The most amusing medical story ever: How not to communicate new scientific information

I’ve recently come across the most amusing story of medicine I have ever read. A paper published in the British Journal of Urology describes how Professor G.S. Brindley demonstrated during a presentation in 1983 that vasoactive agents injected into the corporal bodies of the penis can induce an erection. He experimented on himself and well, showed the “results” live to the audience. A must-read, very funny story!

The Professor wanted to make his case in the most convincing style possible. He indicated that, in his view, no normal person would find the experience of giving a lecture to a large audience to be erotically stimulating or erection-inducing. He had, he said, therefore injected himself with papaverine in his hotel room before coming to give the lecture, and deliberately wore loose clothes (hence the track-suit) to make it possible to exhibit the results. He stepped around the podium, and pulled his loose pants tight up around his genitalia in an attempt to demonstrate his erection.