Facebook’s Organ Donor Project: Aftermath

More than a week ago, we all expected something amazing from Facebook as they were about to hold a press conference focusing on a new health-related initiative. Then Facebook announced they would let users mark themselves as organ donors on their own timelines. While it is a nice initiative, I expected much much more from a community site with almost a billion users, to be honest.

“Many of those people — an average of 18 people per day –- will die waiting, because there simply aren’t enough organ donors to meet the need,” Facebook notes in a blog entry explaining the move. “Medical experts believe that broader awareness about organ donation could go a long way toward solving this crisis.”

As the video above explains, designating yourself as an organ donor is easy. All you need to do is go to your Timeline, click on “Life Event” and then “Health & Wellness.” Then, you’ll see the option for “Organ Donor.” At that point, you can add when and where you registered and your personal story.

What about the aftermath, the results?

6000 people registered… Compared to the 1 billion users, we couldn’t say it is a real success. We will see how it evolves. But Facebook must come up with more creative projects.