[{"data":1,"prerenderedAt":399},["ShallowReactive",2],{"slug-5-things-that-will-dominate-the-2020s-for-pharma-companies":3},{"post":4,"relatedPosts":187,"relatedBooks":304},{"id":5,"date":6,"date_gmt":7,"guid":8,"modified":10,"modified_gmt":11,"slug":12,"status":13,"type":14,"link":15,"title":16,"content":18,"excerpt":21,"author":23,"featured_media":24,"comment_status":25,"ping_status":25,"sticky":26,"template":27,"format":28,"meta":29,"categories":30,"tags":32,"project_category":38,"contact_email_category":39,"yst_prominent_words":40,"class_list":61,"better_featured_image":74,"acf":123,"yoast_meta":131,"_links":134},26327,"2020-02-25T10:00:00","2020-02-25T08:00:00",{"rendered":9},"https:\u002F\u002Fmedicalfuturist.com\u002F?post_id=26327&_wpnonce=4be7c73b74&status=auto-draft&type=post","2020-04-03T10:44:04","2020-04-03T08:44:04","5-things-that-will-dominate-the-2020s-for-pharma-companies","publish","post","https:\u002F\u002Fmedicalfuturist.com\u002F5-things-that-will-dominate-the-2020s-for-pharma-companies",{"rendered":17},"5 Things That Will Dominate The 2020s For Pharma Companies",{"rendered":19,"protected":20},"\n\u003Cp>What’s worth some 1,204.8 billion USD? Well, it’s the \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.statista.com\u002Ftopics\u002F1764\u002Fglobal-pharmaceutical-industry\u002F\" target=\"_blank\">worldwide pharmaceutical market\u003C\u002Fa>, of course! With such a capital at stake and with the pace of technological disruption, the pharma industry is quick to adapt to the changing times. In fact, leading drug companies are \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.hardmanandco.com\u002Fresearch\u002Fcorporate-research\u002Fglobal-pharmaceuticals-2018-industry-statistics\u002F\" target=\"_blank\">re-investing as much as 20.8%\u003C\u002Fa> of drug sales into new drug development. We’ve analyzed the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Ftop-10-trends-shaping-future-pharma\u002F\" target=\"_blank\">trends shaping the future of pharma\u003C\u002Fa> before, but how can we expect to see the landscape evolve in this new decade? With leaps in A.I., patient empowerment and 3D printed drugs, here are the 5 pharma trends that will be the focus of pharmaceutical companies in the coming years.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Top Technologies Shaping The Future Of Pharma - The Medical Futurist\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FEoYvUx1v8vY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Pharma Trend #1 – Faster and cheaper: A.I. for drug R&D\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>A \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.prnewswire.com\u002Fnews-releases\u002Fai-in-healthcare-market-worth-31-3-billion-by-2025-grand-view-research-inc-300975059.html\" target=\"_blank\">recent report\u003C\u002Fa> forecasts the global artificial intelligence in healthcare market size to reach the USD 31.3 billion bar by 2025, growing at a compound annual growth rate (CAGR) of 41.5% over a forecast period. Pharma companies’ contribution to this growth isn’t negligible, as \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fblog.benchsci.com\u002Fstartups-using-artificial-intelligence-in-drug-discovery\" target=\"_blank\">the sheer amount\u003C\u002Fa> of A.I. companies in drug development reflects. It’s all about the speed and savings that A.I. ‘s myriad of applications can bring in this sector.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"288\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002FAI-Pharma-pill-512x288.jpg\" alt=\"Pharma trend: A.I.\" class=\"wp-image-26329\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002FAI-Pharma-pill-512x288.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002FAI-Pharma-pill-370x208.jpg 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002FAI-Pharma-pill.jpg 740w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \u002F>\u003Cfigcaption>Source: https:\u002F\u002Fmedsocial.ai\u002F\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Companies like \u003Ca href=\"http:\u002F\u002Fwww.atomwise.com\u002F\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Atomwise\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fturbine.ai\u002F\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Turbine\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fwww.deepgenomics.com\u002F\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Deep Genomics\u003C\u002Fa> use artificial intelligence to identify the most suitable drugs for certain conditions, doing so in record time all while cutting down on the costs. A prime example is that of Atomwise providing its algorithm to perform the drug research in developing a treatment for Ebola virus infections while partnering with the University of Toronto and IBM. The algorithm \u003Ca href=\"https:\u002F\u002Fwww.atomwise.com\u002F2015\u002F03\u002F24\u002Fnew-ebola-treatment-using-artificial-intelligence\u002F\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">predicted two drugs\u003C\u002Fa> which could significantly reduce Ebola infectivity. This analysis, which typically would have taken months or even years, was completed in less than one day!\u003C\u002Fp>\n\n\n\n\u003Cp>With the potential that lies in A.I-aided drug design, we even expect to see an A.I. startup using A.I. for drug design becoming a pharma company itself and run trials, as predicted in our \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002F2020s-digital-health-trends-to-look-out-for\u002F\" target=\"_blank\">Digital Health Trends for 2020\u003C\u002Fa>. This will allow such a company to have more input in a drug’s fate and see it through from conception to fruition, rather than just lending its algorithm and having big pharma take over the rest of the process.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Pharma Trend #2 – Patient involvement in advisory boards and drug design\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>If drug companies want to stay ahead of the curve, they will undeniably have to involve patients in their decision-making processes. In our always-connected world aided with health trackers and online communities, patients are more empowered than ever to make their demands heard, and all for the better! \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Why is Patient Design Essential in Healthcare? \u002F Episode 6 - The Medical Futurist\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FhjPcpVaJ9xU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>An instance of patients barging through an impenetrable ivory tower tightly controlled by big corporations is that of diabetes. Diabetics created the \u003Ca href=\"https:\u002F\u002Fwww.healthline.com\u002Fhealth\u002Fdiabetesmine\u002Finnovation\u002Fwe-are-not-waiting#1\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">“#wearenotwaiting” movement\u003C\u002Fa> following undelivered promises of medtech companies and regulatory bodies to provide innovative products to better attend to their needs. The community decided to not wait anymore and took matters in its own hands. This movement led to initiatives like \u003Ca href=\"https:\u002F\u002Fopenaps.org\u002F\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">open-sourced DIY artificial pancreas\u003C\u002Fa>, discussion platforms like \u003Ca href=\"https:\u002F\u002Fwww.healthline.com\u002Fdiabetesmine\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">DiabetesMine\u003C\u002Fa> and cloud-based solutions like \u003Ca href=\"https:\u002F\u002Fwww.tidepool.org\u002F\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Tidepool\u003C\u002Fa>, which makes diabetes data more accessible and actionable.\u003C\u002Fp>\n\n\n\n\u003Cp>Heeding to the patient’s demands, the \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.bloomberg.com\u002Fnews\u002Farticles\u002F2016-09-28\u002Fartificial-pancreas-approved-by-fda-is-first-such-device-in-u-s\" target=\"_blank\">FDA approved\u003C\u002Fa> of the first artificial pancreas two years after the \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fliving-with-an-artificial-pancreas\u002F\" target=\"_blank\">open source DIY artificial pancreas\u003C\u002Fa> was made publicly available. By further embracing patients’ input, the FDA created its own \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.fda.gov\u002Fadvisory-committees\u002Fcommittees-and-meeting-materials\u002Fpatient-engagement-advisory-committee\" target=\"_blank\">patient engagement advisory board\u003C\u002Fa>. This set diabetes as the reference when it comes to patients penetrating ivory towers by means of digital health, \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fdiabetes-as-the-trojan-horse-of-digital-health\u002F\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"akin to a Trojan horse (opens in a new tab)\">akin to a Trojan horse\u003C\u002Fa>, and the pharma industry might soon follow.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"350\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F12\u002Ftrojan-horse-pills.jpg\" alt=\"\" class=\"wp-image-25549\"\u002F>\u003Cfigcaption>Source: https:\u002F\u002Fmed.news.am\u002F\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>As such, pharma companies might want to hear out patients and include them in their decision making. The rise of \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.digitaltrends.com\u002Fcool-tech\u002Fdiy-medicine-expert-interview\u002F\" target=\"_blank\">DIY medicine movements\u003C\u002Fa> shows that more people want their voice heard when it comes to making medicine more available and affordable, from the \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.scientificamerican.com\u002Farticle\u002Fan-anarchist-is-teaching-patients-to-make-their-own-medications\u002F\" target=\"_blank\">$35 DIY alternative\u003C\u002Fa> to the costly EpiPen shows. Another example is to create online platforms like \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.antidote.me\u002F\" target=\"_blank\">Antidote\u003C\u002Fa>, which seeks out participants and matches them with the appropriate clinical trials, thereby cutting costs incurred due to delays in finding participants.\u003C\u002Fp>\n\n\n\n\u003Cp>Drug companies must involve patients in drug designs, trials and even decision-making to better attend to their needs. After all, their drugs are destined to the end consumer and it will benefit both parties to have drugs better designed for patients’ maximum convenience in a more regulated way.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Pharma Trend #3 – No animals and humans will be harmed: \u003Cem>in silico\u003C\u002Fem> trials \u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>You’ve heard of \u003Cem>in vivo \u003C\u002Fem>and \u003Cem>in vitro \u003C\u002Fem>experiments before, now you’ll have to get used to \u003Cem>in silico \u003C\u002Fem>ones which are experiments conducted by means of a computer simulation. By running drug trials on computer simulations of organs, this technology can completely bypass \u003Cem>in vivo\u003C\u002Fem> clinical testing. Besides the obvious time and cost effectiveness, \u003Cem>in silico \u003C\u002Fem>trials completely circumvent animal testing and side effects on human and animal participants.\u003C\u002Fp>\n\n\n\n\u003Cp>As it stands today, the technology and biological understanding are just not there yet to simulate clinical trials at 100%. There is significant progress in the field in the form of organs-on-a-chip like the ones researchers of the \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwyss.harvard.edu\u002Ftechnology\u002Fhuman-organs-on-chips\u002F\" target=\"_blank\">Wyss Institute\u003C\u002Fa> have been working on for years and \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\u002F\u002Fhummod.org\u002F\" target=\"_blank\">HumMod\u003C\u002Fa>, the “most complete, mathematical model of human physiology ever created”, which has already been employed in \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\u002F\u002Fhummod.org\u002Fprojects\u002F\" target=\"_blank\">several research projects\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F08\u002F103_In-silico-clinical-trials-512x288.png\" alt=\"Pharma trend: in silico trials\" class=\"wp-image-24545\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>The  Virtual Physiological Human (VPH) Institute has also created digital models that are already in use to study \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\u002F\u002Fwww.cardioproof.eu\u002Fabout\u002Foverview-on-the-project\u002F\" target=\"_blank\">heart diseases\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fsimtk.org\u002Fprojects\u002Fvphop\" target=\"_blank\">osteoporosis\u003C\u002Fa>. \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.theatlantic.com\u002Fsponsored\u002Fvmware-2017\u002Fvirtual-body\u002F1625\u002F\" target=\"_blank\">According to Liesbet Geris\u003C\u002Fa>, executive director of the VPH Institute, the FDA is already preparing for a future where over 50% of all clinical trial data are generated from computer simulations. We might be far from a so-called “human-on-a-chip”, but with big players like the FDA betting heavily on \u003Cem>in silico\u003C\u002Fem> trials, key players are envisioning a future where one exists.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Pharma Trend #4 – High tech distribution: new technologies in the supply chain\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Technological innovation not only impacts drug development but also the drug supply chain in aspects ranging from time to safety to manpower. As we’ve noted in point #1, A.I. can slash drug designing time from years to days, saving cost and time while shortening the drug production cycle so they reach patients faster.\u003C\u002Fp>\n\n\n\n\u003Cp>Further shortening the cycle is the integration of robotics. Companies like \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.densorobotics.com\u002Fproducts\u002Fmedical-pharmaceutical\u002F\" target=\"_blank\">Denso Robotics\u003C\u002Fa> offer robots to automate tasks in the manufacturing processes. Robotics, in the form of \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fexoskeleton-technology\u002F\" target=\"_blank\">exoskeletons\u003C\u002Fa>, can further augment manual labour by assisting them with heavy loads and supporting them in enduring long hours of standing or other uncomfortable positions. Robots are already in use in pharmacies as dispenser aides like the \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Finnovat.com\u002Fpharmassist-robotx\u002F\" target=\"_blank\">PharmASSIST ROBOTx\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"342\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F10\u002FRussian-doctor-in-exoskeleton-512x342.jpg\" alt=\"Pharma trend: exoskeleton technology\" class=\"wp-image-25225\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F10\u002FRussian-doctor-in-exoskeleton-512x342.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F10\u002FRussian-doctor-in-exoskeleton-768x513.jpg 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F10\u002FRussian-doctor-in-exoskeleton.jpg 1360w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \u002F>\u003Cfigcaption>Source: www.themoscowtimes.com\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Security along the supply chain can also benefit from a boost with a technology originating from the financial system: blockchain. Counterfeit drugs might offer a cheaper alternative but are the cause of tens of thousands of deaths worldwide, while the fake drug trade continues to be a profitable \u003Ca href=\"https:\u002F\u002Fwww.reuters.com\u002Farticle\u002Fus-pharmaceuticals-fakes\u002Ftens-of-thousands-dying-from-30-billion-fake-drugs-trade-who-says-idUSKBN1DS1XJ\">multi-billion dollar business\u003C\u002Fa>. In Asia, Africa and South America, \u003Ca href=\"https:\u002F\u002Fwww.pharmaceutical-technology.com\u002Ffeatures\u002Fblockchain-pharma-opportunities-supply-chain\u002F\">such drugs make up\u003C\u002Fa> around 10-30% of the total medicines on sale. Blockchain could bring a radical security measure to the drug distribution chain via a barcode record system that can be tracked from the manufacturer to the end user. This way, medicines can be tracked in real-time by authorized parties and patients, making it much more difficult for criminal networks to operate.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"What The Hell Is Blockchain And What Does It Mean For Healthcare And Pharma? - The Medical Futurist\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FE1wcvcta6zw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>In addition to a secure distribution chain, blockchain can also allow the sharing of confidential data pertaining to drug development and clinical trials. By being a simple yet secure measure, we will see pharma companies investing more and more into blockchain.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Pharma Trend #5 – It’s all about the pills: new drug strategies\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Rather than focusing on traditional drug manufacturing and marketing, pharma companies will focus on newer approaches relying on technology to appeal more to providers and payers. \u003C\u002Fp>\n\n\n\n\u003Cp>The “around the pill” strategy is one such approach. It refers to going beyond just producing and selling drugs as they are but rather developing a drug and attaching a digital health technology to it instead. An example of this strategy is the \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.mobihealthnews.com\u002Fcontent\u002Fdepth-pharma%E2%80%99s-digital-health-initiatives-move-commercialization\" target=\"_blank\">partnership between Partners Healthcare Center and Japanese drug maker Daichii-Sankyo\u003C\u002Fa> for a “mobile wrap-around” anticoagulate drug prescribed for atrial fibrillation. It involves a wearable monitoring device and an app for feedback from doctors and automated ones from the app itself.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"289\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Faround-the-pill-strategy-512x289.jpg\" alt=\"\" class=\"wp-image-26335\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Faround-the-pill-strategy-512x289.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Faround-the-pill-strategy-370x208.jpg 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Faround-the-pill-strategy-768x433.jpg 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Faround-the-pill-strategy.jpg 1440w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \u002F>\u003Cfigcaption>Source: https:\u002F\u002Ftwitter.com\u002F\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Pharma giant Roche also saw potential in such a technology-centric approach. In an attempt to boost its struggling diabetes unit, the company ingeniously paired the mySugr app \u003Ca href=\"https:\u002F\u002Fwww.roche.com\u002Fmedia\u002Freleases\u002Fmed-cor-2017-06-30.htm\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">it acquired in 2017\u003C\u002Fa> with Roche’s Accu-Chek Guide glucose meter, thereby allowing diabetics to have a different, gamified experience to managing their condition. By logging in their blood glucose levels, completing tasks and challenges, users can “tame their diabetes monster”. It’s a totally different approach which \u003Ca href=\"https:\u002F\u002Fwww.businesstimes.com.sg\u002Fconsumer\u002Froches-sinking-diabetes-unit-looks-towards-a-monster-for-a-boost\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Marcel Gmuender\u003C\u002Fa>, Roche’s head of diabetes-care unit, forecasts that “the way forward will mean selling a total experience, not just a product.”\u003C\u002Fp>\n\n\n\n\u003Cp>More than offering a glimpse into the future of a world where you can print your medications from home, 3D-printed pills have far more practical applications to managing treatments. Since the \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Frobertszczerba\u002F2015\u002F08\u002F04\u002Ffda-approves-first-3-d-printed-drug\u002F#21226e315675\" target=\"_blank\">FDA approved Spritam\u003C\u002Fa>, the first 3D-printed prescription drug to treat symptoms of epilepsy, in 2015, the technology has been improving. Researchers are now investigating the manufacture of \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002F3dprint.com\u002F261126\u002Fresearchers-3d-print-six-different-drugs-multi-layered-polypill\u002F\" target=\"_blank\">multi-layered “polypills”\u003C\u002Fa> via 3D-printing. These are made to contain several drugs with the aim to help patients adhere to their regimen and better manage their medications. Drug companies will need to invest in developing this technology further to better help patient treatments.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca class=\"img\" href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\u002Fposts\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"311\" src=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002FScreenshot-2020-04-02-at-13.35.51-768x311.png\" alt=\"\" class=\"wp-image-27373\"\u002F\u003C\u002Fa srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002FScreenshot-2020-04-02-at-13.35.51-768x311.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002FScreenshot-2020-04-02-at-13.35.51.png 1518w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Which of these 5 points are you most excited to see developments in throughout 2020s? Are there  any other aspects that you think will be the focus of the pharmaceutical industry? \u003Ca rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fmedicalfuturist\u002F\" target=\"_blank\">Share your thoughts\u003C\u002Fa> with us, we’d love to hear from you!\u003C\u002Fp>\n",false,{"rendered":22,"protected":20},"\u003Cp>We’ve analyzed the trends shaping the future of pharma before, but how can we expect to see the landscape evolve in this new decade? With leaps in A.I., patient empowerment and 3D printed drugs, here are the 5 aspects that will be the focus of pharmaceutical companies in the coming years.\u003C\u002Fp>\n",16,26469,"closed",true,"","standard",{"_acf_changed":20,"footnotes":27},[31],490,[33,34,35,36,37],207,247,356,819,1083,[],[],[41,42,43,44,45,46,47,48,49,50,51,52,53,54,55,56,57,58,59,60],1603,1625,1605,1627,1607,1629,1609,1631,1611,1633,1613,1635,1615,1637,1617,1619,1599,1621,1601,1623,[62,14,63,64,65,66,67,68,69,70,71,72,73],"post-26327","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-future-of-pharma","tag-digital-health","tag-future-of-medicine","tag-pharma-2","tag-pharmaceutics","tag-digital-health-companies",{"id":24,"alt_text":75,"caption":27,"description":27,"media_type":76,"media_details":77,"post":5,"source_url":122},"future of pharma","image",{"width":78,"height":79,"file":80,"sizes":81,"image_meta":119},1920,1080,"2020\u002F02\u002Fpharma-future-small.png",{"medium":82,"large":88,"thumbnail":93,"medium_large":97,"1536x1536":98,"medium_old_370x208":103,"large_old_512x288":106,"thumbnail_old_150x150":111,"medium_large_old_768x432":113,"1536x1536_old_1536x864":116},{"file":83,"width":84,"height":85,"mime-type":86,"source_url":87},"pharma-future-small-370x208.png",370,208,"image\u002Fpng","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Fpharma-future-small-370x208.png",{"file":89,"width":90,"height":91,"mime-type":86,"source_url":92},"pharma-future-small-768x432.png",768,432,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Fpharma-future-small-768x432.png",{"file":94,"width":95,"height":95,"mime-type":86,"source_url":96},"pharma-future-small-150x150.png",150,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Fpharma-future-small-150x150.png",{"file":89,"width":90,"height":91,"mime-type":86,"source_url":92},{"file":99,"width":100,"height":101,"mime-type":86,"source_url":102},"pharma-future-small-1536x864.png",1536,864,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Fpharma-future-small-1536x864.png",{"file":83,"width":104,"height":105,"mime-type":86,"source_url":87},"370","208",{"file":107,"width":108,"height":109,"mime-type":86,"source_url":110},"pharma-future-small-512x288.png","512","288","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Fpharma-future-small-512x288.png",{"file":94,"width":112,"height":112,"mime-type":86,"source_url":96},"150",{"file":89,"width":114,"height":115,"mime-type":86,"source_url":92},"768","432",{"file":99,"width":117,"height":118,"mime-type":86,"source_url":102},"1536","864",{"aperture":120,"credit":27,"camera":27,"caption":27,"created_timestamp":120,"copyright":27,"focal_length":120,"iso":120,"shutter_speed":120,"title":27,"orientation":120,"keywords":121},"0",[],"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Fpharma-future-small.png",{"cta_type":124,"cta_color":125,"subtitle":27,"related_books":126,"related_posts_footer":128,"related_posts":20},"subscribe","red",[127],24764,[129,130],13095,13748,{"yoast_wpseo_title":132,"yoast_wpseo_metadesc":133,"yoast_wpseo_canonical":15},"Top 5 Pharma Trends That Dominate The Pharma Industry in 2020","Pharma Trends 2020: What Will Shape the 2020s For Pharma Companies? Pharma Trend #1: AI Trend #2: High tech Trend #3: In silico trials",{"self":135,"collection":141,"about":144,"author":147,"replies":150,"version-history":153,"predecessor-version":157,"wp:featuredmedia":161,"wp:attachment":164,"wp:term":167,"curies":183},[136],{"href":137,"targetHints":138},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F26327",{"allow":139},[140],"GET",[142],{"href":143},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts",[145],{"href":146},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftypes\u002Fpost",[148],{"embeddable":26,"href":149},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers\u002F16",[151],{"embeddable":26,"href":152},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=26327",[154],{"count":155,"href":156},12,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F26327\u002Frevisions",[158],{"id":159,"href":160},27395,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F26327\u002Frevisions\u002F27395",[162],{"embeddable":26,"href":163},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F26469",[165],{"href":166},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=26327",[168,171,174,177,180],{"taxonomy":169,"embeddable":26,"href":170},"category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=26327",{"taxonomy":172,"embeddable":26,"href":173},"post_tag","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftags?post=26327",{"taxonomy":175,"embeddable":26,"href":176},"project_category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fproject_category?post=26327",{"taxonomy":178,"embeddable":26,"href":179},"contact_email_category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcontact_email_category?post=26327",{"taxonomy":181,"embeddable":26,"href":182},"yst_prominent_words","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fyst_prominent_words?post=26327",[184],{"name":185,"href":186,"templated":26},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[188],{"id":130,"date":189,"date_gmt":190,"guid":191,"modified":193,"modified_gmt":194,"slug":195,"status":13,"type":14,"link":196,"title":197,"content":199,"excerpt":201,"author":203,"featured_media":204,"comment_status":25,"ping_status":25,"sticky":20,"template":27,"format":28,"meta":205,"categories":206,"tags":208,"project_category":210,"contact_email_category":211,"yst_prominent_words":212,"class_list":221,"better_featured_image":225,"acf":257,"yoast_meta":258,"_links":261},"2016-08-10T15:00:19","2016-08-10T13:00:19",{"rendered":192},"http:\u002F\u002Fmedicalfuturist.com\u002F?p=13748","2021-12-06T00:58:48","2021-12-05T23:58:48","disruptive-technology-pharma","https:\u002F\u002Fmedicalfuturist.com\u002Fdisruptive-technology-pharma",{"rendered":198},"10 Disruptive Technologies That Will Transform Pharma",{"rendered":200,"protected":20},"\n\u003Ctable style=\"width: 100%; border-collapse: collapse; background-color: #eee; border-top: 4px solid #444;\" cellpadding=\"5px\"> \u003Ctbody> \u003Ctr> \u003Ctd style=\"width: 100%;\"> \u003Cp style=\"color: #555;font-size: 12px;line-height: 14px\">THIS ARTICLE HAS NOT BEEN UPDATED SINCE 2016. THE INFORMATION SHARED IN THE ARTICLE WAS ACCURATE AT THE TIME OF ITS PUBLICATION, BUT IT MAY BE OUT OF DATE NOW. \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fmagazine\">BROWSE OUR LATEST ARTICLES HERE\u003C\u002Fa>\u003C\u002Fp> \u003C\u002Ftd> \u003C\u002Ftr> \u003C\u002Ftbody> \u003C\u002Ftable> \u003Cp> \u003C\u002Fp>\n\n\n\n\u003Cp>It’s fascinating to witness how disruptive innovations can truly change the way healthcare is delivered and medicine is practiced. Enormous technological changes are heading our way and they will transform pharma too.\u003Cbr>\u003C\u002Fp>\n\n\n\n\u003C!--more-->\n\n\n\n\u003Cp>However, if the waves of change hit us unprepared – which we are now – they will wash away the medical system we know and leave it purely a technology-based service with no personal interaction. Such a complicated system should not be allowed to just wash away; it should be consciously and purposely redesigned, piece by piece. If we are unprepared for the future, then this opportunity will be lost.\u003C\u002Fp>\n\n\n\n\u003Cp>When I \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fabout\u002F\">speak to pharma companies\u003C\u002Fa> I tell them they need to act now or they will lose business, or even be left with no business at all. What if we will spend a same amount of money, expertise and time on preventing diseases rather than treating them? It would mean we have a healthier society, and pharma lost the core of its business.\u003C\u002Fp>\n\n\n\n\u003Cp>I always try to underscore these radical statements by highlighting the following trends and examples that will transform pharma:\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>1) Empowered Patients\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002F2015\u002F12\u002F29\u002Fwhat-healthcare-should-learn-from-stanley-kubricks-2001-a-space-odyssey\u002F\" target=\"_blank\" rel=\"noopener\">Empowered patients\u003C\u002Fa> who become equal partners with their caregivers have to potential to hack the whole healthcare system. They do research, they gather information and they keep informed. While this can be beneficial in many ways, medicine is not something laymen can easily understand. Medical professionals of every field have to get ready to provide answers and to treat patients as partners in their treatment.  These ‘E-patients’ will want to get into clinical trials. Some even acquire biotech companies to run their own trials. Without proper regulation garage labs could pop up, and ethics often fly out the window the second emotions come into play. While the \u003Ca href=\"http:\u002F\u002Fempoweredpatientcoalition.org\u002F\">movement\u003C\u002Fa> itself is helpful, the future is foggy. We need to prepare for a new kind of healthcare. A future in which pharma companies have to negotiate with patients and do what is truly best for them.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Ca class=\"img\" href=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Ftalking-with-doc.jpg\"\u003C\u002Fa>\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"341\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Ftalking-with-doc-512x341.jpg\" alt=\"transfoming pharma\" class=\"wp-image-13752\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Ftalking-with-doc-512x341.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Ftalking-with-doc-768x511.jpg 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Ftalking-with-doc-375x250.jpg 375w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Ftalking-with-doc.jpg 870w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>2) Gamify Health To Transform Pharma\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The incentives pharma companies are currently using to motivate patients and medical professionals to use a certain product are obsolete. They need to turn to gamification to reach people where they are online, which can help improve both adherence and pharma’s image. \u003Ca href=\"https:\u002F\u002Fwww.theguardian.com\u002Fcommentisfree\u002F2016\u002Fjul\u002F22\u002Fpokemon-go-health-service-silly-mobile-phone-game-parenting-holy-grail\" target=\"_blank\" rel=\"noopener\">Look at how Pokemon Go changed the whole game in weeks.\u003C\u002Fa> It got people off the couch and outside, moving. Taking the literal first steps toward a healthier lifestyle. If the customer no longer sits in front of something that can used as an advertisement platform a new one is needed. One, where the customer is engaged and the information about their options regarding their health can stick.\u003C\u002Fp>\n\n\n\n\u003Cp>If an e-patient hears about adherence, they get angry as the term implies they have to follow orders. Instead, they make decisions with their caregivers and should be motivated accordingly.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"490\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Fgamification-platform-1.jpg\" alt=\"Gamification in pharma\" class=\"wp-image-13774\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Fgamification-platform-1.jpg 870w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Fgamification-platform-1-370x208.jpg 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Fgamification-platform-1-768x433.jpg 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Fgamification-platform-1-512x288.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Fgamification-platform-1-444x250.jpg 444w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>3) New Kinds Of Realities Change The World\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002F2016\u002F07\u002F21\u002Faugmented-reality-in-healthcare-will-be-revolutionary\u002F\" target=\"_blank\" rel=\"noopener\">Augmented reality\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002F2016\u002F06\u002F21\u002F5-ways-medical-vr-is-changing-healthcare\u002F\" target=\"_blank\" rel=\"noopener\">virtual reality\u003C\u002Fa> with devices such as Google’s digital contact lenses or Oculus Rift give us a new view of the world through digital information. If you have ever had a chance to use a virtual reality device, you can compare the attractiveness of information on a website with seeing how a drug works in 3D and realize the potential that virtual reality holds for pharma. The experience is to strong you will surely not forget it anytime soon. And isn’t that what we need to do to keep on top in a world overloaded with information?\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"HeARt: Augmented and Virtual Reality (AR \u002F VR) for Medical School Learning Tool Enhancement\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FdWf7oEwZKbs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>4) Sequencing Genomes At Home\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Genomics and truly personalized medicine to enable us to receive therapy individually \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002F2015\u002F12\u002F29\u002Fwhat-healthcare-should-learn-from-stanley-kubricks-2001-a-space-odyssey\u002F\" target=\"_blank\" rel=\"noopener\">customized to our own genetic background\u003C\u002Fa>. I own a huge text file containing my DNA data. I can take it to my doctor and hope to receive personalized drugs instead of the blockbusters that are manufactured for millions of people even though we are all genetically and metabolically different. The cost of DNA sequencing is dropping constantly. When it’s finally available to the majority the whole concept of prescribing medication will change. Pharma needs to get ready for the transformation so it can offer solutions to all.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>5) Quantified Self And All That Data\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002F2016\u002F07\u002F01\u002Ftop-healthcare-wearables\u002F\" target=\"_blank\" rel=\"noopener\">Body sensors – inside and out\u003C\u002Fa> – that measure health parameters in a comfortable and cheap way to provide crucial data. The success of clinical trials largely depends on how medical professionals collect data about their patients. Imagine this being solved and made constant and automatic by increasing use of health sensors. If pharma changes the method of gathering data as we know it now the cost-benefit could be immense. But we need to keep up to date and stay vigilant about the strides technology makes to be able to truly enjoy the benefits.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Ca class=\"img\" href=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Fwearable.png\"\u003C\u002Fa>\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"415\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Fwearable.png\" alt=\"data transforms pharma\" class=\"wp-image-13755\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Fwearable.png 625w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Fwearable-512x340.png 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Fwearable-377x250.png 377w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>6) DIY Biotechnology Is Here\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>‘Do it yourself’ biotechnology generates a new generation of scientists who see no limitations in research. The biggest drug ideas have come from large institutions, but this era might be over as citizen scientists like \u003Ca href=\"http:\u002F\u002Fwww.jackandraka.com\u002F\" target=\"_blank\" rel=\"noopener\">Jack Andraka\u003C\u002Fa>, who developed a really disruptive pancreatic cancer test, can change the whole game in a specialty. He was just 15 when he invented an inexpensive test. Supporting this kind of initiative may be the key to a future where DIY BioTech can still stay safe. Rules and regulations are there for a reason, but we can’t pretend individuals can’t accomplish great things from their teenage rooms either. Pharma needs to pay attention to the rising stars of garage labs.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>7) Print Anything In 3D\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002F2015\u002F02\u002F19\u002Ftwelve-things-we-can-3d-print-in-medicine-now\u002F\" target=\"_blank\" rel=\"noopener\">3D printing revolution\u003C\u002Fa> that can manufacture medical prostheses, equipment, and pharmaceuticals. A Scottish group has been working on printing out drugs in 3D with a printer. The first drug printed out with a 3D printer was approved by the FDA in 2015. Imagine getting a blueprint of a customized drug in a customized dosage related to your genomic background and that a local pharmacy could print it out for you, all without the participation of big pharma.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"What We Can Print Out In 3D In Medicine - The Medical Futurist\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FcOcL_LPVDB8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>8) The End Of Human Experimentation Is Near\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The end of human experimentation through detailed simulation of human physiology. We live in a barbaric era when new drugs are tested on actual people. What if thousands of drug targets could be tested on billions of simulations modelling the physiology of the human body in seconds with supercomputers? No more ethical dilemmas, just letting science do it’s work. It will be cheaper, faster and more reliable. Combined with the above mentioned new ways of gathering an immense amount of medical data the possibilities are almost endless. And no-one would get hurt in the process.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"The Future Of Clinical Trials - The Medical Futurist\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F9pN3fdwi49M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>9) Utilizing Supercomputers To Make Complex Decisions\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Medical decision made with artificial intelligence using the power of supercomputers will \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002F2016\u002F08\u002F04\u002Fartificial-intelligence-will-redesign-healthcare\u002F\" target=\"_blank\" rel=\"noopener\">revolutionize everyday medicine\u003C\u002Fa>. Cognitive computers, such as IBM Watson, have been used in many ways to analyse big data, not only in genomic research but also in biotechnology. This will change the way new drugs are found. Of course human oversight is and probably will be important, a machine can analyze with greater accuracy and speed.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Ca class=\"img\" href=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Fwatson.jpg\"\u003C\u002Fa>\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"341\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Fwatson-512x341.jpg\" alt=\"transform pharma with data\" class=\"wp-image-13756\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Fwatson-512x341.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Fwatson-768x512.jpg 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Fwatson-375x250.jpg 375w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Fwatson.jpg 870w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>10) Nanorobots In Blood\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Nanorobots in blood could make early diagnoses by constantly measuring any health parameters. If the technology of transporting drugs to the actual cellular targets in nanocages becomes viable, the pharma industry will have to start producing different end products to make sure they are compatible with nanotechnology. This requires a new approach to medication, without which the transformation of pharma could be a hard and rocky one. This is the most futuristic example, but it’s never early enough to start preparing for a new revolution.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Nanobots Flowing Through a Blood Vessel\" width=\"640\" height=\"480\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FP7zw9fvfBZI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Nestlé has started focusing on 3D printing of food at home. We don’t print out food yet, but by the time we do, the company will be ready. A whole division dedicated to developing business models, experts and specialist products. The pharmaceutical industry is still in time to reap rewards too. But it needs to act now in order to stay in business when the tsunami of disruptive technologies reaches us. Technology is an amazing tool, but we need to focus on it’s advances if we want a say in how it will transform pharma.\u003C\u002Fp>\n\n\n\n\u003Cp>We do need an innovative pharma industry. But the world of technology is changing medicine and healthcare so fast, that pharma must find new solutions to thrive on that in  away that products are still safe and regulated. Impossible? \u003Ca href=\"http:\u002F\u002Fwww.nextbigfuture.com.\u002F2016\u002F06\u002Fspacex-disrupting-global-space-industry.html?m=1\" target=\"_blank\" rel=\"noopener\">Look at the space industry\u003C\u002Fa>.\u003C\u002Fp>\n",{"rendered":202,"protected":20},"\u003Cp>THIS ARTICLE HAS NOT BEEN UPDATED SINCE 2016. THE INFORMATION SHARED IN THE ARTICLE WAS ACCURATE AT THE TIME OF ITS PUBLICATION, BUT IT MAY […]\u003C\u002Fp>\n",6,13751,{"_acf_changed":20,"footnotes":27},[207,31],491,[209],517,[],[],[213,214,215,216,47,217,49,58,54,218,219,220],1739,1979,2133,3607,3845,1693,1723,1725,[222,14,63,64,65,66,67,223,68,224],"post-13748","category-empowered-patients","tag-gc1",{"id":204,"alt_text":226,"caption":27,"description":27,"media_type":76,"media_details":227,"post":130,"source_url":256},"transform pharma",{"width":228,"height":229,"file":230,"sizes":231,"image_meta":254},870,423,"2016\u002F08\u002Fpharma.jpg",{"medium":232,"large":236,"thumbnail":240,"medium_large":243,"large_old_512x249":244,"medium_old_458x223":249},{"file":233,"width":84,"height":85,"mime-type":234,"source_url":235},"pharma-370x208.jpg","image\u002Fjpeg","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Fpharma-370x208.jpg",{"file":237,"width":90,"height":238,"mime-type":234,"source_url":239},"pharma-768x373.jpg",373,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Fpharma-768x373.jpg",{"file":241,"width":95,"height":95,"mime-type":234,"source_url":242},"pharma-150x150.jpg","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Fpharma-150x150.jpg",{"file":237,"width":90,"height":238,"mime-type":234,"source_url":239},{"file":245,"width":246,"height":247,"mime-type":234,"source_url":248},"pharma-512x249.jpg",512,249,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Fpharma-512x249.jpg",{"file":250,"width":251,"height":252,"mime-type":234,"source_url":253},"pharma-458x223.jpg",458,223,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Fpharma-458x223.jpg",{"aperture":120,"credit":27,"camera":27,"caption":27,"created_timestamp":120,"copyright":27,"focal_length":120,"iso":120,"shutter_speed":120,"title":27,"orientation":120,"keywords":255},[],"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F08\u002Fpharma.jpg",{"cta_type":27,"cta_color":27,"subtitle":27,"related_books":20,"related_posts_footer":20,"related_posts":20},{"yoast_wpseo_title":259,"yoast_wpseo_metadesc":260,"yoast_wpseo_canonical":196},"10 Disruptive Technologies That Will Transform Pharma - The Medical Futurist","These 10 technologies will transform Pharma and we need to act now to reap the rewards in order to stay in business when they reach us.",{"self":262,"collection":267,"about":269,"author":271,"replies":274,"version-history":277,"predecessor-version":281,"wp:featuredmedia":285,"wp:attachment":288,"wp:term":291,"curies":302},[263],{"href":264,"targetHints":265},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F13748",{"allow":266},[140],[268],{"href":143},[270],{"href":146},[272],{"embeddable":26,"href":273},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers\u002F6",[275],{"embeddable":26,"href":276},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=13748",[278],{"count":279,"href":280},10,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F13748\u002Frevisions",[282],{"id":283,"href":284},37239,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F13748\u002Frevisions\u002F37239",[286],{"embeddable":26,"href":287},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F13751",[289],{"href":290},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=13748",[292,294,296,298,300],{"taxonomy":169,"embeddable":26,"href":293},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=13748",{"taxonomy":172,"embeddable":26,"href":295},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftags?post=13748",{"taxonomy":175,"embeddable":26,"href":297},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fproject_category?post=13748",{"taxonomy":178,"embeddable":26,"href":299},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcontact_email_category?post=13748",{"taxonomy":181,"embeddable":26,"href":301},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fyst_prominent_words?post=13748",[303],{"name":185,"href":186,"templated":26},[305],{"id":127,"date":306,"date_gmt":307,"guid":308,"modified":310,"modified_gmt":311,"slug":312,"status":13,"type":313,"link":314,"title":315,"content":317,"excerpt":319,"author":279,"featured_media":321,"comment_status":25,"ping_status":25,"template":27,"yst_prominent_words":322,"class_list":326,"better_featured_image":329,"acf":347,"yoast_meta":367,"_links":370},"2019-09-06T22:00:04","2019-09-06T20:00:04",{"rendered":309},"https:\u002F\u002Fapi.medicalfuturist.com\u002F?post_type=book&p=24764","2023-03-12T18:14:56","2023-03-12T17:14:56","technologies-shaping-the-future-of-pharma","book","https:\u002F\u002Fapi.medicalfuturist.com\u002Fbooks\u002Ftechnologies-shaping-the-future-of-pharma\u002F",{"rendered":316},"How Technologies are Shaping the Future of Pharma",{"rendered":318,"protected":20},"\n\u003Cp>We designed this e-book to serve as a collection of relevant examples, best practices and exciting ideas that can help any pharmaceutical company prepare for change. Many pharma companies have been trying to hop on the “digital train”. \u003Ca href=\"https:\u002F\u002Fleanpub.com\u002Fthefutureofpharma\" target=\"_blank\" rel=\"noreferrer noopener\">This e-book\u003C\u002Fa> was meant to prove that instead of a train of innovation, stakeholders should think in terms of spaceships and while there is still time to embrace digital health and patient empowerment, those that do it faster will get exponentially ahead of their competitors.\u003C\u002Fp>\n",{"rendered":320,"protected":20},"\u003Cp>We designed this e-book to serve as a collection of relevant examples, best practices and exciting ideas that can help any pharmaceutical company prepare for […]\u003C\u002Fp>\n",49977,[323,324,325],1681,2349,4977,[327,313,328,64,66,67],"post-24764","type-book",{"id":321,"alt_text":27,"caption":27,"description":27,"media_type":76,"media_details":330,"post":127,"source_url":346},{"width":331,"height":332,"file":333,"filesize":334,"sizes":335,"image_meta":345},320,415,"2019\u002F09\u002Ffuture-of-pharma.png",23355,{"medium":336,"thumbnail":341},{"file":337,"width":338,"height":105,"mime-type":86,"filesize":339,"source_url":340},"future-of-pharma-320x208.png","320","49756","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002Ffuture-of-pharma-320x208.png",{"file":342,"width":112,"height":112,"mime-type":86,"filesize":343,"source_url":344},"future-of-pharma-150x150.png","21008","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002Ffuture-of-pharma-150x150.png",{"aperture":120,"credit":27,"camera":27,"caption":27,"created_timestamp":120,"copyright":27,"focal_length":120,"iso":120,"shutter_speed":120,"title":27,"orientation":120},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002Ffuture-of-pharma.png",{"leanpub_url":348,"buy_button_text":349,"preview":350},"https:\u002F\u002Fleanpub.com\u002Fthefutureofpharma?utm_source=books&utm_medium=referral","Get it on Leanpub",[351,353,355,357,359,361,363,365],{"image":352},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002F1114_pharma_ebook_2022-cover-copy.png",{"image":354},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FTechnologies-Shaping-The-Future-of-Pharma-UPDATED-03.png",{"image":356},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FTechnologies-Shaping-The-Future-of-Pharma-UPDATED-04.png",{"image":358},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FTechnologies-Shaping-The-Future-of-Pharma-UPDATED-05.png",{"image":360},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FTechnologies-Shaping-The-Future-of-Pharma-UPDATED-06.png",{"image":362},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FTechnologies-Shaping-The-Future-of-Pharma-UPDATED-07.png",{"image":364},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FTechnologies-Shaping-The-Future-of-Pharma-UPDATED-08.png",{"image":366},"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FTechnologies-Shaping-The-Future-of-Pharma-UPDATED-09.png",{"yoast_wpseo_title":368,"yoast_wpseo_metadesc":369,"yoast_wpseo_canonical":314},"How Technologies are Shaping the Future of Pharma - The Medical Futurist","This e-book serves as a collection of relevant examples, best practices and exciting ideas that can help pharmaceuticcal companies prepare for change.",{"self":371,"collection":376,"about":379,"author":382,"replies":385,"wp:featuredmedia":388,"wp:attachment":391,"wp:term":394,"curies":397},[372],{"href":373,"targetHints":374},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fbook\u002F24764",{"allow":375},[140],[377],{"href":378},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fbook",[380],{"href":381},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftypes\u002Fbook",[383],{"embeddable":26,"href":384},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers\u002F10",[386],{"embeddable":26,"href":387},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=24764",[389],{"embeddable":26,"href":390},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F49977",[392],{"href":393},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=24764",[395],{"taxonomy":181,"embeddable":26,"href":396},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fyst_prominent_words?post=24764",[398],{"name":185,"href":186,"templated":26},1787036564975]