I’ve always been a great fan of what Mayo Clinic has been doing on social media. Then after Mayo Clinic Center for Social Media was launched, I became a member of the international external advisory board which I’m very proud of. I reported when they launched a patient community and also discussed how well they did this. Now the Center is 1 year old and still performs perfectly. An excerpt form their previous entry:
Here’s a sneak peek of a few topics that were discussed during Mayo’s retreat:
- Establishing a social media health network. “Originally, we wanted 50 members by July 1 st, but we were closer to 70 by that time,” Aase says.
- Starting a member community site. This is a site that allows patients to connect with other patients. “This is a step beyond Facebook, YouTube, and Twitter,” Aase says. “This is an investment of the Mayo-branded community.”
- Working together with Ragan Communications for co-branded webinars and health care conferences. “We want to help provide educational programming, both for Mayo Clinic employees and others in the industry,” Aase says.