[{"data":1,"prerenderedAt":341},["ShallowReactive",2],{"slug-10-reasons-why-digital-health-start-ups-go-bust":3},{"post":4,"relatedPosts":187,"relatedBooks":340},{"id":5,"date":6,"date_gmt":7,"guid":8,"modified":10,"modified_gmt":11,"slug":12,"status":13,"type":14,"link":15,"title":16,"content":18,"excerpt":21,"author":23,"featured_media":24,"comment_status":25,"ping_status":25,"sticky":26,"template":27,"format":28,"meta":29,"categories":30,"tags":33,"project_category":50,"contact_email_category":51,"yst_prominent_words":52,"class_list":65,"better_featured_image":90,"acf":122,"yoast_meta":131,"_links":134},23321,"2019-03-14T15:17:38","2019-03-14T13:17:38",{"rendered":9},"https:\u002F\u002Fmedicalfuturist.com\u002F?post_id=23321&_wpnonce=587dff5da5&status=auto-draft&type=post","2023-02-10T10:31:28","2023-02-10T09:31:28","10-reasons-why-digital-health-start-ups-go-bust","publish","post","https:\u002F\u002Fmedicalfuturist.com\u002F10-reasons-why-digital-health-start-ups-go-bust",{"rendered":17},"10 Reasons Why Digital Health Start-Ups Go Bust",{"rendered":19,"protected":20},"\n\u003Ctable style=\"width: 100%; border-collapse: collapse; background-color: #eee; border-top: 4px solid #444;\" cellpadding=\"5px\">\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd style=\"width: 100%;\">\n\u003Cp style=\"color: #555;font-size: 12px;line-height: 14px\">THIS ARTICLE HAS NOT BEEN UPDATED SINCE 2019. THE INFORMATION SHARED IN THE ARTICLE WAS ACCURATE AT THE TIME OF ITS PUBLICATION, BUT IT MAY BE OUT OF DATE NOW. \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fmagazine\">BROWSE OUR LATEST ARTICLES HERE\u003C\u002Fa>\u003C\u002Fp>\n\u003C\u002Ftd> \u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\n\n\n\n\u003Cp>While the digital health market is expanding rapidly, ninety percent of start-ups will probably die within two to five years from their inception. That’s an awfully high number, so we looked around what could possibly go wrong with digital health start-ups to avoid the undeserving fate of falling into the abyss.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Being an entrepreneur is tough – especially in\nhealthcare\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>As currently there’s an app for everything, you thought you’d make one that estimates the time needed to deliver food – so anyone could order pad thai from the closest place possible. Every single entrepreneur knows that a good idea is \u003Cg class=\"gr_ gr_23 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins replaceWithoutSep\" id=\"23\" data-gr-id=\"23\">\u003Cg class=\"gr_ gr_22 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del\" id=\"22\" data-gr-id=\"22\">as\u003C\u002Fg>\u003C\u002Fg> a tiny part of the success of the company as one single brick in the Great Wall of China. Funding, product development, a viable business model with an appropriate marketing strategy, finding and keeping the right people, and being able to scale and personally grow up to the tasks and challenges. Now, that pizza delivery estimate app doesn’t sound that good, does it?\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Imagine the same hurdles and “spice it up” with healthcare: many stakeholders, countless regulations and the inner logic of the industry. It’s tough. No wonder that in spite of the growing market – \u003Ca href=\"https:\u002F\u002Fwww.healthcaredive.com\u002Fnews\u002Fdigital-health-funding-soared-to-record-81b-last-year\u002F545598\u002F\">investment in digital health startups hit a new high in 2018\u003C\u002Fa> totaling $8.1 billion across 368 deals – \u003Ca href=\"https:\u002F\u002Fwww.entrepreneur.com\u002Farticle\u002F307595\">ninety percent of start-ups in the medical market will die or be ‘acqui-hired’ within 2 to 5 years from inception\u003C\u002Fa>\u003C\u002Fstrong>. The latter means the acquisition of a failing start-up for its talent pool, and it’s a burgeoning trend in Silicon Valley. Keeping all this disappointing data in mind, we looked around what are the reasons for digital health start-ups going to dust.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"345\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002FEntrepreneurship_Journey-512x345.jpg\" alt=\"digital health start-ups\" class=\"wp-image-23323\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002FEntrepreneurship_Journey-512x345.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002FEntrepreneurship_Journey-768x517.jpg 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002FEntrepreneurship_Journey-1536x1034.jpg 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002FEntrepreneurship_Journey-2048x1379.jpg 2048w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Source: www.rosssimmonds.com\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>1) Forgetting patients and diversity\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Although the goal of most healthcare products and\nservices is the improvement of patient outcomes, the most painfully common\nmistake a digital health company can do is forgetting patients. \u003Cstrong>Yet, \u003C\u002Fstrong>\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.entrepreneur.com\u002Farticle\u002F307595\">having a leadership team\nthat is a mix of healthcare, technology, consumer and design\u003C\u002Fa>\u003C\u002Fstrong>\u003Cstrong>\nimproves the odds of success. Without understanding patients’ preferences and\nneeds, it is impossible to create valuable solutions\u003C\u002Fstrong>. Moreover, they should be included in the entire\nprocess – from the idea to solve a specific problem through design, product\ndevelopment, launch, and follow-up.\u003C\u002Fp>\n\n\n\n\u003Cp>One more thing: we are not speaking about “the hypothetical patient” here, but actual people. For example, \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Ffemtech-womens-health\">most period tracking apps have been most certainly developed by men and not appropriately tested by women\u003C\u002Fa>. It was also embarrassing that originally even \u003Ca href=\"https:\u002F\u002Fwww.engadget.com\u002F2018\u002F09\u002F07\u002Ffitness-health-tracking-pregnancy\u002F\">Apple Health appeared without a period tracker on the market\u003C\u002Fa> – and added it an entire year later.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"402\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2018\u002F11\u002FPatient-Design-512x402.png\" alt=\"medical specialty\" class=\"wp-image-22324\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F11\u002FPatient-Design-512x402.png 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F11\u002FPatient-Design-768x603.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F11\u002FPatient-Design.png 870w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Source: http:\u002F\u002Fadapadvocacyassociation.blogspot.com\u002F\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>2) Not taking into account care providers\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Healthcare is a tricky business. \u003Cstrong>In many cases, start-ups create a service or product for a \u003C\u002Fstrong>better patient experience, but they actually sell it to care providers: doctors, hospitals, pharmacies, paramedical staff, pharmaceutical companies, insurance companies, etc. And even though\u003Cstrong> they don’t directly come in contact with all the different stakeholders, they might feel their presence\u003C\u002Fstrong>. \u003C\u002Fp>\n\n\n\n\u003Cp>Even such a giant tech company as Amazon had to take a different path than it had planned when it came to pharma. Jeff Bezos’ company \u003Ca href=\"https:\u002F\u002Fwww.fool.com\u002Finvesting\u002F2018\u002F07\u002F19\u002F4-ways-amazon-is-moving-into-healthcare.aspx\">decided to give itself a head start in the pharmacy business\u003C\u002Fa> by \u003Ca href=\"https:\u002F\u002Fwww.fool.com\u002Finvesting\u002F2018\u002F06\u002F28\u002Fshould-amazons-pillpocket-acquisition-frighten-pha.aspx\">purchasing PillPack\u003C\u002Fa>, a mail-order pharmacy company for 1 billion dollars in June 2018. The reason for the purchase was actually that Amazon had to abandon its original plans of selling pharmaceutical drugs through its Amazon Business marketplace, although it would have been the obvious choice. Why? \u003Ca href=\"https:\u002F\u002Fwww.cnbc.com\u002F2018\u002F04\u002F16\u002Famazon-business-not-selling-drugs-but-other-amazon-groups-might.html\">Partly because it has not been able to convince big hospitals to change their traditional purchasing process\u003C\u002Fa>, which typically involves a high number of middlemen and loyal relationships.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"268\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2018\u002F01\u002Fmedical-history-512x268.jpg\" alt=\"digital health start-ups\" class=\"wp-image-17101\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F01\u002Fmedical-history-512x268.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F01\u002Fmedical-history-768x402.jpg 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F01\u002Fmedical-history-458x240.jpg 458w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F01\u002Fmedical-history.jpg 870w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Source: www.wired.com\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>3) Difficulties in creating clinical value\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Hundreds of medical apps, products, and services appeared on the market in the last\ncouple of years, but in many cases, \u003Cstrong>the clinical significance\ncan be questioned. Problems vary from not being able to effectively measure, validate\nor interpret a given medical data to dealing with clinically less meaningful\ndata or information that is not relevant in care settings\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cp>For example, many diabetes management apps have some tools to log blood glucose levels and other vital signs, but very few have all five essential diabetes management functions – for medication, blood glucose level, physical activity, diet, and weight. That was the finding of a study \u003Ca href=\"https:\u002F\u002Fwww.straitstimes.com\u002Fsingapore\u002Fhealth\u002Fbe-mindful-when-using-apps-to-monitor-diabetes-as-many-dont-track-all-the-important\">conducted by researchers from the Lee Kong Chian School of Medicine at Nanyang Technological University (NTU)\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"297\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2018\u002F12\u002FDigital-Health-Against-Substance-Abuse-512x297.jpg\" alt=\"digital health start-ups\" class=\"wp-image-22503\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F12\u002FDigital-Health-Against-Substance-Abuse-512x297.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2018\u002F12\u002FDigital-Health-Against-Substance-Abuse.jpg 690w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Source: www.mhealthintelligence.com\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>4) No scientific validation\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The “break things and move fast” attitude can lead to\nthe lack of appropriate scientific evidence for a solution. \u003Cstrong>If start-uppers cannot wait enough to scientifically back up their\nproduct or service – marketing their product without enough scientific evidence\nor conducting \u003Ca href=\"https:\u002F\u002Fwww.mobihealthnews.com\u002Fcontent\u002Fstudy-theres-still-very-little-evidence-health-apps-work\">clinical\ntrials on small sample sizes, short duration of the study and other internal\nbiases\u003C\u002Fa> – they should not even consider starting their business in the first\nplace – or they end up as Elizabeth Holmes and Theranos.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Everyone knows the story. The most successful female entrepreneur in medicine, the youngest inventor in healthcare and her promise: one drop of blood – and the patient will know more about their illnesses than in their whole life before. Theranos promised to also dramatically cut costs, to be flexible, easily portable and above all – reliable. Unfortunately, most claims proved to be false, and \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fwhy-theranos-will-decide-the-future-of-medical-innovation\u002F\">there’s not even evidence that the technology ever worked\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"344\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002FClinical-Validation-512x344.png\" alt=\"digital health start-ups\" class=\"wp-image-23324\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002FClinical-Validation-512x344.png 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002FClinical-Validation-768x516.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002FClinical-Validation.png 1200w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Source: www.hippocratesvc.com\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>5) Overclaiming what technologies can do\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Our favorite saying is: if a technology sounds too good to be true, then it probably is. Then extreme caution and clear evidence are required before spreading the word about it since giving false hope is dangerous. \u003Cstrong>It’s morally wrong to make patients believe that their state gets better if purchasing a product or service when in reality the company knows it doesn’t. Such enterprises should face the consequences when their deception comes to light and should go down.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>We could mention Theranos again, but unfortunately, there are other examples as well. For example, Google finally had to admit that it cannot build the contact lens that will measure glucose levels from tears. The tech giant \u003Ca href=\"http:\u002F\u002Fpatentbolt.com\u002F2014\u002F03\u002Fgoogle-takes-their-google-glass-vision-to-smart-contact-lenses.html\">submitted the patent\u003C\u002Fa> to the US Patent & Trademark Office in 2014 that described a digital, multi-sensor contact lens that can also detect blinking, with benefits like turning the page of an e-book with a “blink of an eye” and measuring blood glucose from tears. They shut down the project four years later. In \u003Ca href=\"https:\u002F\u002Fgoogleblog.blogspot.com\u002F2014\u002F01\u002Fintroducing-our-smart-contact-lens.html\">one of their official statements, they noted that\u003C\u002Fa> scientists have long looked into how certain body fluids can help track glucose levels easier, but tears are hard to collect. That’s right, as people with diabetes aren’t pre-programmed crying machines, it turned out that \u003Ca href=\"https:\u002F\u002Ftechcrunch.com\u002F2014\u002F01\u002F16\u002Fgoogle-shows-off-smart-contact-lens-that-lets-diabetics-measure-their-glucose-levels\u002F\">tears can never really be an option\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"341\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fholding-digital-contact-lens-512x341.jpg\" alt=\"holding digital contact lens\" class=\"wp-image-13630\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fholding-digital-contact-lens-512x341.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fholding-digital-contact-lens-768x512.jpg 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fholding-digital-contact-lens-375x250.jpg 375w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F04\u002Fholding-digital-contact-lens.jpg 870w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Source: www.uk.blastingnews.com\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>6) Forgetting to go where users are\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The real breakthrough of digital health is that it’s making patients the point of care. Trackers, wearables, health sensors – or \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fbodily-fluids-as-the-basis-for-digital-health\">even postcards to pee on\u003C\u002Fa>. \u003Cstrong>Health innovators believe that those solutions are doomed which don’t bring actionable value and analytics directly to patients – and also doctors for that matter.\u003C\u002Fstrong> As care moves from treatment to prevention, care will happen more and more outside of the traditional four walls of a hospital or GP’s office. Those who fail to bring their product to patients’ homes, directly to the doctor’s office or to their online devices, will not be successful in the long run. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>However, technology moves much faster than medicine and healthcare. Thus, sometimes reaching users where they are means literally going back in time\u003C\u002Fstrong>. For example, a couple of weeks (!!!) ago, \u003Ca href=\"https:\u002F\u002Ffinance.yahoo.com\u002Fnews\u002Fhealth-tech-old-fashioned-google-201959504.html4IAZ_eyOeoiUxapenDDvRrfTSSpd6mDFag72FCs6Uu0kel2UnAKgjpKW\">Google exhibited a new health service at the HIMSS health conference in Orlando that involves faxing medical information to Google Drive\u003C\u002Fa>, the company’s cloud storage service. The company had to acknowledge that healthcare is still in the “stone age” and if they want to reach patients and providers, they need to adapt their offerings to the realities.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"268\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002FGoogle-And-Fax-Machines-512x268.jpg\" alt=\"digital health start-ups\" class=\"wp-image-23325\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002FGoogle-And-Fax-Machines-512x268.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002FGoogle-And-Fax-Machines-768x402.jpg 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002FGoogle-And-Fax-Machines-1536x804.jpg 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002FGoogle-And-Fax-Machines.jpg 1910w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Source: www.cnbc.com\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>7) The solution is not cost-effective enough\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>A\nmiscalculated profit margin, a too high or too low price tag and a generally\nmisplaced pricing strategy could mean the end of a promising digital health\nstart-up.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Just look at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedcitynews.com\u002F2018\u002F11\u002Freport-cancer-clinical-trials-tech-startup-driver-shutters-two-months-after-launch\u002F?rf=1\" target=\"_blank\">Driver\u003C\u002Fa>. The venture wanted to connect cancer patients with treatments and clinical trials, but \u003Ca href=\"https:\u002F\u002Fmedcitynews.com\u002F2018\u002F12\u002Fhealthcare-startups-fail\u002F?rf=1\">it had to shut down due to a lack of money\u003C\u002Fa>. Though it had a network of more than 30 of the world’s largest cancer hospitals and the financial backing of Hong Kong billionaire Li Ka Shing’s Horizon Ventures, its \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmedcitynews.com\u002F2018\u002F11\u002Fis-driver-a-story-of-fast-fail-or-a-cautionary-tale-against-pursuing-dtc-model\u002F?rf=1\" target=\"_blank\">direct-to-consumer model didn’t pay off\u003C\u002Fa>. According to co-founder and CEO William Polkinghorn, the price played a “definite role” in the low customer numbers.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"384\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002FMoney-money-money-512x384.jpg\" alt=\"digital health start-ups\" class=\"wp-image-23327\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002FMoney-money-money-512x384.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002FMoney-money-money-768x576.jpg 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002FMoney-money-money-1536x1152.jpg 1536w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002FMoney-money-money.jpg 2000w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Source: www.medcitynews.com\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>8) Forgetting the ways of implementation\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Does your innovation integrate well into the\nschedules, the workflows and generally into the everyday lives of your target\naudience? \u003Cstrong>It doesn’t matter that you claim to have a user-friendly solution if you\nforget that it isn’t compatible with the medical facility’s IT system; if it\nputs extra administrative burden on the staff or if it requires the patient or\nthe doctor to go an extra mile, say in further educating themselves in digital\nmatters – you are doomed\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cp>In October 2017, a \u003Ca href=\"https:\u002F\u002Fhumanfactors.jmir.org\u002F2017\u002F4\u002Fe24\u002F?utm_source=TrendMD&utm_medium=cpc&utm_campaign=JMIR_TrendMD_1\">study appeared detailing\u003C\u002Fa> how a program failed miserably whose purpose was to have patients at a federally qualified health center use \u003Cg class=\"gr_ gr_5 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace\" id=\"5\" data-gr-id=\"5\">an mHealth\u003C\u002Fg> app to manage their hypertension or diabetes. One of the main reasons was that the app didn’t fit the nurses’ workflow, forcing them and the primary care provider to move from the EHR on one screen to the app on another, which created an extra burden. Another reason came from patients: some couldn’t deal with the challenge to use the digital tool, others didn’t understand what it was for and tried to request medication through it, while others kept using paper logs – and told researchers the app „has become one more thing to do…”\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"293\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FEHR-And-Physicians-512x293.png\" alt=\"Compassionate Care\" class=\"wp-image-22977\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FEHR-And-Physicians-512x293.png 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FEHR-And-Physicians-768x439.png 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FEHR-And-Physicians.png 1260w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Source: www.hitconsultant.net\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>9) Forgetting healthcare is a slow beast\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>Healthcare\nis not the place to „break things and move fast.”\nIt has many stakeholders and interests with even more regulations and\nguidelines to follow. Moreover, actors in healthcare are reluctant to change, and thus adoption could be really slow. That\ncould be a real pain point for start-ups, which cannot wait out years while\nsitting back and relaxing.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>For example, \u003Ca href=\"https:\u002F\u002Fgolantern.com\u002F\">Lantern\u003C\u002Fa>, a San Francisco-based mental health startup, didn’t take the pace of healthcare into consideration. Its app allowed users to complete a self-evaluation assessment and provided daily exercises, which helped people restructure negative thoughts. \u003Ca href=\"https:\u002F\u002Fmedcitynews.com\u002F2018\u002F12\u002Fhealthcare-startups-fail\u002F?rf=1\">According to MedCitiyNews a post on Lantern’s site previously read\u003C\u002Fa>: “\u003Cem>After some trial and error in the direct-to-consumer and employer spaces, we ultimately pursued a strategy of alignment with traditional healthcare insurance companies. Healthcare moves very slowly, and we made the mistake of misjudging the time it would take to achieve sustainable revenue through this approach\u003C\u002Fem>.”\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002FHealthcare-Ecosystem-512x512.jpeg\" alt=\"digital health start-ups\" class=\"wp-image-23328\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002FHealthcare-Ecosystem-512x512.jpeg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002FHealthcare-Ecosystem-768x768.jpeg 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002FHealthcare-Ecosystem-150x150.jpeg 150w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002FHealthcare-Ecosystem.jpeg 1024w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Source: www.healthcaretransformer.com\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>10) Being way too early or way too late\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>If you are the 12\u003Csup>th\u003C\u002Fsup> sleep tracker against sleep apnea on the market, if your wearable only measures step count, pulse and heart rate as every single other gadget does or if you offer a medication management service – you are too late. \u003Cstrong>A start-up has to find a niche in the healthcare market and be a real solution to an existing problem that hasn’t been solved already.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Another similar problem with the timing is if a company is too early. Zeo\u003Ca href=\"https:\u002F\u002Fwww.fastcompany.com\u002F90251795\u002Fwhy-do-digital-health-startups-keep-failing\">, raised more than $30 million from investors to develop a headband\u003C\u002Fa> that tracked users’ sleep patterns and an accompanying app to serve as their personal “sleep coach.” However, they quietly went out of business already in 2013. \u003C\u002Fp>\n\n\n\n\u003Ctable style=\"width: 100%; border-collapse: collapse; background-color: #eee; border-top: 4px solid #444;\" cellpadding=\"10px\">\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd style=\"width: 100%;\">\n\u003Cp>\u003Cstrong>At The Medical Futurist, we are building a community for making a bold vision about the future of healthcare reality today.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Ciframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FFIbMejImnxs\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\">\u003C\u002Fiframe>\n\u003Cp>If you’d like to support this mission, we invite you to \u003Ca href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\">join The Medical Futurist Patreon Community\u003C\u002Fa>. A community of empowered patients, future-oriented healthcare professionals, concerned health policymakers, sensible health tech developers, and enthusiastic medical students. If there were ever a time to join us, it is now. Every contribution, however big or small, powers our research and sustains our future.\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\">\u003Cstrong style=\"background-color: #e71d3299; color: #000;\">Click here to support The Medical Futurist from as little as $3\u003C\u002Fstrong>\u003C\u002Fa> – it only takes a minute. Thank you.\u003C\u002Fp>\n\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003Cp> \u003C\u002Fp>\n",false,{"rendered":22,"protected":20},"\u003Cp>While the digital health market is expanding rapidly, ninety percent of start-ups will probably die within two to five years from their inception. That’s an awfully high number, so we looked around what could possibly go wrong with digital health start-ups to avoid this undeserving fate.\u003C\u002Fp>\n",6,23355,"closed",true,"","standard",{"_acf_changed":20,"footnotes":27},[31,32],496,499,[34,35,36,37,38,39,40,41,42,43,44,45,46,47,48,49],1265,275,1266,289,1267,425,1268,1269,685,795,1095,207,1126,246,1225,271,[],[],[53,54,55,56,57,58,59,60,61,62,63,64],1723,1777,1883,2935,2991,1571,4405,1597,1617,1631,1681,1683,[66,14,67,68,69,70,71,72,73,74,75,76,77,78,79,80,81,82,83,84,85,86,87,88,89],"post-23321","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health-sensors-trackers","category-healthcare-design","tag-digital-health-startups","tag-healthcare","tag-entrepreneurship","tag-innovation","tag-business-model","tag-technology-2","tag-scientific","tag-scientific-validation","tag-healthcare-data","tag-business","tag-companies","tag-digital-health","tag-patient-design","tag-future","tag-care","tag-health",{"id":24,"alt_text":91,"caption":27,"description":27,"media_type":92,"media_details":93,"post":5,"source_url":121},"why startups fail","image",{"width":94,"height":95,"file":96,"sizes":97,"image_meta":119},1920,1080,"2019\u002F03\u002F076_digital_health_companies_go_dust-scaled.png",{"medium":98,"large":104,"thumbnail":109,"medium_large":113,"1536x1536":114},{"file":99,"width":100,"height":101,"mime-type":102,"source_url":103},"076_digital_health_companies_go_dust-scaled-370x208.png","370","208","image\u002Fpng","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002F076_digital_health_companies_go_dust-scaled-370x208.png",{"file":105,"width":106,"height":107,"mime-type":102,"source_url":108},"076_digital_health_companies_go_dust-scaled-768x432.png","768","432","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002F076_digital_health_companies_go_dust-scaled-768x432.png",{"file":110,"width":111,"height":111,"mime-type":102,"source_url":112},"076_digital_health_companies_go_dust-scaled-150x150.png","150","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002F076_digital_health_companies_go_dust-scaled-150x150.png",{"file":105,"width":106,"height":107,"mime-type":102,"source_url":108},{"file":115,"width":116,"height":117,"mime-type":102,"source_url":118},"076_digital_health_companies_go_dust-scaled-1536x864.png","1536","864","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002F076_digital_health_companies_go_dust-scaled-1536x864.png",{"aperture":120,"credit":27,"camera":27,"caption":27,"created_timestamp":120,"copyright":27,"focal_length":120,"iso":120,"shutter_speed":120,"title":27,"orientation":120},"0","https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2019\u002F03\u002F076_digital_health_companies_go_dust-scaled.png",{"related_posts":123,"related_posts_footer":127,"cta_type":27,"cta_color":27,"subtitle":27,"related_books":20},[124,125,126],11295,16150,21053,[128,129,130],22659,16952,16532,{"yoast_wpseo_title":132,"yoast_wpseo_metadesc":133,"yoast_wpseo_canonical":15},"10 Reasons Why Digital Health Start-Ups Go Bust - The Medical Futurist","We looked around in the healthcare scene what could possibly go wrong with digital health start-ups to avoid the undeserving fate of going bust.",{"self":135,"collection":141,"about":144,"author":147,"replies":150,"version-history":153,"predecessor-version":157,"wp:featuredmedia":161,"wp:attachment":164,"wp:term":167,"curies":183},[136],{"href":137,"targetHints":138},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F23321",{"allow":139},[140],"GET",[142],{"href":143},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts",[145],{"href":146},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftypes\u002Fpost",[148],{"embeddable":26,"href":149},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers\u002F6",[151],{"embeddable":26,"href":152},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=23321",[154],{"count":155,"href":156},15,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F23321\u002Frevisions",[158],{"id":159,"href":160},49139,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F23321\u002Frevisions\u002F49139",[162],{"embeddable":26,"href":163},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F23355",[165],{"href":166},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=23321",[168,171,174,177,180],{"taxonomy":169,"embeddable":26,"href":170},"category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=23321",{"taxonomy":172,"embeddable":26,"href":173},"post_tag","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftags?post=23321",{"taxonomy":175,"embeddable":26,"href":176},"project_category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fproject_category?post=23321",{"taxonomy":178,"embeddable":26,"href":179},"contact_email_category","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcontact_email_category?post=23321",{"taxonomy":181,"embeddable":26,"href":182},"yst_prominent_words","https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fyst_prominent_words?post=23321",[184],{"name":185,"href":186,"templated":26},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[188],{"id":130,"date":189,"date_gmt":190,"guid":191,"modified":193,"modified_gmt":194,"slug":195,"status":13,"type":14,"link":196,"title":197,"content":199,"excerpt":201,"author":23,"featured_media":203,"comment_status":25,"ping_status":25,"sticky":26,"template":27,"format":28,"meta":204,"categories":205,"tags":208,"project_category":220,"contact_email_category":221,"yst_prominent_words":222,"class_list":238,"better_featured_image":253,"acf":287,"yoast_meta":296,"_links":298},"2017-10-31T15:00:20","2017-10-31T13:00:20",{"rendered":192},"http:\u002F\u002Fmedicalfuturist.com\u002F?p=16532","2022-05-18T08:07:03","2022-05-18T06:07:03","technologies-change-health-insurance-innovative-ventures","https:\u002F\u002Fmedicalfuturist.com\u002Ftechnologies-change-health-insurance-innovative-ventures",{"rendered":198},"Technologies Change Health Insurance: The Most Innovative Ventures",{"rendered":200,"protected":20},"\n\u003Ctable style=\"width: 100%; border-collapse: collapse; background-color: #eee; border-top: 4px solid #444;\" cellpadding=\"5px\">\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd style=\"width: 100%;\">\n\u003Cp style=\"color: #555;font-size: 12px;line-height: 14px\">THIS ARTICLE HAS NOT BEEN UPDATED SINCE 2017. THE INFORMATION SHARED IN THE ARTICLE WAS ACCURATE AT THE TIME OF ITS PUBLICATION, BUT IT MAY BE OUT OF DATE NOW. \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fmagazine\">BROWSE OUR LATEST ARTICLES HERE\u003C\u002Fa>\u003C\u002Fp>\n\u003C\u002Ftd>\n\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\n\n\n\n\u003Cp>The accumulation of medical data enables health insurance companies to move from the 100-year-old concept of reactive care to preventive medicine. The future points to simple, fast and highly personalized insurance plans based on information from the healthcare system and data from health sensors, wearables, and trackers. Here is the changing health insurance scene and its most innovative solutions!\u003C\u002Fp>\n\n\n\n\u003C!--more-->\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Health insurance systems are unsustainable partly due to costly chronic diseases\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>According to \u003Ca href=\"http:\u002F\u002Fwww.oecd.org\u002Fhealth\u002Fhealthcarecostsunsustainableinadvancedeconomieswithoutreform.htm\">OECD predictions\u003C\u002Fa>, exceeding budgets on health spending remains an issue for OECD countries. Maintaining today’s healthcare systems and funding future medical advances will be difficult without major reforms. Public expenditure on health and long-term care in OECD countries is set to increase from around 6 percent of GDP today to almost 9 percent in 2030 and 14 percent by 2060.\u003C\u002Fp>\n\n\n\n\u003Cp>Moreover, in 2011 \u003Ca href=\"https:\u002F\u002Fwww.reuters.com\u002Farticle\u002Fus-disease-chronic-costs\u002Fchronic-disease-to-cost-47-trillion-by-2030-wef-idUSTRE78H2IY20110918\">a study of the World Economic Forum estimated that\u003C\u002Fa> the global economic impact of the five leading chronic diseases — cancer, diabetes, mental illness, heart disease, and respiratory disease — could reach $47 trillion over the next 20 years. The estimated cumulative output loss caused by the illnesses, which together already kill more than 36 million people a year and are predicted to kill tens of millions more in the future, represents around 4 percent of annual global GDP over the coming two decades, the study said.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"390\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002Fchronic-disease-statistics.gif\" alt=\"health insurance\" class=\"wp-image-16533\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Cp>These are conditions mostly due to bad lifestyle choices: excessive use of tobacco, alcohol, unhealthy food and no sports. With the aging of the population in Western countries, \u003Ca href=\"https:\u002F\u002Fwww.ncbi.nlm.nih.gov\u002Fpmc\u002Farticles\u002FPMC4339086\u002F\">the shift in the burden of disease toward chronic conditions has further accelerated\u003C\u002Fa>. Even in the developing world, increases in the prevalence of chronic disease are outstripping reductions in acute infectious diseases.\u003C\u002Fp>\n\n\n\n\u003Cp>These phenomena push governments and private companies to change the financial structure of healthcare systems as well as the hundred-year-old idea of treating acute diseases instead of concentrating on prevention.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Health data multiplies through disruptive technologies \u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Technologies that allow collecting and storing data and connecting systems make it possible to move from reactive care towards preventive and personalized care, and it will be more and more so in the future. The spread of electronic medical records, the connectivity of data systems and big data analytics help collect, store and analyze more and more health data. Moreover, piles of data will be augmented with information stemming from health sensors, wearables, and trackers – which enable data collection about lifestyle choices.\u003C\u002Fp>\n\n\n\n\u003Cp>The latter is very important. While we already generate mountains of health data, its majority has nothing to do with what we choose to do for our health on a daily basis. Measuring blood pressure or taking a pulse may be routine practice, and it could even be registered in the healthcare system, but there is no way to know whether patients are looking after themselves outside of official care. Whether they keep a lifestyle appropriate to their personal health risks or ignore the doctor’s recommendations altogether.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"527\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2016\u002F12\u002Finsurance-data-with-wearables.jpg\" alt=\"Insurance Data with Wearables - Medical Technologies of 2017\" class=\"wp-image-14592\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F12\u002Finsurance-data-with-wearables.jpg 790w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F12\u002Finsurance-data-with-wearables-768x512.jpg 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F12\u002Finsurance-data-with-wearables-512x342.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2016\u002F12\u002Finsurance-data-with-wearables-375x250.jpg 375w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Cp>Around a \u003Ca href=\"http:\u002F\u002Fwww.wareable.com\u002Fwearable-tech\u002F245-million-wearable-devices-sold-2019-1606\">hundred million\u003C\u002Fa> wearable units to measure health parameters were sold in 2015. It is predicted that 245 million wearable devices will be sold in 2019. While it is still considered an emerging marketplace, \u003Ca href=\"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Fjulianmitchell\u002F2016\u002F07\u002F10\u002Fthis-startup-is-leading-a-digital-health-revolution-cutting-premiums-and-improving-results\u002F#3cbf04fe62f5\">digital preventative medicine currently stands as an $8 billion industry\u003C\u002Fa>. And this is just the beginning. Digital tattoos will measure data and notify the user when medical supervision is needed without the user’s active participation. When A.I.-based algorithms start to browse patients’ health data, they will discover new correlations and long-term consequences.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>What will health insurance make of personalised health data?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>It is no question that this immense amount of health data will be utilized by health insurance companies. The question is rather how they will do it. Will they leverage on data to make premiums higher for high-risk patients or to reduce their business risks by alerting patients about bad lifestyle choices? What will happen to patients’ private data? \u003Ca href=\"https:\u002F\u002Fmedicalfuturist.com\u002Fthe-future-of-health-insurance-preparing-for-dr-big-brother\u002F\">Should we prepare for Dr. Big Brother\u003C\u002Fa>? How will the relationship between employers, employees and health insurance companies change in the light of easily obtainable personal fitness and health data?\u003C\u002Fp>\n\n\n\n\u003Cp>Beyond all these valid questions, we also have to acknowledge that health insurance companies and large employers with employee wellness programs are still struggling with how to capitalize on disruptive technologies. According to a survey of the US data analytics company, \u003Ca href=\"http:\u002F\u002Fwww.healthmine.com\u002F\">HealthMine\u003C\u002Fa>, 83 percent of consumers say they use digital health tools; but only 22% say health plans are utilizing the data to give guidance. The findings are based on a survey of 750 insured consumers who have sponsored health insurance. Moreover, \u003Ca href=\"http:\u002F\u002Fhitconsultant.net\u002F2017\u002F05\u002F17\u002Fhealthmine-survey-digital-health-data\u002F?utm_source=dlvr.it&utm_medium=gplus\">one of their reports revealed\u003C\u002Fa> that most health plan members believe their plan’s communications are impersonal and centered around bills rather than healthcare guidance.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"489\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002Fhealth-data-at-risk.jpg\" alt=\"Health Insurance\" class=\"wp-image-16535\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002Fhealth-data-at-risk.jpg 870w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002Fhealth-data-at-risk-370x208.jpg 370w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002Fhealth-data-at-risk-768x432.jpg 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002Fhealth-data-at-risk-512x288.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002Fhealth-data-at-risk-444x250.jpg 444w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Insurance companies and employers partnering with digital health \u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>In spite of the initial difficulties, many health insurance companies and huge international firms committed to workplace health and wellness are making steps towards including digital health into their solutions. In September 2017, \u003Ca href=\"http:\u002F\u002Fwww.mobihealthnews.com\u002Fcontent\u002Ffujitsu-taps-fitbit-employee-wellness-and-more-digital-health-deals\">Fujitsu decided that Fitbit’s wearable devices and services will be soon incorporated into the company’s corporate wellness program\u003C\u002Fa>. The program will offer 10,000 employees a chance to earn redeemable fitness points using the Fitbit Charge 2 and a cloud-based data system, thereby making it one of Fitbit’s largest corporate wellness agreements in Japan.\u003C\u002Fp>\n\n\n\n\u003Cp>Insurance firm Collinson Group has partnered with digital health company \u003Ca href=\"https:\u002F\u002Fwww.babylonhealth.com\u002F\">Babylon Health\u003C\u002Fa> to \u003Ca href=\"http:\u002F\u002Fdigitalhealthage.com\u002Finsurance-firm-offers-free-gp-access-with-babylon-health-partnership\u002F\">give its customers free global video or telephone access to a doctor anytime anywhere\u003C\u002Fa>. Users of the babylon app can also access a symptom checker and prescriptions can be issued to nearby pharmacies if possible. In 2016, \u003Ca href=\"http:\u002F\u002Fwww.mobihealthnews.com\u002Fcontent\u002Fhighmark-offer-quartets-behavioral-health-app-service-members\">Highmark Health Plan announced a partnership\u003C\u002Fa> with connected behavioral health company \u003Ca href=\"https:\u002F\u002Fwww.quartethealth.com\u002F\">Quartet Health\u003C\u002Fa> providing mental health services. Members can use Quartet Health to communicate with a psychiatrist via video or phone, participate in online treatment programs to help manage conditions, view resources, and health information to learn about cognitive conditions and connect with peers.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Reimbursing digital health solutions\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The practice of insurance companies giving reimbursement for preventive and reactive digital health solutions also seems to be spreading throughout the industry. In Germany, Berlin-based \u003Ca href=\"http:\u002F\u002Fcaterna.de\u002Fen\u002F\">Caterna Vision Therapy\u003C\u002Fa> rolled out \u003Ca href=\"http:\u002F\u002Fwww.mobihealthnews.com\u002F31549\u002Fcaterna-offers-prescribable-reimbursed-eye-strengthening-gaming-app-in-germany\">the first mobile medical app to be prescribed to patients by physicians in 2014\u003C\u002Fa>. Caterna’s online program for children with amblyopia, a visual impairment condition, is reimbursed by health insurance provider Barmer GEK.\u003C\u002Fp>\n\n\n\n\u003Cp>In another quite encouraging case from 2016, \u003Ca href=\"http:\u002F\u002Frewalk.com\u002Fcommercial-health-insurance-company-becomes-first-to-implement-medical-policy-finding-powered-exoskeletons-medically-necessary\u002F\">a US health insurance plan implemented a medical policy with ReWalk Robotics’ powered exoskeletons in its coverage,\u003C\u002Fa> saying that these devices for ambulation in patients with lower limb disabilities are considered medically necessary when certain patient-specific medical criteria have been met.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.omadahealth.com\u002F\">Omada Health\u003C\u002Fa>, a Silicon Valley start-up established in 2011, developed a program called Prevent, which is \u003Ca href=\"http:\u002F\u002Ffortune.com\u002F2016\u002F04\u002F22\u002Fomada-digital-health-diabetes\u002F\">reimbursed by the US Center for Medicare and Medicaid Services (CMS)\u003C\u002Fa>. It aims to help prevent chronic conditions such as type-2 diabetes. CMS estimated that diabetes prevention programs such as Prevent can save nearly $2,650 per beneficiary over 15 months!\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"ReWalk Exoskeleton from ReWalk Robotics\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FcBzwbbTPJg0?start=42&feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>The most innovative health insurance start-ups and solutions\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Yet, there are many insurance companies who go one step further and choose to \u003Ca href=\"https:\u002F\u002Fwww.cbinsights.com\u002Fresearch\u002Fhealth-insurance-corporates-investing-startups\u002F\">invest heavily in digital health start-ups\u003C\u002Fa> betting on their even more widespread use in the future. This strategy could prove to be fruitful in the future, as they are combining insurance companies’ expertise with innovative solutions. But this is just one business model next to many on the buzzing health insurance market.\u003C\u002Fp>\n\n\n\n\u003Cp>Disruptive start-ups or companies with new healthcare solutions are ready to transform the stage, as well, while huge international enterprises might lag behind caught up in their own workflows. Here, I collected the most promising start-ups and innovative solutions of the health insurance scene.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>1) \u003Ca href=\"https:\u002F\u002Fwww.hioscar.com\u002F\">Oscar Health\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Oscar is a New York-based health insurance company with more than 40,000 users that has employed technology, design, and data to humanize healthcare since 2013. The venture was founded with the vision of “\u003Ca href=\"https:\u002F\u002Fwww.the-digital-insurer.com\u002Fdia\u002Foscar-health-health-insurance-startup-wants-revolutionise-healthcare\u002F\">changing the user interface of health insurance\u003C\u002Fa>”. This means health care plans and benefits that are easy to understand, tools such as smartwatches and fitness monitors that save you time and discounted health insurance premiums. Oscar is already available in New York, New Jersey, Texas, and California.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>2) \u003Ca href=\"https:\u002F\u002Falan.eu\u002F\">Alan\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The first French digital health insurance start-up was launched in 2016 – the first one on the country’s stagnant market for decades! One of its founders, Jean-Charles Samuelian, on the venture’s own blog wrote that their “objective is to modernise health insurance by focusing heavily on improving user experience while providing an excellent price-quality ratio health plan”. The monthly price depends on the salary as well as other factors as age, and the insured will not be locked into long-term contracts.\u003C\u002Fp>\n\n\n\n\u003Cp>Moreover, the company wants to completely cut out paperwork – it operates entirely without paper. You can send documents using your smartphone and pay online. Employees get their own dashboard. Alan automates all the paperwork for your accountants and sends data directly to your payroll provider. In September 2017, \u003Ca href=\"https:\u002F\u002Ftechcrunch.com\u002F2017\u002F09\u002F14\u002Falan-launches-mobile-app-for-its-health-insurance-service\u002F\">they launched a mobile app\u003C\u002Fa>, and with its help, users can send Alan their bills, inform the insurer about their state and contact the company directly. A huge step for insurance!\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"772\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002Falan-health-insurance.jpg\" alt=\"Health insurance\" class=\"wp-image-16537\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002Falan-health-insurance.jpg 870w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002Falan-health-insurance-768x681.jpg 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002Falan-health-insurance-512x454.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002Falan-health-insurance-282x250.jpg 282w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>3) \u003Ca href=\"https:\u002F\u002Fcoya.com\u002Fmission\">Coya AG\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>Berlin-based Coya AG adopts a customer-first approach and a tech-driven insurance business model. The start-up \u003Ca href=\"https:\u002F\u002Fwww.pehub.com\u002F2017\u002F09\u002Fgerman-digital-insurance-startup-nets-10-mln\u002F\">aims to launch its services in Germany in 2018\u003C\u002Fa> and has already filed a license application with German regulator Bundesanstalt für Finanzdienstleistungsaufsicht (BaFin) to become a fully licensed and regulated European insurer.\u003C\u002Fp>\n\n\n\n\u003Cp>It is a hopeful future player on the German market, it already raised a seed investment of over $10 million from leading global investors including Valar Ventures (the venture fund backed by Peter Thiel). \u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16539\" src=\"https:\u002F\u002F1712507217.rsc.cdn77.org\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002Fweb.im_.embrace-insurtech-says-aon.jpg\" alt=\"\" width=\"1000\" height=\"661\" srcset=\"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002Fweb.im_.embrace-insurtech-says-aon.jpg 870w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002Fweb.im_.embrace-insurtech-says-aon-768x508.jpg 768w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002Fweb.im_.embrace-insurtech-says-aon-512x338.jpg 512w, https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002Fweb.im_.embrace-insurtech-says-aon-378x250.jpg 378w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \u002F>\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>4) \u003Ca href=\"https:\u002F\u002Fprovatahealth.com\u002F\">Provata Health\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp>The Portland, US-based venture, established in 2013, is not a health insurance company, but rather helps workplaces streamline their wellness programs to reduce insurance premiums, thus healthcare costs as well as create a healthier workplace. The company’s \u003Ca href=\"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Fjulianmitchell\u002F2016\u002F07\u002F10\u002Fthis-startup-is-leading-a-digital-health-revolution-cutting-premiums-and-improving-results\u002F#3cbf04fe62f5\">digital health program is based on $46 million in funding\u003C\u002Fa> from the Center for Disease Control and Prevention and National Institutes of Health for clinical trials conducted by Provata physicians to test the effectiveness of their intervention paradigm.\u003C\u002Fp>\n\n\n\n\u003Cp>Provata offers team-based digital healthcare programs for companies where there hasn’t been any wellness initiative or where the workplace health plan did not bring the coveted results. One of their main tools is the inclusion of colleagues as teams in the wellness program which greatly increases engagement.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Provata Health - Digital Wellness Platform\" width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FejKNIKYS8zw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Technology will soon offer the opportunity for truly personalized care, tailored to our medical background and lifestyle data. The future of health insurance should guarantee we each have access to it, while at the same time it should guarantee to keep the privacy of our personal lives intact.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Ca href=\"https:\u002F\u002Fthemedicalfuturist.us8.list-manage.com\u002Fsubscribe?u=5b42ebb547c75ff669a6572d3&id=efd6a3cd08\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\u002F\u002Fwww.google.com\u002Furl?q=https:\u002F\u002Fthemedicalfuturist.us8.list-manage.com\u002Fsubscribe?u%3D5b42ebb547c75ff669a6572d3%26id%3Defd6a3cd08&source=gmail&ust=1533905489195000&usg=AFQjCNHUJqcWO3Q6NY-CAB79u_3w3GjHZQ\">\u003Cb>Subscribe To The Medical Futurist℠ Newsletter\u003C\u002Fb>\u003C\u002Fa>\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>News shaping the future of healthcare\u003C\u002Fli>\u003Cli>Advice on taking charge of your health\u003C\u002Fli>\u003Cli>Reviews of the latest health technology\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ctable style=\"width: 100%; border-collapse: collapse; background-color: #eee; border-top: 4px solid #444;\" cellpadding=\"10px\">\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd style=\"width: 100%;\">\n\u003Cp>\u003Cstrong>At The Medical Futurist, we are building a community for making a bold vision about the future of healthcare reality today.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Ciframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FFIbMejImnxs\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\">\u003C\u002Fiframe>\n\u003Cp>If you’d like to support this mission, we invite you to \u003Ca href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\">join The Medical Futurist Patreon Community\u003C\u002Fa>. A community of empowered patients, future-oriented healthcare professionals, concerned health policymakers, sensible health tech developers, and enthusiastic medical students. If there were ever a time to join us, it is now. Every contribution, however big or small, powers our research and sustains our future.\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.patreon.com\u002Fthemedicalfuturist\">\u003Cstrong style=\"background-color: #e71d3299; color: #000;\">Click here to support The Medical Futurist from as little as $3\u003C\u002Fstrong>\u003C\u002Fa> – it only takes a minute. Thank you.\u003C\u002Fp>\n\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003Cp> \u003C\u002Fp>\n",{"rendered":202,"protected":20},"\u003Cp>The accumulation of medical data enables health insurance companies to move from the 100-year-old concept of reactive care to preventive medicine. The future points to simple, fast and highly personalized insurance plans based on information from the healthcare system and data from health sensors, wearables, and trackers. Here is the changing health insurance scene and its most innovative solutions!\u003C\u002Fp>\n",16544,{"_acf_changed":20,"footnotes":27},[206,207,32],521,802,[209,39,210,211,212,213,214,215,45,216,47,42,49,217,35,218,219],756,757,453,196,522,206,524,530,686,755,313,[],[],[223,224,57,225,226,227,61,228,64,229,230,231,53,232,55,233,234,235,236,237],2989,3015,2993,1613,2995,2997,2999,1693,3001,3003,3005,2923,3009,2987,3013,[239,14,67,68,69,70,71,240,241,73,242,79,243,244,245,246,247,248,85,249,87,82,89,250,75,251,252],"post-16532","category-future-medicine","category-health-insurance","tag-insurance","tag-chronic-illness","tag-wearables-2","tag-data-2","tag-gc3","tag-digital","tag-trackers","tag-big-data","tag-health-data","tag-health-insurance","tag-medicine",{"id":203,"alt_text":27,"caption":27,"description":27,"media_type":92,"media_details":254,"post":130,"source_url":286},{"width":255,"height":256,"file":257,"sizes":258,"image_meta":284},870,431,"2017\u002F10\u002F8-technologies-1-smartphone.png",{"medium":259,"large":264,"thumbnail":269,"medium_large":273,"large_old_512x254":274,"medium_old_458x227":279},{"file":260,"width":261,"height":262,"mime-type":102,"source_url":263},"8-technologies-1-smartphone-370x208.png",370,208,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002F8-technologies-1-smartphone-370x208.png",{"file":265,"width":266,"height":267,"mime-type":102,"source_url":268},"8-technologies-1-smartphone-768x380.png",768,380,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002F8-technologies-1-smartphone-768x380.png",{"file":270,"width":271,"height":271,"mime-type":102,"source_url":272},"8-technologies-1-smartphone-150x150.png",150,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002F8-technologies-1-smartphone-150x150.png",{"file":265,"width":266,"height":267,"mime-type":102,"source_url":268},{"file":275,"width":276,"height":277,"mime-type":102,"source_url":278},"8-technologies-1-smartphone-512x254.png",512,254,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002F8-technologies-1-smartphone-512x254.png",{"file":280,"width":281,"height":282,"mime-type":102,"source_url":283},"8-technologies-1-smartphone-458x227.png",458,227,"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002F8-technologies-1-smartphone-458x227.png",{"aperture":120,"credit":27,"camera":27,"caption":27,"created_timestamp":120,"copyright":27,"focal_length":120,"iso":120,"shutter_speed":120,"title":27,"orientation":120,"keywords":285},[],"https:\u002F\u002Fcdn.medicalfuturist.com\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002F8-technologies-1-smartphone.png",{"related_posts":288,"related_posts_footer":292,"cta_type":27,"cta_color":27,"subtitle":27,"related_books":20},[289,290,291],20673,17336,13003,[293,294,295],20686,20908,21494,{"yoast_wpseo_title":297,"yoast_wpseo_metadesc":27,"yoast_wpseo_canonical":196},"Technologies Change Health Insurance: The Most Innovative Ventures - The Medical Futurist",{"self":299,"collection":304,"about":306,"author":308,"replies":310,"version-history":313,"predecessor-version":317,"wp:featuredmedia":321,"wp:attachment":324,"wp:term":327,"curies":338},[300],{"href":301,"targetHints":302},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F16532",{"allow":303},[140],[305],{"href":143},[307],{"href":146},[309],{"embeddable":26,"href":149},[311],{"embeddable":26,"href":312},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=16532",[314],{"count":315,"href":316},27,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F16532\u002Frevisions",[318],{"id":319,"href":320},45767,"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F16532\u002Frevisions\u002F45767",[322],{"embeddable":26,"href":323},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F16544",[325],{"href":326},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=16532",[328,330,332,334,336],{"taxonomy":169,"embeddable":26,"href":329},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=16532",{"taxonomy":172,"embeddable":26,"href":331},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Ftags?post=16532",{"taxonomy":175,"embeddable":26,"href":333},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fproject_category?post=16532",{"taxonomy":178,"embeddable":26,"href":335},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fcontact_email_category?post=16532",{"taxonomy":181,"embeddable":26,"href":337},"https:\u002F\u002Fapi.medicalfuturist.com\u002Fwp-json\u002Fwp\u002Fv2\u002Fyst_prominent_words?post=16532",[339],{"name":185,"href":186,"templated":26},[],1789238009387]