Behind the Scenes of Medical Blogs: Scott Shreeve

I’ve already presented several famous medical bloggers to you. My aim is to get my readers closer to these quality blogs and the bloggers as well. I’d like to persuade more and more health professionals/laypeople interested in medicine to create their own blogs by providing interesting “behind-the-scenes” interviews. The twelfth blogger in this series is Scott Shreeve, the author of CrossOver Healthcare, a blog about web 2.0 and healthcare.


  • How do you find information for your blog? You certainly read other blogs, journals but do you use RSS reader? How many blogs do you track?

I am constantly trolling the blogosphere to find out what is going on. I find that the following blogs provide me my staple of information:

* HISTalk
* The Health Care Blog
* Health Populi
* Health Care Policy and Marketplace Review

I also follow the following out of personal technology interest:

* Matt Asay
* Nicholas Carr
* O’Reilly Radar

I have unwittingly adopted nearly the full Google platform, and so I use Google Reader and Google Alerts to constantly troll the net for stuff I am interested in. I also use Gmail, Google Chat, and love google analytics. However, I had switched over to WordPress to try it out which causes me some mild integration problems. I am going to stick it out for a year and then make a decision about which platform I like better.

  • You’ve had several presentations, when will the next one take place? And do you plan to publish your slides?

Yeah, I am a big believer in the information theory that information becomes more valuable as you share it. I love the concept of the creative commons which provides the intellectual property ownership framework that allows this type of sharing to happen in a trusted fashion while preserving my rights. I love to share my presentations and if there are not online it is only because I have not taken the time to post it up. I will attempt to get some additional ones up.

  • Do you think there is a difference between health 2.0 and medicine 2.0?

In my opinion, medicine 2.0 is more about education. I specifically chose the term “Health” versus Health Care versus Medicine versus other terms. Health felt the most comprehensive. I stand by my definition of Health 2.0 as both the enabling technologies and the reform movement that will catalyze the transition to next generation health care.

Seems that, given your orientation, that Medicine 2.0 is all about the medical student or health care student experience and how to use enabling technologies and curriculum reform to get to next generation medical education. You see how you need both things to get to the ultimate reality. You add all these wizbang online avatar computers that teach you biochemistry and molecular genetics that is great; but if you never change the fundamental stuff you are teaching you are not going to get the outcome you want. It was like when we implemented electronic medical records, we can’t just deploy the enabling technology without changing the business processes as well. It requires both to be successful.

Yes, I have. In fact, I have checked it out on a couple of occasions. I have always wondered how you have time to do all the stuff that you do – particularly during medical school. Pretty impressive.

There is so much more we could do with the Health 2.0 Wiki but I just don’t have time. I am hoping that Matthew and Indu can get some funding for what they are doing in order to get some staffing. I believe that if the organization could get some modest fund for a couple of staff members to more appropriately staff, catalogue, and aggregate the whole Health 2.0 thing the site could really add some value to the constantly growing community. More importantly, I would love to have a more vibrant way to capture all these innovative companies out there who are doing great things.

  • Has your valuable work been recognized by medical journals or your colleagues?

Again, I have been approached by several journals and reporters and find that I just don’t have the time to sit down to write out all my ideas. I would love to have a volunteer author step forward and collaborate with me on the development and articulation of the ideas. Essentially, getting some help teasing out and developing the ideas, putting those ideas to paper, and then getting it in a format that could be distributed would be awesome.

  • Do your colleagues appreciate your work and understand its importance?

It is unclear who my colleagues are at this point, but recent conferences like the September Health 2.0 and now the Spring Fling Health 20 conference are certainly validating that this is in fact transitioning into a relevant movement that will create disruptive change within the healthcare industry. While we are currently focused on the enabling technologies, I can assure you that health care reform will become an increasing important byproduct of all these efforts as well. That is why I have always opted for a more expansive definition and perspective.

I also don’t think we can understand its importance as the game has not yet been played. I hope to look back years from now and be able to say that I was able to recognize the trend early, and was able to bring disruptive innovation to the health care market that allows us to improve health care delivery.

  • At last, what are your future plans with your blog?

Well, I enjoy blogging as a means to share ideas, collaborate with people I would otherwise never meet, and to think through my own ideas in a public way. My sense is that there is somewhat of a voyeuristic sense to my blog as people have become interested in not only WHAT I am thinking about, but WHY and HOW I am thinking about it as well. Again, I have no delusions that I have a very limited readership (~2,500/mo) compared to someone like your self but it is significant growth month over month. I have chosen not to monetize my blog as of yet – as I personally don’t like all the distracting ads – but I respect that as a choice of many bloggers to get paid for the value they are creating through their publication.

Thank you, Scott, for the nice answers, especially for expressing your thoughts about the difference between medicine 2.0 and health 2.0!

Check out his blog!

Behind-the-Scenes interviews so far: