[{"data":1,"prerenderedAt":451},["ShallowReactive",2],{"slug-are-you-too-old-to-use-digital-health":3},{"post":4,"relatedPosts":180,"relatedBooks":354},{"id":5,"date":6,"date_gmt":7,"guid":8,"modified":10,"modified_gmt":11,"slug":12,"status":13,"type":14,"link":15,"title":16,"content":18,"excerpt":21,"author":23,"featured_media":24,"comment_status":25,"ping_status":25,"sticky":26,"template":27,"format":28,"meta":29,"categories":30,"tags":34,"project_category":40,"contact_email_category":43,"yst_prominent_words":44,"class_list":48,"better_featured_image":65,"acf":108,"yoast_meta":125,"_links":127},53645,"2025-06-02T10:00:39","2025-06-02T08:00:39",{"rendered":9},"https:\u002F\u002Fmedicalfuturist.com\u002F?post_id=53645&_wpnonce=e4cc01339a&status=auto-draft&type=post","2025-06-02T10:00:40","2025-06-02T08:00:40","are-you-too-old-to-use-digital-health","publish","post","https:\u002F\u002Fmedicalfuturist.com\u002Fare-you-too-old-to-use-digital-health",{"rendered":17},"Golden Years, Digital Gears: Digital Health For Aging Populations",{"rendered":19,"protected":20},"\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fhow-to-make-life-worth-living-over-90\u002F\" target=\"_blank\">The elderly\u003C\u002Fa> are \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fsenior-health-2021\u002F\" target=\"_blank\">not the archetypal target group\u003C\u002Fa> of various digital health developments. We have \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fthe-greatest-technological-developments-for-the-elderly\u002F\" target=\"_blank\">already discussed\u003C\u002Fa> the topic \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Ftop-18-technologies-for-the-aging-populations\u002F\" target=\"_blank\">multiple times\u003C\u002Fa>, however, nothing captures the main setbacks as accurately as this brilliant, and in my opinion, underrated sketch from Saturday Night Live. It’s a timeless piece, all tiny details – the characters, the device design, the voiceovers – nuggets of gold.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Amazon Echo - SNL\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FYvT_gqs5ETk?start=5&feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Although features like continuous aFib screening (or blood pressure monitoring, alerts about changes in respiratory patterns, in gait, reminders on medication or drinking enough, and so on, and so on) \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fbeyond-the-hype-the-top-5-digital-health-devices-making-a-real-difference-in-my-life\" target=\"_blank\" rel=\"noreferrer noopener\">would do more favor\u003C\u002Fa> for the seventy-somethings than for the twenty-somethings, we just seem to acknowledge the status quo. \u003C\u002Fp>\n\n\n\n\u003Cp>So we have a handful of well-known factors hindering digital health adoption in the elderly generation: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Most devices specifically target younger customers – as opposed to just simply not specifically focusing on the elderly\u003C\u002Fli>\n\n\n\n\u003Cli>This results in usability issues, which range from not seeing the screen to not understanding the aim of the device\u002Ftechnology\u002Fsolution\u003C\u002Fli>\n\n\n\n\u003Cli>Often, our elderly relatives might not even consider that they could (let alone should) use such technologies\u003C\u002Fli>\n\n\n\n\u003Cli>And of course, there are hard barriers: these devices are often not cheap and the elderly are more likely to have a tight budget.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Still, there is a growing body of evidence showing that we don’t need to wait until today’s youngsters grow into their golden years to make technology work for seniors. If we could just make older people want these devices, it would profoundly alter the situation.\u003C\u002Fp>\n\n\n\n\u003Cp>When trying to determine \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fdigital-technology-make-an-impact-on-primary-care\" target=\"_blank\" rel=\"noreferrer noopener\">who will\u002Fcan use a digital health solution\u003C\u002Fa>, we won’t be able to set a universally valid age limit. Let’s take a look at Peter and Klara, the parents of my friend. They are well in their 70s and they both received an emergency wearable from the local municipality. The little device can be worn with a neck strap, on the wrist as a watch, or clipped to the belt and has an SOS button connected to a 24\u002F7 dispatcher service, it is waterproof and has a fall detection feature. Quite what you want for your elderly parents living on their own. While Klara is a happy user of the gadget and makes sure hers is always worn and properly charged, Peter’s device lives on his nightstand. “It’s impossible to always remember to wear it “ – he grumbles when asked. \u003C\u002Fp>\n\n\n\n\u003Cp>Both perceived usefulness and perceived ease of use are significantly linked to attitudes toward the use of digital health technologies – \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.jmir.org\u002F2023\u002F1\u002Fe41915\" target=\"_blank\">this study found\u003C\u002Fa>. In other words: if you believe that you can use a device and trust in its usefulness, you’ll have a much higher chance of actually feeling comfortable using said device and finding it useful. And the positive attitude is linked to tech literacy: the more informed you are, the higher the chances you will be optimistic about the technology.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Let’s find good selling points, like prolonged independence\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>We can’t just say to our parents\u002Fgrandparents: \u003Cem>you need to want to use this smartwatch\u003C\u002Fem> and expect anything to happen – other than giving them a laugh. Or make them want to use generative AI by pointing out that they should do it.\u003C\u002Fp>\n\n\n\n\u003Cp>So we need to find selling points, and one of the best is prolonged independence. Grandma might not want to use digital health, but she surely wants to live in her own place independently as long as possible. And she may want to use devices that make it possible. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"439\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002FDALL·E-elderly-DHT-768x439.png\" alt=\"elderly health tech\" class=\"wp-image-53685\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002FDALL·E-elderly-DHT-768x439.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002FDALL·E-elderly-DHT-1536x878.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002FDALL·E-elderly-DHT.png 1613w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>“An overwhelming majority of respondents (93%) said aging in place is an important goal of theirs. Aging in place is considered the ability to live in one’s home and community safely, independently, and comfortably, regardless of age, income or ability level” – this \u003Ca href=\"https:\u002F\u002Fwww.managedhealthcareexecutive.com\u002Fview\u002Fmore-older-adults-plan-to-use-digital-health-technologies-as-they-age-in-place-\" target=\"_blank\" rel=\"noreferrer noopener\">U.S. News & World Report survey\u003C\u002Fa> found.\u003C\u002Fp>\n\n\n\n\u003Cp>This survey shows that aging is the primary reason for using assistive or health-related technologies. And the primary reason for not using them is that people feel they don’t need them \u003Cem>yet\u003C\u002Fem>. Only 16% of non-users cited financial reasons. \u003C\u002Fp>\n\n\n\n\u003Cp>The things that matter most are that it’s easy to use (75%), easy to set up (50%), accessible using a mobile app (38%), and wireless (37%). An overwhelming majority (88%) said that assistive or health-related technologies have improved their quality of life, and they provide a sense of independence for more than half of the respondents.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>The invisible population\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>As the above-linked study discussed, a positive attitude is key and people with higher levels of digital health literacy have more positive attitudes. So what do we know about the digital health literacy of the elderly? \u003C\u002Fp>\n\n\n\n\u003Cp>Well, not much. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.ncbi.nlm.nih.gov\u002Fpmc\u002Farticles\u002FPMC9389004\u002F\" target=\"_blank\">This scoping review\u003C\u002Fa> targeted these specific questions. They started their work with a whopping 1,924 articles to analyse the current state of digital health literacy of the elderly. After applying the inclusion and exclusion criteria, only 47 articles were selected for the review. Of the vast amount of literature only a small subset focused specifically on older adults as per the defined criteria of the review.\u003C\u002Fp>\n\n\n\n\u003Cp>Not only are the elderly not in our eyesight \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcardiosignal.com\u002Fblog\u002Fage-should-not-limit-the-use-of-digital-health\" target=\"_blank\">when we design these technologies\u003C\u002Fa>, but they are also almost invisible when we analyse the field. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002F107_How-to-make-life-worth-living-over-75-or-100_-768x432.png\" alt=\"tmf_life worth over elderly care, seniors, digital health\" class=\"wp-image-24847\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002F107_How-to-make-life-worth-living-over-75-or-100_-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002F107_How-to-make-life-worth-living-over-75-or-100_-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002F107_How-to-make-life-worth-living-over-75-or-100_-1536x864.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002F107_How-to-make-life-worth-living-over-75-or-100_-2048x1152.png 2048w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002F107_How-to-make-life-worth-living-over-75-or-100_.png 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Here, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Flink.springer.com\u002Fchapter\u002F10.1007\u002F978-3-030-51406-8_13\" target=\"_blank\">the authors identified four types of drivers\u003C\u002Fa> of old-age digital health exclusion, namely structural, environmental, socio-technical and individual, which intersect with each other to increase the vulnerability of older people to exclusion from health services. We discussed the individual drive in detail above, that is the attitude one has towards the technology. \u003C\u002Fp>\n\n\n\n\u003Cp>Structural, environmental and socio-technical drivers are primarily only modifiable by organizational and high-level actors (e.g. policymakers, policymakers and market players). We don’t need to take old-age exclusion for granted, though. \u003C\u002Fp>\n\n\n\n\u003Cp>As policies and market evolution influence social norms and values, which can either facilitate or hinder older adults’ access to digital health services, structural divides can be addressed with the right policymaking attitude. Environmental drivers – like technological infrastructure – are evolving, and although they are not typically developed with the elderly in mind, the general improvement in infrastructure benefits all age groups. \u003C\u002Fp>\n\n\n\n\u003Cp>Socio-technical limits arise from product design, which is basically determined by a business perspective. Tech companies are after profit and rarely after philanthropic laurels, so we need to find the business rationale behind senior tech – like savings in healthcare spending.\u003C\u002Fp>\n",false,{"rendered":22,"protected":20},"\u003Cp>With finding good selling points (like independence), we can make our elderly motivated to use health tech. These wearables are most beneficial for seniors. \u003C\u002Fp>\n",6,53653,"closed",true,"","standard",{"_acf_changed":20,"footnotes":27},[31,32,33],7079,521,499,[35,36,37,38,39],207,7887,453,1305,134,[41,42],950,952,[],[45,46,47],1571,1617,1681,[49,14,50,51,52,53,54,55,56,57,58,59,60,61,62,63,64],"post-53645","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tmf","category-future-medicine","category-healthcare-design","tag-digital-health","tag-senior-health","tag-wearables-2","tag-health-tech","tag-ai","project_category-medical-professionals","project_category-policy-makers",{"id":24,"alt_text":27,"caption":27,"description":27,"media_type":66,"media_details":67,"post":5,"source_url":107},"image",{"width":68,"height":69,"file":70,"filesize":71,"sizes":72,"image_meta":104},6667,3750,"2023\u002F11\u002Ftmf_article_391.png",755449,{"medium":73,"large":80,"thumbnail":86,"medium_large":91,"1536x1536":92,"2048x2048":98},{"file":74,"width":75,"height":76,"mime-type":77,"filesize":78,"source_url":79},"tmf_article_391-370x208.png",370,208,"image\u002Fpng",35354,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002Ftmf_article_391-370x208.png",{"file":81,"width":82,"height":83,"mime-type":77,"filesize":84,"source_url":85},"tmf_article_391-768x432.png",768,432,85189,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002Ftmf_article_391-768x432.png",{"file":87,"width":88,"height":88,"mime-type":77,"filesize":89,"source_url":90},"tmf_article_391-150x150.png",150,17338,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002Ftmf_article_391-150x150.png",{"file":81,"width":82,"height":83,"mime-type":77,"filesize":84,"source_url":85},{"file":93,"width":94,"height":95,"mime-type":77,"filesize":96,"source_url":97},"tmf_article_391-1536x864.png",1536,864,197419,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002Ftmf_article_391-1536x864.png",{"file":99,"width":100,"height":101,"mime-type":77,"filesize":102,"source_url":103},"tmf_article_391-2048x1152.png",2048,1152,279055,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002Ftmf_article_391-2048x1152.png",{"aperture":105,"credit":27,"camera":27,"caption":27,"created_timestamp":105,"copyright":27,"focal_length":105,"iso":105,"shutter_speed":105,"title":27,"orientation":105,"keywords":106},"0",[],"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002Ftmf_article_391.png",{"cta_type":109,"cta_color":27,"related_books":110,"related_posts_footer":114,"related_posts":20,"subtitle":27,"key_takeaways":118},"subscribe",[111,112,113],24761,52203,24759,[115,116,117],52933,53187,20749,[119,121,123],{"title":120},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">Despite the perception that digital health technologies are not aimed at older adults, they have the potential to significantly benefit this demographic with features like health monitoring and reminders for medication or hydration.\u003C\u002Fspan>\u003C\u002Fp>\n",{"title":122},"\u003Cp>Older adults’ willingness to use digital health technologies is closely tied to their attitude – their beliefs in the technology’s usefulness and their own ability to use it.\u003C\u002Fp>\n",{"title":124},"\u003Cp>If they want to use such technologies – for example, to live autonomously for as long as possible-, their attitudes will significantly improve. In simple terms, it means we need to find good selling points to make our elderly relatives interested in owning such devices.\u003C\u002Fp>\n",{"yoast_wpseo_title":17,"yoast_wpseo_metadesc":126,"yoast_wpseo_canonical":15},"With finding good selling points (like independence), we can make our elderly motivated to use health tech. These wearables are most beneficial for seniors.",{"self":128,"collection":134,"about":137,"author":140,"replies":143,"version-history":146,"predecessor-version":150,"wp:featuredmedia":154,"wp:attachment":157,"wp:term":160,"curies":176},[129],{"href":130,"targetHints":131},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F53645",{"allow":132},[133],"GET",[135],{"href":136},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts",[138],{"href":139},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftypes\u002Fpost",[141],{"embeddable":26,"href":142},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers\u002F6",[144],{"embeddable":26,"href":145},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=53645",[147],{"count":148,"href":149},18,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F53645\u002Frevisions",[151],{"id":152,"href":153},58827,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F53645\u002Frevisions\u002F58827",[155],{"embeddable":26,"href":156},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F53653",[158],{"href":159},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=53645",[161,164,167,170,173],{"taxonomy":162,"embeddable":26,"href":163},"category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=53645",{"taxonomy":165,"embeddable":26,"href":166},"post_tag","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftags?post=53645",{"taxonomy":168,"embeddable":26,"href":169},"project_category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fproject_category?post=53645",{"taxonomy":171,"embeddable":26,"href":172},"contact_email_category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcontact_email_category?post=53645",{"taxonomy":174,"embeddable":26,"href":175},"yst_prominent_words","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fyst_prominent_words?post=53645",[177],{"name":178,"href":179,"templated":26},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[181],{"id":117,"date":182,"date_gmt":183,"guid":184,"modified":186,"modified_gmt":187,"slug":188,"status":13,"type":14,"link":189,"title":190,"content":192,"excerpt":194,"author":23,"featured_media":196,"comment_status":25,"ping_status":25,"sticky":26,"template":27,"format":28,"meta":197,"categories":198,"tags":206,"project_category":223,"contact_email_category":227,"yst_prominent_words":228,"class_list":238,"better_featured_image":266,"acf":296,"yoast_meta":309,"_links":312},"2023-10-26T10:00:00","2023-10-26T08:00:00",{"rendered":185},"http:\u002F\u002Fmedicalfuturist.com\u002F?p=20749","2023-10-24T20:08:44","2023-10-24T18:08:44","googles-masterplan-for-healthcare","https:\u002F\u002Fmedicalfuturist.com\u002Fgoogles-masterplan-for-healthcare",{"rendered":191},"Google’s Masterplan For Healthcare",{"rendered":193,"protected":20},"\n\u003Cdiv class=\"wp-block-group\">\u003Cdiv class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cdiv class=\"wp-block-group\">\u003Cdiv class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cdiv class=\"wp-block-group\">\u003Cdiv class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cdiv class=\"wp-block-group\">\u003Cdiv class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cp>With \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.telegraph.co.uk\u002Ftechnology\u002F2019\u002F03\u002F10\u002Fgoogle-sifting-one-billion-health-questions-day\u002F\" target=\"_blank\">7% of Google searches\u003C\u002Fa> – or 70,000 per minute – being health-related a good number of years ago, it was only a matter of time before the search giant aimed to be a healthcare giant. Google hasn’t been particularly shy at expressing these ambitions: it \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fgoogles-acquisition-of-fitbit-boon-or-doom-for-the-fitness-tracking-industry\u002F\" target=\"_blank\">purchased Fitbit for $2.1 billion\u003C\u002Fa> and has a \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdeepmind.com\u002Fblog\u002Fannouncements\u002Fdeepmind-health-joins-google-health\" target=\"_blank\">dedicated healthcare offshoot\u003C\u002Fa> from its AI branch, Deepmind. It is also the first company that publicly announced the development of a dedicated healthcare-specified AI model, called Med-PaLM. And as the variety of listed solutions on the \u003Ca rel=\"noopener\" href=\"https:\u002F\u002Fhealth.google\u002F\" target=\"_blank\">Google Health page\u003C\u002Fa> shows, the company has something to offer to everyone, from patients and caregivers to communities, and researchers.  \u003C\u002Fp>\n\n\n\n\u003Cp>In this series exploring the latest moves by tech giants into healthcare, we recently analysed \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Famazon-in-healthcare-disruption-data-nightmares-and-digital-health-dreams\" target=\"_blank\">Amazon\u003C\u002Fa> and provided insights into the trends they are adopting. For now, let’s turn our focus on Google’s plan for the future of healthcare. Of note, we will treat Google, Alphabet, and Verily under the same umbrella. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">AI here, AI there, AI everywhere\u003C\u002Fh2>\n\n\n\n\u003Cp>Google is probably best known for the algorithmic prowess of its search engine. But since it acquired DeepMind, it has intended to expand this expertise elsewhere, \u003Ca href=\"https:\u002F\u002Fdeepmind.com\u002Fblog\u002Fannouncements\u002Fdeepmind-health-joins-google-health\" target=\"_blank\" rel=\"noreferrer noopener\">including healthcare\u003C\u002Fa>. And its efforts are showing promise.\u003C\u002Fp>\n\n\n\n\u003Cp>In August 2020, they \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fai.googleblog.com\u002F2020\u002F08\u002Fusing-machine-learning-to-detect.html\" target=\"_blank\">introduced C2D2\u003C\u002Fa>, a machine learning-based approach to improving colonoscopy screening. In the ensuing months, Google further put its AI as well as cloud computing expertise to use in new partnerships. In 2021, HCA Healthcare and Alphabet’s Google Cloud \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.cnbc.com\u002F2021\u002F05\u002F26\u002Fjim-cramer-googles-new-health-care-venture-is-reason-to-buy-alphabet.html\" target=\"_blank\">announced a collaboration\u003C\u002Fa> to develop algorithms to mine insights into patient records from the provider to improve efficiency and patient outcomes.\u003C\u002Fp>\n\n\n\n\u003Cp>Also launched in 2020, Google’s mammography AI system starts bringing in \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-health-expands-ai-powered-breast-cancer-screenings-integration\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">tangible results\u003C\u002Fa> by now. Recent studies show that using AI to support radiologists in breast cancer screening \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-can-conduct-breast-cancer-screenings-in-less-time-than-humans-but-just-as-well-study-finds\u002F\" target=\"_blank\">can significantly reduce screen reading workload\u003C\u002Fa> with comparable cancer detection efficiency as standard double-reading. \u003C\u002Fp>\n\n\n\n\u003Cp>But of course, in 2023 all eyes are on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fgenerative-ai-explained-its-impact-and-future-in-healthcare\" target=\"_blank\">generative AI\u003C\u002Fa>. While Google may have seemed a little quiet during the ChatGPT craze, the company has set its focus on developing specialized models, like Med-PaLM, a large language model \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fmedpalm-new-ai-medical-chatbots-will-soon-be-better-than-waiting-for-a-doctor\u002F\">specifically designed to work in healthcare settings\u003C\u002Fa> and showing jaw-dropping \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fyoutu.be\u002F3Ud-BMOCkDI?si=w2aSDr_uykaMzz8x&t=279\" target=\"_blank\">improvements in accuracy\u003C\u002Fa> in its new, Med-PaLM 2 iteration.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Ftmf_article_365-768x432.png\" alt=\"AI medical coding doctor, hospital, clinic, man, laptop, computer\" class=\"wp-image-51069\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Ftmf_article_365-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Ftmf_article_365-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Ftmf_article_365-1536x864.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Ftmf_article_365-2048x1152.png 2048w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Ftmf_article_365.png 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The model was not released to the general public. In the first round, it was accessible to Google Cloud customers in the healthcare and life sciences segment, such as HCA Healthcare, Mayo Clinic and Meditech. A while ago Google announced they are expanding this access to a\u003Ca href=\"https:\u002F\u002Fwww.healthcaredive.com\u002Fnews\u002Fgoogle-med-palm-ai-expansion-healthcare\u002F691677\u002F\" target=\"_blank\" rel=\"noreferrer noopener\"> wider circle of healthcare players\u003C\u002Fa>.  \u003C\u002Fp>\n\n\n\n\u003Cp>In October 2023 Google also revealed a new \u003Ca href=\"https:\u002F\u002Fwww.fiercehealthcare.com\u002Fhealth-tech\u002Fhlth23-google-cloud-rolls-out-new-generative-ai-search-tools-doctors-life-sciences\" target=\"_blank\" rel=\"noreferrer noopener\">AI-powered search tool designed for doctors and nurses\u003C\u002Fa>. According to the company, the medically-tuned generative AI-powered search is able to mine various data sources, including FHIR data, patients’ clinical notes, and other medical information.\u003C\u002Fp>\n\n\n\n\u003Cp>While Med-PaLM currently seems to be the most advanced of large language models in terms of healthcare accuracy, Google faces stiff competition. Microsoft, for instance, has secured its place in clinics with Nuance’s Dax and Dragon AI systems, tools used by hundreds of thousands of US doctors. When it comes to the cloud market, Google ranks fourth, trailing Amazon, Microsoft, and Alibaba. Nevertheless, the generative AI in healthcare race is still wide open, and \u003Ca href=\"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Fkatiejennings\u002F2023\u002F08\u002F29\u002Fgoogle-healthcare-generative-ai\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">Google has lots of tricks\u003C\u002Fa> in its sleeves.  \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Google in the cloud\u003C\u002Fh2>\n\n\n\n\u003Cp>Maybe not the largest player in the cloud market, but Google has promising initiatives, like this one,\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.healthcareitnews.com\u002Fnews\u002Fgoogle-cloud-teams-carecloud-bring-generative-ai-small-practices\" target=\"_blank\"> lending much-needed processing power to smaller healthcare practices\u003C\u002Fa>. We already \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fcloud-gaming-can-bring-artificial-intelligence-to-the-doctors-office\u002F\" target=\"_blank\">discussed in great detail\u003C\u002Fa> how smaller healthcare entities will need cloud solutions to access advanced AI features as they won’t have the means to invest in cutting-edge hardware that is able to run state-of-the-art algorithms. Instead of expensive hardware upgrades, the processing power is handled remotely, thus physicians can ask complex clinical questions and gain deeper insights, with evidence-based recommendations derived from analysing datasets.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Ftmf_article_362_AI_doctor_robot-768x432.png\" alt=\"\" class=\"wp-image-50863\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Ftmf_article_362_AI_doctor_robot-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Ftmf_article_362_AI_doctor_robot-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Ftmf_article_362_AI_doctor_robot-1536x864.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F05\u002Ftmf_article_362_AI_doctor_robot.png 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.healthcareitnews.com\u002Fnews\u002Fgoogle-cloud-teams-carecloud-bring-generative-ai-small-practices\" target=\"_blank\">Google-CareCloud cooperation\u003C\u002Fa> does exactly that: “By using Google’s offerings such as Vertex AI and Generative AI App Builder, the company is developing tools to bring physicians at smaller practices the same AI-enabled capabilities that are increasingly available at large hospitals and health systems.”\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Research endeavours\u003C\u002Fh2>\n\n\n\n\u003Cp>As it carried out research with its AI algorithms in healthcare, Google seems to have grown interested in broader, population-level medical research. In 2020, the tech giant launched Google Health Studies, an app dedicated to medical research. It allows any user to participate by reporting their symptoms, the steps they are taking to prevent getting ill, and if they’ve had relevant tests. Their first study was focusing on respiratory diseases like the flu and COVID-19.\u003C\u002Fp>\n\n\n\n\u003Cp>This approach can help provide researchers with more relevant patient data and from a larger pool. But it also raises privacy concerns over the handling of such data. Also, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fplay.google.com\u002Fstore\u002Fapps\u002Fdetails?id=com.google.android.apps.health.research.studies&hl=en&gl=US&pli=1\" target=\"_blank\">recent user reviews\u003C\u002Fa> are very far from enthusiastic. \u003C\u002Fp>\n\n\n\n\u003Cp>Nevertheless, Google seems determined to move forward with medical research. They \u003Ca href=\"https:\u002F\u002Fwww.fiercebiotech.com\u002Fmedtech\u002Fverily-taps-former-fda-deputy-commissioner-abernethy-to-lead-clinical-research-business\" target=\"_blank\" rel=\"noreferrer noopener\">appointed Dr. Amy Abernethy\u003C\u002Fa>, the FDA’s former principal deputy commissioner, as president of its Verily branch’s clinical research business in 2021. \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Famyabernethy\u002Frecent-activity\u002Fall\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">She leads the development of a platform for clinical trials\u003C\u002Fa> and real-world evidence studies; as well as oversees Verily’s ongoing clinical research projects.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Point-of-care technologies projects\u003C\u002Fh2>\n\n\n\n\u003Cp>Just like Apple has a strong focus on turning patients into the point of care, Google is working on similar projects. In March 2021, Verily \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.fiercehealthcare.com\u002Fpayer\u002Falphabet-s-verily-joins-highmark-google-cloud-project-living-health\" target=\"_blank\">announced its partnership\u003C\u002Fa> with Highmark Health for the Living Health Initiative. The latter aims to redesign healthcare delivery with a focus on patients. This collaboration will employ Verily’s digitally-enabled tools for personalized chronic care management of conditions like congestive heart failure and chronic obstructive pulmonary disease.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Ftmf_article_357-768x432.png\" alt=\"TMF, medical student, AI, doctor, data, computer\" class=\"wp-image-50547\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Ftmf_article_357-768x432.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Ftmf_article_357-370x208.png 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Ftmf_article_357-1536x864.png 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Ftmf_article_357-2048x1152.png 2048w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Ftmf_article_357.png 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>In a rather unexpected move, Google decided to revisit a healthcare area it previously failed to pierce into: health records. In April 2021, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.statnews.com\u002F2021\u002F04\u002F09\u002Fgoogle-health-records-app-care-studio\u002F\" target=\"_blank\">\u003Cem>Stat News\u003C\u002Fem> reported\u003C\u002Fa> that the tech giant is working on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.healthcaredive.com\u002Fnews\u002Fgoogle-user-testing-personal-health-record\u002F636667\u002F\" target=\"_blank\">a consumer-facing medical records tool\u003C\u002Fa> to make it easier for patients to see, organise, and share their health data.\u003C\u002Fp>\n\n\n\n\u003Cp>The move was rather unexpected because the company already had a similar venture that was \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.theverge.com\u002F2021\u002F4\u002F12\u002F22379846\u002Fgoogle-health-record-data-app-android\" target=\"_blank\">shut down in 2012\u003C\u002Fa>. Again, this is a field that has multiple tech companies’ interest, for example, Apple has been working on the electronic medical records-health app integration \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.informationweek.com\u002Fit-leadership\u002Fapple-partners-with-epic-mayo-clinic-for-healthkit\" target=\"_blank\">for a few years\u003C\u002Fa>, with mixed results.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Regulatory setback and refocus \u003C\u002Fh2>\n\n\n\n\u003Cp>Like its competitors, Google has also faced some setbacks in the past few years. The FDA \u003Ca href=\"https:\u002F\u002Fwww.healthcaredive.com\u002Fnews\u002Ffda-rejects-verily-filing-for-wrist-worn-parkinsons-clinical-trial-device-google\u002F602015\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">rejected Verily’s request\u003C\u002Fa> to use its wearable in a clinical trial to monitor alterations in motor symptoms of patients with Parkinson’s. The regulatory body \u003Ca href=\"https:\u002F\u002Fwww.healthcaredive.com\u002Fnews\u002Ffda-rejects-verily-filing-for-wrist-worn-parkinsons-clinical-trial-device-google\u002F602015\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">did clear Verily’s device\u003C\u002Fa> to monitor ECG and irregular pulse but rejected the request for this new feature. FDA \u003Ca href=\"https:\u002F\u002Fwww.healthcaredive.com\u002Fnews\u002Ffda-rejects-verily-filing-for-wrist-worn-parkinsons-clinical-trial-device-google\u002F602015\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">said that\u003C\u002Fa> the device and associated motor examination “are limited in their capacity to evaluate meaningful aspects of concepts of interest that are relevant to the patients’ ability to function in day-to-day life.” \u003C\u002Fp>\n\n\n\n\u003Cp>Business Insider \u003Ca href=\"https:\u002F\u002Fwww.businessinsider.com\u002Fgoogle-health-splitting-reorganization-sending-employees-fitbit-search-2021-6?r=US&IR=T\" target=\"_blank\" rel=\"noreferrer noopener\">released an exclusive report\u003C\u002Fa> in 2021 detailing how the company has moved Google Health employees to other groups within the company. The Google Health branch will no longer focus on consumer tech, as this is \u003Ca href=\"https:\u002F\u002Fwww.mobihealthnews.com\u002Fnews\u002Fgoogle-downsizes-health-division-reorganizes-consumer-health-team\" target=\"_blank\" rel=\"noreferrer noopener\">mainly driven by the Fitbit team\u003C\u002Fa>. With Google revisiting old projects, refocusing its health team’s efforts and announcing new partnerships, it seems like the tech giant’s healthcare plans are all over the place. But this might be because Google indeed wants to be everywhere in healthcare.\u003C\u002Fp>\n\n\n\n\u003Cp>However, the latest developments indicate that the most promising avenues for the company are AI, remote monitoring software, and cloud computing. But Google is also notorious for pulling the plug on even the most ambitious projects of its projects. The \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fkilledbygoogle.com\u002F\" target=\"_blank\">Google Graveyard\u003C\u002Fa> is a testament to that.\u003C\u002Fp>\n\n\n\n\u003Cp>So, it’s safe to say that we shouldn’t get too attached to a project set forth by Google, even if it could revolutionise healthcare. But we can expect the tech giant to keep branching out in various areas of healthcare as it aims to have a strong foothold on the market.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>Written by Dr. Bertalan Meskó & Dr. Pranavsingh Dhunnoo\u003C\u002Fem>\u003C\u002Fp>\n\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Ctable style=\"width: 100%; border-collapse: collapse; background-color: #eee; border-top: 4px solid #444;\" cellpadding=\"10px\">\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd style=\"width: 100%;\">\n\u003Cp>\u003Cstrong>At The Medical Futurist, we are building a community for making a bold vision about the future of healthcare reality today.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Ciframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FFIbMejImnxs\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\">\u003C\u002Fiframe>\n\u003Cp>If you’d like to support this mission, we invite you to \u003Ca href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\">join The Medical Futurist Patreon Community\u003C\u002Fa>. A community of empowered patients, future-oriented healthcare professionals, concerned health policymakers, sensible health tech developers, and enthusiastic medical students. If there were ever a time to join us, it is now. Every contribution, however big or small, powers our research and sustains our future.\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\">\u003Cstrong style=\"background-color: #e71d3299; color: #000;\">Click here to support The Medical Futurist from as little as $3\u003C\u002Fstrong>\u003C\u002Fa> – it only takes a minute. Thank you.\u003C\u002Fp>\n\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003Cp> \u003C\u002Fp>\n\u003C\u002Fdiv>\u003C\u002Fdiv>\n",{"rendered":195,"protected":20},"\u003Cp>AI for medical use, cloud services for healthcare practices, apps for research – Google is everywhere in the digital health field. But the competition is fierce, and the race is still wide open. \u003C\u002Fp>\n",35327,{"_acf_changed":20,"footnotes":27},[199,200,32,201,202,203,204,205],504,798,490,488,496,497,799,[207,208,209,210,211,39,212,213,214,35,215,216,217,218,219,220,221,222],289,373,806,425,821,924,144,936,246,260,262,6055,266,7279,531,275,[224,225,226],947,951,953,[],[229,230,231,232,233,234,235,236,45,237],1683,1723,1729,1797,1833,1883,2351,2935,1631,[239,14,50,51,52,53,54,240,241,56,242,243,244,245,246,247,248,249,250,251,62,252,253,254,58,255,256,257,258,259,260,261,262,263,264,265],"post-20749","category-artificial-intelligence","category-digital-health-research","category-future-of-pharma","category-genomics","category-health-sensors-trackers","category-portable-diagnostics","category-security-privacy","tag-innovation","tag-research","tag-tech","tag-technology-2","tag-a-i","tag-longevity","tag-artificial-intelligence","tag-verily","tag-future","tag-genetics","tag-genomics","tag-deepmind","tag-google-2","tag-alphabet","tag-google-deepmind","tag-healthcare","project_category-company","project_category-patients","project_category-researchers",{"id":196,"alt_text":27,"caption":27,"description":267,"media_type":66,"media_details":268,"post":294,"source_url":295},"Google’s Masterplan for Healthcare",{"width":269,"height":270,"file":271,"sizes":272,"image_meta":293},1920,1080,"2021\u002F08\u002Ftmf_article_281-02.png",{"medium":273,"large":278,"thumbnail":283,"medium_large":287,"1536x1536":288},{"file":274,"width":275,"height":276,"mime-type":77,"source_url":277},"tmf_article_281-02-370x208.png","370","208","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_281-02-370x208.png",{"file":279,"width":280,"height":281,"mime-type":77,"source_url":282},"tmf_article_281-02-768x432.png","768","432","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_281-02-768x432.png",{"file":284,"width":285,"height":285,"mime-type":77,"source_url":286},"tmf_article_281-02-150x150.png","150","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_281-02-150x150.png",{"file":279,"width":280,"height":281,"mime-type":77,"source_url":282},{"file":289,"width":290,"height":291,"mime-type":77,"source_url":292},"tmf_article_281-02-1536x864.png","1536","864","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_281-02-1536x864.png",{"aperture":105,"credit":27,"camera":27,"caption":27,"created_timestamp":105,"copyright":27,"focal_length":105,"iso":105,"shutter_speed":105,"title":27,"orientation":105},34907,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Ftmf_article_281-02.png",{"related_posts":20,"related_posts_footer":297,"subtitle":27,"cta_type":109,"cta_color":27,"related_books":301,"key_takeaways":302},[298,299,300],52901,42091,47151,[111,113],[303,305,307],{"title":304},"\u003Cp>Google is intensifying its focus on healthcare, leveraging its AI capabilities, with significant advancements like the Med-PaLM model and a new AI-powered search tool specifically designed for medical professionals.\u003C\u002Fp>\n",{"title":306},"\u003Cp>Despite its efforts, Google faces stiff competition in multiple healthcare segments, preventing it from being unequivocally declared as the leader in any specific area.\u003C\u002Fp>\n",{"title":308},"\u003Cp>Google’s track record of discontinuing projects warrants caution, suggesting that while its ambitions are vast, not all ventures may have enduring impacts.\u003C\u002Fp>\n",{"yoast_wpseo_title":310,"yoast_wpseo_metadesc":311,"yoast_wpseo_canonical":189},"Google's Masterplan For Healthcare - The Medical Futurist","Google in healthcare: with about 70,000 health-related searches per minute, the tech giant knows what people want. 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We aim to show how physicians of the various professions can successfully prepare for the sweeping changes coming with the waves of technology. \u003C\u002Fp>\n",{"rendered":370,"protected":20},"\u003Cp>In this e-book we specify in detail how the appearance of artificial intelligence, sensors, wearables, VR\u002FAR or robots affect each medical specialty in order to […]\u003C\u002Fp>\n",10,49971,[374],2015,[376,363,377,51,53,54],"post-24759","type-book",{"id":372,"alt_text":27,"caption":27,"description":27,"media_type":66,"media_details":379,"post":113,"source_url":395},{"width":380,"height":381,"file":382,"filesize":383,"sizes":384,"image_meta":394},320,414,"2019\u002F09\u002Ffuture-of-medical-specialties.png",24785,{"medium":385,"thumbnail":390},{"file":386,"width":387,"height":276,"mime-type":77,"filesize":388,"source_url":389},"future-of-medical-specialties-320x208.png","320","52681","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002Ffuture-of-medical-specialties-320x208.png",{"file":391,"width":285,"height":285,"mime-type":77,"filesize":392,"source_url":393},"future-of-medical-specialties-150x150.png","26567","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002Ffuture-of-medical-specialties-150x150.png",{"aperture":105,"credit":27,"camera":27,"caption":27,"created_timestamp":105,"copyright":27,"focal_length":105,"iso":105,"shutter_speed":105,"title":27,"orientation":105},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002Ffuture-of-medical-specialties.png",{"leanpub_url":397,"buy_button_text":398,"preview":399},"https:\u002F\u002Fleanpub.com\u002Ffuture-of-medical-specialties","Get it on Leanpub",[400,402,404,406,408,410,412,414,416,418],{"image":401},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FThe-Technological-Future-of-Medical-Specialties-2021-Preview-01.png",{"image":403},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FThe-Technological-Future-of-Medical-Specialties-2021-Preview-02.png",{"image":405},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FThe-Technological-Future-of-Medical-Specialties-2021-Preview-03.png",{"image":407},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FThe-Technological-Future-of-Medical-Specialties-2021-Preview-04.png",{"image":409},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FThe-Technological-Future-of-Medical-Specialties-2021-Preview-05.png",{"image":411},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FThe-Technological-Future-of-Medical-Specialties-2021-Preview-06.png",{"image":413},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FThe-Technological-Future-of-Medical-Specialties-2021-Preview-07.png",{"image":415},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FThe-Technological-Future-of-Medical-Specialties-2021-Preview-08.png",{"image":417},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FThe-Technological-Future-of-Medical-Specialties-2021-Preview-09.png",{"image":419},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FThe-Technological-Future-of-Medical-Specialties-2021-Preview-10.png",{"yoast_wpseo_title":421,"yoast_wpseo_metadesc":27,"yoast_wpseo_canonical":364},"The Technological Future of Medical Specialties - The Medical Futurist",{"self":423,"collection":428,"about":431,"author":434,"replies":437,"wp:featuredmedia":440,"wp:attachment":443,"wp:term":446,"curies":449},[424],{"href":425,"targetHints":426},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fbook\u002F24759",{"allow":427},[133],[429],{"href":430},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fbook",[432],{"href":433},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftypes\u002Fbook",[435],{"embeddable":26,"href":436},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers\u002F10",[438],{"embeddable":26,"href":439},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=24759",[441],{"embeddable":26,"href":442},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F49971",[444],{"href":445},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=24759",[447],{"taxonomy":174,"embeddable":26,"href":448},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fyst_prominent_words?post=24759",[450],{"name":178,"href":179,"templated":26},1787036559776]