Return on Investment in Social Media

A few weeks ago, I talked about return on investment (ROI) in healthcare and I mentioned the term ROC. Instead of ROI, in the world of web 2.0 we should think ROC: Return On Connections

  • Positive word of mouth
  • Service recovery
  • Message Influence
  • Brand Monitoring
  • Instant Feedback

Here is a new slideshow that focuses on this topic and provide us with many insightful pieces of advice:

[slideshare id=1095480&doc=socmeroi-090303100052-phpapp01]