Revolution of the Dissemination of Medical Research?

Steven Palter, MD send me an e-mail a few days ago letting me know about a huge project he had been working on for some time. It is truly an amazing project and hopefully it will help us disseminate medical research more easily.

“For the last 200 years, medical publishing remained unchanged. Our solution accommodates non-print work through fully integrated multimedia, opens up a whole new form of learning, and allows readers to become part of an ongoing interactive discussion,” says Dr. Steven Palter, the Video and New Media Editor of Fertility and Sterility. Dr. Palter, who developed the concept and spearheaded the project, says, “With this effort, we have bridged the gap separating the digital and traditional medical literature. This integration will lead to exciting new directions in research.”

And here are the details:

Online video and traditional print were previously two separate and unrelated worlds in scientific research.  The new mechanism allows videos to be cited the same way as a written article in a traditional print medical journal and seamlessly unifies online multimedia content and print journals.  Researchers can watch footage of innovations and techniques and learn previously inaccessible information in new non-written formats while still being able to find this information through traditional medical print sources.