Medicine Must Get Social: InformationWeek Features My Book and Course

David F. Carr at InformationWeek asked me for an interview and he had great questions about my social media activities as a doctor, the book I wrote, my new position as a medical futurist and the course I teach at the medical school and online.

Here is the interview, Medicine Must Get Social, and an excerpt:

That’s what Bertalan Mesko aims to do with The Social MEDia Course, a series of online tutorials, as well as his book Social Media in Clinical Practice, published in August. As he argues in the book, “The only way to fight against pseudoscience and medical quackery is to take control of publishing medical information on the Web.” Doctors need to be on social media to develop and protect their own reputations, as well as to understand the resources available and how they can be used or misused, he says. His book catalogs many types of social media and gives specific advice, such as a recommendation to turn down patient “friend” requests on Facebook unless that social profile is used solely for professional rather than personal interaction.

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