Syrum, the first social game of pharma

Yesterday, Boehringer launched a social game for pharma which is going to be a milestone in the history of pharma’s role in improving social media. Here is Syrum.

Boehringer Ingelheim last night unveiled its most ambitious attempt yet to harness the power of gaming at a consumer-style launch event held at the Science Museum in London.

Its long-awaited Facebook game Syrum challenges players to run their own pharmaceutical company and develop drugs to combat a range of deadly diseases.

Explaining the company’s reasons for developing the game Boehringer’s director of digital John Pugh told PMLiVE: “We built Syrum with a view to creating an ecosystem through which we could engage with people around education. It’s also to do with reputation management, market research and recruiting talent.