This piece has been all around the news for the last couple of days, even if the phenomenon is not new at all. The Henry Ford Hospital performed the first live tweeting (sending short updates about the procedures on Twitter) years ago during an awake craniotomy. Then it seemed more and more healthcare institutions started doing the same.
Now the Houston’s Memorial Hermann Northwest Hospital did that during an open-heart surgery.
On Tuesday, Dr. Michael Macris performed a double-coronary artery bypass on a 57-year-old patient. Dr. Macris’ colleague, Dr. Paresh Patel, provided 140-character updates throughout the procedure and answered questions submitted by followers of the hospital’s @houstonhospital Twitter account.
Dr. Macris also wore a camera attached to his head, according to Texas Monthly, and Dr. Patel snapped additional photos.
Videos were also posted. Preparations:
I believe patients undergoing the same procedures later like this educational Twitter stream, doctors performing the same would also like it (at least because of the generated discussions) and the hospital certainly likes it as it brings them many new followers.
Are Twitter’s people ready and related to healthcare enough that such streams could become common?