The Independent Urologist just came up with some great tips about how to protect your online reputation. I thought I should add my suggestions to the useful list:
- Blog and blog often.
Be patient. I had 15 readers a day in December, 2006. Now I have 1-1500 visitors a day. It takes time and effort (I wrote almost 1000 posts in 2 years).
- Have your own website, even if you are part of a group.
Create a LinkedIn profile and manage your blog properly (e.g. construct a nice about me page).
- Link your blog and website.
Google loves self-linkage… Build your page rank professionally.
- Publish articles, such as review articles, in medical journals and periodicals.
- Post comments on other peoples blogs and allow them to post on yours.
- Get your name in the media via interviews (see blogging and blogging often).
- Google yourself on a regular basis.
Or use Google Alert to receive automated alerts about who and why mentions your name on the web.
- Contact content providers that allow subscribers to post malicious writings about you and request that that they remove the comments.
- Have a lawyer contact the content services or the offenders themselves with threats of litigation.
Get a HONcode (Health on the Net Foundation) accreditation.
- Seek help from online reputation management experts (yes they exist).
And here is a slideshow I presented at the Medicine 2.0 Congress about building an online reputation.