“We don’t want to miss the train of digital health” is a phrase I often hear from pharmaceutical companies. However, there are no trains to catch anymore. Disruptive healthcare trends are the futuristic spaceships many pharma companies don’t even see flying above them. If pharma doesn’t prepare for the coming waves of change, it won’t have an industry at all.
2001: A Space Odyssey is one of the best sci-fi movies of all times. It still looks modern and believable after fifty years. Stanley Kubrick’s secret was how he deliberately designed the future with the help of experts from NASA and IBM, not just “imagined it” with artists. Healthcare, which is still designed entirely by people within the industry, could benefit greatly from adopting Kubrick’s methods. So how can we reinvent healthcare using Kubrick’s playbook?
World-famous e-patient gives speech as part of the Social MEDia course.
It was time for the FDA to step up and represent the very loud voice of e-patients as well.