Social Media and the Medical Profession from Australia

The American Medical Association (AMA) has recently published guidelines for doctors using social media regarding which I described that this set of guidelines is without details and clear recommendations. Now the Australian Medical Assocation published really comprehensive and detaileds instructions including case studies and examples as well.

A joint initiative of the Australian Medical Association Council of Doctors-in-Training, the New Zealand Medical Association Doctors-in-Training Council, the New Zealand Medical Students’ Association and the Australian Medical Students’ Association.

Although doctors and medical students are increasingly participating in online social media, evidence is emerging from studies, legal cases, and media reports that the use of these media can pose risks for medical professionals. Inappropriate online behaviour can potentially damage personal integrity, doctorpatient and doctor-colleague relationships, and future employment opportunities. Our perceptions and regulations regarding professional behaviour must evolve to encompass these new forms of media.