20,"footnotes":27},[31,32,33,34,35,36],504,521,490,516,489,494,[38,39,40,41,42,43],630,819,145,200,356,7469,[45,46],947,951,[],[49,50,51,52,53,54,55,56,57,58,59,60],1803,1873,1883,4929,1611,6067,1613,1683,1709,1719,1723,1731,[62,14,63,64,65,66,67,68,69,70,71,72,73,74,75,76,77,78,79,80,81],"post-36909","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-future-medicine","category-future-of-pharma","category-medical-education","category-personalized-medicine","category-telemedicine","tag-digital-technology","tag-pharmaceutics","tag-augmented-reality-2","tag-design","tag-pharma-2","tag-packaging","project_category-company","project_category-patients",{"id":24,"alt_text":27,"caption":27,"description":83,"media_type":84,"media_details":85,"post":113,"source_url":114},"Augmented reality (AR) in medical packaging","image",{"width":86,"height":87,"file":88,"sizes":89,"image_meta":111},1920,1080,"2021\u002F11\u002Ftmf_article_302-01.png",{"medium":90,"large":96,"thumbnail":101,"medium_large":105,"1536x1536":106},{"file":91,"width":92,"height":93,"mime-type":94,"source_url":95},"tmf_article_302-01-370x208.png","370","208","image\u002Fpng","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F11\u002Ftmf_article_302-01-370x208.png",{"file":97,"width":98,"height":99,"mime-type":94,"source_url":100},"tmf_article_302-01-768x432.png","768","432","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F11\u002Ftmf_article_302-01-768x432.png",{"file":102,"width":103,"height":103,"mime-type":94,"source_url":104},"tmf_article_302-01-150x150.png","150","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F11\u002Ftmf_article_302-01-150x150.png",{"file":97,"width":98,"height":99,"mime-type":94,"source_url":100},{"file":107,"width":108,"height":109,"mime-type":94,"source_url":110},"tmf_article_302-01-1536x864.png","1536","864","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F11\u002Ftmf_article_302-01-1536x864.png",{"aperture":112,"credit":27,"camera":27,"caption":27,"created_timestamp":112,"copyright":27,"focal_length":112,"iso":112,"shutter_speed":112,"title":27,"orientation":112},"0",36835,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F11\u002Ftmf_article_302-01.png",{"subtitle":27,"cta_type":116,"cta_color":27,"related_books":117,"related_posts_footer":120,"related_posts":20},"subscribe",[118,119],24764,31417,[121,122,123],16226,12984,13095,{"yoast_wpseo_title":125,"yoast_wpseo_metadesc":126,"yoast_wpseo_canonical":15},"Medicine Packaging And Augmented Reality: A Missed Opportunity For Pharma Companies - The Medical Futurist","Augmented reality (AR) can change medication packaging could be the next to change. So why pharma companies are missing out?",{"self":128,"collection":134,"about":137,"author":140,"replies":143,"version-history":146,"predecessor-version":150,"wp:featuredmedia":154,"wp:attachment":157,"wp:term":160,"curies":176},[129],{"href":130,"targetHints":131},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F36909",{"allow":132},[133],"GET",[135],{"href":136},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts",[138],{"href":139},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftypes\u002Fpost",[141],{"embeddable":26,"href":142},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers\u002F6",[144],{"embeddable":26,"href":145},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=36909",[147],{"count":148,"href":149},8,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F36909\u002Frevisions",[151],{"id":152,"href":153},36949,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F36909\u002Frevisions\u002F36949",[155],{"embeddable":26,"href":156},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F36839",[158],{"href":159},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=36909",[161,164,167,170,173],{"taxonomy":162,"embeddable":26,"href":163},"category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=36909",{"taxonomy":165,"embeddable":26,"href":166},"post_tag","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftags?post=36909",{"taxonomy":168,"embeddable":26,"href":169},"project_category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fproject_category?post=36909",{"taxonomy":171,"embeddable":26,"href":172},"contact_email_category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcontact_email_category?post=36909",{"taxonomy":174,"embeddable":26,"href":175},"yst_prominent_words","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fyst_prominent_words?post=36909",[177],{"name":178,"href":179,"templated":26},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[181],{"id":123,"date":182,"date_gmt":183,"guid":184,"modified":186,"modified_gmt":187,"slug":188,"status":13,"type":14,"link":189,"title":190,"content":192,"excerpt":194,"author":23,"featured_media":196,"comment_status":25,"ping_status":25,"sticky":20,"template":27,"format":28,"meta":197,"categories":198,"tags":203,"project_category":205,"contact_email_category":206,"yst_prominent_words":207,"class_list":220,"better_featured_image":227,"acf":262,"yoast_meta":263,"_links":265},"2016-04-26T16:41:49","2016-04-26T14:41:49",{"rendered":185},"http:\u002F\u002Fmedicalfuturist.com\u002F?p=13095","2021-12-06T00:36:33","2021-12-05T23:36:33","6-surprising-trends-shaping-the-future-of-pharma","https:\u002F\u002Fmedicalfuturist.com\u002F6-surprising-trends-shaping-the-future-of-pharma",{"rendered":191},"6 Surprising Trends Shaping the Future of Pharma",{"rendered":193,"protected":20},"\n\u003Ctable style=\"width: 100%; border-collapse: collapse; background-color: #eee; border-top: 4px solid #444;\" cellpadding=\"5px\"> \u003Ctbody> \u003Ctr> \u003Ctd style=\"width: 100%;\"> \u003Cp style=\"color: #555;font-size: 12px;line-height: 14px\">THIS ARTICLE HAS NOT BEEN UPDATED SINCE 2016. THE INFORMATION SHARED IN THE ARTICLE WAS ACCURATE AT THE TIME OF ITS PUBLICATION, BUT IT MAY BE OUT OF DATE NOW. \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fmagazine\">BROWSE OUR LATEST ARTICLES HERE\u003C\u002Fa>\u003C\u002Fp> \u003C\u002Ftd> \u003C\u002Ftr> \u003C\u002Ftbody> \u003C\u002Ftable> \u003Cp> \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">“We don’t want to miss the train of digital health” is a phrase I often hear from pharmaceutical companies. However, there are no trains to catch anymore. Disruptive healthcare trends are the futuristic spaceships many pharma companies don’t even see flying above them. If pharma doesn’t prepare for the coming waves of change, it won’t have an industry at all.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003C!--more-->\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">It might sound like a bold statement, but trends suggest a future in which medical innovation will be born in a garage lab or a small startup company. In the last hundred years, advances in medicine belonged mainly to the R&D departments of pharma companies. \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002F2016\u002F04\u002F14\u002Fhow-the-top-40-medical-technology-trends-changed-in-3-years-free-guide-and-infographic\u002F\" target=\"_blank\" rel=\"noopener\">Technological developments might change that forever\u003C\u002Fa>.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">What if a startup can perform clinical trials in silico? Instead of spending billions of dollars and waiting for years, they might be able to test thousands of drug targets in seconds on billions of patient models without the need for testing drugs on real people. What if they can recruit the right patients for these trials through digital methods more easily and much more cheaply?\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Here are the 6 trends that will shape the future of pharma.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"The Future of Pharma: Top 6 Trends Impacting the Pharmaceutical Industry - The Medical Futurist\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FoQSGX93J50I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cb>\u003Cb>Empowered patients\u003C\u002Fb>\u003C\u002Fb>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">\u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002F2013\u002F11\u002F14\u002Fe-patient-dave-at-semmelweis-university-e-patients-are-hackers-of-healtchare\u002F\" target=\"_blank\" rel=\"noopener\">Empowered patients\u003C\u002Fa> might launch their own biotech companies to develop new drugs or acquire companies that failed to do so. They know what pharma and other medical companies are working on and how they communicate with fellow patients and their caregivers as they follow the companies on social media. Empowered patients have high expectations and if those are not met, patients find their own solutions.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"334\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fsocial_media-92816391-512x334.jpg\" alt=\"Woman checking health information online\" class=\"wp-image-13100\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fsocial_media-92816391-512x334.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fsocial_media-92816391-384x250.jpg 384w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fsocial_media-92816391.jpg 732w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cspan style=\"font-weight: 400;\">\u003Cb>\u003Cb>Augmented and virtual reality\u003C\u002Fb>\u003C\u002Fb>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Augmented reality and virtual reality with devices such as \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002F2016\u002F04\u002F07\u002Fgoogles-amazing-digital-contact-lens-can-transform-diabetes-care\u002F\" target=\"_blank\" rel=\"noopener\">Google’s digital contact lens\u003C\u002Fa>, Microsoft’s Hololens or Oculus Rift give us a new view of the world through digital information. Patients can see how the drug works in 3D in front of their eyes instead of just reading long descriptions on the bottle. Lab workers could monitor their experiments with augmented reality equipment. In factories, workers could start working without hands on trainings as the device would tell them what to do, and how to do it. \u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"New Drug - Augmented Reality Demo\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F1nZpX9BQEfo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cb>\u003Cb>Truly personalized medicine\u003C\u002Fb>\u003C\u002Fb>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Genomics and personalized medicine enable us to receive therapy customized to our own molecular makeup. T\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">oday’s healthcare cannot manage this complexity. So far, there have only been a few examples of genomic information being used in making decisions about treatment. \u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">I own a huge text file containing my DNA data which I can take to my doctor and hope to receive personalized drugs instead of the blockbusters that are manufactured for the “average” of millions of people who are all genetically and metabolically different. \u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">\u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002F2016\u002F04\u002F13\u002Fthe-future-of-health-insurance-preparing-for-dr-big-brother\u002F\" target=\"_blank\" rel=\"noopener\">What if a digital health company can quickly connect\u003C\u002Fa> the dots for the patient regarding genomic background and susceptibility for drugs and dosages? \u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">I\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">f big pharma won’t provide the tailored medicine patients will demand, they will go elsewhere or build their own.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"341\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fdna-test-512x341.png\" alt=\"DNA test that predicts risk for health conditions\" class=\"wp-image-13096\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fdna-test-512x341.png 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fdna-test-768x511.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fdna-test-375x250.png 375w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fdna-test.png 870w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cb>\u003Cb>3D-printed drugs\u003C\u002Fb>\u003C\u002Fb>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The first 3D-printed drug, Spritam, that dissolves quickly and is used in epilepsy, was approved by the \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002F2016\u002F01\u002F12\u002Fthe-future-of-the-fda-and-drug-regulations-2\u002F\">\u003Cspan style=\"font-weight: 400;\">US FDA in 2015\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">. What if small companies come up with other solutions for creating drugs that can be metabolised faster and reach the market more easily because of this manufacturing method? Whole pharma supply chains will have to be redesigned within years, perhaps even months.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"FDA approves first prescription drug made by 3D printing\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F9mHnCnX4al0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cb>\u003Cb>Body sensors\u003C\u002Fb>\u003C\u002Fb>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">There are \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002F2015\u002F04\u002F23\u002Fwhat-comes-after-the-wearable-health-revolution\u002F\" target=\"_blank\" rel=\"noopener\">already sensors\u003C\u002Fa> that measure crucial vital signs cheaply and comfortably by being placed on, or inside the body. The success of clinical trials largely depends on how medical professionals collect data about their patients. Imagine automating this process through the new generation of health sensors that’s in development now.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"373\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fthe-phone-oximeter-phone-and-sensor-512x373.png\" alt=\"Pulse oxymeter measures blood oxygen levels\" class=\"wp-image-13097\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fthe-phone-oximeter-phone-and-sensor-512x373.png 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fthe-phone-oximeter-phone-and-sensor-768x560.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fthe-phone-oximeter-phone-and-sensor-343x250.png 343w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fthe-phone-oximeter-phone-and-sensor.png 870w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cb>\u003Cb>Artificial intelligence\u003C\u002Fb>\u003C\u002Fb>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">\u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002F2016\u002F04\u002F05\u002Falphago-artificial-intelligence-in-medicine\u002F\" target=\"_blank\" rel=\"noopener\">Medical decision making with artificial intelligence\u003C\u002Fa> using the power of supercomputers will change everyday medicine. Cognitive computers, such as IBM Watson, have been used in many ways to analyse big data, not only in genomic research but also in biotechnology. This will also shape the way new drugs are found. It might lead to the end of human experimentation through detailed simulation of human physiology. Our era, with drugs being tested on actual people, will seem barbaric to people of the future. What if supercomputers could test thousands of drug targets on billions of simulations modelling the physiology of the human body in seconds? Pharma should support such research for their own benefit.\u003C\u002Fspan>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"A basic introduction to drugs, drug targets, and molecular interactions.\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fu49k72rUdyc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cstrong>Will the pharma industry react quickly and effectively to these changes? I hope so, as nobody wants the next successful drugs to come from a garage lab without clear regulation and oversight. We, patients and caregivers, need pharma companies to step up their game and meet us on the way towards a more humanistic and technological future of healthcare.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Part of this article was published on \u003Ca href=\"http:\u002F\u002Fwww.pharmaphorum.com\u002Farticles\u002Fa-future-without-pharma-companies\">Pharmaphorum\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter\">\u003Ca class=\"img\" href=\"medicalfuturist.com\u002Fservices\" target=\"_blank\" rel=\"noopener\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"204\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fspeaker_v3.png\" alt=\"Work with Dr. Bertalan Mesko, top healthcare speaker\" class=\"wp-image-13419\"\u002F\u003C\u002Fa srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fspeaker_v3.png 870w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fspeaker_v3-768x180.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fspeaker_v3-512x120.png 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fspeaker_v3-458x108.png 458w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>\n",{"rendered":195,"protected":20},"\u003Cp>THIS ARTICLE HAS NOT BEEN UPDATED SINCE 2016. THE INFORMATION SHARED IN THE ARTICLE WAS ACCURATE AT THE TIME OF ITS PUBLICATION, BUT IT MAY […]\u003C\u002Fp>\n",13099,{"_acf_changed":20,"footnotes":27},[199,200,201,33,202,35],498,493,491,496,[204],517,[],[],[208,209,210,211,59,212,213,53,214,55,215,216,217,218,219],1681,1715,1721,1599,1609,1725,1831,2299,1617,1621,1631,1633,[221,14,63,64,65,66,67,222,223,224,70,225,72,226],"post-13095","category-3d-printing","category-augmented-reality","category-empowered-patients","category-health-sensors-trackers","tag-gc1",{"id":196,"alt_text":27,"caption":27,"description":27,"media_type":84,"media_details":228,"post":123,"source_url":261},{"width":229,"height":230,"file":231,"sizes":232,"image_meta":259},870,367,"2016\u002F04\u002Fteit13_frth.jpg",{"medium":233,"large":239,"thumbnail":244,"medium_large":248,"large_old_512x216":249,"medium_old_458x193":254},{"file":234,"width":235,"height":236,"mime-type":237,"source_url":238},"teit13_frth-370x208.jpg",370,208,"image\u002Fjpeg","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fteit13_frth-370x208.jpg",{"file":240,"width":241,"height":242,"mime-type":237,"source_url":243},"teit13_frth-768x324.jpg",768,324,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fteit13_frth-768x324.jpg",{"file":245,"width":246,"height":246,"mime-type":237,"source_url":247},"teit13_frth-150x150.jpg",150,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fteit13_frth-150x150.jpg",{"file":240,"width":241,"height":242,"mime-type":237,"source_url":243},{"file":250,"width":251,"height":252,"mime-type":237,"source_url":253},"teit13_frth-512x216.jpg",512,216,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fteit13_frth-512x216.jpg",{"file":255,"width":256,"height":257,"mime-type":237,"source_url":258},"teit13_frth-458x193.jpg",458,193,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fteit13_frth-458x193.jpg",{"aperture":112,"credit":27,"camera":27,"caption":27,"created_timestamp":112,"copyright":27,"focal_length":112,"iso":112,"shutter_speed":112,"title":27,"orientation":112,"keywords":260},[],"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fteit13_frth.jpg",{"cta_type":27,"cta_color":27,"subtitle":27,"related_books":20,"related_posts_footer":20,"related_posts":20},{"yoast_wpseo_title":264,"yoast_wpseo_metadesc":27,"yoast_wpseo_canonical":189},"6 Surprising Trends Shaping the Future of Pharma - The Medical Futurist",{"self":266,"collection":271,"about":273,"author":275,"replies":277,"version-history":280,"predecessor-version":284,"wp:featuredmedia":288,"wp:attachment":291,"wp:term":294,"curies":305},[267],{"href":268,"targetHints":269},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F13095",{"allow":270},[133],[272],{"href":136},[274],{"href":139},[276],{"embeddable":26,"href":142},[278],{"embeddable":26,"href":279},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=13095",[281],{"count":282,"href":283},10,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F13095\u002Frevisions",[285],{"id":286,"href":287},37155,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F13095\u002Frevisions\u002F37155",[289],{"embeddable":26,"href":290},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F13099",[292],{"href":293},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=13095",[295,297,299,301,303],{"taxonomy":162,"embeddable":26,"href":296},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=13095",{"taxonomy":165,"embeddable":26,"href":298},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftags?post=13095",{"taxonomy":168,"embeddable":26,"href":300},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fproject_category?post=13095",{"taxonomy":171,"embeddable":26,"href":302},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcontact_email_category?post=13095",{"taxonomy":174,"embeddable":26,"href":304},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fyst_prominent_words?post=13095",[306],{"name":178,"href":179,"templated":26},[308],{"id":119,"date":309,"date_gmt":310,"guid":311,"modified":313,"modified_gmt":314,"slug":315,"status":13,"type":316,"link":317,"title":318,"content":320,"excerpt":322,"author":23,"featured_media":324,"comment_status":25,"ping_status":25,"template":27,"yst_prominent_words":325,"class_list":327,"better_featured_image":330,"acf":348,"yoast_meta":366,"_links":369},"2020-12-02T08:54:13","2020-12-02T07:54:13",{"rendered":312},"https:\u002F\u002Fapi.medicalfuturist.com\u002F?post_type=book&p=31417","2023-03-12T18:17:41","2023-03-12T17:17:41","invest-in-digital-health","book","https:\u002F\u002Fapi.medicalfuturist.com\u002Fbooks\u002Finvest-in-digital-health\u002F",{"rendered":319},"Invest In Digital Health – The Medical Futurist’s Guide",{"rendered":321,"protected":20},"\n\u003Cp>Artificial Intelligence and Digital Health are booming. In this book, we explain why now it’s a good time to invest in Digital Health and give recommendations on where to invest by looking at the top 24 technological trends we find the most promising.\u003C\u002Fp>\n",{"rendered":323,"protected":20},"\u003Cp>Artificial Intelligence and Digital Health are booming. 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Read our book to learn more about investing in digital healthcare",{"self":370,"collection":375,"about":378,"author":381,"replies":383,"wp:featuredmedia":386,"wp:attachment":389,"wp:term":392,"curies":395},[371],{"href":372,"targetHints":373},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fbook\u002F31417",{"allow":374},[133],[376],{"href":377},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fbook",[379],{"href":380},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftypes\u002Fbook",[382],{"embeddable":26,"href":142},[384],{"embeddable":26,"href":385},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=31417",[387],{"embeddable":26,"href":388},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F49965",[390],{"href":391},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=31417",[393],{"taxonomy":174,"embeddable":26,"href":394},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fyst_prominent_words?post=31417",[396],{"name":178,"href":179,"templated":26},1790079817763]