Positive and negative examples of pharma using social media

When I read this today:

Allergan, Eli Lilly, Johnson & Johnson, Novartis, Pfizer, Novo, and Sanofi-Aventis filed a “citizen petition” with the FDA yesterday, urging the agency to “establish comprehensive, clear and binding regulations [my emphasis] to guide the industry” in communicating off-label drug information to physicians and payers. You can find the petition here.

I was glad that we just launched the open access social media guide for pharma project in which we are in the second phase.

Now, we need negative and positive examples of pharma using social media platforms (Twitter, Facebook, Youtube, blogs, Wikipedia, etc). Please let me know if you can contribute to the project and add your links to the database!