Current use, future trends and opportunities in public sector social media

NHS Confederation released a detailed report about the future trends in social media. You can access the PDF here.

The most recent example of this phenomenon was the turn-ofthe-century vogue for “knowledge management.” The promise of knowledge management was to “enable organisations to know what we know”. Many organisations’ experience of  implementing knowledge management programs did yield some  useful insights, most notably the potential for virtual web-based  communities of interest and communities of practice (insights which can be harvested today to inform and support successful social media-based activities).