One Squillion Gift Pens from Pharma Reps: Do we need it?

Dr. Robert Goodman, a physician in internal medicine at Montefiore Medical Center in the Bronx has been collecting gift pens received from pharma reps over the years. You can see the pictures below, but it raises some interesting questions.

You can imagine how many pharma reps contacted him in the past years. Do we really need these reps? Cannot we provide the same information in a personalized, time-consuming way for the physicians? (Yes, we can…)