Mayo Clinic Center for Social Media: New Advisory Board Members

I had the honour to be included in the Advisory Board of the Mayo Clinic Center for Social Media. Mayo Clinic has been an example about using social media by a healthcare institution and I’m very glad I can take active part in planning and designing their online activities from now.

In September, the Mayo Clinic Center for Social Media named 13 members to our External Advisory Board and announced a plan to crowdsource the remaining positions.

We knew we wanted diverse perspectives and backgrounds on the board, and we felt crowdsourcing and using social media tools to aid the search would help us get the broadest input in candidate recruitment and identifying those diverse perspectives.

The response was overwhelming, with more than 120 candidates nominated or applying for what we had planned to be a dozen positions. With so many good candidates, the selection process for new members was difficult.